Table of Contents
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Table of Contents
Introduction
Positioning
Logos, Branding, and Merchandising
Graphic System
Stationery System
Sales Collateral System
Level 1 Sales Collateral
Level 2 Sales Collateral
Industrial Design
Channel Communications
Trade Shows, Events, and Seminars
Advertising and Direct Marketing
Contact Information
toc 7/7/98 11:11 AM Page 1
Introduction
Creat ive Standards Introduction
Our corporate identity is the face and personality we present to the global community. It’s as importantas the products and services we provide. Our identityis the total effect of our logos, products, brand names,trademarks, advertising, brochures, and presentations—everything that represents us.
Because the Cisco Systems brand cannot be compromised, we’ve created this guide to provide all the pertinent specifications you need to maintainits integrity.
The guidelines in this document are not meant to inhibit, but to improve the creative process. By following these guidelines, the materials you createwill represent Cisco cohesively to the world. You canview an electronic version of this document on theCisco Employee Connection web site at wwwin.cisco.com/Mkt/corpid/style.html.
We have tried to provide guidelines that are easyto follow; whenever questions arise, look for moreinformation on the web or contact Corporate Identity.Changes to this guide will be provided periodically,so be sure to update your binder when we send younew information.
Thank you in advance for your help in followingthese simple rules.
Corporate Identity
A compelling corporate identity that expresses our personality and leadership
position in the marketplace is important to Cisco Systems. As the networking industry
becomes even more competitive, the need to establish a strong, global presence is
increasingly apparent.
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Cisco’s positioning statement is as follows: CiscoSystems is the worldwide leader in networking forthe Internet. What does this mean? Our positioningstatement has three primary elements:
Our position— the worldwide leader
Our business—networking
Our vision— the Internet
Our position—the worldwide leaderBy almost any measure, Cisco is the worldwide leaderin its field. It is the largest or best in terms of revenue,profitability, market capitalization, market share, breadthof products, technology, customer base, customer satisfaction, service/support, field sales, expertise, andso forth. But a leader isn’t just the biggest. A leaderviews and responds to industry issues, customer con-cerns, and technology opportunities with greaterresponsibility and greater credibility. A leader hashigher responsibilities and greater stature.
Our business—networking So, what are we the leader in? It’s networking—givingpeople access to the information they need by con-necting information devices through intelligent, secure,and reliable networks.
Our vision—the InternetThe Internet is the single most important phenomenonto occur in information technology since the micro-processor, and ultimately it may be the biggest IT revolution ever. At Cisco, we see the Internet as atremendously significant and empowering technologydevelopment that will greatly affect the way peopledo business, learn, and communicate. We are readyand able to turn this promise into reality.
How do you use the positioning statement? Itshould be used anywhere and everywhere that a suc-cinct statement of Cisco’s business is required. Thisincludes presentations, collateral, sales proposals,trade show booths, and so forth. It should lead offyour other presentations and be the foundation towhich all communicators return.
Our boilerplate standardsOur company boilerplate is as follows: Cisco Systems,Inc. (Nasdaq: CSCO) is the worldwide leader in net-working for the Internet. News and information areavailable at www.cisco.com.
The standard description for our Cisco IOSsoftware is as follows: Cisco IOS™ software is a platform that delivers network services and enablesnetworked applications.
We must be consistent in describing Cisco IOSsoftware as a platform, not a product, and as an enablerof network services and networked applications. It is not necessary to spell out “Internetwork OperatingSystem”; in fact, we request that you don’t spell itout. Also note that as with any trademarked terms,that you must use Cisco IOS as a modifier—such asCisco IOS software platform or Cisco IOS networkservices. Never use just “IOS” or “the IOS”.
Please help us be consistent in our messaging.
Cisco Positioning Statement
Positioning is how our company is viewed by others in our target marketplace. While we
have goals for positioning ourselves, ultimately our position is what others think and
say about us. We can, however, greatly influence how we are positioned by communicating
to our external audiences in a clear and consistent way.
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• Write in a direct, conversational style.
• Tailor your words to the intended audience.
• Use crisp, active sentences to give more life to the written word; avoid using passive voice.
• Don’t overuse acronyms.
• Use short, simple words rather than large, cumber-some ones.
• Use the second person rather than the third person,whenever possible.
• Use a minimum amount of jargon and colloquialismsto make your writing “world ready” and to ensureease of use and translation by other countries.
In summary, write simple and direct prose, stressingour corporate attributes—an open-minded approachto technology and networking expertise—in anapproachable manner.
In all cases, be sure you use the correct legal namefor Cisco Systems, Inc. for your region or country,according to the Cisco Systems Corporate Style Guide.Use “Cisco Systems” when the company is first mentioned in the text, followed by “Cisco” in subse-quent references.
The Cisco Systems Corporate Style Guide con-tains two sections that are helpful to those creatingmarketing collateral. These sections are entitled “StyleGuidelines” and “Word Usage.” The Corporate StyleGuide is available on CEC at wwwin.cisco.com/Mkt/KP/kp_style/sc_style.html or ask for a hard copy fromthe Corporate Editor.
Cisco Voice and Tone
An approachable, straightforward, and confident tone best describes the personality
we want to express about Cisco Systems. Following these writing suggestions will help
you achieve this goal:
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Cisco’s new tag line conveys two key concepts:
Associates Cisco with the InternetPeople within the networking industry know Cisco.But many more people are familiar with the Internetand Internet-enabled applications. We need to makemore people aware of Cisco’s key role with the Internetas a provider of backbone and access products andof Web site tools and Internet appliances.
In addition, we want people to realize that Ciscoproducts and services make Internet-enabled applica-tions possible, and to appreciate that the Internet can change the way they work, live, play, and learn.Cisco itself is the world’s foremost example of a company using the Internet for competitive advantage.
Emphasizes the importance of the Internet GenerationOur vision is that the Internet will have as profoundan effect on people and society as the IndustrialRevolution did in the 19th century. We are living inthe Internet Generation and are extending it to ourchildren and grandchildren. The Internet Generationencompasses people, companies, and countries.Those who understand the power of the Internet andnetworked applications will, in our view, be the long-term winners. So companies and countries—inaddition to people—have to see themselves as part of the “Internet Generation.”
The Cisco Corporate Tag Line
Cisco believes that the Internet is fundamentally changing the way people work, live, play,
and learn. To communicate this vision, Cisco is strengthening and evolving its corporate
branding efforts, with a new corporate tag line, “Empowering the Internet Generationsm. ”
Tag Line
The Internet and networked applications will fundamentally change the way people work,live, play, and learn. We are living in the Internet Generation, which is bringing changes as
great as those created by the Industrial Age (but at a much faster pace).
Shape the future of global networking by creating unprecedented opportunitiesand value for our customers, employees, investors, and partners.
End-to-end networking solutions by line of business
The worldwide leader in networking for the Internet
Empowering the Internet Generation
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The Cisco Systems tag line is created using the Sabonfont. When incorporating the tag line with the companylogo, you must adhere to all other guidelines for useof the Cisco Systems logo. Please follow the stagingindicated below:
When using the tag line by itself, it should appear inall black, all blue (PMS 3035), or reversed out. Donot combine the tag line with any logo other than theCisco Systems logo. Do not alter the tag line in anymanner including the typeface, proportions, colors,or line break. Do not animate, morph, or otherwisedistort its perspective or two-dimensional appear-ance. Please follow the staging indicated below:
TrademarksThe Cisco Systems logo is a registered trademark and always appears with a ®. When using the logowith the corporate tag line, “Empowering theInternet Generation,” use an SM designation after the tag line to indicate that it is a service mark.
With logo:
Without logo:
.5x
.5x
1x
.187x
.3x
.5x
.125x
.5x .5x
Cisco Corporate Tag Line Staging
Cisco Systems wants to use its new corporate tag line, “Empowering the Internet
Generation,” in all of its marketing communications efforts. We’ve designed the tag line
to be used both with the logo and by itself, providing maximum flexibility in our
efforts to use it frequently.
.5x
.187x
.5x .5x .5x
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Logo Color
The Cisco Systems logo is composed of the Univers font logotype appearing above the boxed bridge, as illustrated at the right. This arrangement is theonly version of the logo that can be used and isCisco’s legal corporate signature.
The preferred usage is two-color, using PMS 3035(deep blue) for the boxed bridge and PMS 187 (red)for the logotype or the equivalent CMYK (processmatch) colors as noted on this page. In one-colorprinting, the logo can be either black, PMS 3035, orCool Gray 2. The vertical bridge “tines” must alwaysbe the color of the paper you are printing on.
When reversing or knocking out the logo, theboxed bridge element and the words “Cisco Systems”will be the color of the paper the logo is being printedon, and the bridge tines will be the color that surroundsthe logo as shown on the next page.
To ensure enough contrast for viewing the logo,do not use it on a patterned background or on one that is too light or too dark. Do not combine theCisco Systems logo with any other logo or graphicelement. Do not alter the Cisco logo in any mannerincluding the typeface, proportions, colors, elements,or location of any of the text in relation to the boxedbridge element. Do not animate, morph, or otherwisedistort its perspective or two-dimensional appearance.
Logotype
Boxed bridge element
Tines
Registration symbol
The Cisco Systems Logo
Color Palette PMS 3035
PMS 187
100C, 0M, 8.5Y, 65K
0C, 91M, 72Y, 23.5K
Spot Color Four-color Process
The Cisco Systems logo is our signature to the world and must not be compromised.
It is integral to our worldwide corporate identity.
PMS Cool Gray 2
0C, 0M, 0Y, 11.5K
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Correct uses of the logo are shown below, along with various incorrect uses. Use the
logo according to the standards.
OK
NO
Cisco Systems Logo Correct and Incorrect Usage
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Minimum Size The minimum logo size is .75"(19 mm) wide, excluding the ®. Please do not reproduce the Cisco logo in any smaller size, because it loses impact and readability.
Logo Trademarks The Cisco Systems logo is a registered trademark and always appears with a ®.
.75"
.5x
.5x
1x
.5x
.5x 2.625x .5x
Cisco Systems Logo Staging
Cisco’s logo must be staged as illustrated below, where x represents any measured
increment that keeps the overall logo size at .75"(19 mm) wide or greater. Note that .5x is
the minimum amount of clear space that can surround the logo and logotype.
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The following guidelines will help achieve the besteffect for merchandising items.
The complete Cisco Systems logo (the boxedbridge element and the logotype) should appear in aprominent position on all the items you create. Onany type of shirt or jacket, the logo should appear onthe left front pocket rather than on a sleeve or on the back. On a cap or hat, it should appear on the frontof the cap rather than on the visor.
When using the Cisco logo on merchandising items,it may only be used in the following colors:• In one-color printing, it may appear as all black, all
deep blue (PMS 3035), all Cool Gray 2, or all white.• In multicolor printing, the boxed bridge element is
deep blue (PMS 3035), the bridge tines are white, andthe “Cisco Systems” logotype is deep red (PMS 187).
No other color variations of the logo are acceptable.In addition, because of the difficulty in executing it properly, the tone-on-tone version of the logo formerchandising items has been discontinued.
For silk-screening, the minimum logo width is .75" or 19 mm. An embroidered logo should not appearsmaller than 1.75" or 45 mm wide.
The space directly beneath the logo is reservedfor use by our partners who offer products, programs,and services on behalf of Cisco. This group includeschannel partners, resellers, distributors, leasing partners,and publishing partners. If you think you have a program that might qualify for this use of the logo,please contact Cisco’s Corporate Identity organization.Otherwise, please leave this space open for our partners.
Logotype
Boxed bridge element
Tines
Registration symbol
Merchandising Guidel ines
Jackets, pens, hats, T-shirts, sweatshirts, cups, and plaques all spell recognition and
reward. Whether you wear these items on a shopping trip, while gardening, or when
attending a barbecue; or take notes with a Cisco pen in a meeting; or hit Cisco golf balls
on the golf course, you are building recognition and equity in the company. For
this reason, it is important that you always use the Cisco Systems logo correctly and
prominently on your merchandising items.
Space fordescriptor
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Your department name, promotional event, or internalprogram name should not appear directly below the logo. The closest placement for these names underthe logo is one-half the x height of the boxed bridgeelement of the logo.
The Cisco Systems logo is strong enough to stand onits own and should not be combined with any otherlogo or graphic element.
If merchandising items contain any confidentialproduct information such as a launch code nameor date, do not use the Cisco logo on them.Merchandising items should not give away anyCisco secrets.
Optimum background colors to choose for yourmerchandising items include the following:• For the multicolor logo and the all-blue or
all-black logos:WhiteOff-whites (cream, beige, stone, canvas)KhakiLight yellowsLight graysBurgundyChambraysDenim
• For the all-white or all-Cool Gray 2 logo:Navy blueRoyal blueBlackBurgundyDeep purpleHunter greenDeep grayTealDenim
• Colors to avoid include:“Neon” tonesBright redBright yellowVioletsOrangePinks and rosesKelly or grass greens
If you have questions or have a specific project onwhich you are not sure how to use the logo, visit theCorporate Identity Web site at wwwin.cisco.com/Mkt/corpid/resource.html or contact a Cisco CorporateIdentity representative. Corporate Identity staff members are listed at wwwin.cisco.com/Mkt/corpid/index.html.
.5x
.5x
1x
.5x .5x .5x
Merchandising Guidel ines
C I S C O D E S K A C C E S S O R I E S
w w w . c i s c o . c o m / g i f t
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T-shirt, front
T-shirt, back
Merchandising Guidel ines
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For certified partners of Cisco products and services,marks have been created for the following certifica-tions: Partner, Partner—Gold Certified, Partner—Silver Certified, and Partner—Premier Certified. Toqualify for using these marks, certified partners mustmeet the criteria established for their certificationlevels. They may only use marks for which they haveachieved certification.
Cisco’s Authorized Distributor and Reseller program marks are for use by distributors who resellCisco products to Cisco’s reseller and certified partners.
In one-color printing, these marks can be eitherblack or PMS 3035 (deep blue). In multicolor printing,the Cisco Systems logotype must appear in PMS 187(deep red) with the boxed bridge in PMS 3035 (deepblue), the vertical bridge tines the color of the paperyou are printing on, and the certification descriptorin black. Four-color process match is acceptable.
The marks may also print reversed out of a darkbackground. When reversing or knocking out themarks, the boxed bridge element, the words CiscoSystems, and the partner and certification level typeare the color of the paper a mark is being printedon, and the bridge tines are the color that surroundsthe logo.
To ensure enough contrast for viewing a mark,do not use it on a patterned background or on one that is too dark or light. Do not combine the CiscoSystems partner or program marks with any otherlogo or graphic element. Do not alter the Cisco logoin any manner including the typeface, proportions,colors, elements, or location of any of the text in rela-tion to the boxed bridge element. Do not animate, morph, or otherwise distort its perspective ortwo-dimensional appearance.
Cisco Resel ler and Certif ied Partner Marks
Logotype
Boxed bridge
Tines
Partner/certification typeR e s e l l e r
Cisco Systems licenses the use of specially designed marks to its resellers and certified
partners when they are acting on behalf of Cisco. The marks are based on the
Cisco Systems signature with an additional program descriptor underneath the bridge as
illustrated on this page.
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Correct uses of the marks are shown below, along with various incorrect uses. Use the
marks according to the standards.
Cisco Resel ler and Certif ied Partner Marks Correct and Incorrect Usage
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StagingIn all cases, the reseller or certified partner’s companylogo should appear more prominently than theReseller/Certified Partner mark and should be sepa-rated by the space of one mark width or one inch,whichever is greatest. The Reseller/Certified Partnermark cannot be combined with another logo orgraphical element.
Minimum SizeThe minimum mark size is .75"(19 mm) wide, excludingthe ®. Please do not reproduce a mark in any smallersize, because it loses impact and readability.
Trademark SymbolThe Cisco Systems logo used with the Reseller/CertifiedPartner marks is a registered trademark and mustalways appear with the symbol ®.
.5x 2.625x .5x
.5x
.5x
.5x
1x
.386x
.3x
.125x
Cisco Reseller and Certified Partner marks must be staged as illustrated below, where x
represents any measured increment that keeps the overall mark size at .75" (19 mm) wide
or greater. Note that .5x is the minimum amount of clear space that can surround a mark.
These staging parameters are identical to those established for the Cisco Systems logo.
Cisco Resel ler and Certif ied Partner Marks Staging
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Where to Use the Reseller/CertifiedPartner marks
Web PagesThe Reseller/Certified Partner marks may be used ona Reseller/Certified Partner company Web site. On aWeb page or as a launch button, the minimum marksize is 86 pixels wide.
Advertisements, Direct Mail, and CollateralA mark may be incorporated into any of theReseller/Certified Partner’s advertising, direct mail,collateral, or other promotional materials forCisco products.
ProductsThe mark may not be used on any products.
Referring to Partner Certification in TextA Partner’s certification level may be noted on collat-eral material or advertising by using phrases like“a Cisco Systems Partner—Gold Certified.”
Say: XYZ is a Cisco Systems Partner—Gold Certified
Do not say: XYZ Cisco PartnerXYZ Cisco Gold Partner
Additional InformationFor additional information on Cisco’s Certified PartnerProgram, to obtain logo kits, or to confirm certificationlevels, please contact the Cisco Channel Marketingdepartment.
Cisco Resel ler and Certif ied Partner Marks Placement
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Cisco Global Support Program
The Cisco Global Support program provides partnerswith the framework to deliver consistent and timelysupport solutions for multinational businesses. Aglobal support model enables end customers to effec-tively gain access to sophisticated service and supportand enables global partners to gain the greatest levelof operational efficiencies, thereby significantly low-ering the cost of doing business. Global Partners haveaccess to a technological backbone of at least threestrategically located TAC centers around the world.Each of these centers includes one comprehensive lab,offers remote access on a 24 x 7 basis, and supportsmost major languages spoken within the theater orregion. English-speaking engineers are also availablein all centers for worldwide after-hours support.The Global Support program provides the competitiveadvantage and differentiation needed in today’scompetitive multinational market. For more informa-tion, please contact the Channel DevelopmentProgram group.
Nihon Channel Program (Japan only)
The Nihon Partner program is Japan’s version of the U.S. and International Partner program. Thesemarks are to be used by our Japanese partners only,according to the certification levels they haveachieved. For additional information, please contactCisco’s ICON Marketing organization.
Cisco Training Partner Program
Cisco’s Training Partner program is for training partners who have agreements with Cisco to offerCisco networking technology, product, platform, and update training. Three levels of service have beenestablished: Associate, Distinguished, and Senior. Toqualify for using these marks, training partners mustmeet the criteria established for their service levels.They may only use the marks for which they quali-fy. Please contact the Worldwide Training organiza-tion for additional information.
Other Cisco Program Marks
Cisco Systems strongly believes in developing key relationships and partnerships to
expand the products and services available to its customers. To identify the products
and services that enhance our offerings and help us broaden Cisco’s brand recognition,
we have approved a number of other programs and program marks. Examples of each of
these program marks follow with brief explanations of their applications. Please contact
the appropriate program owner for additional information.
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ATM Associate Program
The ATM Associate program is a joint interoper-ability, marketing, and reference-selling program. It is designed to make it easier and less expensive forcustomers to use ATM technology to upgradetheir networks and integrate voice, video, and datainto a single, multiservice infrastructure. Only thosevendors who have signed license agreements for theATM Associate program may use this mark. Pleasecontact Cisco’s Enterprise line of business foradditional information.
Cisco Multimedia Associate Program
The Multimedia Associate program was establishedas a multimedia alliance between Cisco and the Institutefor Information Industry (III), located in Taiwan, tooffer customers more complete multimedia solutions.Together, Cisco and III help major Taiwanese manu-facturers develop and promote Cisco multimedia-enabled applications for their products.
Cisco will provide Cisco branding certificatesafter the Taiwanese vendors’ products pass the conformance tests performed and supervised by theIII engineers in the Cisco-III Multimedia Lab inTaiwan. Currently, III is the only vendor with autho-rization to use this mark. Please contact GlobalAlliances for additional information.
Other Cisco Program Marks
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Enterprise Associate Program
The Enterprise Associate program is a joint marketing,technology, and compliance initiative. Under this initiative, companies whose products complementand are interoperable with Cisco IOS® networks canuse the Enterprise Associate mark in their marketingand advertising materials. Additionally, this initia-tive gives Cisco Systems and participating companiesthe opportunity to jointly develop and enhance net-working functions for customers. Only those vendorswhose products pass the conformance tests requiredby Cisco and have signed license agreements for theEnterprise Associate program may use this mark.Please contact Cisco’s InterWorks Business UnitMarketing organization for additional information.
Cisco Press
Cisco Press is a venture between Cisco and MacmillanPublishing to publish a series of books on networking.Only Macmillan Computer Publishing currently hasauthorization to use this mark. Please contact Cisco’sCentral Documentation Services department for additional information.
