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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Cisco Small Business Solutions

Philip KennedyKennedy [email protected]


Kennedy Communications, your partner for success

• Installation and Post Sale Support

• Satisfied Clients Across the Southeast

• One Source for Phone Systems &

Computer Networking

• 17 Years In Business

Scott KennedyPresident

Philip Kennedy

VP of Sales

Paul Kennedy

VP of Service


Cisco and Small Business


SMB Network Evolution

Computer Computers Computers + Printer Computers + Printer + Hub Computers + Printer + Switch Computers + Printer + Switch + Server Computers + Printer + Switch + Server + Router Computers + Printer + Switch + Server + Router + Firewall Computers + Printer + Switch + Server + Router + Firewall + Wireless Computers + Printer + Switch + Server + Router + Firewall + Wireless + VPN Computers + Printer + Switch + Server + Router + Firewall + Wireless + VPN + ?

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ars


Typical Small Business Technology

Multiple Vendor Network Drives Complexity + Cost

– Average 5-7 vendor’s products in SMB network

Multiple Support/Maintenance Contracts

Multiple Warranties

High maintenance costs

Multiple (800) numbers

Low level of integration


The Result? Frankenstein Network!

=


Serious About Small Business

Small Business is a permanent, long-term investment for Cisco

Dedicated Executive Council within Cisco for Small Business

Dedicated Sales, Technical and Product Development teams

$100M+ investment

100% partner led


• Purpose-built LAN, WAN, VPN, Wired and Wireless Access, switching and routing

• Unified Threat Management

• Business class performance and reliability

Cisco Small Business Solution PortfolioBig Business Capabilities built and priced for Small Business

• Integrated SMB Unified Communication Appliances

• Supporting up to 104 users

• Color, Bluetooth, Wireless IP handsets

• Centralized storage and backup

• RAID, On-disk encryption

• Gigabit Interfaces• 8+ Terabytes• Robust, redundant,

scalable

• Real-time video monitoring, recording and alerting

• Feature-rich cameras• Video accessible

locally, remote, via iPhone

• Out of the box Spam protection

• Set it and Forget It• > 99% Catch Rate• SenderBase Network

provides automatic adaptive protection from SPAM

Small Business Pro Service• 3 Years Peace of Mind, Low-cost• Technical Support, Software Upgrades,

NBD Advanced Hardware Replacement


Smart Business Communications


Cisco Smart Business Communications System Brings It Together on One Communications Network

Telephoneservices

Video conferencing

VPN Firewall

LAN, WAN, Wireless

Communicationsnetwork

IntegratedMessaging

MobilitySingle

Number Reach

Remote Teleworker

PC IntegrationAudio

conferencing

Voicemessaging

Presence

Application Integration

Microsoft Office, CRM, Payroll, Inventory Mgt, Legal, Health

Care EMR


Cisco Smart Business CommunicationsComplete All-in-One IP Communications Solution

• Secure, managed wireless data and voice

• Secure Guest WLAN Portal

• Improve Customer Service

• Accelerate Sales• Increase Productivity

• Integrated SMB Communication Appliance

• Supporting up to 104 users

• License upgrade options

• LAN,WAN, FW, Wireless

Robust Productivity ApplicationsIntegrated Messaging, Live Call Recording,Integrated Faxing, Unified Desktop and CRM CallConnectors, Single Number Reach, ACD, Remote Teleworker, Vertical Applications, Video Telephony

• Companion PoE Switches for Unified 500 Series

• Multiple models and form factors

• All models of Cisco IP Phones supported

• Wired, Wireless, Soft phone, Video

• All Cisco® Unified IP 7900 Phones supported, plus new Cisco SPA 500 Series


Cisco SmartApps for SBCS

Single Number Reach

Integrated Messaging Voiceview Express TimeCardView

WebEx PhoneConnectLiveRecord


Cisco SmartApps for SBCS

Remote TeleworkerExtension Mobility

Video Advantage

Desktop Integration

CRM Integration Smart Call Routing


Cisco Small Business Pro Unified Communications 540 & 560 models

Cisco Small Business Pro Series, Cisco Unified Communications 540 & 560 model simply integrates with SBCS and other Small Business Pro products with the following additional benefits:

