MARKETING LESSONS FROM
CROWDFUNDING !
Clay Hebert
W W W. C R O W D F U N D I N G H A C K S . C O M@ C L AY H E B E R T # S O C I A L F R E S H
PLATFORM
STORY
“Let us not wait for the millionaires to give this money.
!
It is NOT a gift from the millionaires of France to the
millionaires of America, but a gift of the whole people of France to the whole people of America.”
COMPELLING OFFER
STORYPLATFORM
COMPELLING OFFER
“Crowdfunding is the ultimate mixing board for
smart marketers.”
#socialfresh
Lee had no
PLATFORM
“If your product is amazing, sometimes the best way
to build a platform… is to borrow a platform."
#socialfresh
40%
“Landing pages can have high ROI because they allow you to only pay
the advertising tax once.”
#socialfresh
STORY
COMPELLING OFFER
RESULTS?
PLATFORM
STORY
COMPELLING OFFER
RESULTS?
STORY
OFFER
RESULTS?
SO WHAT NOW?
1. RESEARCH
2. EXPERIMENT
3. FAIL
“You can’t innovate with both hands clutching a fire
extinguisher.”
#socialfresh
“Crowdfunding is bringing the cost of failure to zero.”
#socialfresh
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