Other Cisco Program Marks
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Cisco Networking Academies Program
The Cisco Networking Academies program wasdesigned to provide educational institutions with theopportunity to certify high school and college studentsin network design and operations by providingcurriculum and equipment support. Only thoseinstitutions that have agreements with Cisco Systemsmay use this mark. Please contact the EducationMarketing organization for additional information.
Cisco Capital
Cisco Capital is a leasing program for Ciscoproducts. Only leasing companies that have signedagreements with Cisco are authorized to use thismark. Please contact Cisco Financial Services foradditional information.
Cisco Professional Services Provider Program
Cisco’s Professional Services Provider program offers a suite of customized services for every phaseof a customer’s network life cycle: planning, design,implementation, and operation. Only vendors whohave signed agreements for the Professional ServicesProvider program may use this mark. Please contactCustomer Advocacy for additional information.
Other Cisco Program Marks
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Cisco Certified Internetwork Expert
The Cisco Certified Internetwork Expert (CCIE)program is a high-level certification programdesigned to provide engineers with the internetworkingexpertise required in today's rapidly changing infor-mation systems environment. Only those engineerswho pass the demanding CCIE certification test areallowed to use this personal certification badge ontheir business cards. Please contact the CustomerAdvocacy organization for additional informationabout this program.
Other Cisco Program Marks
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PoweredNetwork
The Cisco Powered Network mark is composed ofthe Univers font logotype and the boxed arrow element,as shown in the graphic at the right. Please use thecamera-ready art provided by Cisco Systems. Do notalter the Cisco Powered Network mark or change the size or location of the type in relation to the boxedarrow element.
The Cisco Powered Network mark can be usedin black, PMS 3035 (deep blue), or PMS 187 (darkred); four-color process match is acceptable.
The arrowhead within the box is the same coloras the paper the mark is printed on. When reversingor knocking out the mark, the box, arrowtail, andlogotype are the color of the paper the mark is beingprinted on, and the arrowhead is the same color thatsurrounds the mark.
To ensure enough contrast for viewing the mark,do not use it on a patterned background or on onethat is too light or too dark. Do not alter the CiscoPowered Network mark in any manner including thesize of typeface, proportions, colors, elements, orlocation of the text in relation to the boxed arrowelement. Do not animate, morph, or otherwise distortits perspective or two-dimensional appearance. Donot combine the Cisco Powered Network mark withany other logo or graphic element.
Cisco Powered Network Mark
Color Palette PMS 187 0C, 91M, 72Y, 23.5K
Spot Color Four-color Process
PMS 3035 100C, 0M, 8.5Y, 65K
BLACK 0C, 0M, 0Y, 100K
Logotype
ArrowheadArrowtail Box
Trademark symbol
The Cisco Powered Network mark is to be used exclusively by authorized service
providers who meet the criteria for quality, service, and Cisco equipment as described in
the Cisco Powered Network program guidelines. This mark communicates that the service
provider has an end-to-end network based on Cisco products and services that ensures a
high degree of security, reliability, and performance.
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Correct uses of the mark are shown below, along with various incorrect uses. Use the
mark according to the standards.
OK
NO
Cisco Powered Network Mark Correct and Incorrect Usage
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StagingThe Cisco Powered Network mark must be staged asillustrated here, where x represents any measuredincrement that keeps the overall logo size .75" (19 mm)or greater. Note that .5x is the minimum amount ofclear space that can surround the mark.
The service provider company’s logo should appearmore prominently than the Cisco Powered Networkmark. The Cisco Powered Network mark should beseparated from the service provider’s logo by the spaceof one Cisco Powered Network mark width or one inch,whichever is greatest.
Minimum SizeThe minimum size for the Cisco Powered Networkmark is .75" (19 mm). Please do not reproduce theCisco Powered Network mark in any smaller size,because it loses impact and readability.
TrademarkThe Cisco Powered Network mark is a trademark of Cisco Systems and must always appear with a ™ symbol.
1x
.125x
.375x
.5x
3.175x .5x.5x .825x
Cisco Powered Network Mark Staging
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Where to use the Cisco Powered Network mark
Web PagesThe Cisco Powered Network mark may be used onqualifying service providers’ Web pages next to or for products or services running a Cisco PoweredNetwork. On launch buttons, the minimum marksize is 90 pixels wide.
Advertisements, Direct Mail, and CollateralThe mark may be used in any of the service providers’advertising, direct mail, collateral, or other promo-tional materials for products or services running onCisco Powered Networks.
Product NamesThe Cisco Systems and the Cisco Powered Networknames or marks or any potentially confusing varia-tions may never be incorporated as part of the nameof a product or service of the service provider.
DocumentationThe Cisco Powered Network mark should appear onthe front cover and spine of documentation for productsor services that run on a Cisco Powered Network.
VideoThe Cisco Powered Network mark is available as an animation with sound for use in broadcast media(radio and TV) by authorized service providers.
Referencing in TextIn text, qualifying service providers can refer to the factthat their services run on Cisco Powered Networks.
Say: XYZ data services run on a Cisco Powered Network
Do not say: XYZ Cisco NetworkXYZ Cisco Powered Network product
Additional InformationFor additional information on the Cisco PoweredNetwork program, please contact the Service ProviderMarketing organization within Cisco.
Cisco Powered Network Mark Placement
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The Cisco NetWorks mark is composed of the Universfont logotype and the boxed arrow element, asshown at the right. Please use the camera-ready orsoft-copy art provided by Cisco Systems.
In one-color printing, the Cisco NetWorks markcan be used in black, PMS 3035 (deep blue), PMS187 (deep red), or PMS Cool Gray 2. The arrowheadis the same color as the background color the markappears on. In two-color printing, the boxed arrowelement (box and arrowtail) appears in PMS 3035(deep blue) and the text “Cisco NetWorks” in PMS187 (deep red). The arrowhead is the same color asthe background color the mark appears on.
When reversing or knocking out the mark, the box,arrowtail, and logotype are all the color of the paperthe mark is being printed on, and the arrowhead is thesame color that surrounds the mark.
To ensure adequate contrast for viewing the mark,do not use it with a patterned background or onethat is too light or too dark for it to read well. Donot alter the Cisco NetWorks mark in any mannerincluding the typeface, proportions, colors, elements,or location of any of the text in relation to the boxedarrow element. You may not animate, morph, or otherwise distort its perspective or two-dimensionalappearance. Do not combine the Cisco NetWorksmark with any other logo or graphic element.
Cisco NetWorks Mark
The Cisco NetWorks ingredient mark is designed for the exclusive use of key partners
whose products incorporate Cisco Network Foundation Technologies to ensure reliable
connectivity in the network and interoperability with Cisco-designated systems.
Color Palette PMS 3035 100C, 0M, 8.5Y, 65K
PMS 187 0C, 91M, 72Y, 23.5K
PMS Cool Gray 2
0C, 0M, 0Y, 11.5K
Spot Color Four-color Process
73.0946 Logos, branding... 7/2/98 1:56 PM Page 20
Mar
kU
sag
e
Cisco NetWorks Mark Correct and Incorrect Usage
Correct uses of the mark are show below, along with various incorrect uses. Use the
logo according to these standards.
NO
OK
73.0946 Logos, branding... 7/2/98 1:56 PM Page 21
StagingThe Cisco NetWorks mark must be staged as illus-trated here, where x represents any measured incrementthat keeps the overall logo size .75" (19 mm) orgreater. Note that .5x is the minimum amount of clearspace that can surround the mark.
The licensee’s company logo should appear moreprominently than the Cisco NetWorks mark. TheCisco NetWorks mark should be separated from thelicensee’s logo by the space of one Cisco NetWorksmark width or one inch, whichever is greatest.
Minimum SizeThe minimum size for the Cisco NetWorks mark is.75" (19 mm). Please do not reproduce the CiscoNetWorks mark in any smaller size, because it losesimpact and readability.
TrademarkThe Cisco NetWorks mark is a trademark of CiscoSystems and must always appear with a ™ symbol.
1x
.125x
.4x
.5x
3.175x .5x.5x .825x
Cisco NetWorks Mark Staging
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Where to use the Cisco NetWorks mark
HardwareThe Cisco NetWorks mark should be placed on thefront viewing plane of the licensee’s product. Do notplace the mark on the top, bottom, or sides of theproduct or on any peripheral components. The markshould never be obstructed by another label or sticker.
The mark should be printed directly onto theproduct using conventional methods such as silk-screening or pad printing, or it can be molded in.The mark should not be placed on the product usinga label or sticker.
Software PackagingThe Cisco NetWorks mark should be printed on thefront viewing panel of the licensee’s software package.The mark should never be obstructed by anotherlabel or sticker. The mark should not be placed onthe package using a label or sticker.
Startup ScreensFor software products containing Cisco NetworkFoundation Technologies, the mark should appear atthe first startup screen and should remain on screenfor the duration of the bootup procedure.
Shipping CartonsThe Cisco NetWorks mark should appear on the topsurface of shipping cartons. The mark should neverbe placed on the bottom of a shipping carton or beobstructed by other stickers or tape. The mark shouldbe printed directly onto packaging and should not beplaced on the package using a label or sticker.
Web PagesThe Cisco NetWorks mark may be used on licensees’Web pages next to products that incorporate CiscoNetwork Foundation Technologies. On launch buttons,the minimum mark size is 90 pixels wide.
Advertisements, Direct Mail, and CollateralThe mark may be used in any of the licensees’ adver-tising, direct mail, collateral, or other promotionalmaterials for products that incorporate Cisco NetworkFoundation Technologies.
Product NamesThe Cisco Systems and the Cisco NetWorks names ormarks or any potentially confusing variations maynever be incorporated as part of the name of a productor service of the licensee’s company.
DocumentationThe Cisco NetWorks mark should appear on the frontcover of documentation for products or services thatincorporate Cisco Network Foundation Technologies.
Referencing in TextIn text, licensees may refer to the fact that their productincorporates Cisco Network Foundation Technologiesby using phrases such as “incorporates Cisco NetworkFoundation Technologies.” On all such materials, thelicensee’s product or service name must appear moreprominently than the Cisco NetWorks mark by puttingit in a different color or on a different line. Thisrequirement is important to avoid any implicationthat the product is manufactured or supported byCisco Systems.
Say: XYZ product incorporates Cisco NetworkFoundation Technologies
Do not say: XYZ company Cisco NetWorks product
Additional InformationFor additional information on the Cisco NetWorksprogram, please contact the Global Alliance Marketingorganization within Cisco.
Cisco NetWorks Mark Placement
73.0946 Logos, branding... 7/2/98 1:57 PM Page 23
Cisco IOS
The Cisco IOS Technologies ingredient mark is com-posed of the Univers font logotype and the boxedarrow element as shown. Please use the camera-readyart provided by Cisco Systems.
In one-color printing, the mark should be black;when printing two or more colors, use PMS 187 (red)for the box and arrowtail and black for the type orthe equivalent CMYK (process match) colors as notedon this page. The arrowhead within the box is thesame color as the paper the mark is printing on.
When reversing or knocking out the mark, thebox, arrowtail, and logotype are the color of thepaper the mark is being printed on, and the arrow-head is the same color that surrounds the mark.
To ensure enough contrast for viewing, do not usethe mark on a patterned background or on one thatis too light or too dark for the logo to read well. Donot alter the Cisco IOS Technologies mark in anymanner including the size of typeface, proportions,colors, elements, or location of the text in relation tothe boxed arrow element. You may not animate,morph, or otherwise distort its perspective or two-dimensional appearance. Do not combine the CiscoIOS Technologies mark with any other logo orgraphic element.
Cisco IOS Technologies Ingredient Mark
The Cisco IOS Technologies mark is designed exclusively for use by manufacturers and
developers who have license agreements with Cisco Systems to incorporate Cisco IOS
software technologies into their products. The mark placed directly on those manufac-
turers’ and developers’ products, packaging, and promotional materials signifies to their
customers that these products contain Cisco technology.
PMS 187 0C, 91M, 72Y, 23.5KColor Palette
BLACK 0C, 0M, 0Y, 100K
Spot Color Four-color Process
ArrowheadArrowtail Box Trademark symbol
Logotype
73.0946 Logos, branding... 7/2/98 1:57 PM Page 24
Lo
go
Usa
ge
Cisco IOS Technologies Mark Correct and Incorrect Usage
Correct uses of the mark are shown below, along with various incorrect uses. Use the
mark according to the standards.
NO
OK
73.0946 Logos, branding... 7/2/98 1:57 PM Page 25
StagingThe Cisco IOS Technologies mark must be staged asillustrated here, where “x” represents any measure-ment that keeps the overall mark size at 1"(25 mm)or greater. Note that .5x is the minimum amount ofclear space that can surround the mark.
The licensee’s company logo should appear moreprominently on the product or materials than the CiscoIOS Technologies mark. The Cisco IOS Technologiesmark should be separated from the licensing company’slogo by the space of one Cisco IOS Technologies markwidth or 1"(25 mm), whichever is greatest.
Minimum Size The minimum ingredient mark size is 1"(25 mm) wideexcluding the ™. Please do not reproduce the Cisco IOSTechnologies mark in anysmaller size, because it loses impact and readability.
TrademarkThe Cisco IOS Technologies mark is a trademark of Cisco Systems and must always appear with a ™ symbol.
1"
1x
4.5x .5x.5x .825x
.5x
.45x
.25x
.5x
Cisco IOS Technologies Mark Staging
73.0946 Logos, branding... 7/2/98 1:57 PM Page 26
Where to use the Cisco IOS Technologies mark
HardwareThe Cisco IOS Technologies mark should be placedon the front viewing plane of the licensee’s product.Do not place the mark on the bottom of the productor on any peripheral component. The mark shouldnever be obstructed by another label or sticker.
Software PackagingPlace the Cisco IOS Technologies mark on the frontviewing panel of the licensee’s software package. Themark should never be obstructed by another label orsticker.
Startup ScreensFor software products containing Cisco IOSTechnologies, the mark should appear at the firststartup screen and should remain on for the durationof the bootup procedure.
Web PagesThe Cisco IOS Technologies mark may be used on thelicensee’s Web pages next to or for products contain-ing Cisco IOS Technologies. On launch buttons, the minimum mark size is 86 pixels.
Shipping CartonsThe Cisco IOS Technologies mark should appear onthe top surface of shipping cartons. The mark shouldnever be placed on the bottom of a shipping cartonor be obstructed by other stickers or tape.
Advertisements, Direct Mail, and CollateralThe mark may be used in any licensee advertising,direct mail, collateral, or other promotional materialsfor products containing Cisco IOS Technologies.
For multiple product advertisements, the markmust be placed next to the product containing CiscoIOS Technologies. As an alternative, you may placean asterisk (*) next to each qualifying product andanother asterisk next to the mark with a supportingfootnote stating “Contains Cisco IOS Technologies.”
In the case of collateral, the mark should appearon the back cover or back page only.
Product NamesThe Cisco Systems and the Cisco IOS Technologiesnames or marks or any potentially confusing varia-tions may never be incorporated as part of the nameof a product or service of the licensee’s company.
DocumentationThe Cisco IOS Technologies mark should appear onthe front cover and spine of documentation for prod-ucts that contain Cisco IOS Technologies.
Cisco IOS Technologies Mark Placement
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Referencing Cisco IOS Technologies in textIn text, the inclusion of Cisco IOS Technologies inthe licensee’s product may be noted on packaging,collateral material, or advertising (but not included inthe product name) by using phrases such as “includesCisco IOS Technologies.” On all such materials, thelicensee’s product name must appear more prominent-ly than that of Cisco IOS Technologies and should bevisually distinguished from Cisco IOS Technologies byputting it in a different font or color or on a differentline. This is important to avoid any implication thatthe licensed product is manufactured or supported byCisco Systems.
Here are some examples:
Say: XYZ includes Cisco IOS Technologies
Do not say: XYZ IOS productXYZ Cisco IOS Technologies
The following standard language must be included in allproduct literature:
This product contains selected elements of the CiscoIOS Technologies that provide _______ capabilities.
Cisco IOS Technologies Text References
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Cisco IOS Wordmark
The Cisco IOS software wordmark is available foruse in networking diagrams and presentations tohighlight the presence of the Cisco IOS platformwithin a networking environment. This wordmarkis not to be used in product collateral, text refer-ences, software and hardware packaging, pressreleases, direct mail or advertising, electronic publica-tions, or on products.
BLACK 0C, 0M, 0Y, 100KColor Palette
Spot Color Four-color Process
73.0946 Logos, branding... 7/2/98 1:57 PM Page 29
™
Cisco defines a trademark as a word (for example,Cisco), a design (such as the Cisco bridge logo), a tagline (“Empowering the Internet Generation”)—or anycombination of these elements adopted by CiscoSystems to identify the company and its products andto distinguish it from competitors.
Trademarks should be used as adjectives, notnouns (for example, Cisco IOS software, not CiscoIOS). If they are used as nouns, they may becomegeneric and no longer protectable (for example,“aspirin,” and “Kleenex”).
Registration and TrademarksCisco owns trademark rights to the Cisco Systemsname and logo, the Cisco IOS Technologies nameand logo, the Cisco Powered Network logo, and theCisco NetWorks logo. We own service marks on thetag lines “Empowering the Internet Generation” and“Changing the way we work, live, play, and learn.”In addition, we own exclusive rights to a number ofproduct family and product names as indicated onthe next page. Our rights are protected and strength-ened when our trademarks are used properly.
Cisco’s naming strategy emphasizes Cisco as ourcorporate brand and employs descriptive terminologyfor product, program, and service names. Departmentsthat have new products, programs, or services shouldcontact Central Naming Service at [email protected] begin the naming process.
NoticesPlease include the following notices on all Cisco mar-keting materials. Note that the trademark list consistsof the trademarks used in a particular document plusCisco, Cisco Systems, and the Cisco Systems logo, whichare always listed.
Copyright NoticeCopyright 199X Cisco Systems, Inc. All rights reserved.Printed in USA. xxx and xxx are trademarks, xxx isa service mark, and Cisco, Cisco Systems, the CiscoSystems logo, and xxx are registered trademarks ofCisco Systems, Inc. in the U.S. and certain other countries.All other trademarks mentioned in this document arethe property of their respective owners.
Trademark ListingA list of current Cisco trademarks can be requestedfrom the Corporate Editor. They can also be foundon the Corporate Identity Resources Page atwwwin.cisco.com/Mkt/corpid/TM LIST.HTM.
Only those trademarks designated as registeredshould use the symbol ®. All other claimed Ciscotrademarks should be denoted with the symbol ™.Service marks are denoted with the SM symbol.
Trademark Policy
Cisco’s trademarks are valuable assets that must be selected and used carefully. Please
adhere to these policies and guidelines for protecting our trademarks on product,
program, and service names.
73.0946 Logos, branding... 7/2/98 1:57 PM Page 30
Registered Trademarks (®)BPXCatalystCiscoCisco IOSCisco IOS logoCisco SystemsCisco Systems logoEnterprise/SolverEtherChannelFastHubFastPacketForeSightFragmentFreeIPXLightStreamMICA (use with “technologies”
at first mention)Phase/IPStrataSphereStrataView PlusSwitchProbe
Unregistered Trademarks (™)AccessPathAtmDirectorCCIE logoCD-PACCentriCisco Capital logoCiscoLinkCisco NetWorks logoCisco Powered Network logoCisco Press logoClickStartControlStreamDAGAZFast StepFireRunnerIGXJumpStartKernel ProxyLoopRunnerMGXNatural Network ViewerNetRangerNetSonar
PacketPIXPoint and Click InternetworkingPolicy BuilderRouteStreamSecure ScriptSMARTnetSpeedRunnerStratm (use with “technology”
at first mention)StreamViewThe CellTrafficDirectorTransPathVirtualStreamVlanDirectorWorkgroup DirectorWorkgroup Stack
Unregistered Service Marks (SM)Changing the way we work, live,
play, and learn.Empowering the Internet Generation
Trademark Policy
The following is a list of trademarks currently used by Cisco Systems, Inc. organized to
identify those marks that have been registered with the United States Patent and
Trademark Office.1
1 Current list as of 6/98.
The boilerplate statement that goes at the end ofmarketing documents should list only the marksthat are used in the document (plus Cisco, CiscoSystems, and the Cisco Systems logo which arealways listed). They should appear in the followingorder: trademarks first, then service marks, thenregistered trademarks. The correct verbiage is: “xxxand xxx are trademarks, xxx is a service mark, andxxx, xxx, and xxx are registered trademarks of CiscoSystems, Inc. in the U.S. and certain other countries.All other trademarks mentioned in this document arethe property of their respective owners.”