• Less SKU’s for Stocking

• Simplified Licensing Model – 1 SKU

• Support from Cisco Small Business Support Center

• Grows from 8 to 104 Users


SIP Trunking Providers

Single connection delivers both voice and data to customers

SIP trunks dynamically allocate bandwidth based on usage

SBCS SIP Trunk Partner Program links SIP Trunk Providers with channel partners (VARs)

CCA provides ease of install for SIP Trunking – approved SIP Trunk Providers in drop down menu – Skype, Portugal Telecom, WorldXchange

New SIP Trunk Providers added to SBCS:

Existing SIP Trunk Providers for SBCS:


QuesCom GSM Gateway for UC 500

What’s in it for me?What’s in it for me?

• 50% cost savings on fixed 50% cost savings on fixed to mobile callsto mobile calls• PSTN backupPSTN backup

• Fax to emailFax to email• SMS to emailSMS to email• Email to FaxEmail to Fax• Email to SMSEmail to SMS

• H.323 SIP T.38 H.323 SIP T.38 • 2 or 4 SIM Cards2 or 4 SIM Cards

IP

PSTN

ISDN

IP

Mobile GSM VoIP Gateway

QuesCom Gateway

UC 500


Introducing the SPA500 Family Full Duplex Speakerphone with Enhanced Speech Technology

Support for Wideband Audio (G.722)

Support For Up to Two 32 Button Side Car Modules

PC Port and 802.3af Capable WAN Port

High Resolution Backlit 128 x 64 LCD Screen

Integrated Cisco XML Browser for advanced applications

Support for SIP and SPCP (UC500) Protocol


Cisco SPA500 Series

Office Employee

SPA 508 / 509

SPA 525

SPA 501

SPA 502 / 504

Dynamic Softkeys, Line Keys and Monochrome Backlit Display

Per

form

ance

an

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cala

bil

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Full-duplex Speakerphone, Integrated Ethernet switch port, Wideband audio, AUX port for up to two expansion module, Monochrome Backlit Display, Supports SIP and SPCP

Retail Desk or Break Room

DeploymentOptions

ExecutiveAdmin and Manager

Paper labelButtons on phone: SPA 501: 8

Buttons on phone:SPA 502: 0 SPA 504: 4

SPA 502

SPA 504SPA 501

SPA 508

SPA 509

Buttons on phone:SPA 508: 8 SPA 509: 12

Buttons on phone:SPA 525: 5

WiFi, Bluetooth,Color LCD, and MP3 Music

Player

SPA 500S MB 100

PA 100

Accessories

$95$135

$164 / $189

$225 / $240$430


Cisco SPA500 Series Flagship Phone

Bluetooth HeadsetSupport

MP3 Player

CustomizableScreen

XML ApplicationSupport

Wired OR Wireless!

Two-portSwitch

Built-in 802.11 wireless antenna

SPA525G - $430 USD List

SSL VPN Support!!!

MonitorView for Video SurveillanceNEW!


Phone VPN Wizard

• Designed for basic remote phone deployments for up to 10 SPA525G phones

• Enables SPA525G VPN client by provisioning UC500 SSL-VPN server address, username & password

• Use Wizard to stage SPA525G & UC500 at Office

• At remote site, SPA525G automatically connects to UC500 as soon as it gets wired or wireless internet connection

UC500Home Router

SSL-VPN ConnectionSPA525G

VPN Client

NEW!


Cisco SPA 500S Expansion Module

Best for

Administrators who need to quickly see status and transfer incoming calls

Features 32 button side car

Compatible with all SPA 500 Series IP Phones

Paper label display for line names

SIP Support

SBCS Support

Two 32 button modules supported per phone

A powerful way to extend call coverage

SPA 500S

NEW!


Cisco Smart CallConnector OperatorAvailable Dec 2009

Operator Console for UC 500 Series

Specifically designed for fast call handling, messaging and contact management for attendants or admins

Key Features:• Can be deployed in single or

multiple attendant positions• Highly customizable graphical user

interface and keyboard• Configurable graphical call queues• Easy Search across all directory

fields with results showing IP phone status

• Smart Action Bar allows for easy call transfer to phone numbers, voice mail, or send IM or SMS NEW!