73.0946 Logos, branding... 7/2/98 1:57 PM Page 31
Cis
co
Co
lorsThe logo colors, PMS 187 and PMS 3035, are the
primary colors in the Cisco palette. These colors arerich and easily readable in a variety of media.
PMS Cool Gray 2 and PMS 124 provide a complement to the logo colors and can be used forall secondary type treatments. Black is also part ofthe palette.
We’ve also selected a single color for each line ofbusiness along with the Cisco corporate palette. Asadditional vertical industries or applications are created,we will develop color standards for each area. Stayingwith these color standards will produce an overall lookthat says “Cisco Systems” throughout the world.
Color Palet te
Corporate
PMS 187
PMS 3035
PMS 124
COOLGRAY 2
SUPER-BLACK
Service Provider
Enterprise
IBM
Small and Medium Business
Education
Government
PMS 221
PMS 2593
PMS 660
PMS 568
PMS 3015
PMS 554
0C, 91M, 72Y, 23.5K
100C, 0M, 8.5Y, 65K
0C, 27.5M, 100Y, 6K
0C, 0M, 0Y, 11.5K
40C, 0M, 0Y, 100K
0C, 100M, 18.5Y, 34K
79C, 100M, 0Y, 0K
83C, 0M, 56Y, 38K
100C, 23.5M, 0Y, 18.5K
87C, 0M, 60Y, 65K
91C, 60M, 0Y, 0K
Spot Color Four-color Process
Colors, like typefaces, lead to easy recognition when used consistently. The Cisco Systems
color palette was carefully chosen to give a cohesive identity to everything we design
from packaging to printed materials.
Market Solutions
Vertical Industries
73.0946 Graphic System 7/2/98 2:46 PM Page 1
PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035
PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035
PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035
PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035 PMS 3035
PMS 187 PMS 187 PMS 187 PMS 187 PMS 187 PMS 187 PMS 187
PMS 187 PMS 187 PMS 187 PMS 187 PMS 187 PMS 187 PMS 187
PMS 187 PMS 187 PMS 187 PMS 187 PMS 187 PMS 187 PMS 187
PMS 187 PMS 187 PMS 187 PMS 187 PMS 187 PMS 187 PMS 187
73.0946 Graphic System 7/2/98 2:46 PM Page 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS 124 PMS 124 PMS 124 PMS 124 PMS 124 PMS 124 PMS 124
PMS 124 PMS 124 PMS 124 PMS 124 PMS 124 PMS 124 PMS 124
PMS 124 PMS 124 PMS 124 PMS 124 PMS 124 PMS 124 PMS 124
PMS 124 PMS 124 PMS 124 PMS 124 PMS 124 PMS 124 PMS 124
73.0946 Graphic System 7/2/98 2:46 PM Page 3
PMS 221 PMS 221 PMS 221 PMS 221 PMS 221 PMS 221 PMS 221
PMS 221 PMS 221 PMS 221 PMS 221 PMS 221 PMS 221 PMS 221
PMS 221 PMS 221 PMS 221 PMS 221 PMS 221 PMS 221 PMS 221
PMS 221 PMS 221 PMS 221 PMS 221 PMS 221 PMS 221 PMS 221
PMS 2593 PMS 2593 PMS 2593 PMS 2593 PMS 2593 PMS 2593 PMS 2593
PMS 2593 PMS 2593 PMS 2593 PMS 2593 PMS 2593 PMS 2593 PMS 2593
PMS 2593 PMS 2593 PMS 2593 PMS 2593 PMS 2593 PMS 2593 PMS 2593
PMS 2593 PMS 2593 PMS 2593 PMS 2593 PMS 2593 PMS 2593 PMS 2593
73.0946 Graphic System 7/2/98 2:46 PM Page 4
PMS 568 PMS 568 PMS 568 PMS 568 PMS 568 PMS 568 PMS 568
PMS 568 PMS 568 PMS 568 PMS 568 PMS 568 PMS 568 PMS 568
PMS 568 PMS 568 PMS 568 PMS 568 PMS 568 PMS 568 PMS 568
PMS 568 PMS 568 PMS 568 PMS 568 PMS 568 PMS 568 PMS 568
PMS 3015 PMS 3015 PMS 3015 PMS 3015 PMS 3015 PMS 3015 PMS 3015
PMS 3015 PMS 3015 PMS 3015 PMS 3015 PMS 3015 PMS 3015 PMS 3015
PMS 3015 PMS 3015 PMS 3015 PMS 3015 PMS 3015 PMS 3015 PMS 3015
PMS 3015 PMS 3015 PMS 3015 PMS 3015 PMS 3015 PMS 3015 PMS 3015
73.0946 Graphic System 7/2/98 2:46 PM Page 5
PMS 554 PMS 554 PMS 554 PMS 554 PMS 554 PMS 554 PMS 554
PMS 554 PMS 554 PMS 554 PMS 554 PMS 554 PMS 554 PMS 554
PMS 554 PMS 554 PMS 554 PMS 554 PMS 554 PMS 554 PMS 554
PMS 554 PMS 554 PMS 554 PMS 554 PMS 554 PMS 554 PMS 554
PMS 660 PMS 660 PMS 660 PMS 660 PMS 660 PMS 660 PMS 660
PMS 660 PMS 660 PMS 660 PMS 660 PMS 660 PMS 660 PMS 660
PMS 660 PMS 660 PMS 660 PMS 660 PMS 660 PMS 660 PMS 660
PMS 660 PMS 660 PMS 660 PMS 660 PMS 660 PMS 660 PMS 660
73.0946 Graphic System 7/2/98 2:46 PM Page 6
TypefacesSerif
Sans Serif
Cisco Typography
Univers, Univers Condensed, and Sabon are Cisco’scorporate fonts. Univers and Univers Condensed aresans serif fonts with a classic look that work wellelectronically, scale easily, and should be used as head-line fonts. Sabon is a simple, elegant serif font thatprovides a good contrast to Univers and is used forbody copy. Do not use Sabon SC Oldstyle numbers.Both fonts are readily available from Adobe in PC andMac formats. The Mac and PC fonts can be locatedon our internal web site at wwwin.cisco.com/Mkt/corpid/fonts.html. Mac and PC fonts can be obtainedinternally through the NT Server at CISCO_MAIN/
MAIN_INFO&SVC/WORKGROUPS/CORP ID DESIGN/
PUBLISHED/MAC_FONTS or PC_FONTS.
Technical documentation and presentations willcontinue to use Times, Courier, and Helvetica.
Sabon Regular
Sabon Italic
Sabon Bold
Sabon Bold Italic
Sabon Small Caps
Univers Light
Univers Light Oblique
Univers Regular
Univers Oblique
Univers Bold
Univers Bold Oblique
Univers Black
Univers Black Oblique
Univers Extra Black
Univers Extra Black Oblique
Univers Condensed Light
Univers Condensed Light Oblique
Univers Condensed Regular
Univers Condensed Oblique
Univers Condensed Bold
Univers Condensed Bold Oblique
Univers Ultra Condensed Regular
Univers Ultra Condensed Light
Univers Ultra Condensed Thin
Like organizations, typefaces have personalities and perform specific functions.
Although sometimes subtle, the consistent use of the same typefaces allows our
customers to readily recognize materials from Cisco Systems.
73.0946 Graphic System 7/2/98 2:46 PM Page 7
Sabon RegularLorem ipsum dolor sitamet, consectetuer adipisc-ing elit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna ali-quam erat volutpat.
Sabon ItalicLorem ipsum dolor sitamet, consectetuer adipisc-ing elit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna ali-quam erat volutpat.
Sabon BoldLorem ipsum dolor sitamet, consectetuer adipisc-ing elit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna ali-quam erat volutpat.
Sabon Bold ItalicLorem ipsum dolor sitamet, consectetuer adipisc-ing elit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna ali-quam erat volutpat.
Sabon Small CapsLorem ipsum dolor sitamet, consectetueradipiscing elit, sed diamnonummy nibh euismodtincidunt ut laoreetdolore magna aliquamerat volutpat.
Univers LightLorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna ali-quam erat volutpat.
Univers Light ObliqueLorem ipsum dolor sit amet,consectetuer adipiscingelit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna ali-quam erat volutpat.
Univers RegularLorem ipsum dolor sit amet,consectetuer adipiscingelit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat.
Univers ObliqueLorem ipsum dolor sit amet,consectetuer adipiscingelit, sed diam nonummynibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat.
Univers BoldLorem ipsum dolor sit amet,
consectetuer adipiscing
elit, sed diam nonummy
nibh euismod tincidunt
ut laoreet dolore magna
aliquam erat volutpat.
Univers Bold ObliqueLorem ipsum dolor sit amet,
consectetuer adipiscing
elit, sed diam nonummy
nibh euismod tincidunt
ut laoreet dolore magna
aliquam erat volutpat.
Univers BlackLorem ipsum dolor sitamet, consectetueradipiscing elit, seddiam nonummy nibheuismod tincidunt utlaoreet dolore magnaaliquam erat volutpat.
Univers BlackObliqueLorem ipsum dolor sit amet, consectetueradipiscing elit, seddiam nonummy nibheuismod tincidunt utlaoreet dolore magnaaliquam erat volutpat.
Univers Extra BlackLorem ipsum dolor sitamet, consectetueradipiscing elit, seddiam nonummy nibheuismod tincidunt utlaoreet dolore magnaaliquam erat volutpat.
Univers Extra BlackObliqueLorem ipsum dolor sit amet, consectetueradipiscing elit, seddiam nonummy nibheuismod tincidunt utlaoreet dolore magnaaliquam erat volutpat.
Univers Condensed LightLorem ipsum dolor sit amet, consectetuer adipiscing elit, seddiam nonummy nibh euismod tincidunt ut laoreet dolore magnaaliquam erat volutpat.
Univers Condensed LightObliqueLorem ipsum dolor sit amet, consectetuer adipiscing elit, seddiam nonummy nibh euismod tincidunt ut laoreet dolore magnaaliquam erat volutpat.
Univers CondensedRegularLorem ipsum dolor sit amet,consectetuer adipiscing elit,sed diam nonummy nibh euis-mod tincidunt ut laoreet doloremagna aliquam erat volutpat.
Univers CondensedObliqueLorem ipsum dolor sit amet,consectetuer adipiscing elit,sed diam nonummy nibh euis-mod tincidunt ut laoreet doloremagna aliquam erat volutpat.
Univers Condensed BoldLorem ipsum dolor sit amet,consectetuer adipiscing elit,sed diam nonummy nibh euis-mod tincidunt ut laoreet doloremagna aliquam erat volutpat.
Univers Condensed BoldObliqueLorem ipsum dolor sit amet,consectetuer adipiscing elit,sed diam nonummy nibh euis-mod tincidunt ut laoreet doloremagna aliquam erat volutpat.
Univers Ultra Condensed RegularLorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magnaaliquam erat volutpat.
Univers Ultra Condensed LightLorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat.
Univers Ultra Condensed ThinLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonum-my nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
The following are the Cisco Systems typefaces demonstrating their appearance in a variety
of uses. All typefaces used should match these examples.
Cisco Typography
73.0946 Graphic System 7/2/98 2:46 PM Page 8
The illustration system is based on large, “billboard”designs that depict a networking environment specificto a market solution. Each billboard is then sectionedinto smaller illustrations or “vignettes” to be usedthroughout the promotional materials. Spot illustra-tions, or portions of vignettes, can also be used. Thebillboard illustrations typically are not used indepen-dently except in large trade show booth applications.
Graphic patterns and elements are also availableto create additional interest and integrate with theillustrations.
The illustration library can be viewed within theCisco Corporate Identity Web site at wwwin.cisco.com/Mkt/corpid/resource.html.
Note that some illustrations have been developedspecifically for certain applications or organizations. TheCorporate Identity archivist can deliver illustrationsto you on removable media. In addition, CorporateIdentity Design Services can create custom illustrationsupon request.
Please remember to use the color palette consis-tently by selecting the correct spot colors by marketsolution or vertical industry that integrate with the illustration. All illustrations can be reproduced asduotones per specifications outlined later in this guide.
Cisco I l lustrat ion System
Billboard
A billboard is a complete, action-oriented illustration for a particularproduct, initiative, or market. Billboardscontain multiple metaphors represent-ing parts of a given solution. Each iscreated as one complex compositionand is not meant to be used as awhole. Any area may be cropped outto use as a basis for a vignette. Newbillboards can be requested throughCorporate Identity Design Services.
Cisco Systems has a graphic system based on illustrations that are designed to be
“world ready”—that is, easily used by all the geographic regions we serve. The characters
shown in the illustrations are created so as not to depict particular races or cultures,
and the environments are universal, ranging from small offices to large corporate
enterprises. The perspectives are dynamic, extreme, and powerful, displaying as much
dimension and interest as possible. Ample white space is used to enhance the overall
effect of the illustrations.
73.0946 Graphic System 7/2/98 2:50 PM Page 9
Graphic Element
Spot Illustration
Graphic Pattern
Graphic elements are used to embellishthe concept of a product, solution, or market and are nonspecific. Theyshould accent but never overpowerthe vignette. They consist of EPS filesof simple shapes and should bescreened to 3 percent black. Newgraphic elements may be requestedthrough Corporate Identity DesignServices at any time.
Spot illustrations are detailed portionsof the vignettes or billboards, selectedby the designer, that are cropped intoshapes appropriate to the layoutapproximately 1 to 11⁄4" in diameter.Spots may be selected from vignettesused in the project, or they may beselected from any of the open artworkvignettes or billboards.
Graphic patterns are also available to create additional interest and inte-grate with the illustrations.
Cisco I l lustrat ion System
Vignette
Vignettes are used for covers andinteriors. They can be started fromsmall portions of billboards thatmetaphorically represent part of ourbusiness, programs, or products.They can also be created indepen-dently if necessary.
73.0946 Graphic System 7/2/98 2:54 PM Page 10
The Cisco Graphic Elements
• Custom for each piece
• Prints 3 percent black
• Element should be overlapped by the vignettes
• The purpose of these elements is to complement the illustrations, not to overpower them.
• Available from Corporate Identity Archives at: wwwin.cisco.com/Mkt/corpid/elements.html
01pyrmd.eps 02brfcse.eps 03switch.eps 04arrows
05entrps.eps 06srv prov.eps 07builds.eps 08gear.eps
08gear.eps 09globe.eps 10lnkbld.eps 11wkstn.eps
12xarrws.eps 13cnsltts.eps 14smbiz.eps 15phone.eps
73.0946 Graphic System 7/2/98 2:54 PM Page 11
Standard Product PhotographyAll Cisco products are photographed in color fromthree standard angles: at three-quarter angle to thefront of the unit, straight on to the front panel, andstraight on to the back panel. It is typical to show aportion of the top of the product to better indicatethe shape and depth. Products taller than eye level,however, do not necessarily show the top.
Cisco product photography is currently available inlow-resolution electronic files, 2"x 3" (50 mm x75 mm) at 150 dpi; as hard-copy photographs, 4"x 5"(101 mm x 127 mm) transparencies; and as 35-mmslides. Request product photography through theCorporate Identity archivist. Low-resolution scanscan be delivered via e-mail (electronic files). Hardcopy is delivered via express mail. Turnaround timeis 72 hours plus shipping time.
Images are available either on a CD or via theinternal web. The CDs contain product images inthree formats: low-resolution GIF for the Web,medium-resolution JPG for insertion into applicationslike PowerPoint, and high-resolution EPS for print.
To view a product photo on our web site, go to:wwwin.cisco.com/Mkt/corpid/resource.html. Toorder CDs, go to Cisco MarketPlace. Log into CCOat www.cisco.com/. Select “Products and Ordering,”then go to Cisco MarketPlace, Order for the company,Brochures and Documentation Center, Brocdrom.
Photography for Collateral(Level 1 Collateral)Level 1 collateral uses Cisco standard photographythat has been digitally manipulated. Standard pho-tography shot at a three-quarter view is scanned inat high resolution, creating a digital file. The productimage is outlined using Adobe Photoshop, thendropped out of the existing background and placedon a new background, typically created from a pieceof a vignette that has been enlarged and lightened.The area of the background image that is underand in front of the product is skewed to create a“surface” effect that the product appears to besitting on. Finally, a drop shadow of the productis created manually.
These photographs are not generally available,but may be requested for approved usage throughCorporate Identity.
Photography Style and Library
Cisco’s photography system uses traditional photography coupled with digital processes
to create contemporary effects. Products are photographed from an angle to showcase
the artistry of the product’s design. Camera angle, positioning, and lighting combine to
achieve the final effect.
73.0946 Graphic System 7/2/98 2:58 PM Page 12
Photography for Collateral(Level 2 Collateral)For Level 2 collateral, the standard photography isbrought into Photoshop and a duotone is createdusing the black and PMS color of that piece. Curvesfor the duotone are typically straight lines; 0-100 forthe black plate, 0-40 for the PMS color plate. Theedge vignettes, rather than having a hard edge.
Photography for Public RelationsThe style of photography used in publicationschanges more frequently than standard photographybecause of the changing needs of publications andpublishers. It is, therefore, an evolving style. Fordetails about the current style of PR photography,please contact the Corporate Identity archivist.
Photography for Presentations and the WebStandard photography is available at low resolutionfor presentations and the Web. Photography, may berequested through the Corporate Identity archivist.
How to Schedule a Photo ShootProduct photography can be initiated by contactingthe Marketing Program Manager, Photography inCisco Corporate Identity. The manager will askyou to fill out a Photo Shoot Request form and aShot List and will schedule time with an outsidephoto studio. Please allow a lead time of at leastseven to ten working days for the photo shoot.There may be certain exceptions depending ontiming, location, and availability.
Photography Style and Library
73.0946 Graphic System 7/2/98 2:58 PM Page 13
The library contains grayscale versions of each iconthat can be translated into color, single color, orblack and white.
For any four-color printing, the spot color desig-nated for the market solution can be used as well ascolors from the corporate palette. When working withfour-color printing, be sure you convert to CMYKbefore going to print.
Single-color icons are preferred in two-color work,while grayscale is used in black and white materialsonly. The black and white icons are used primarily indocumentation and on the web.
All icons are Adobe Illustrator EPS files. Thelibrary also contains GIF file icons for PC and manyUNIX applications.
Please follow these guidelines:
• Icons should not be manipulated, resized, or redrawnexcept for brackets, clouds, and FDDI rings, whichmay be scaled proportionally.
• All lines connecting icons (representing serial,Ethernet, direct communication, and so forth) shouldbe .4-point lines.
• Illustrated “pipes” denoting bandwidth of packetscan take on a variety of attributes to be determinedby the diagram designer.
• When using black and white icons, the connectingline should be placed at the front of the icon tomake it appear connected. Be sure that the line doesnot interfere with elements of the icon itself or withtext inside the icon.
Icons can be downloaded from wwwin.cisco.com/Mkt/corpid/icons.html.
The Cisco Icon Library
Ico
ns
Manufacturer WorkstationAccess Server Mobile User
Manufacturer WorkstationAccess Server Mobile User
Manufacturer WorkstationAccess Server Mobile User
Manufacturer WorkstationAccess Server Mobile User
Color
Single Color
Grayscale
Black and White
Icons for designing network diagrams used in collateral, white papers, data sheets,
presentations, and other materials are also available from Corporate Identity. There is
a wide selection of icons to represent everything from routers and switches to concepts
such as telecommuting and data transfer.
73.0946 Graphic System 7/2/98 2:58 PM Page 14
To keep logo colors consistent and clean on the web,please use a properly mapped GIF file. If mappedGIF files are not used, the bridge “tines” will not beclear, and the colors will not appear in the properNetscape palette.
All banners and web pages should be 504 pixelswide for both internal and external use. The internalweb is available only to those who have access toCisco networks, while the external web can be accessedby anyone with the proper equipment.
Internal web graphic guidelines are available atwwwin.cisco.com/Mkt/CorpComm/Webdesign.html.
All external web designers should first contactCorporate Identity for art direction and further guidelines.
Web Banner and Electronic Uses
To better establish our identity on the Internet and World Wide Web, we’ve designed
templates to lend a recognizable look to all our web designs. Within the template
standards, there is plenty of room for creative solutions to make exciting web pages.
You should be particularly careful with color and logo treatment, because they can
change when going from print to the web.
73.0946 Graphic System 7/2/98 2:58 PM Page 15
Modifying I l lustrat ions for Web Si te Use
wwwin.cisco
After selecting your desired illustrations, contactCorporate Identity to help guide you in the process of making the image web-ready. When this process is complete, you can use this new version for all web sites.
Please keep in mind that visual shifts often occurbetween a PC platform and a Macintosh platform, and an illustration’s appearance will vary depending on the monitor that is used.
Spot Illustration
A spot illustration as itappears in print, createdin Photoshop.
Web Illustration
The same spot illustration,re-rendered using the Netscapepalette of 256 colors.
Vignettes and spot illustrations must be modified for use on the web; otherwise, they
will not render properly.
73.0946 Graphic System 7/2/98 2:59 PM Page 16
The presentation templates can be found atwwwin.cisco.com/Mkt/cc/corp/mkt/fat/mktt/x29.htm.
Presentations and Mult imedia Templates
Corporate Templates The following are standard company templates.
Lasers and ColorViewgraphs
ComputerProjection and 35 mm Slides
We have created a variety of presentation templates for your use, whether you are in a
small conference room or a large auditorium with thousands of people. If you follow
our guidelines carefully, your audience will know they’re viewing a presentation
from Cisco. Simple rules, such as using graphics and illustrations rather than text,
allow the audience to focus on the speech. Too much text can be distracting.
There are two templates, each optimized for the type and size of your intended audience.
73.0946 Graphic System 7/2/98 3:01 PM Page 17
Templates
Lasers and ColorViewgraphs
ComputerProjection and 35 mm Slides
Special Events and Seminar Templates
These templates are for seminar and keynote speakers at large events only.
Presentations and Mult imedia Templates
73.0946 Graphic System 7/2/98 3:03 PM Page 18
The following key services are available:
Opening and Closing Video SegmentsA Cisco logo animation has been created as a standardintroduction or closing for any video production.This animation runs approximately 10 seconds and is available in any format. It cannot be altered.
Production FacilitiesThe key vendors we have selected have full-servicecapabilities to produce videos within the UnitedStates. Our vendors have sound stages, nonlinear editsuites, online edit suites, uplink transmission services,and full staffs offering complete services from pre- topost-production. In the event our primary vendorscannot satisfy your requirements, we maintain a listof alternatives.
Cisco TV FormatsA television template created in PowerPoint, alongwith TV-safe colors, guidelines, and icons, is availablefor your use.
Talent We have established a “voice of Cisco” for produc-tions that require on-screen or voice-over talent.Contact Corporate Identity for more information.
FreelanceWe have an extensive list of freelance producers, writers,directors, camera operators, and production crews.
TranslationWith Cisco customers and partners located through-out the world, we provide a translation service that can dub your videotape into many languages.For a list of the languages currently supported, callCorporate Identity.
Sound FacilityWe have access to a sound stage facility for digitalrecording of voice-over talent, custom music, orsound effects.
Duplication ServicesWith the growing need for video duplication, wehave set up a production house for all duplicationrequests. Normal turnaround is 48 hours.
Video LibraryWe have set up a video library for viewing andresearching video clips.
Note: The above list is only a sampling of CorporateIdentity’s ability to help you with your video productions. If you require a service not listed here,please contact the Presentations group withinCorporate Identity.
Cisco Video Product ion
In an effort to maintain Cisco Systems’ video production standards, Corporate Identity has
several key vendors in place to standardize and facilitate your productions. Please contact
Corporate Identity early in your planning stages to best take advantage of these resources.
Example of CPN Video Donut
73.0946 Graphic System 7/2/98 3:03 PM Page 19
Use of the ISO 9001 logo on our business cards confirms that Cisco Systems has received ISO 9001registration. ISO 9000 is the most widely recognizedquality standard worldwide and is a very effectiveglobal marketing tool. ISO 9001 registration allowsCisco to broaden its appeal to users and meet the ever-increasing quality demands of today’s marketplace.
Letterhead, Envelopes, and Business Cards
Stationery First impressions last.
Cisco’s corporate identity is often first established with a business card placed in someone's
hand or a letter received by a potential customer. Wherever you are located around
the world, please use our corporate standards for letterhead, business cards, and
envelopes. Be sure you maintain the color and logo standards depicted elsewhere in this
guide when creating stationery for your office.
Business Card
Size: 3.5" wide x 2" highTitle Format: Title, DepartmentFont: Sabon, 8.5 points/10 leading , flush leftPaper Stock: Sig-Nature Dull, White,
100# recycled coverEmboss Area Placement of 1.15" wide x .65" high;
emboss is .3" from left edge and .15"from top edge. Keyline does not print.Two-sided cards do not emboss.
Jane DoeRegional ManagerNSP Central Region
Cisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706Direct: 408 526-4100 Fax: 408 526-4000Pager: 800 526-4200 [email protected]
ISO9001
R E G I S T E R E D
.92"
2.06"
.38
.4".23"
.17"
.31"
.52"
This hang line willvary according todepth of type
Type will always alignwith bottom
See right for emboss area
Standard Envelope
Size: 9.5" wide x 4.15" highFont: Company Name, Sabon Bold
Address, Sabon Roman8.5 points/9.5 leading, flush left
Paper Stock: Neenah Paper, Environment, Writing, White Wove, 24# recycled
Cisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706
.60"
.51"
.90" .26"
.81".65"
Samples shown are not actual sizes.
73.0946 Stationery 7/2/98 2:29 PM Page 1
Cisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706Phone: 408 526-4000 Fax: 408 526-4100www.cisco.com
1.9".87"
.87"
.56"
1"6.53"
1"
Sample shown is not actual size.
Letterhead
Paper Size: 8.5" wide x 11" highFont: Company Name, Sabon Bold
Address, Sabon Roman8.5 points/10 leading, flush left
Paper Stock: Neenah Paper, Environment, Writing, White Wove, 24# recycled
Letterhead, Envelopes, and Business Cards
73.0946 Stationery 7/2/98 2:29 PM Page 2
Cisco Systems Ltd.3 The SquareStockley Park, UxbridgeMiddlesex UB11 1BNTel: +44 (0) 181 756 8000Fax: +44 (0) 181 756 8099
30.6mm159.6mm
19.1mm
21.7mm 27mm
17.1mm
Sample shown is not actual size.
Letterhead
Paper Size: 210 mm x 297 mmFont: Company Name, Sabon Bold
Address, Sabon Roman8.5 points/9.5 leading, flush left
Paper Stock: Neenah Paper, Environment,Writing, White Wove, 24# recycled
Letterhead, Envelopes, and Business Cards A4
It is essential that you always use the correct legalsignature.
For legal and tax purposes, it is important that allinternational Cisco locations use their correspondinglocal Cisco entity legal names and signatures on allstationery, business cards, and signs displayed atinternational office sites.
For example, in the U.K., the correct corporatelegal name/signature is “Cisco Systems Limited.”If you are unsure of your local Cisco entity’s legalname/signature, please contact Heidi Stinson inCisco’s Corporate Legal department at San Joseheadquarters.
73.0946 Stationery 7/2/98 2:29 PM Page 3
A4Letterhead, Envelopes, and Business Cards A4
Cisco Systems Ltd.3 The SquareStockley Park, UxbridgeMiddlesex UB11 1BN
15.6 mm
13.1 mm
23.1 mm 6.4mm
19.4 mm15 mm
Samples shown are not actual sizes.
A4 Envelope
Size: 220 mm x 110 mmFont: Company Name, Sabon Bold
Address, Sabon Roman8.5 points/9.5 leading, flush left
Paper Stock: Neenah Paper, Environment, Writing, White Wove, 24# recycled
Business Card
Size: 89 mm wide x 51 mm highTitle Format: Title, DepartmentFont: Sabon, 8.5 points/10 leading, flush leftPaper Stock: Sig-Nature Dull, White,
100# recycled coverEmboss Area: Placement of 29 mm wide x 17 mm high;
emboss is 7 mm from left edge and 3 mmfrom top edge. Keyline does not print.Two-sided cards do not have emboss.
Jane DoeRegional Manager
Cisco Systems Ltd.3 The SquareStockley Park, UxbridgeMiddlesex UB11 1BNTel: +44 (0) 181 756 8000Fax: +44 (0) 181 756 8099Pager: 800 526-4200 [email protected]
ISO9001
R E G I S T E R E D
23.5mm
52.5mm
9.8mm
10mm6mm
4.4mm
13.2mm
This hang line willvary according todepth of type
Type will always alignwith bottom
See right for emboss area
73.0946 Stationery 7/2/98 2:29 PM Page 4
Level 2
Level 1The overall consistency of Cisco Systems collateralmaterials is defined by graphic standards. It is importantto follow the templates to maintain our design integrity.When designing or producing a brochure, fact sheet,customer profile, or any other piece of collateral orpackaging, keep the following guidelines in mind:
• Allow for plenty of white space in your materials.
• Include sidebar elements and be sure they coincidewith the correct palette for the market solution connected with them.
• Use a two-grid system consisting of two equal textblock columns parallel to each other.
• Be consistent and correct in your use of Cisco illus-trations. Corporate Identity maintains a librarywith illustrations for every market solution initiative.
• If a template exists for your project, use it. If one isnot currently available, ask Corporate Identity to pro-vide guidance so your project maintains consistency.
• If you need further clarification, search the listedweb sites or e-mail or call Corporate Identity.
The sales collateral system has three levels. Level 1collateral is targeted at high-level decision makers andis primarily nontechnical. Level 2 is aimed at technicaldecision makers and contains a greater degree oftechnical content. The third level is for our direct andindirect sales force and employees to communicatenew or changed information about Cisco’s products,programs, solutions, or services. Collateral is primarilyaccessed electronically via Cisco’s web site and theSales Tools CD-ROM. You can review the entire collat-eral system at wwwin.cisco.com/Mkt/ccon/cd/process/1/collateral_system.pdf.
Level 1 Sales Collateral
Brochure with Pocket: Market Solutions EnterpriseService ProviderSmall and Medium Business
Brochures: Business SolutionProduct Line OverviewProgram OverviewService Overview
Folder: Corporate
CD-ROMs: CD PackageCD SleeveCD Face
Packaging: Product Package
Level 2 Sales Collateral
Data Sheets: Product (electronic only with exception of fulfillment)
Fact Sheets: Business SolutionProgram Service
Profiles: Customer Industry
Reports: Business Case Statement of Direction
Level 3 Sales Collateral
Electronic Documents
Sales Collateral System
The Cisco collateral system consolidates our sales collateral documents into a
manageable, cost-effective, and understandable system for our clients, partners, and
customers. It defines content guidelines for print and web sales collateral to ensure
that each document fits into the overall identity program. This system serves as a guide
for content development managers to use in driving content development and produc-
ing collateral for maximum effectiveness in each medium.
73.0946 Collateral 7/6/98 9:21 AM Page 1
Important Misce l lany for Designers
General For web, fax, or black and white transmissions, deleteall screen tints. All network diagrams and screen shotsthat are in grayscale or color must be created in solidblack and white (no screens).
Vignettes should only be reduced from their originalsizes, not enlarged, or you will lose resolution.
Comping NotesFor Fierys, bump up screen tints from 3 percent to 17 or 20 percent.
SubTitle and Emphasis Medium Heads These head styles are used throughout the collateralsystem. SubTitle (Univers Condensed Bold) is usedfor main points. The Emphasis Medium (Sabon Italic)heads can either precede or follow.
Creating GraphicsDuotones: Use Photoshop curves PMS 0 = 0 and100% = 40.6%. (These figures may have to be slightlyadjusted; however, the overall Duotone look is almostblack and white. The PMS should be subtle.) If usinga full-color original, you may have to adjust bright-ness and contrast in areas.
To feather edges of four-color graphics inPhotoshop, select area to fade out with marquis.Under “Select” in the menu bar, choose “Feather.” Set 30 to 40 pixels. Under “Select” in the menu bar,choose “Inverse,” make foreground color “White,”then press Option/delete (you may need to pressOption/delete more than once for a clean fadeout).
Marketing IconsAvailable from Corporate Identity or wwwin.cisco.com/Mkt/corpid/icons.html. Do not resize icons (onlyclouds; keep consistent rule weight). Icons are grayscaleor PMS tints. Rules are .4 point. Type is UniversCondensed Light, 7/8, upper- and lowercase. Headsare Univers Condensed Bold, 7/8, upper- and lower-case.
Figure and Table TitlesFigure Title is used for any diagram, screen, or productshot. Table Title is used for tables or charts. Both areUnivers Condensed Light, 7.5/9, flush left. Type alignswith either the column or the illustration. Top rule is .25 point and aligns with columns; rule bleeds offpage or butts into gutter. Side rule is 1 point; lengthvaries with length of text. Text is positioned 6 pointsin from rules and can print black or color; it shouldremain consistent throughout the document. (Differenttitles are necessary for FrameMaker docs.)
Spot Color, Four-Color Process,and SuperBlackWhen on press, match coated PMS for coated stocksand uncoated PMS for uncoated stocks.
Market Solution Spot Color Four-Color ProcessService Provider PMS 221 U/C 100M, 18.5Y, 34K
Enterprise PMS 2593 U/C 79C, 100M
Small/Medium Business PMS 568 U/C 83C, 56Y, 38K
IBM PMS 660 U/C 91C, 60M,
Government PMS 554 U/C 87C, 60Y, 65K
Education PMS 3015 U/C 100C, 23.5M, 18.5K
Corporate Palette PMS 187 U/C 91M, 72Y, 23.5K
PMS 3035 U/C 100C, 8.5Y, 65K
PMS 124 U/C 27.5M, 100Y, 6K
PMS Cool Gray 2 11.5K
Always use SuperBlack, 40C, 100K, on solid blackareas and thick rules (4 point and 8 point) wheneverprinting four-color process. This makes a richer, darker black.
NumbersDo not use Sabon SC numbers (oldstyle).
This information is critical for following the standards contained in this guide and
will help you in preparing comps and projects for print.
73.0946 Collateral 7/6/98 9:21 AM Page 2
PaperSp
ecif
icat
ions
Cisco Paper Specifications
Text Primary: Warren Lustro Dull, 100# Text (recycled)Secondary: Potlatch Vintage Remarque Velvet 100#Text. Used for Fact Sheets, Business Cases, Statementsof Direction, Customer Profiles, Industry Profiles,insides of saddle-stitched brochures.
Covers Primary: Gilbert Esse, White, 80# Cover Smooth (recycled). Secondary: Mohawk Navajo 80# Cover. Used for Brochure Covers, Invitations, four- to six-page Brochures.
CD Holders/Folders Primary: Gilbert Esse, White, 110# Cover Smooth (recycled) or C1S, printed on uncoated sideSecondary: Mohawk Navajo 130# double-thickCover. Used for Folders, CD Holders, and BrochureCovers; all have pockets.
Technical Documentation Covers Springhill Incentive, C1S, 10 point (#2 quality sheet)(recycled).
Cisco and the Environment Cisco is committed to the environment and to thepreservation of our natural resources. We encourageyou to design products that can be reused by selectingrecycled and recyclable materials. Reduce ink usagethrough less color coverage and thinner applications.Consider using organic, pigment-based inks and avoidcolors with toxic metals. Don’t use plastic coatings,foil stamping, plastic windows for envelopes, or syn-thetic glues and adhesives. When using recycled paper,use the “Recycled” symbols to promote recycling.
73.0946 Collateral 7/6/98 9:21 AM Page 3
BasicsThe Cisco Basic 8.5 x 11 Cover/Back Cover Level 1
Access: Public Audience: High-Level Decision Makers Content: NontechnicalColors: Four-color process plus overall matte varnishStock: Gilbert Esse, White, 80# Cover Smooth
(recycled) (see Basic Specs for alternative)Application: Quark or Adobe Illustrator
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the prop-erty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
.375" from bottom edge of page
No text on back cover. Logo: size is .75" wide and prints black. Centered in 8" space.
Four-column text box AddressHead: Sabon Bold, 7.5/8AddressBody: Sabon, 7.5/8
First Tagline: Sabon Bold, 7.5/11Second Tagline: Univers CondensedBold, 8/11, Track 40
Countries: Sabon, 7.5/10, justified. Bullets:Sabon, 5-pt baseline shifted, .42 pt.
Copyright: Sabon, 5.5/6.5, justified, spacebefore .111”. This copy, trademark list, Lit #,printer code, and date will be unique for eachdocument. Vendors have boilerplate contain-ing all trademarks; editors will indicate whichones to include per document.
Back Cover
Bar and 4-pt rules black, or superblack if printingfour-color process. Bars should wrap from front cover.
Always centers vertically .75" high by .5"wide to center of 4-pt superblack rule (cen-tered section)
Sidebar: Univers Black, initial caps, 9 pt,track 37, hangs .375" from top. Type readsfrom bottom to top. Content: refer to “NamingConventions” section. Black bar and firstcolor bar fluctuate length depending on lengthof title. Black bar prints superblack (40c, 100k);color bars print four-color process or spotPMS if available. Either of lower bars can becolor of market solution. Delete middle sectionif it becomes shorter than lower (centered)section because of length of text.
5.5"
.25"
.5" 4" 4"
Logo: Four-color process or black, depending on colors available. The logo sits .25" from bottom ofpage and is .75" wide.
.375"
.375"
Vignette, heads and logo all center from this pointleft to right.
.5" 3.25" .5" 3.25" .5" .5"
Graphic Element: Custom for each piece, 3% black. The element is to be overlapped bythe vignette. The purpose of this element is to complement the illustration, not to overpower it.
Vignette: Four-color process illustration with 8-pt superblack (40C, 100K) border (can be anysimple shape). Centers left to right from 4-pt rule topage edge. Vignette centers visually top to bottom,keeping slightly higher than actual center.
Cover
Graphic Pattern: Represents in/out flow of information. This pattern always bleedsfrom center of solution color on page left,continuing behind illustrations and graphicelement, and bleeds off the right page edge. Prints 3% black.
Cis
co
So
lut
ion
s
Front Cover Title: Sabon Roman SC, 24/28,Track 30 (can adjust size/tracking smaller propor-tionately depending on length of title).
Naming: See “Naming Conventions.”
Title: Sabon Roman SC, 12/30, Track 10, initial caps
Naming: See “Naming Conventions.”
Cisco Systems Solutions for the Enterprise
The Network of the Future—Today
73.0946 Collateral 7/6/98 9:22 AM Page 4
BasicsThe Cisco Basic Grid (All Levels)
.75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .25".5"
Typical Left-Hand Page Typical Right-Hand Page
5.5"
11"
.375"
.75" 7" .75" .75" 7" .75"
1"
Minimum subtitle hang lineMinimum text hang line
.375"
.75"1.5"
73.0946 Collateral 7/6/98 9:22 AM Page 5
Naming Convent ions Sales Collateral Level 1
BROCHURESBusiness Solution
Programs
Services
Product Line Overview(PLB)
Market SolutionsBrochure with Pocket
FOLDERCorporate Folder
Sidebar
Cisco Solutions
Cisco Programs
Cisco SupportSolutions
Product LineOverview
Cisco Solutions
No sidebar text
Head
Type of Solution (Product Type, Service,and/or End-User Requirement + Solutions)for example, Dialup Access Solutions forthe Enterprise, Support Solutions for Smalland Medium Businesses, Internet Solutionsfor Service Providers [Sabon Roman SC]
Cisco Systems + Program Name (for exam-ple, Cisco Systems SMARTinstall Program)or Program Name (for long line-lengthconsiderations) [Sabon Roman SC]
Cisco Systems + Service Topic (for example,Cisco Systems Enterprise SupportSolutions) or Service Topic (for long line-length considerations) [Sabon Roman SC]
Product Line Name (for example, TheBPX Service Node) [Sabon Roman SC]
Preferred: Cisco Systems + Market + Solutions(for example, Cisco Systems EnterpriseSolutions). Second Choice: Cisco Systems+ Solutions for the Market (such as CiscoSystems Solutions for the Enterprise)[Sabon Roman SC]
Cisco Systems [Sabon Roman SC]
Subhead
Optional: Further clarification of the Solution [Sabon Roman SC]
Optional: Further clarification of contentof program(s) (for example, Comprehensiveinstallation for internetworking products)[Sabon Roman SC]
Optional: Further clarification of contentof service(s) (such as Cisco CertifiedService—The Network Works. No Excuses.)[Sabon Roman SC]
Further clarification of what the productline offers (such as Building the World’sMost Efficient and Scalable ATM Networks)[Sabon Roman SC]
Further clarification of solutions-focusedstrategy (for example, The Network of theFuture—Today) [Sabon Roman SC]
No subhead or slogan (to extend longevityof folder)
73.0946 Collateral 7/6/98 9:22 AM Page 6
Naming Convent ions Sales Collateral Level 2
DATA SHEETSProduct(electronic only withexception of fulfillment)
FACT SHEETSBusiness Solution
Program
Service
PROFILESCustomer
Industry
REPORTSBusiness Case (Short Version)
Business Case(Extended Version)
Statement of Direction
Sidebar
Technical Information
Cisco Solutions
Cisco Programs
Cisco Support Solutions
Customer Profile (keep generic: donot include marketing unit, busi-ness unit, or customer name insidebar)
Industry Profile (keep generic: donot include marketing unit, businessunit, or industry name in sidebar)
Business Case
Business Case
Statement of Direction
SubTitle
Product Name [UniversCondensed Bold]
Solution name (+ market) (forexample, Easy Connection Solutionsfor Service Providers) [UniversCondensed Bold]
Program name (for example, CiscoInternational Expert Program)[Univers Condensed Bold]
Service name (for example, CiscoSMARTnet™ Services) [UniversCondensed Bold]
Customer name (for example, BTLaboratories) [Univers CondensedBold]
Industry + Topic (for example,Educational Perspectives) [UniversCondensed Bold]
Name of business or main pointof case (for example, Wide-AreaNetwork Strategy) [UniversCondensed Bold]
Name of business or main pointof case (for example, The BusinessCase for ATM in the WAN)[Univers Condensed Bold]
Main point of paper (for example, A New Direction forBanking Institutions) [UniversCondensed Bold]
Emphasis
Clarification of what the productis/does (such as… BroadbandSwitch Module) [Sabon Italic]
Clarification of what the solutionis (such as… for Simplified AccessServices) [Sabon Italic]
Clarification of what the service is(such as Designed for Small andMedium Businesses) [Sabon Italic]
Clarification of what the programis (such as Servicing Small andMedium Businesses) [Sabon Italic]
Clarification on what the profileis about from Cisco’s perspective(such as“Using Cisco’s ATM-equippedRouters to Increase Productivity”)[Sabon Italic]
Clarification on what the profileis about from Cisco’s perspective (such as “Going to School on theInternet”) [Sabon Italic]
Further clarification of what thecase is about (such as “BringingATM to Businesses Worldwide”)[Sabon Italic]
Further clarification of what thecase is about (such as “BringingATM to Businesses Worldwide”)[Sabon Italic]
Further clarification of what thepaper is about (such as “NetworkSecurity”) [Sabon Italic]
73.0946 Collateral 7/6/98 9:22 AM Page 7
Level 1The Cisco Corporate Folder
Colors: Four-color process plus overall matte varnishSize: 9" x 12" foldedStock: Gilbert Esse, White, 110# Cover Smooth (recycled)Application: Adobe Illustrator or Quark
Cisco SystemsCisco Systems
5" 4.25" 4.25"
.25" spine: adjusts with capacities of pockets
12"
Graphic Element: See Basic Specs
Graphic Pattern: See Basic Specs
Vignette: See Basic Specs
Front Cover Title: Sabon Roman SC, 24/28,Track 30 (can adjust size smaller proportionatelydepending on length)
Naming: Cisco Systems
Title: None (to extend longevity of folder)
1.5"
Logo: See Basic Specs
Bar: See Basic Specs
Naming: No Text
Address Block: See Basic Specs
See Basic Specs
12"
9"
Cover
Back Cover
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
73.0946 Level 1 sales 7/2/98 12:52 PM Page 1
Level 1The Cisco Corporate Folder ( inside)
Graphic pattern prints 3% black
Business card die-cutsCenter on pocket
Computer diecut createdin Adobe Illustrator usingvarious tints of PMS 3035.