Smart CallConnector Operator – Basic View


Smart CallConnector Action Bar Smart and Faster call handling using Action Bar for common call

handling activities

Operator first selects contact, then one button press for transfer or conference to one of five phone numbers or send direct to voice mail

Text box allows for note taking of caller name or company for easy recall during call handling

Option to send text (SMS) or email to a contact

Operator’s can update the availability and location of users.

View members of the contacts group transfer calls to them


ESW 500 Switches


Cisco Small Business Pro Series ESW 500

Simple, straightforward portfolio – choose from 9 models

* Combo SFP slots include one 10/100/1000BASET Ethernet port and 1 SFP-based Gigabit Ethernet slot for fiber, 1 port active at a time

Part Number Port Configuration Gigabit Expansion

ESW-520-8P-K9 8-port 10/100 PoE1 expansion port:1 Combo*SFP slot

ESW-520-24-K9 24-port 10/100 4 expansion ports:2 copper and 2 combo SFP slotsESW-520-24P-K9 24-port 10/100 PoE

ESW-520-48-K9 48-port 10/1004 expansion ports: 2 copper and 2 SFP slots

ESW-520-48P-K9 48-port 10/100 PoE

ESW-540-8P-K9 8-port 10/100/1000 PoE1 expansion port:1 Combo*SFP slot

ESW-540-24-K9 24-port 10/100/1000

4 expansion ports: 4 combination SFP slots

ESW-540-24P-K9 24-port 10/100/1000 PoE

ESW-540-48-K9 48-port 10/100/1000

NEW!


The Value of Cisco ESW 500 Switches

1) Designed, built and tested for small business who need or are planning for voice, video, or mobility applications

2) High performance, secure platform for integrated solutions - tested and supported with other Cisco Small Business Pro and SBCS products

3) Streamlined installation and deployment with tools such as CCA, Smartports, and Cisco Discovery Protocol, and consistent default configurations

4) 5-year enhanced warranty including Next Business Day product replacement, software updates and support by Cisco Small Business Support Center

5) Peace of mind investment protection with planned feature enhancements and continued Small Business Pro solution integration


Cisco Configuration Assistant 2.2


System Level Feature Enhancements

SPA525G Phone VPN Wizard

Video Monitoring Wizard

Enhanced Network Topology View

Wireless LAN Dashboard Widgets

Devices

Unified Communications 560

Secure Appliance (SA) 500 series

AP541N Series Wireless Access Point

8 port ESW 500 platform support

Security

SA 500 Security Setup Manager

Voice Feature Enhancements

SPA500S Sidecar Support

Customizable Caller ID

Dual T1 support (UC560)

https://www.myciscocommunity.comhttp://www.cisco.com/go/configassist

For compatible Software & Releases for SBCS platforms please see below:

Cisco Configuration Assistant 2.2


Small Business Pro Platform Support

• Native support for AP541, 8 port ESW

• Support for 500S sidecar

• Devices appear with picture icons in enhanced topology view

• Discover and launch device GUI from topology


CCA / SBCS Documentation

CCA Admin Guide

Smart Designs updated with to SBCS 2.0

CCA Out of Band Config Guide


Introducing the Cisco Spam & Virus Blocker

Weird Things Happen in Officehttp://www.youtube.com/watch?v=0K4YcUy2M9U


2005 2007 2nd Qtr

2006

Text Spam

Image Spam

PDF Spam

Excel Spam

MP3 Spam

Evolution of SpamSpammers Testing New Techniques

“We are seeing a proliferation of different attachment types…Spammers are using these different attachments in order to try and get past email security gateways that are unable to look into complicated file types”

- 2008 Internet Security Trends Report Published By Cisco and IronPort

3rd Qtr

4th Qtr


Virtually eliminate spam and other email threats, improving employee productivity.

Reduce operational costs with simple setup in minutes and continuous automatic updates there after.

Stops spam immediately, unlike other products.