73.0946 Level 1 sales 7/2/98 12:52 PM Page 2
Level 1Colors: Four-color process plus overall matte varnishSize: 8.75" x 11.5"Stock: Cover: Gilbert Esse, White, 80# Cover Smooth (recycled)
Text: Warren Lustro Dull, 100# Text (recycled)Applications: Adobe Illustrator or Quark
Bar: See Basic Specs
Naming: Cisco Solutions Die Cut: Custom for content and layout
Logo: See Basic Specs
Address Block: See Basic Specs
Back Cover: See Basic Specs
Back Cover
Front Cover
Blind Emboss: Cisco Systems (Sabon SC)
This cover uses basic Cisco fonts and was customizedfor the content and message. Each Solutions cover isunique to its solution.
No copy on back cover
The Cisco Solutions Brochure with Pocket (cover)
Building an Enterprise Network with a Strategic Supplier
Cis
co
So
lut
ion
s
SolutionsSolutionsEnterpriseEnterprise
Cisco SCisco Syystemsstems
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel:408 526-4000
800 553-NETS (6387)Fax:408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel:33 1 6918 61 00Fax:33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel:408 526-7660Fax:408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax:81 3 5219 6010
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco IOS software and Cisco Systems are trademarks; Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc.All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # 847501 4/97 GRS
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
73.0946 Level 1 sales 7/2/98 12:53 PM Page 3
Level 1Flysheet
.75" .75" .75" .75"
.75"
The Cisco Solutions Brochure with Pocket ( inside cover)
Cisco Systems
SolutionsEnterprise
At Cisco, we know that companies face a bewildering
array of choices in network products and technologies
and that the picture grows continually more complicat-
ed. We believe that in such a dynamic marketplace, com-
panies must form close strategic partnerships with their
suppliers and customers to truly understand where the
information age is going and how to get there. No com-
pany is better positioned to meet these challenges than
Cisco Systems.
By weaving our broad range of products and services
into a seamless networking solution, Cisco has emerged
as the leader in enterprise network solutions for the
Internet and private intranets. A Cisco customer enjoys
the competitive advantages of operating as a globally
networked business.
Our market leadership and global presence ensure that
the technology you need, both today and in the future,
will be available and supported. Cisco not only pro-
tects but optimizes your network investment.
John Chambers
President and CEO
Cisco Systems, Inc.
Solution Brochure Specs
Body: Sabon, 9/14, .25 indent
BodyFirst: Sabon, 9/14 no indent, no space before
Bullet: Sabon, 9/14 left indent 0.097," first line indent0.097," tabs 0.244"
Bullet2 (Option): Sabon, 9/12 with .042" spacebefore, left indent 0.097," first line indent -0.097," tabs 0.244"
Section: Univers Bold, 9/14, Track 10, space before.097," can be color
Sectionsub: Univers Bold, 8/11.5, Track 10, spacebefore .097"
Sectionsubsub: Univers Condensed Oblique, 8/11.5,space before .097"
Table Format E: CellHeading: Univers BoldCondensed, 7/7. CellBody: Univers RegularCondensed, 7/7, CellBullet: .097" indent. Six pts from baselines to rule and cap height to rule.Rules are 2 pt. Main heads can reverse to white out of black bars.
This example uses a short gatefold cover to addinterest to the inside front cover. The right-handpage uses a vellum flysheet with the President’sletter overlaying a full bleed 4/C process illustration.This is only one solution. Each brochure is designedindividually based upon content and message,using Cisco fonts, colors, and paper stocks.
73.0946 Level 1 sales 7/2/98 12:53 PM Page 4
Level 1The Cisco Solutions Brochure with Pocket ( inside spread)
BodyIntro1: Sabon RomanSC, 10.5/30, Track 10. Canadjust leading and paragraphshape. This is usually justifiedbut can be a tight flush left.Position and shape of BodyIntro will depend on designand content. Color is optional.
Control line once estab-lished should be consistentthroughout brochure.
Section: See SolutionsBrochure Specs
BodyFirst: See SolutionsBrochure Specs
Body: See SolutionsBrochure Specs
A standardized network-wide solution:
Enhances reliabilityand security
Lowers cost of ownership
Provides centralizedmanagement
Improves business efficiency
Reduces complexity
WAN
Internet
Host
Remote
Branch
Campus
Lower Operational and Management Costs
Operating a seamless network lowers integration and
administrative costs, enabling you to focus investment on
deployment, responsiveness, and business value development.
A seamless network also lets you manage your complete
network infrastructure with a common management system.
Optimized Network Planning and Design
Building your network with products from different vendors
increases the chances of incompatibilities and operational
problems and prevents optimization of a unified design.
Working with Cisco means that you spend less time and money
on network configuration and more on design optimization
and resource planning for responsiveness and migration.
The Advantages of a Seamless Network
A s y o u r n e t w o r k i s n o w a s t r a t e g i c
b u s i n e s s r e s o u r c e , r e l i a b i l i t y i s
p a r a m o u n t . T h e c o s t o f a p p l i c a -
t i o n f a i l u r e i s h i g h s o y o u m u s t
h a v e a n infrastructure on which you can rely. Cisco provides highly reliable,
seamlessly i n t e g r a t e d n e t w o r k i n g t o s a f e g u a r d m i s s i o n - c r i t i c a l a p p l i c a -
t i o n s a n d k e e p b u s i n e s s r u n n i n g u n d e r n o r m a l a n d a b n o r m a l c o n d i t i o n s .
Network-Wide Security to Protect Your Information Assets
Today’s network requires seamless security to effectively
protect your company’s information assets without cumber-
some user or administrative processes. Cisco’s Enterprise
Security Solutions provide integrated, scalable, network-wide
security without compromising the openness and simplicity
required by distributed enterprises. These security solutions
are integrated into the network fabric and provide close
linkage between users, security policy, and network services.
Seamless
.75" .75" .75" 3.375" .5" 3.375" .75"
Cisco marketing icons
Section: See SolutionsBrochure Specs
BodyFirst: See SolutionsBrochure Specs
This is an example of an inside spread. It is basedon the Cisco basic grid found in Basic Specs anduses Solutions brochure and basic fonts. There isno single formula/guideline for this brochure. Thedesign of the interior of each Solutions Brochurewill be unique to the Solution, using Cisco fonts,colors, and paper stocks. Size of brochure isslightly larger to accommodate 8.5" x 11" and A4pocket inserts on inside back cover.
73.0946 Level 1 sales 7/2/98 12:53 PM Page 5
Level 1The Cisco Product Line Overview (PLB) (covers)
Colors: Four-color process plus overall matte varnishSize: 8.5" x 11"Stock: Cover: Gilbert Esse, White, 80# Smooth (recycled)
Text: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)
Th e BPX S e rv i c e N o deBuilding the World’s Most Efficient and Scalable ATM Networks
Pr
od
uc
t L
ine
Ov
er
vie
w
Bar: See Basic Specs
Naming: Product Line Overview
FrontCoverTitle: Sabon Roman SC, 24/28, Track 30 (can adjust size smaller proportionatelydepending on length of title). Space after .069"
Naming: Product Line name (The BPX Service Node)
Graphic Element: See Basic Specs
Title: Sabon Roman SC, 12/30, Track 10, initial caps
Naming: Further clarification of what the productdoes or a Cisco end-to-end promo tag (Building theWorld’s Most Efficient and Scalable ATM Networks)
Graphic Pattern: See Basic Specs
Logo: See Basic Specs
Address Block: See Basic Specs
Back Cover
See Basic Specs
Vignette: See Basic Specs
Cover
No copy on back cover
PLB Specs
Body: Sabon, 9/14, .25 indent
BodyFirst: Sabon, 9/14, no indent, no space before
Bullet: Sabon, 9/14, left indent 0.097," first line indent -0.097," tabs 0.244"
Bullet2 (Option): Sabon, 9/12 with .042" spacebefore, left indent 0.097," first line indent -0.097," tabs 0.244"
Section: Sabon Roman SC, 10/14, Track 10, spacebefore .097"
Sectionsub: Sabon Roman SC, 9/11.5, Track 10, spacebefore .097"
Sectionsubsub: Univers Condensed Oblique, 8/11.5,space before .097"
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
73.0946 Level 1 sales 7/2/98 12:53 PM Page 6
Level 1The Cisco Product Line Brochure ( intro)
The BPX Service Node M u l t i s h e l f A r c h i t e c h t u r e
The StrataCom® BPX™ Service Node is a
standards-based, multiservice ATM
switch designed to deliver the highest
levels of network scalability, flexibili-
ty, and efficiency. The BPX incorpo-
r a t e s Stratm™ Technology that is
implemented in custom silicon ASICs. Stratm distributes advanced ATM capabilities
throughout the switch modules, resulting in unmatched port density, support for hun-
dreds of thousands of connections, and new functionality.
•
With the BPX’s 20 Gbps capacity of high-throughput, low-
latency switching and support for multiple classes of service,
service providers are able to deliver innovative revenue-generating
data, voice, and video services. Large enterprises can combine
Local Area Network (LAN), Systems Network Architecture (SNA),
voice, and other types of traffic over a single Wide-Area
Network (WAN) backbone. The BPX Service Node enables
organizations to migrate to a new generation of ATM net-
works while complementing existing investments in routers
and Frame-Relay switches.
Guaranteeing A Smooth Growth PathBPX Service Nodes deliver unmatched performance and scala-
bility, allowing network managers to support from hundreds
to hundreds of thousands of users, while significantly lowering
costs per subscriber. With a capacity of 20 Gbps, BPX-based
networks deliver the highest levels of scalability to support
network growth.
Per-Connection Control
The BPX, combined with Stratm Technology, features per-
virtual-connection control of queuing, rate scheduling, statistics
collection, and fair allocation of bandwidth on an individual
connection basis. Stratm allows the BPX to deliver high appli-
cation performance and guaranteed network responsiveness
for all users.
Large Buffers
Stratm provides 200,000 storage cells per card, upgradable to
nearly a million cells—the largest buffering capability avail-
able today. Large buffers are required to guarantee Quality
of Service (QoS) for bursty data traffic and demanding multimedia
applications. The BPX’s large buffers guarantee high levels of
performance for all applications.
BodyIntro1: SabonRoman SC, 10.5/30,Track 10. Designerscan adjust leading andparagraph shape asneeded. This is usuallyjustified, but can be atight flush left.
Graphic Element:85% of backgroundPMS (should be subtle).Continue pattern in/outflow across and bleedoff page.
Spot Illustration:Optional, custom for each job. Feather edges. See Basic Specs.
EmphasisMedium: SabonItalic, 12 pt, Track 10
SubTitle: Univers BoldCondensed, 12 pt, Track 10
.75" 7" .75" .75" 3.25" .5" 3.25" .25" .5"
BodyFirst: See PLB Specs
SectionSub: See PLBSpecs
Inside Front Cover Page 1
Section: See PLB Specs
Side Bar: Delete black colorbar and extend first color barto top. The 4-pt superblackrules and center color bar areconsistent from front. This barconfiguration placement isconsistent on all right-handpages throughout brochure.
.75"
Color: Can be solid PMSor four-color depending on printing. If printing solidPMS, a double hit is recommended.
73.0946 Level 1 sales 7/2/98 12:53 PM Page 7
Level 1Multiservice
The Cisco Product Line Brochure ( typical spread)
PC User
ISDN Line
Branch Office and Telecommuter Connectivity
ISDN Line
Virtual EnterpriseFrame Relay Network
Headquarters
Remote Office
Router
BPX Service Node S p e c i f i c a t i o n s
Mechanical Configuration • 15 module slots:Two slots reserved for redundant control and switch modulesOne slot reserved for ASM module12 slots for general-purpose function modules
Dimensions (H x W x D) • 22.75 in x 17.72 in x 27 in (57.8 cm x 45 cm x 68.6 cm)• 19 in (48.3 cm) rack mountable
Power Requirements • 1400W dissipation (max)• -48V DC or 208/240V AC input
Crosspoint Switch Fabric • Switch capacity of 20 Gbps• Twelve 800 Mbps switch ports that can support up to OC-12 cell rate• Arbiter establishes up to 20 million cell connections per second
Network Interfaces • T3 (44.736 Mbps) with Physical Layer Convergence Procedure (PLCP) per TA-TY-000773• OC-3 (155.520 Mbps) with Synchronous Optical Network (SONET) framing per American National
Standards Institute (ANSI) T1.105• E3 (34.368 Mbps) per ITU-T Rec. G.804• STM-1 (155.520 Mbps) with Synchronous Digital Hierarchy (SDH) framing per ITU-T Rec. G.708• OC-12/STM-4 (622.08 Mbps), complies with SONET standards Bellcore GR-253-CORE, T1.105;
and SDH standards ITU-T G.707, G.708, and G.709; ITU-T G.957, G.958
Common Network • Up to 16 programmable queues for class-based or VP/VC-based queuingInterface Features • Queues programmable by maximum queue depth, minimum service bandwidth, maximum service
bandwidth, Cell Loss Priority (CLP) thresholds, Explicit Forward Congestion Indication (EFCI) thresholds• ForeSight closed-loop, rate-based congestion management• Fully-compliant ABR VS/VD implementation compliant with ATM Forum’s Traffic Management
Specification V.4.0• Explicit Rate (ER) marking• EFCI marking
Broadband Service • Compliant with ATM Forum’s Specifications and SONET/SDH Standards: Interfaces T3/DS 3 UNI 44.736 Mbps
OC-3 UNI (155.520 Mbps) SONETOC-12 UNI (622 Mbps) SONETE3 UNI (34.368 Mbps)STM-1 UNI (155.520 Mbps) SDHSTM-4 UNI (622 Mbps) SDH
Optional Redundancy All components are optionally redundant to 100 percent system redundancy, including the control processors, crosspoint switches, network interfaces, service interfaces, critical backplane signals, power supplies, power modules, and cooling fans.
Network Management • Interfacing-to-network management is provided by SNMP connection via: One 802.3 attachment unit interface (AUI) for local connection to StrataView Plus softwareTwo asynchronous control/printer ports
Alarms, Indicators, • Major node alarm, minor node alarm, alarm cut-off, and history indicatorsand Controls • Visual and audible (major and minor) relay closures provided for connection to central office
(CO) alarm system, including power supply status indicators and LAN activity indicator• Each interface module has a minimum of three visual indicators:
Active (green)Standby (yellow)Fail (red)
Node Synchronization • Stratum 3 clock per ATT Pub. 62411• Software-programmable source: internal clock, transmission line, auxiliary port to an external clock source
.75" 3.25" .5" 3.25" .75" .75" 7" .25" .5"
1.75–2"
.75–1"
FigureTitle: See ”Important Miscellany for Designers“
Page 2 Page 3
Table Format E:CellHeading: UniversRegular Condensed, 8/11.5. CellBody: Sabon, 7/11.5. Six pts from baselines torule and cap height to rule.Rules are 1 pt. Main headscan reverse to white out ofcolor or black bars. Mainheads can be vertical asshown or horizontal. Layoutneeds will be customizedto accommodate informa-tion. If there is less infor-mation, open up leading foroptimum readability.
The Intelligent Network Server Control Processor dial-up services provideISDN dial backup for Frame-Relay access lines and ISDN connectivity forremote offices.
EmphasisMedium:Sabon Italic, 12 pt, Track 10
SubTitle: Univers BoldCondensed, 12 pt, Track 10
BodyFirst: See PLB Specs
SectionSub: See PLB Specs
Section: See PLB Specs
Top control line can vary .25"as necessary but mustremain consistent through-out brochure.
Bottom controlline can vary .25" as necessarybut must remainconsistent through-out brochure.
AXIS Interface Shelf
The AXIS interface shelf enables a wide range of user
services to be supported by the BPX Service Node. AXIS
modules adapt incoming data to 53 byte ATM cells
using industry-standard ATM Adaption Layers (AALs) for
transport over the ATM network.
Multiservice Functionality Leverages Network Investment
The AXIS interface shelf supports a range of services from
a single platform, enabling organizations to reduce equipment
costs, fully utilize their investments in existing premises
equipment, and rapidly deploy new services as required.
Services below 34 Mbps are provisioned on the AXIS
shelf, and interfaces supported include:
• Frame-Relay
• High-speed Frame-Relay
• ATM Frame UNI
• SMDS
• T1/E1 ATM UNI
• n x T1/E1 inverse multiplexing for ATM (IMATM) UNI
• Circuit emulation
• ISDN switched access
Scalability Delivers Support for Large Numbers of Users
Each AXIS shelf aggregates traffic from as many as 80 T1
or E1 ports onto a single port of the multiport broadband
interface card. This high-port density maximizes use of
the BPX high-capacity switch fabric. A compact footprint
minimizes the space required within central offices. Each
nine-inch rack-mounted shelf supports more than 2000
64 kbps users.
Intelligent Network Server Node Control ProcessorThe Intelligent Network Server (INS) Node Control
Processor provides intelligent call routing of ATM and
Frame-Relay SVCs, switched voice services, and dial-up
access capabilities. The INS works with the high-performance
distributed SVC call processor that resides on each BXM
card, providing completion of up to 4000 calls per second
per node. With flexible, any-to-any instantaneous connec-
tivity, the BPX enables enterprises and service providers to
deploy applications, including LAN internetworking,
client/server and client/client computing, shared workspaces,
remote access, and multimedia communications.
Type Graphic: Sabon RomanSC, 96/100, prints 3% black,bleeds off page. Used as graphicelement to balance out page.These can also be vertical.(Delete for web/fax)
Marketing Icons: See ”Important Miscellany for Designers”
Bullets: See PLB Specs Bar to match coverPage Numbers: UniversBlack, 9 pt, center in box,only on left-hand pages
1
73.0946 Level 1 sales 7/2/98 12:53 PM Page 8
Level 1The Cisco Program Brochure (cover)
Colors: Four-color process plus overall matte varnishSize: 8.5" x 11"Stock: Cover: Gilbert Esse, White, 80# Smooth (recycled)
Text: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)
C i s c o Sy s t e m s S M A RTi n s t a l l P r o g r a m
Comprehensive Installation for Internetworking Products
Cis
co
Pr
og
ra
ms
Side Bar: See Basic Specs
Naming: Cisco Programs
FrontCoverTitle: Sabon Roman SC, 24/28, Track 30(can adjust size smaller proportionately depending onlength of title). Space after .069."
Naming: Cisco Systems + Program Name (CiscoSystems SMARTinstall Program) or Program Name(for long line-length considerations)
Graphic Element: See Basic Specs
Title: Sabon Roman SC, 12/30, Track 10, initial caps
Naming: Optional: further clarification of contentof programs (Comprehensive Installation forInternetworking Products)
Graphic Pattern: See Basic Specs
Logo: See Basic Specs
Back Cover: See Basic Specs
Back Cover
Front Cover
Vignette: See Basic Specs
No copy on Back Cover
Programs Brochure Specs
Body: Sabon, 9/14, .25 indent
BodyFirst: Sabon, 9/14, no indent, no space before
Bullet: Sabon, 9/14, left indent 0.097," first line indent0.097," tabs 0.244"
Bullet2 (Option): Sabon, 9/12, with .042" spacebefore, left indent 0.097," first line indent -0.097," tabs 0.244”"
Section: Univers Bold, 9/14, Track 10, space before.097", can be color
Sectionsub: Univers Bold, 8/11.5, Track 10, spacebefore .097"
Sectionsubsub: Univers Condensed Oblique, 8/11.5, space before .097"
Table Format E: CellHeading: Univers BoldCondensed, 7/7. CellBody: Univers Regular Condensed, 7/7. CellBullet: .097" indent. Six pts from baselines to rule and cap height to rule. Rules are 2 pt. Main heads can reverse to white out of black bars.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
See Program Brochure and ServiceBrochure (inside front cover), (insidespread A), (inside spread B) for inside spread specs.
73.0946 Level 1 sales 7/2/98 12:54 PM Page 9
Level 1The Cisco Service Brochure (cover)
Colors: Four-color process plus overall matte varnishSize: 8.5" x 11"Stock: Cover: Gilbert Esse, White, 80# Smooth (recycled)
Text: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)
C i s c o Sy s t e m s E n t e r p r i s e S u p p o r t S o l u t i o n s
Cisco Certified Service—The Network Works. No Excuses.
Cis
co
Su
pp
or
t S
olu
tio
ns
Bar: See Basic Specs
Naming: Cisco Support Solutions
Front Cover Title: Sabon Roman SC, 24/28, Track 30 (can adjust size smaller proportionatelydepending on length of title). Space after .069."
Naming: Cisco Systems + Service Topic (CiscoSystems Enterprise Support Solutions) or servicetopic (for long line-length considerations)
Graphic Element: See Basic Specs
Title: Sabon Roman SC, 12/30, Track 10,initial caps
Naming: Optional: further clarification of contentof programs (Cisco Certified Service—The NetworkWorks. No Excuses.)
Graphic Pattern: See Basic Specs
Logo: See Basic Specs
Back Cover: See Basic Specs
Back Cover
Front Cover
Vignette: See Basic Specs
.75" from base of vignettte to x-height of SC
No copy on Back Cover
Service Brochure Specs
Body: Sabon, 9/14, .25 indent
BodyFirst: Sabon, 9/14 no indent, no space before
Bullet: Sabon, 9/14 left indent 0.097," first line indent0.097," tabs 0.244"
Bullet2 (Option): Sabon, 9/12 with .042" spacebefore, left indent 0.097," first line indent -0.097," tabs 0.244"
Section: Univers Bold, 9/14, Track 10, space before.097," can be color
Sectionsub: Univers Bold, 8/11.5, Track 10, spacebefore .097"
Sectionsubsub: Univers Condensed Oblique, 8/11.5,space before .097"
Table Format E: CellHeading: Univers BoldCondensed, 7/7. CellBody: Univers RegularCondensed, 7/7. CellBullet: .097" indent. Six pts from baselines to rule and cap height to rule.Rules are 2 pt. Main heads can reverse to white out of black bars.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
See Program Brochure and Service Brochure(inside front cover), (inside spread A),(inside spread B) for inside spread specs.
73.0946 Level 1 sales 7/2/98 12:55 PM Page 10
Level 1The Cisco Program Brochure and Service Brochure ( inside front cover)
A t C i s c o S y s t e m s , w e k n o w h o w
c h a l l e n g i n g i t c a n b e t o b a l a n c e
growth and profitability with rapidly
changing demands for data, voice, wireless, multimedia, and Internet services. And
with today’s wide-open markets and fierce competition, it s tands to reason that
service providers who can satisfy the most customers will enjoy both growth and
profitabil ity. So how do you best deliver the services your customers demand?
First, choose an experienced partner who can help you
maintain your competitive edge. Cisco Systems offers
unmatched breadth and depth in solutions for delivering
today’s high-speed network services.
Next, ensure that your technology platform provides
the capabilities to meet today’s demands in any market. The
StrataCom® BPX™ Service Node and the IGX™ are standards-
based switches designed to cost-effectively deliver multiple
services from a single, easy-to-manage platform.
To meet the demands of today’s fast-changing markets,
choose the vendor who delivers. Cisco Systems delivers the
combination of experience and technology that you need to
capture market share and ensure long-term growth.
Scalability—Your Path to The Future
Cisco switches provide a robust platform for every type
of service provider—from those entering markets for the
first time to those already serving hundreds of thousands
of customers. With Cisco, you can accommodate a rapidly
growing subscriber base and provide new, high-speed
services without having to continually upgrade switches.
Numbers of Users
Each Cisco service node supports numbers of users ranging
from hundreds to tens of thousands, allowing you to add
capacity as you need it.
Throughput Capacity
Cisco networks offer throughput capacity up to 20 Gbps.
They’re built to handle large files, manage high traffic
volumes, and deliver high service availability and quality—
no matter how many subscribers you add.
Interface Speeds
A wide range of interface speeds (up to OC-12) enables you
to provide customers with services ranging from transparent
Local-Area Network (LAN) and virtual private network
services to video and LAN-to-ATM access capabilities.
Cisco’s Added Value
Global networking customers are increasingly finding that network
management and maintenance are complex, highly resource-intensive
tasks. In addition, these are services expensive to provide and difficult
to deliver in a quality manner. In order to win acceptance as providers of
high-value network services, Service Providers must be able to react
to changing market demands quickly. Service Providers who can step in
and provide end-to-end public services that deliver security, performance,
and ease of use that equals—or exceeds—the features of private networks
will successfully capitalize on new opportunities.
Cisco provides solutions that enable Service Providers to serve:
• Any customer: With Cisco solutions, you can provide services to any
market segment within your service area
• Any location: Cisco’s global support capability offers you unmatched
flexibility in providing services, regardless of location and all points
in between
• Any time: Cisco’s Technical Assistance Centers and electronic
interactive services ensure you have support 24 hours a day,
7 days a week
Ensuring Your Success
Cisco is committed to your success. No other vendor has the
internetworking experience and technical expertise in supporting
end-to-end solutions. Our support services are specially tailored
to support your Internet backbone, as well as your customer
premise solutions.
Cisco provides access to an unequaled range of products
and services, and we will continue to build upon our experience
serving Service Providers worldwide. When you select Cisco
as your networking vendor, you have the benefit of market
leadership, technical and financial resources, and the strength
of powerful strategic partnerships. If you’re looking for the most
comprehensive approach to the implementation and support
of your service network, call your Cisco representative today.
You’ll see how easy it is to capitalize on your investment in
Cisco solutions now, and for the future.
S e r v i c e P r o v i d e r S u p p o r t O f f e r i n g s S u m m a r y
Maintenance Options
Usage Type Product Type Network Traffic Installation Service Options Project ServicesProtocol Consulting
Provisioning LAN Internet Protocol SMARTinstall SP Base, ISP Expert, CPE Plan, Hardware Support
Provisioning WAN Switch Multiprotocol Installation SMARTnet, Network Consulting,and Commissioning Comprehensive, NSA Network Audit
BodyIntro1: Sabon Roman SC, 10.5/30, Track 10. Can adjust leadingand paragraph shape. This is usually justified but can be a tight flushleft. Position and shape of Body Intro will depend on design and content.Try to keep first column open (white space). Color is optional.
BodyIntro2: 9/14 UniversCondensed. Can adjust leading and paragraph shape,justified or tight flush left.Intro paragraphs are almostalways on inside front covers. Position and shapeof Body Intro will depend on design and content.
Two ways of handling first spreads: Neveruse a solid full page (shown below) with a full-page,four-color vignette (page 3A). Keep in mind, plentyof white space is a good thing.
Graphic Element: 85% ofbackground PMS. Continuepattern in/out flow across andbleeding off page.
Vignettes: Optional; customfor each job.
Feathering: See ”ImportantMiscellany for Designers;” Creating Graphics.
Table Format E: SeePrograms Brochure orService Brochure specs
EmphasisMedium: Sabon Italic 12 pt, Track 10
SubTitle: UniversCondensed Bold, 12 pt, Track 10. Falls .75" from top of page.
.75" 3.25" .5" 3.25" .75" .75" 7" .75"
Section: See ProgramsBrochure or Service Brochure Specs
BodyFirst: See ProgramsBrochure or ServiceBrochure Specs
Body: See ProgramsBrochure or ServiceBrochure Specs Page 3A
IFC B Page 3B
Sample A
Sample B
This distance will varydepending on content.
E m p h i s i s M e d i u m Univers Condensed Bold
.75"
Note: Intro pages must be designed; there is nosingle formula. The content will drive the design.Work within the grid. Intro paragraphs can crossover two columns.
73.0946 Level 1 sales 7/2/98 12:55 PM Page 11
Level 1The Cisco Programs Brochure and Services Brochure ( inside spread A)
A t C i s c o S y s t e m s , w e k n o w h o w
c h a l l e n g i n g i t c a n b e t o b a l a n c e
growth and profitability with rapidly
changing demands for data, voice, wireless, multimedia, and Internet services. And
with today’s wide-open markets and fierce competition, it s t a n d s t o r e a s o n
that service providers who can satisfy the most customers will enjoy both
growth and p r o f i t a b i l i t y . S o h o w d o y o u b e s t d e l i v e r t h e s e r v i c e s y o u r
customers demand?
First, choose an experienced partner who can help you
maintain your competitive edge. Cisco Systems offers
unmatched breadth and depth in solutions for delivering
today’s high-speed network services.
Next, ensure that your technology platform provides
the capabilities to meet today’s demands in any market. The
StrataCom® BPX™ Service Node and the IGX™ are standards-
based switches designed to cost-effectively deliver multiple
services from a single, easy-to-manage platform.
To meet the demands of today’s fast-changing markets,
choose the vendor who delivers. Cisco Systems delivers the
combination of experience and technology that you need to
capture market share and ensure long-term growth.
Scalability—Your Path to The Future
Cisco switches provide a robust platform for every type
of service provider—from those entering markets for the
first time to those already serving hundreds of thousands
of customers. With Cisco, you can accommodate a rapidly
growing subscriber base and provide new, high-speed
services without having to continually upgrade switches.
Numbers of Users
Each Cisco service node supports numbers of users ranging
from hundreds to tens of thousands, allowing you to add
capacity as you need it.
Throughput Capacity
Cisco networks offer throughput capacity up to 20 Gbps.
They’re built to handle large files, manage high traffic
volumes, and deliver high service availability and quality—
no matter how many subscribers you add.
Interface Speeds
A wide range of interface speeds (up to OC-12) enables you
to provide customers with services ranging from transparent
Local-Area Network (LAN) and virtual private network
services to video and LAN-to-ATM access capabilities.
Services Creation—Your Door to Opportunity
With the ability to quickly deploy and differentiate new
services, you can adapt to rapidly changing customer needs.
Cisco’s software-defined functionality eliminates dependence
on multiple platforms for multiple services, giving you
greater control over services and deployment. Cisco switches
support virtually all communication interfaces—allowing
you to capitalize on market opportunities and differentiate
your services from those of the competition. The ability
to offer multiple services from a single logical switch speeds
time to market, reduces operations costs, and maximizes
your network investment.
Internet—Cisco switches complement router-based networks
by aggregating Internet user traffic for high-speed switching
at speeds up to 622 Mbps with up to 20 Gbps throughput.
A full range of interfaces support Internet access options
from dial-up to broadband. You can scale Internet services
from hundreds to thousands of subscribers on a single switch.
Frame Relay—With Cisco switches, you can deploy
Asynchronous Transfer Mode (ATM) networks with Frame
Relay interfaces. This flexibility enables you to capitalize
on the exploding demand for Frame Relay services at little
incremental cost. At the same time, native ATM interfaces
are already available, allowing you to quickly launch ATM
services as your market needs dictate.
ATM—Cisco switches offer a wide range of interfaces for
data traffic, allowing you to offer data services, including
Systems Network Architecture (SNA), X.25, Frame Relay,
LAN, and broadband video. Traffic is switched over the ATM
backbone at speeds up to 622 Mbps.
Voice—Cisco switches include the advanced traffic man-
agement and Class of Service (CoS) features required for
delivering real-time, high-quality voice applications.
Wireless—Cisco supports analog and digital cellular,
Personal Communications Services (PCS), wireless data, and
Enhanced Specialized Mobile Radio (ESMR) services from
a single platform. You can build an ATM WAN over the
most economic infrastructure—coax cable, fiber, satellite,
or microwave—and tailor service offerings to meet specific
market requirements.
Video—The Cisco platform provides the required Quality of
Service (QoS) for video over ATM applications, including
video on demand, videoconferencing, and video telephony.
Switched internetworking—Cisco’s ATM switching platform
allows you to offer transparent or high-speed LAN-to-LAN
solutions for Ethernet, Token Ring, and Fiber Distributed
Data Interface (FDDI) traffic across a metropolitan or global
ATM backbone.
End-to-End Solutions—Your Competitive Advantage
Cisco’s advanced traffic management features optimize the
performance of multiple services over a single network
backbone. The resulting high QoS sets your services above
those of your competitors, increasing customer satisfaction
and giving you a decided advantage.
Deliver Responsive Services
Cisco’s switches deliver bandwidth on demand, high QoS,
and fair sharing of network resources to individual connec-
tions. Therefore, customers enjoy high service availability
and responsiveness—adding up to increased satisfaction,
increased service usage, and reduced subscriber churn.
Support All Classes of Service
Our advanced traffic management capabilities also allow
you to simultaneously offer multiple services over your
ATM network and ensure high performance for each.
Cisco supports all standards-based classes of service:
Constant Bit Rate (CBR), Available Bit Rate (ABR),
Variable Bit Rate- Real Time, (VBR-RT), Variable Bit
Rate-Non Real Time (VBR-NRT), and Unspecified Bit
Rate (UBR), so you can implement and manage a wide
range of functionality from a single, logical network node.
Support for multiple classes of service lets you reduce net-
work maintenance, management, and operating costs.
These features also ensure fair bandwidth allocation for
all users, so you can guarantee service contract perfor-
mance levels.
Increase Bandwidth Efficiency
Cisco switches incorporate the industry’s first commercially
available Virtual Source/Virtual Destination (VS/VD) imple-
mentation of the ATM Forum’s full Traffic Management
Specification Version 4.0. This enables you to maximize
bandwidth efficiency, support bandwidth-intensive applica-
tions, and deliver a wide range of WAN and LAN-to-WAN
services.
Service Management Automation—
Your Route to Profitability
Eroding margins and competitive pressures demand tightly
controlled operating costs. Cisco provides automated tools
that enable service providers to easily integrate new services
with operational processes. Our standards-based approach
allows you to significantly increase network performance
and capabilities without increasing management burden.
Simplified service management, automated provisioning,
reduced operational support requirements—all contribute
directly to greater profitability.
A Comprehensive Solution—Your Best Value
When you choose a Cisco solution for your ATM network,
you receive a solution that adds up to more than the sum
of its parts.
Integration Leverages Your Investment
Cisco switches complement existing router networks and
other Frame-Relay switches installed in your network. pre-
serve your existing network investment.
High Port Density Lowers Cost Per Subscriber
Cisco switches provide the industry’s highest port densities,
allowing you to support multiple services and thousands
of subscribers per port. In fact, Cisco switches deliver the
industry’s lowest cost per subscriber.
Global Support Ensures Service Availability
Cisco stands behind our partnership with a comprehensive
selection of services designed to help you every step of the
way. Our JumpStart™ program provides information and
customized services to help you evaluate market opportuni-
ty, develop strategies, obtain training, and create marketing
messages and materials. Our ongoing technical support
capabilities provide service and support no matter where
your services are delivered. As a Cisco customer, you have
access to around-the-clock technical phone and remote
support when you need it. We can also service your net-
work remotely to minimize downtime and improve service
cost effectiveness. The end result? Continuously available
services and satisfied customers.
A Strategic Partner Speeds Time To Market
As the world’s leader in LAN switching, LAN access, routers,
high-end routers, Frame-Relay switching, ATM switching,
innovation and development of ATM networking standards,
and WAN infrastructure deployment, Cisco Systems can
help you quickly take advantage of the benefits of ATM.
Your Next Step—Contact Cisco
Cisco Systems offers unmatched breadth and depth in cor-
porate resources, shared intellectual capital, and the leading
data and telecommunications products. Service providers
who partner with Cisco can tailor the specific solutions they
need for successfully maximizing service revenue, winning
market share, and building long-term customer relationships.
For more information about Cisco solutions for service
providers, visit our Web site or call your local Cisco Systems
sales office today.
.75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .25".5"
1"
.75"
Spot Illustrations: Optional, custom for each job, four-color process.
Sectionsub: See Program or Service Brochure Specs
Sectionsub: See Program or Service Brochure Specs (used as run in)
IFC Page 1 Page 2
Control line can vary accordingto content. Keep consistentthroughout once established. Do not go any closer to the top edge than 1.5".
E m p h i s i s M e d i u m Univers Condensed Bold
.75"
73.0946 Level 1 sales 7/2/98 12:55 PM Page 12
Level 1The Cisco Program Brochure and Service Brochure ( inside spread B)
Cisco’s Added Value
Global networking customers are increasingly finding that network
management and maintenance are complex, highly resource-intensive
tasks. In addition, these are services expensive to provide and difficult
to deliver in a quality manner. In order to win acceptance as providers of
high-value network services, Service Providers must be able to react
to changing market demands quickly. Service Providers who can step in
and provide end-to-end public services that deliver security, performance,
and ease of use that equals—or exceeds—the features of private networks
will successfully capitalize on new opportunities.
Cisco provides solutions that enable Service Providers to serve:
• Any customer: With Cisco solutions, you can provide services to any
market segment within your service area
• Any location: Cisco’s global support capability offers you unmatched
flexibility in providing services, regardless of location and all points
in between
• Any time: Cisco’s Technical Assistance Centers and electronic
interactive services ensure you have support 24 hours a day,
7 days a week
Cisco is unmatched in the breadth and depth of its access to
resources, shared intellectual capital, and leading data and
telecommunications products and expertise. This combination
enables Cisco to provide the highest quality available in carrier-
class support, solutions, and vision for our Service Provider
customers. Cisco’s service and support solutions enhance the
value of your investment in network infrastructure, resulting
in an overall reduced cost of doing business. Now you can
deliver fully on the promise of internetworking technology,
with the backing of world-class support and service.
Understanding Your Business
Your business customers’ needs are constantly evolving. In
enterprise computing environments, IT managers are beginning
to look to public networks and to Service Providers for the
complete range of voice, data, and Internet services their
users require.
Customer-Defined Services
Cisco’s Service Provider programs can be customized to
address the needs of your provisioned network, ensuring:
• End-to-end network support
• Network investment protection
• High network availability
• Single point of contact for global support of
WAN/LAN solutions
Cisco’s Service Provider support offerings consist of:
• Startup Services Remote and onsite services for the rapid
deployment of new service nodes or Points of Presence
(POPs). Services include:
SMARTinstall Ensures installation and configuration of
Cisco LAN internetworking products.
Installation and Commissioning This service provides onsite
installation and configuration for WAN switch solutions.
WAN switch installation/commissioning provides onsite hard-
ware installation, software installation, configuration, system
testing, and system cutover.
Maintenance Services
A suite of flexible, customized service plans that enable end-
to-end network support. Services include:
ISP Base Plan (for service-provisioned networks/IP connectivity)
Provides access to technical specialists, software updates for
major and minor releases, a full range of hardware support
options, and the optional ISP Expert Team program for
designated account support.