Enhance the performance of networks, servers, and computers by helping eliminate unwanted email.

Provide peace of mind with a complete solution including hardware, software, updates, and product support in a single package.

“Set it. Forget it. It just works.”

Cisco Spam and Virus Blocker


Cisco Reputation Filtering

Block 80% of Spam>99% Catch Rate

< 1 in 1 milFalse Positives

Cisco Anti-Spam

Multi-Layer Spam Defense

CASEScore

How?

Where?

Who?

What?

Senderbase Reputation Filtering

Data Modeling Reputation


Cisco SenderBase NetworkFirst, Biggest, Best Email & Web Traffic Monitoring Network – Data Makes the Difference

http://www.senderbase.org/


Spam Blocker Try and Buy

SpamBlocker 30-Day money-back guarantee

We are excited to announce a 30-day money-back guarantee on the Cisco Spam & Virus Blocker effective August 18, 2009 until January 23, 2010. This offer is valid in the US only.

More details on this program are available at: www.cisco.com/go/blockerpartner


IP Video Surveillance


Why Video Surveillance?

Security increasingly a concern for all business

– Theft/vandalism

– Disgruntled employees

– Accidents

– Terrorism

Increased use and acceptance in court and for insurance

– “Caught on Tape”

– Police videos

Simpler, Less Expensive, Better functionality

– Improved search, retrieval and management - non-linear

– Better storage, preservation, duplication, transmission

Cost reduction

– Compression

– Reduced complexity – Integrates into existing data network

Why video surveillance?

Why IP video surveillance?


Cisco SMB Surveillance Solutions

PVC2300

–Business Internet Video Camera with Audio and PoE

• Power over Ethernet

WVC2300

–Wireless-G Business Internet Video Camera with Audio

• Wireless G


Cisco SMB Surveillance Solutions

WVC 210

–Wireless Desktop/Wall-mount Pan Tilt Camera

• LCD Display

PVC300

–Pan Tilt Optical Zoom Video Surveillance Camera with POE


Input and Output (IO) ports

Inputs Outputs

AlarmPanel

Siren

OpenDoor

ActivateLights

SmokeDetector

PIR(MotionDetector)

Door/WindowContact


Monitoring Utility Software

16-camera viewing on one screen

Indicators showing camera status

Alert logs

Available hard drive space

On-the-fly instant recording

Snapshots

Camera controls

Playback with histogram

Transcode to AVI

1, 4, 6, 9, 13 and 16 viewing channels


Monitoring Utility Software


Cisco MonitorView

Visitor sees Lobby Phone with sign to dial for attendant

Designated answers call from Lobby Phone and sees video stream from Lobby on 525G phone

Employee can then choose to answer call and speak with visitor or get up to let them in the office

“Welcome – Please dial Ext 201 for assistance”

VisitorLobby Phone

Lobby Cam

Phone Rings, Caller ID from Lobby Phone

Video can be seen on desktop or accessed on phone by selecting softkey

Lobby

NEW!


Integration with Call Box Solution Cyberdata Third Party SIP Call Box

IP Call Box helps enable a Front Door / Back Door security solution combining voice, video and physical security.

CyberData SIP Call Box

Call Box calls a phone based (call processing set up), when phone rings SPA525G pulls up video window on the desk top to view guest

Alternatively, video can be shown on the Cisco SPA 525G Phone for those without a PC or that want to use the phone for screening visitors.

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NEW!


Cisco Small Business Network Storage


Cisco Network Storage Portfolio

NSS2000 NSS3000 NSS4000 NSS6000

$596 $889 $1,132 $1,667

2 Bay Desktop Network Storage System Chassis

Small, versatile desktop form factor with lockable drives

Supports RAID 0/1 with file encryption support

Gigabit Ethernet interface

On/Off power button

4 Bay Desktop Network Storage System Chassis

Small, versatile desktop form factor with lockable drives

Advanced data protection - RAID 0/1/1 + spare/5/5 + spare/10 and file encryption support