Provisioned Customer Premise Equipment (CPE) Ensures reliable
network connections to your customers, as well as consistent,
high quality service levels. In addition to many of the services
offered in the Base Plan, the return to factory option makes an
ideal supplement to customers’ hardware sparing programs. The
P a r t n e r i n g f o r y o u r S u c c e s s
In the burgeoning home office marketplace, residential
customers who once purchased voice services from their
telephone companies and entertainment from their local
cable carriers are now demanding Internet access, cable TV,
multimedia, and easy data access. A single supplier for this full
range of services is increasingly preferred.
New Service Providers must be able to enter the IT market
as cost-effectively as possible and to grow with minimum
financial risk. Experienced Service Providers must be able to
design their infrastructures to keep ahead of rapidly changing
customer requirements, and still remain profitable.
Cisco understands these market dynamics, and is focused
on addressing our Service Providers’ unique requirements.
We’ve created an easy-to-administer service model that enables
you to choose the services best suited to your needs...from
your Internet backbone to your customer premise location.
A Range of Specialized Solutions
Cisco enjoys a reputation of providing world-class support
that is unparalleled in the networking industry. Our cus-
tomers rated us number one in customer service in the
December 1995 issue of Data Communications magazine,
and our current customers have awarded us an overall sat-
isfaction rating of 4.2 out of 5 possible points. These cita-
tions are validations of our service philosophy, as well as
leading indicators of our potential for future leadership in
the internetworking service and support industry.
Cisco has also established relationships with strategic
business partners that enable us to deliver even more powerful
service solutions and the integrated product features that you
need to differentiate yourself and stay competitive. The recent
merger of Cisco Systems and StrataCom has enabled Cisco’s
Service Provider customers to leverage world-class networking
expertise in the WAN Switch market. This new alliance
combines Cisco’s history of networking leadership, management
strength, and WAN-to-LAN solutions with the leading supplier
of infrastructure switching solutions. Service Providers who
choose Cisco/StrataCom as a strategic partner will receive
best-of-class, end-to-end Internet services for their business
and residential customers.
Cisco Service Provider support offerings deliver a compre-
hensive portfolio of proactive services, from start-up services
to strategic consulting, that help you maximize the potential
of your service capabilities.
P r o v i s i o n e d N e t w o r k S u p p o r t
CPE Plan includes: access to Cisco Connection Online (CCO),
Cisco’s Web- based electronic support system, Cisco’s world-
wide network of IP technical experts, Software updates (major
and minor), and Hardware Return to Factory support within
10 business days.
ISP Expert Team program for designated account support An
account team of senior-level engineers is assigned to provide per-
sonalized, proactive, and consultative support to SPs. ISP
Expert Team services enable a virtual extension to the cus-
tomer’s in-house team, increasing network stability and perfor-
mance, expanding the network staff’s capabilities, and providing
overall cost savings.
SMARTnet (for service provisioned networks/multiprotocol connectivity)
Includes access to technical support engineers, evergreen software
updates, access to CCO, and advance replacement of hardware
within the next business day.
Comprehensive Includes all SMARTnet services plus onsite
remedial hardware maintenance, with options for four-hour,
same-day, or next business-day response.
Network Supported Account (NSA) A value-added service option
that enhances customers’ SMARTnet or Comprehensive service
contracts by providing a designated team of Cisco Certified
Internetwork Expert (CCIE) support engineers for each account.
The Cisco NSA team, working closely with your internal
network design and operations groups, functions as an extension
of your own capabilities, providing Cisco technical experts who
are familiar and up to date on your network.
Project Services for WAN Switches
Cisco offers a comprehensive portfolio of consulting, from
network optimization to strategic counseling, that help you
maximize the potential of your networking operations.
Services include:
Network Audit Delivers an accurate, detailed, up-to-the-minute
report providing a “snapshot” of key aspects of system
configuration, resource allocation and bandwidth usage.
Network Consulting Services Provides recommendations on
designing a new network, network expansion, needs analysis,
installation, and improving network utilization and operations.
.75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .25" .5"
.75"
Spot Illustrations: Optional, custom for each job, four-color.Can be anywhere on the spread to balance with type visually
Inside front cover: use graphic iconsfrom front cover. Icons print 85% ofPMS (keep subtle).
BodyIntro 2: This is a secondoption for BodyIntro. 9/14 UniversCondensed. Can adjust leading andparagraph shape. Flush left. Introparagraphs are almost always oninside front covers.
IFC Page 1 Page 2Bullet: see Program or Service Brochure Specs
73.0946 Level 1 sales 7/2/98 12:55 PM Page 13
Shipping Boxes Cisco has created shipping box artwork guidelinesbut is currently updating them. Existing specifica-tions are as follows:• Standard brown corrugated material• Printed one color: black• Flexography printing• Standard graphic elements:
– Cisco logo– ISO 9001 symbol– Man/plug graphic– International shipping symbols– Recycling information
Please contact Corporate Identity for current specifications.
Software Packaging Cisco has expanded the existing software packaginglook and feel, which will be reflected in a new software packaging style. Please contact CorporateIdentity for current specifications.
Program Packaging Cisco is also developing a new look and feel for thechannels and small/medium business areas, whichwill be reflected in new program packaging. Pleasecontact Corporate Identity for current specifications.
Hardware Packaging Cisco is changing its existing hardware packaginglook and feel into an elevated look, which will bereflected in our new hardware packaging style. Pleasecontact Corporate Identity for current specifications.
CD Packaging Software sleeves and CD packaging follow the overallcollateral design, with white backgrounds and smallvignette illustrations on covers, accompanied by texton the sides and back as depicted on the next page.Please adhere to the guidelines for CD packaging asshown in this section.
Cisco Packaging Standards
Packaging standards have been created for shipping boxes, as well as software, hard-
ware, program, and cd packaging, to reinforce the cisco identity system. As Cisco
designs more products for small office/home office users, our product packaging will
become more promotional, with four-color printing and marketing information on the
outside of the packages.
73.0946 Level 1 sales 7/2/98 12:55 PM Page 14
Cisco Packaging Standards
Software and Program Packaging
Shipping Boxes
73.0946 Level 1 sales 7/2/98 12:57 PM Page 15
Level 1The Cisco CD Package
Colors: Four-color plus overall matte varnishSize: Use dieline from appropriate vendor; this is just a sampleStock: Gilbert Esse, White, 110# Cover, Smooth
(recycled) or C1S printed on uncoated sideApplication: Adobe Illustrator and Quark
Customized Network SolutionsThis Windows 95-based program
speeds the process of creating network
design proposals. Simply paste in a
network diagram, add customer-specific
information and a description of the
diagram, select products from a list, and
indicate the relevant business solution.
The program uses this information to
create a customized proposal that’s clear and concise and includes your dia-
gram, an explanation of the business solution you’re suggesting, and detailed
information about the products you’re recommending.
Getting StartedGetting started is easy. To install the Cisco Consultant Network Design
Proposal Tool, go to the Microsoft Windows Program Manager and execute
the setup program contained on the CD. Then follow the on-screen prompts
to complete installation.
When you’re ready to create a proposal, click on the program icon and
follow the prompts to enter the required information. After your proposal is
complete, you can either print it immediately or save it for future use.
Copyright © 1996 Cisco Systems, Inc. All right reserved. Printed in USA. Cisco Systems is a trademark, and Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. All other trademarks, servicemarks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners.
The Cisco Consultant Network Design Proposal Tool
Making it easier to support your clients
Co
nsu
lta
nt
Pro
gra
m
System Requirements
PC System• MS-Windows 3.1, MS-Windows for
Workgroups 3.1, or
MS-Windows 95
• Personal computer (i486 or above)
with at least 8 MB of memory
• 10 MB of disk space
• Drawing package for creating
network designs
Co
nsu
ltan
t Pro
gra
m
Bar: Univers Black, 7-pt, Track 15, initial cap,hangs .20" from top. Type reads from bottomto top. Black bar and first color bar fluctuatein length depending on length of title. Blackbar prints superblack (40C, 100K). Color ofmarket solution must be used for one of them.
Graphic Pattern: See Basic Specs
Graphic Element to be customized for each folder. Must be overlapped by vignette. Prints 3% black
Vignette: Four-color with six-pt superblack(40C, 100K) border. Can be any simple shape.Centered from 2-pt rule to fold line.
Head: Sabon Roman SC. 16/17 (can adjust to pro-portionately smaller size depending on length oftitle), centered
.375".20" .25" .375"
SubHead: Sabon Roman SC, 9/14, spacebefore .056", centered
Inside spread can betreated many ways; this is just one option. Will bedriven by amount of copy.Choose graphics fromcover or vignettesavailable from graphicslibrary and use solutioncolors or complementarycolors.
Section: Univers Condensed Bold, 8.5/12,PMS, Track 10, space before .097"
BodyFirst: Sabon, 8/12,no indent, no space before
Sectionsub: UniversCondensed Bold, 8/12, Track 10,space before .097"
Bullet: Sabon, 8/12, leftindent 0.097”," first line indent0.097," tabs 0.244"
Disk will cover anythingin this area
Logo: See Basic Specs
CD Package Specs
Body: Sabon, 8/12, .25 indent
BodyFirst: Sabon, 8/12, no indent, no space before
Bullet: Sabon, 8/12, left indent 0.097," first line indent -0.097,”" tabs 0.244"
Section: Univers Condensed Bold, PMS, 8.5/12, Track 10, space before .097"
Sectionsub: Univers Condensed Bold, 8/12, Track 10, space before .097"
Sectionsubsub: Univers Condensed Regular, 8/12, space before .097"
Inside spread can be treated many ways;this is just one option. Will be driven byamount of copy. Choose graphics fromcover or vignettes available fromgraphics library and use solution colorsor complementary colors.
This is always centered top to bottom ofpage, and is .411” high by .375” wide.
Cisco Systems, Inc.AMI-L3215 O’Neill AvenueBelmont, CA 94002-9678
Lit # 816201 10/96
.20"
.25"
Sabon 8/10
.20"
Copyright: See Basic Specs
Cis
co
Sy
ste
ms In
c.
Univers Black, 7-pt, Track 15, initial cap,Naming: Cisco Systems Inc.
73.0946 Level 1 sales 7/2/98 12:57 PM Page 16
Level 1The Cisco CD Sleeve
Colors: Four-color plus overall matte varnishSize: 5" x 5" FoldedStock: Gilbert Esse, White, 110# Cover Smooth (recycled),
or C1S, printed on uncoated sideApplication: Adobe Illustrator
Emphasis: Sabon Italic, 12 pt, Track 10
Welcome to the Internetworking Product Center (IPC) CD-ROM
This CD is designed to enhance your understanding of Electronic Commerce and the Cisco Internetworking Product Center.
You must have a CD-ROM Drive to run the IPC CD-ROM. See your CD-ROM drive documentation for information about connecting the drive to your system and configuring your system to work with the drive.
System Requirements
Macintosh System■68030 processor or better■System 7.01 or greater■ 8 MB RAM free■ 640 x 480 resolution-capable monitor in 256 colors■ Double-speed CD-ROM drive
PC System■ Windows 3.1 or later■ 486(33-MHz) processor■ 8 MB RAM free■ VGA+ compatible display adapter■ 640 x 480 resolution-capable monitor in 256 colors■ Double-speed CD-ROM drive
Adobe Acrobat 2.1 must be installed from this CD to your hard drive before use. PowerPoint 4.0 Viewer is the minimum requirement for previewing the PowerPoint files; it has been provided for you on the CD. Please read the electronic README files on the CD before starting.
Copyright© 1996 Cisco Systems, Inc. All rights reserved. Printed in the USA. Cisco Systems, is a trademarks, and Cisco and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. Acrobat and the Acrobat logo are trademarks of Adobe Systems Incorporated. All other products or services mentioned in this document, are the trademarks, service marks, registered trademarks, or registered service marks of their respective owners. Lit # 801601
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel:408 526-4000
800 553-NETS (6387)Fax:408 526-4100
Internetworking Product Center Toolkit CD
Subhead
Cu
sto
me
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dv
oc
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y
This section is always centered top tobottom of page and is .411" high by .375"wide (centered section).
Bar: Univers Black, 7-pt, Track 15, initial cap, right alignment, hangs .20"from top. Type always reads from bot-tom to top and should define collateralsystem. Black bar and first color barfluctuate in length depending on lengthof title; title to end of bar .20." Black barprints superblack (40C,100K). Color barsprint four-color process or spot PMSdepending on printing. Color of marketsolution must be used for one of them.
Logo: See Basic Specs
Graphic Pattern: See Basic Specs
Graphic Element: See Basic Specs
.375" 2.5" 2.5"
Vignette: See Basic Specs. Use 6-pt superblack (40C, 100K) border.
Head: Sabon Roman SC, 16/17. Canadjust to proportionately smaller sizedepending on length of title.
SubHead/Platform: Sabon Roman SC,9/14, space before .056.”" Baseline nolower than .25" from top of logo.
Sectionsub: Univers Bold, 8/10, spacebefore .208"
Bullet: Sabon, 8/10, space before .208"
Section: Univers Bold, 8.5/12, Track 140,space before 15 pt, PMS
Body: Sabon, 8/10
Subtitle: Univers Condensed Bold 12 pt, Track 10
Copyright: See Basic Specs
Address: Sabon 8/9
.125"
10"
No less than .375"
Center for vignette, head, and logo
Subhead to be no closer tologo than .25"
Delete this section when it gets smaller than centered section.
.20"
.20"Cu
sto
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73.0946 Level 1 sales 7/2/98 12:58 PM Page 17
Level 1The Cisco CD
Release Number System Platform
Copyright© 1996 Cisco Systems, Inc. All rights reserved. Printed in the USA. Cisco Systems, is a trademarks, and Cisco and the Cisco Systems logo are registered trademarks of Cisco
Systems, Inc. Acrobat and the Acrobat logo are trademarks of Adobe Systems Incorporated. All other products or services mentioned in this document,
are the trademarks, service marks, registered trademarks, or registered service marks of their respective owners.
Lit# 000000
Head Text HereSub Head Here
Head: Sabon Roman SC, 16/17, hardreturn, centeredSubHead: Sabon Roman, 9/14,space before .056"
Pattern: Prints in PMS; use appro-priate graphics
Release Number: Univers Black,7-pt, reverses to disk material
Trademark Text: UniversCondensed Regular, 5.5/6.5, centered.The copy, Lit #, and date will beunique for each document and areto be supplied by the content development manager.
Logo: .75," reverse to disk material
Graphic Element: Reversesto disk material, use appropriategraphic. This, along with pattern,runs from left to right and bleedsoff edges representing in/outflow of information.
System Platform: If a software product, use this to state systemplatform. Univers Black, 7-pt
Bar: This is always centered top to bottom of disk and is 1/2" high with 2-pt rules. Color of market solution.
73.0946 Level 1 sales 7/2/98 12:58 PM Page 18
Level 2Colors: Solution PMS and Black Size: 8.5" x 11"Stock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)
The Cisco Business Solution Fact Sheet (2-page) 1
Cis
co
So
lut
ion
s
This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific
integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver
the industry’s most advanced ATM networking features. Its high-speed connectivity
takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1.This
is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-
Solution name (+ market) Clarification of what the Solution is
This is Section Text
• This is Bullet text. Connection densities with up
to 96 OC-3c/STM-1 ports on a single StrataCom® BPX™
Service Node
• This is Bullet text. Control through dynamic resource shar-
ing and support for all ATM ser-
vice classes
• This is Bullet text. Compliant
ATM Forum Available Bit Rate
(ABR) Virtual Source/Virtual
Destination (VS/VD) capability
in custom ASICs
• This is Bullet text. Performance
to optimize the network life cycle
This is BodyFirst text. To address
Asynchronous Transfer Mode
(ATM) networking issues related
to growing traffic demands, vary-
ing types of traffic, and the cost-
effective deployment of broadband ATM, there is a need for an
ATM network platform that delivers unprecedented scalability,
performance, and functionality at a low cost.
This is Body text. Stratm Technology is Cisco’s solution
for a new generation of high-performance ATM switching.
Stratm is implemented in a family of custom ASICs that
create high-density, high-speed ATM interface modules for the
BPX and IGX™ ATM switches.
This is Body text. Stratm cost-effectively delivers the most
advanced ATM switching and traffic management capability
in the industry. It represents the first commercially available
implementation of VS/VD. The BXM-155 Broadband Switch
Module, based on Stratm Technology, is an OC-3c/STM-1 ver-
sion of the BXM interface card for the BPX switch platform.
It operates at the standard Synchronous Optical Network
(SONET)/Synchronous Digital Hierarchy (SDH) rate of
155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM
ports per card, each of which can be configured for either
trunk or access application.
This is Section Text
This is Sectionsub Text
• This is Bullet Text. OC-3c/STM-1
(155.520 Mbps) ports
• Complies with ATM Forum UNI
Specification Version 3.1
• Trunk- or port-interface mode
• Cell transfer rate of 353,208 cells
per second
Technology, is an OC-3c/STM-1 ver-
sion of the BXM interface card for the
BPX switch platform. It operates at
the standard Synchronous Optical
Network (SONET)/Synchronous
Digital Hierarchy (SDH) rate of
155.520 Mbps. Technology, is an OC-3c/STM-1 version of
the BXM interface card for the BPX switch platform. It oper-
ates at the standard Synchronous Optical Network
(SONET)/Synchronous Digital Hierarchy (SDH) rate of
155.520 Mbps.Technology, is an OC-3c/STM-1 version of the
BXM interface card for the BPX switch platform. It operates
at the standard Synchronous Optical Network (SONET)/
Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology,
is an OC-3c/STM-1 version of the BXM interface card for the
BPX switch platform. It operates at the standard Synchronous
Optical Network (SONET)/Synchronous Digital Hierarchy
(SDH) rate of 155.520 Mbps.
Color of market solutionSee Basic Specs
Bar: Basic (except top bar is black only)
Naming: Cisco Solutions
.375"
See Basic Specs.
BodyFirst: See Fact Sheet specsBody: See Fact Sheet specs
BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page.Prints Black.
.5".min.
.75"
.5" from baseline of Intro Text to cap height ofbody. Three lines of body copy (minimum) aboveillustration to intro text, or have the illustration’stop flush with top of body.
Address Block: See Basic Specs
Workstation
760 SeriesISDN Router
10Base T
RJ 11 North AmericaNT1 Europe
ISDN BRIDigital PSTN
This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO andtelecommuter customers the ISDN dial-up services they demand.
Marketing Icon Illustrations: See”Important Miscellany for Designers“
FigureTitle: See ”Important Miscellany for Designers“
Vignette: Duotone. Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts ofwhite space. Vignette can be any simple shape.However it must center within a clear square box so text wraps a square shape (as shown).
Position of Vignette: Centers on page bothtop to bottom and left to right in the 8" area to theright of bar. The vignette may be moved up ordown .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.
Section: See Fact Sheet specsBullet: See Fact Sheet specs
This is Section Text
This is BodyFirst text. Lorem ipsum dolor sit amet, con-
sectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
This is Body text. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi. Lorem
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
Front
Back
SubTitle: Univers Condensed Bold, 12 pt, Track10. If title runs to two lines, use Univers for firstline and Sabon for second.
Naming: Solution name (+ market) (EasyConnection Solutions)
EmphasisMedium: Sabon Italic 12 pt, Track 10
Naming: Clarification of what the solution is (for Simplified Access Services)
Note: No charts/graphs on front cover
1 If you are using the Fact Sheet template as a Data Sheet template, change thesidebar content naming to Technical Information. Do not repeat productname or “data sheet” in the sidebar area.Important Note: Data sheets may be printed only for direct mail, advertising,and trade show fulfillment and must be approved for printing by the managerof Cisco’s Content Development Group.
73.0946 Level 2 sales 7/2/98 1:38 PM Page 1
Level 2Colors: Two-color Size: 8.5" x 11" folded, 11" x 17" flatStock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)
The Cisco Business Solution Fact Sheet (4-page) (cover)1
Cis
co
So
lut
ion
s
This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific
integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver
the industry’s most advanced ATM networking features. Its high-speed connectivity
takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This
i s B o d y I n t r o 1 . A m u l t i p o r t A T M O C - 3 c / S T M - 1 i n t e r f a c e t h a t u s e s a p p l i c a t i o n -
specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to
the industry’s most advanced ATM networking features.
This is Section Text
• This is Bullet text. Connection densities with up to 96 OC-
3c/STM-1 ports on a single
StrataCom® BPX™ Service Node
• This is Bullet text. Control through
dynamic resource sharing and sup-
port for all ATM service classes
• This is Bullet text. Compliant ATM
Forum Available Bit Rate (ABR)
Virtual Source/Virtual Destination
(VS/VD) capability in custom ASICs
• This is Bullet text. Performance to
optimize the network life cycle
This is BodyFirst text. To address
Asynchronous Transfer Mode (ATM)
networking issues related to growing
traffic demands, varying types of traf-
fic, and the cost-effective deployment
of broadband ATM, there is a need for an ATM network plat-
form that delivers unprecedented scalability, performance, and
functionality at a low cost.