Gigabit Ethernet interface

On/Off power button

4-Bay Gigabit Network Storage System Chassis

Driveless 4-drive-bay chassis design

Flexible hard drive configurations


4-Bay Gigabit Advanced Network Storage System Chassis

Driveless 4-drive-bay chassis design

Flexible hard drive configurations


Virtualization of RAID sets


SA 500 Unified Threat Management


Introducing Cisco® SA 500

All-in-one (UTM) Security Appliance: purpose-built for small businesses and their security needs

Part of the Cisco Small Business Pro Series

Simplified configuration, deployment, and management

Supported by the Small Business Support Center

Annual recurring revenue stream on optional licensed features


Cisco Small Business ProSA 500 Series Security Appliance

Security Features Stateful packet inspection firewall (SPI) Email Security (Anti-spam, anti-virus, anti-phishing) and

Web Security (Web Reputation and URL Filtering) provided via Trend Micro ProtectLink Gateway (option)

Enforced client AV protection via Trend Micro ProtectLink Desktop integration (option)

VeriSign VIP for 2-factor authentication (option)

Connectivity Features Static routing and dynamic routing protocols Quality of service (QoS) Secure site-to-site and remote access with IPsec and SSL

VPN Support for optional VeriSign Identity Protection (VIP) Offers optional secure 802.11n wireless GE WAN port + Optional port (WAN, DMZ or LAN) Available in either 4-port 10/100/1000 or 8 port

10/100/1000 managed switch with VLAN support Seamless integration with Cisco® Small Business

Communications System (SBCS)

Ease of Use Offers simple deployment and management with an

embedded device manager. Cross-launch support from Cisco Configuration Assistant Remote monitoring supported via SNMP.


Cisco SA 500 Series Pricing

Part Number Description List Price

SA520-K9 Cisco® SA 520 Security Appliance $550

SA-520W-K9 Cisco SA 520W Security Appliance $700

SA-540-K9 Cisco SA 540 Security Appliance $850

SA 500 Series Upsells

L-FL-SSL-SA520-K9= eDelivery SSL license for SA 520 and SA 520W $150

L-PLGW-5= eDelivery Trend Micro ProtectLink Gateway incremental 5-seat license

$178

L-PLGW-25= eDelivery Trend Micro ProtectLink Gateway incremental 25-seat license

$738

CON-SBS-SVC2 Cisco Small Business Pro Service, 3 Years $69

VeriSign VIP, which provides two factor authentication for SSL VPN, can be purchased directly from VeriSign. Please see www.cisco.com/go/viptoken for details.


Expanded Security for SA 500

Intrusion prevention system (IPS)

Including P2P and IM blocking, protocol inspection

Cisco ProtectLink Gateway

Cisco ProtectLink Endpoint

Antivirus policy enforcement

Powered by Trend Micro technology

VeriSign VIP support

NEW!


AP541N Wireless

NEW!


Cisco AP 541 Wireless AP

Small Business purpose built wireless platform

Dual Band .11n wireless access point

Controller-less Clustering

Support for QoS, VoWLAN, VLAN

Rogue AP Detection, Guest Access VLAN Redirection

NEW!


Cisco AP541N Clustering Access Point

Clustering

ESW 500

SPA 525UC 500

SA 500

CCA

AP541N

Wireless Dual band .11n – works in either 2.4 and 5 GHz bands for

most flexible coverage options Load balancing to ensure reliable performance Seamless roaming and QoS for voice and data applications WDS for wireless backhaul – extend network to hard to wire

locations

Security Standards based business-class encryption and

authentication for client compatibility MAC address authentication Rogue AP detection Secure guest access with URL redirection

Ease of Use Clustering automates multi-AP set up & channel settings

for faster install and more reliable coverage CDP, Smart defaults for out-of-box simplified set up with Small

Business Pro and SBCS Choice of Embedded Configuration Utility or CCA

Competitive WLAN solution on it’s own, and even better when used with SBCS and Small Business Pro


AP 541N Wireless Access Point

SKU Description List

AP541N-A-K9 AP541N - PoE-enabled dual-band single-radio wireless access point 802.11n certified

$499

CON-SBS-SVC2 Cisco Small Business Pro Service, 3 Years $69