This is Body text. Stratm Technology is Cisco’s solution
for a new generation of high-performance ATM switching.
Stratm is implemented in a family of custom ASICs that
create high-density, high-speed ATM interface modules for the
BPX and IGX™ ATM switches.
This is Body text. Stratm Technology is Cisco’s solution
for a new generation of high-performance ATM switching.
Stratm is implemented in a family of custom ASI.
This is Body text. Stratm cost-effectively delivers the most
advanced ATM switching and traffic management capability
in the industry. It represents the first
commercially available implementation
of VS/VD.
The BXM-155 Broadband Switch
Module, based on Stratm Technology,
is an OC-3c/STM-1 version of the BXM
interface card for the BPX switch plat-
form. It operates at the standard
Synchronous Optical Network (SONET)/
Synchronous Digital Hierarchy (SDH)
rate of 155.520 Mbps. The card provides
4- or 8- OC-3c/STM-1 ATM ports per
card, each of which Hierarchy (SDH)
rate of 155.520 Mbps. The card provides
4- or 8- OC-3c/STM-1 ATM ports per
card, each of which .
This is Section Text
This is Sectionsub Text
• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports
• Complies with ATM Forum UNI Specification Version 3.1
• Trunk- or port-interface mode
• Cell transfer rate of 353,208 cells per second
This is Body text. Stratm Technology is Cisco’s solution for a
new generation of high-performance ATM switching. Stratm is
implemented in a family of custom ASICs that
create high-density, high-speed ATM interface modules for the
BPX and IGX™ ATM switches.
Color of market solutionSee Basic Specs
Bar: Basic Specs (except top bar is black only)
Naming: Cisco Solutions
.375"
BodyFirst: See Fact Sheet Specs
Body: See Fact Sheet Specs
BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.
.75"
.5" from baseline of intro text to cap height of body.Three lines of body copy (minimum) above illustra-tion to intro text, or have the illustration’s top flushwith top of body.
Address Block: See Basic Specs
This is Section Text
This is BodyFirst text. Lorem ipsum dolor sit amet, con-
sectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
This is Body text. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi. Lorem
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.
This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO andtelecommuter customers the ISDN dial-up services they demand.
FigureTitle: See ”Important Miscellany for Designers“
Section: See Fact Sheet SpecsBullet: See Fact Sheet Specs
Vignette: Duotone. (Can be a quadtone if printingfour-color, but must look like a duotone.) Use 8-ptblack rule for border. Text wraps vignette with 14 to18 pts of white space.Vignette can be any simpleshape; however, it must center within a clear squarebox so text wraps a square shape (as shown).
Position of Vignette: Centers on page both topto bottom and left to right in the 8" area to the rightof bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of textwrapping above or to keep flush with top of body.
See Basic Specs. Prints black, sits .25"above page edge.
.5".min.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
Solution name (+ market) Clarification of what the Solution is
SubTitle: Univers Condensed Bold, 12 pt, Track 10. If title runs two lines, use Univers for first line andSabon for second.
Naming: Product name (BXM-622)
EmphasisMedium: Sabon Italic 12 pt, Track 10
Naming: Clarification of what the solution is (forSimplified Access Services)
See Business Solution, Program, andService Fact Sheet (4 page) (insidespread), for inside spread specs.
Workstation
760 SeriesISDN Router
10Base T
RJ 11 North AmericaNT1 Europe
ISDN BRI
Marketing Icon Illustrations: See ”ImportantMiscellany for Designers“
Note: No charts/graphs on front cover
1 If you are using the Fact Sheet template as a Data Sheet template, change thesidebar content naming to Technical Information. Do not repeat productname or “data sheet” in the sidebar area.Important Note: Data sheets may be printed only for direct mail, advertising,and trade show fulfillment and must be approved for printing by the managerof Cisco’s Content Development Group.
73.0946 Level 2 sales 7/2/98 1:39 PM Page 2
Level 2The Cisco Program Fact Sheet (2-page)
Colors: Solution PMS and Black Size: 8.5" x 11"Stock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)
Cis
co
Pr
og
ra
ms
This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific
integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver
the industry’s most advanced ATM networking features. Its high-speed connectivity
takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This
is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-
Program name Clarification of what the program is
This is Section Text
• This is Bullet text. Connection densities with up
to 96 OC-3c/STM-1 ports on a single StrataCom® BPX™
Service Node
• This is Bullet text. Control through dynamic resource shar-
ing and support for all ATM ser-
vice classes
• This is Bullet text. Compliant
ATM Forum Available Bit Rate
(ABR) Virtual Source/Virtual
Destination (VS/VD) capability
in custom ASICs
• This is Bullet text. Performance
to optimize the network life cycle
This is BodyFirst text. To address
Asynchronous Transfer Mode
(ATM) networking issues related
to growing traffic demands, vary-
ing types of traffic, and the cost-
effective deployment of broadband ATM, there is a need for an
ATM network platform that delivers unprecedented scalability,
performance, and functionality at a low cost.
This is Body text. Stratm Technology is Cisco’s solution
for a new generation of high-performance ATM switching.
Stratm is implemented in a family of custom ASICs that
create high-density, high-speed ATM interface modules for the
BPX and IGX™ ATM switches.
This is Body text. Stratm cost-effectively delivers the most
advanced ATM switching and traffic management capability
in the industry. It represents the first commercially available
implementation of VS/VD. The BXM-155 Broadband Switch
Module, based on Stratm Technology, is an OC-3c/STM-1 ver-
sion of the BXM interface card for the BPX switch platform.
It operates at the standard Synchronous Optical Network
(SONET)/Synchronous Digital Hierarchy (SDH) rate of
155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM
ports per card, each of which can be configured for either
trunk or access application.
This is Section Text
This is Sectionsub Text
• This is Bullet Text. OC-3c/STM-1
(155.520 Mbps) ports
• Complies with ATM Forum UNI
Specification Version 3.1
• Trunk- or port-interface mode
• Cell transfer rate of 353,208 cells
per second
Technology, is an OC-3c/STM-1 ver-
sion of the BXM interface card for the
BPX switch platform. It operates at
the standard Synchronous Optical
Network (SONET)/Synchronous
Digital Hierarchy (SDH) rate of
155.520 Mbps. Technology, is an OC-3c/STM-1 version of
the BXM interface card for the BPX switch platform. It oper-
ates at the standard Synchronous Optical Network
(SONET)/Synchronous Digital Hierarchy (SDH) rate of
155.520 Mbps.Technology, is an OC-3c/STM-1 version of the
BXM interface card for the BPX switch platform. It operates
at the standard Synchronous Optical Network (SONET)/
Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology,
is an OC-3c/STM-1 version of the BXM interface card for the
BPX switch platform. It operates at the standard Synchronous
Optical Network (SONET)/Synchronous Digital Hierarchy
(SDH) rate of 155.520 Mbps.
Color of market solutionSee Basic Specs
Bar: Basic (except top bar is black only)
Naming: Cisco Programs
.375"
See Basic Specs
BodyFirst: See Fact Sheet SpecsBody: See Fact Sheet Specs
BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page.Prints black.
.5".min.
.75"
.5" from baseline of intro text to cap height of body. Three lines of body copy (minimum) aboveillustration to intro text, or have the illustration’s topflush with top of body.
Address Block: See Basic Specs
Workstation
760 SeriesISDN Router
10Base T
RJ 11 North AmericaNT1 Europe
ISDN BRIDigital PSTN
This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO andtelecommuter customers the ISDN dial-up services they demand.
Marketing Icon Illustrations: See ”ImportantMiscellany for Designers“
FigureTitle: See ”Important Miscellany for Designers“
Vignette: Duotone. Use 8-pt black rule for border.Text wraps vignette with 14 to 18 pts of white space.Vignette can be any simple shape. However it mustcenter within a clear square box so text wraps asquare shape (as shown).
Position of Vignette: Centers on page both topto bottom and left to right in the 8" area to the rightof bar. The vignette may be moved up or down .5" ifnecessary to keep at least three lines of text wrap-ping above or to keep flush with top of body.
Section: See Fact Sheet SpecsBullet: See Fact Sheet Specs
This is Section Text
This is BodyFirst text. Lorem ipsum dolor sit amet, con-
sectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
This is Body text. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi. Lorem
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
Front
Back
SubTitle: Univers Cond. Bold, 12 pt, Track 10. If title runs two lines, use Univers for first line and Sabon for second.
Naming: Program Name (Cisco InternetworkExpert Program)
EmphasisMedium: Sabon Italic 12 pt, Track 10
Naming: Clarification of what the program is(Servicing Small to Medium Businesses)
Note: No charts/graphs on front cover
73.0946 Level 2 sales 7/2/98 1:39 PM Page 3
Level 2The Cisco Program Fact Sheet (4-page) (cover)
Colors: Solution PMS and Black Size: 8.5" x 11" folded, 11" x 17" flatStock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)
Cis
co
Pr
og
ra
ms
This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific
integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver
the industry’s most advanced ATM networking features. Its high-speed connectivity
takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This
i s B o d y I n t r o . A m u l t i p o r t A T M O C - 3 c / S T M - 1 i n t e r f a c e t h a t u s e s a p p l i c a t i o n -
specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to
the industry’s most advanced ATM networking features.
This is Section Text
• This is Bullet text. Connection densities with upto 96 OC-
3c/STM-1 ports on a single StrataCom® BPX™ Service
Node Control through dynamic
resource sharing and support for all
ATM service classes
• This is Bullet text. Control through
dynamic resource sharing and sup-
port for all ATM service classes
• This is Bullet text. Compliant ATM
Forum Available Bit Rate (ABR)
Virtual Source/Virtual Destination
(VS/VD) capability in custom ASICs
• This is Bullet text. Performance to
optimize the network life cycle
This is BodyFirst text. To address
Asynchronous Trans fer Mode
(ATM) networking issues related to
growing traffic demands, varying types of traffic, and the cost-
effective deployment of broadband ATM, there is a need for an
ATM network platform that delivers unprecedented scalability,
performance, and functionality at a low cost.
This is Body text. Stratm Technology is Cisco’s solution
for a new generation of high-performance ATM switching.
Stratm is implemented in a family of custom ASICs that
create high-density, high-speed ATM interface modules for the
BPX and IGX™ ATM switches.
This is Body text. Stratm cost-effectively delivers the most
advanced ATM switching and traffic management capability
in the industry. It represents the first commercially available
implementation of VS/VD.
The BXM-155 Broadband Switch
Module, based on Stratm Technology, is
an OC-3c/STM-1 version of the BXM
interface card for the BPX switch plat-
form. It operates at the standard
Synchronous Optical Network (SONET)/
Synchronous Digital Hierarchy (SDH) rate
of 155.520 Mbps. The card provides 4- or
8- OC-3c/STM-1 ATM ports per card,
each of which can be configured for either
trunk or access application. The BXM-155
Broadband Switch Module, based on
Stratm Technology, is an OC-3c/STM-1
version of the BXM interface card for the
BPX switch platform. The BXM-155 Broadband Switch
Module, based on Stratm Technology, is an OC-3c/STM-1 ver-
sion of the BXM interface card for the BPX switch platform.
This is Section Text
This is Sectionsub Text
• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports
•Complies with ATM Forum UNI Specification Version 3.1
• Trunk- or port-interface mode
• Cell transfer rate of 353,208 cells per second
Color of market solutionSee Basic Specs
Bar: Basic (except top bar is black only)
Naming: Cisco Progams
.375"
BodyFirst: See Fact Sheet Specs
Body: See Fact Sheet Specs
BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page.Prints black.
.75"
.5" from baseline of intro text to cap height of body.Three lines of body copy (minimum) above illustra-tion to intro text, or have the illustration’s top flushwith top of body.
Address Block: See Basic Specs
This is Section Text
This is BodyFirst text. Lorem ipsum dolor sit amet, con-
sectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
This is Body text. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi. Lorem
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.
This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO andtelecommuter customers the ISDN dial-up services they demand.
FigureTitle: See “Important Miscellany for Designers”
Section: See Fact Sheet SpecsBullet: See Fact Sheet Specs
Vignette: Duotone. Can be a quadtone if printingfour-color, but must look like a duotone.) Use 8-ptblack rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be anysimple shape. However it must center within aclear square box so text wraps a square shape (as shown).
Position of Vignette: Centers on page bothtop to bottom and left to right in the 8" area to theright of bar. The vignette may be moved up ordown .5" if necessary to keep at least three linesof text wrapping above or to keep flush with top of body.
See Basic Specs. Prints black, sits .25"above page edge.
.5".min.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
Cisco Program Name Clarification of what the Program is
SubTitle: Univers Condensed Bold, 12 pt, Track 10.If title runs two lines, use Univers for first line andSabon for second.
Naming: Program Name (Cisco Internetwork Expert Program)
EmphasisMedium: Sabon Italic 12 pt, Track 10
Naming: Clarification of what the program is(Servicing Small to Medium Businesses)
See Business Solution, Program, and Service FactSheet (4 page) (inside spread) for inside spread specs.
Workstation
760 SeriesISDN Router
10Base T
RJ 11 North AmericaNT1 Europe
ISDN BRI
Marketing Icon Illustrations: See “ImportantMiscellany for Designers”
Workstation
760 SeriesISDN Router
10Base T
RJ 11 North AmericaNT1 Europe
ISDN BRI
Note: No charts/graphs on front cover
73.0946 Level 2 sales 7/2/98 1:39 PM Page 4
Level 2The Cisco Service Fact Sheet (2-page)
Colors: Solution PMS and Black Size: 8.5" x 11" folded, 11" x 17" flatStock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)
Cis
co
Su
pp
or
t S
olu
tio
ns
This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific
integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver
the industry’s most advanced ATM networking features. Its high-speed connectivity
takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1.This
is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-
specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to
the industry’s most advanced ATM networking features.
This is Section Text
• This is Bullet text. Connection densities with up to 96 OC-
3c/STM-1 ports on a single StrataCom® BPX™ Service Node
• This is Bullet text. Control through
dynamic resource sharing and sup-
port for all ATM service classes
• This is Bullet text. Compliant ATM
Forum Available Bit Rate (ABR)
Virtual Source/Virtual Destination
(VS/VD) capability in custom ASICs
• This is Bullet text. Performance to
optimize the network life cycle
This is BodyFirst text. To address
Asynchronous Transfer Mode (ATM)
networking issues related to growing
traffic demands,
varying types of traffic, and the cost-
effective deployment of broadband ATM, there is a need for an
ATM network platform that delivers unprecedented scalability,
performance, and functionality at a low cost.
This is Body text. Stratm Technology is Cisco’s solution
for a new generation of high-performance ATM switching.
Stratm is implemented in a family of custom ASICs that
create high-density, high-speed ATM interface modules for the
BPX and IGX™ ATM switches.
This is Body text. Stratm cost-effectively delivers the most
advanced ATM switching and traffic management capability
in the industry. It represents the first commercially available
implementation of VS/VD. ATM switching and traffic man-
agement capability in the industry. It represents the first com-
mercially available implementation of VS/VD. ATM switch-
ing and traffic management capability in
the industry. It represents the first com-
mercially available implementation of
VS/VD. ATM switching and traffic man-
agement capability in the industry. It rep-
resents the first commercially available
implementation of VS/VD.
The BXM-155 Broadband Switch
Module, based on Stratm Technology, is
an OC-3c/STM-1 version of the BXM
interface card for the BPX switch plat-
form. It operates at the standard
Synchronous Optical Network (SONET)/
Synchronous Digital Hierarchy (SDH) rate
of 155.520 Mbps. The card provides 4- or
8- OC-3c/STM-1 ATM ports per card, each of which can be
configured for either trunk or access application.
This is Section Text
This is Sectionsub Text
• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports
•Complies with ATM Forum UNI Specification Version 3.1
• Trunk- or port-interface mode
• Cell transfer rate of 353,208 cells per second
Color of market solutionSee Basic Specs
Bar: Basic (except top bar is black only)
Naming: Cisco Support Solutions
.375"
BodyFirst: See Fact Sheet Specs
Body: See Fact Sheet Specs
BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page.Prints black.
.75"
.5" from baseline of intro text to cap height of body.Three lines of body copy (minimum) above illustra-tion to intro text, or have the illustration’s top flushwith top of body.
Address Block: See Basic Specs
This is Section Text
This is BodyFirst text. Lorem ipsum dolor sit amet, con-
sectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
This is Body text. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi. Lorem
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.
This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO andtelecommuter customers the ISDN dial-up services they demand.
FigureTitle: See Basic Specs
Section: See Fact Sheet SpecsBullet: See Fact Sheet Specs
Vignette: Duotone. (Can be a quadtone if printingfour-color, but must look lke a duotone.) Use 8-ptblack rule for border. Text wraps vignette with 14 to18 pts of white space. Vignette can be any simpleshape. However it must center within a clear squarebox so text wraps a square shape (as shown).
Position of Vignette: Centers on page bothtop to bottom and left to right in the 8" area to theright of bar. The vignette may be moved up ordown .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.
See Basic Specs. Prints black, sits .25" abovepage edge.
.5".min.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
Service name Clarification of what the Service is
SubTitle: Univers Condensed Bold, 12 pt, Track 10.If title runs two lines, use Univers for first line andSabon for second.
Naming: Service Name (Cisco SMARTnet Services)
EmphasisMedium: Sabon Italic 12 pt, Track 10
Naming: Clarification of what the program is(Servicing Small to Medium Businesses)
Workstation
760 SeriesISDN Router
10Base T
RJ 11 North AmericaNT1 Europe
ISDN BRI
Marketing Icon Illustrations: See Basic Specs
Note: No charts/graphs on front cover
73.0946 Level 2 sales 7/2/98 1:39 PM Page 5
Level 2The Cisco Service Fact Sheet (4-page) (cover)
Colors: Solution PMS and Black Size: 8.5” x 11” folded, 11” x 17” flatStock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)
Cis
co
Su
pp
or
t S
olu
tio
ns
This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific
integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to deliver
the industry’s most advanced ATM networking features. Its high-speed connectivity
takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1.This
is BodyIntro 1 . A multiport ATM OC-3c/STM-1 interface that uses application-
specific integrated circuit (ASIC) technology, based on Cisco Systems’ Stratm™ Technology, to
the industry’s most advanced ATM networking features.
This is Section Text
• This is Bullet text. Connection den-
sities with up to 96 OC-3c/STM-1
ports on a single StrataCom®
BPX™ ServiceNode
• This is Bullet text. Control through
dynamic resource sharing and sup-
port for all ATM service classes
• This is Bullet text. Compliant ATM
Forum Available Bit Rate (ABR)
Virtual Source/Virtual Destination
(VS/VD) capability in custom ASICs
• This is Bullet text. Performance to
optimize the network life cycle
This is BodyFirst text. To address Asynchronous Transfer
Mode (ATM) networking issues related to growing traffic
demands, varying types of traffic, and the cost-effective
deployment of broadband ATM, there is a need for an ATM
network platform that delivers unprecedented scalability, perfor-
mance, and functionality at a low cost.
This is Body text. Stratm Technology is Cisco’s solution
for a new generation of high-performance ATM switching.
Stratm is implemented in a family of custom ASICs that
create high-density, high-speed ATM interface modules for the
BPX and IGX™ ATM switches.
This is Body text. Stratm cost-effec-
tively delivers the most advanced ATM
switching and traffic management capa-
bility in the industry. It represents the
first commercially available implemen-
tation of VS/VD.
The BXM-155 Broadband Switch
Module, based on Stratm Technology, is
an OC-3c/STM-1 version of the BXM
interface card for the BPX switch plat-
form. It operates at the standard
Synchronous Optical Network (SONET)/
Synchronous Digital Hierarchy (SDH) rate
of 155.520 Mbps. The card provides 4- or
8- OC-3c/STM-1 ATM ports per card,
each of which can be configured for either trunk or access
application.
This is Section Text
This is Sectionsub Text
• This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports
•Complies with ATM Forum UNI Specification Version 3.1
• Trunk- or port-interface mode
• Cell transfer rate of 353,208 cells per second
Color of market solutionSee Basic Specs
Bar: Basic (except top bar is black only)
Naming: Cisco Support Solutions
.375”
BodyFirst: See Fact Sheet Specs
Body: See Fact Sheet Specs
BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.
.75"
.5" from baseline of intro text to cap height of body.Three lines of body copy (minimum) above illustra-tion to intro text, or have the illustration’s top flushwith top of body.
Address Block: See Basic Specs
This is Section Text
This is BodyFirst text. Lorem ipsum dolor sit amet, con-
sectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
This is Body text. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi. Lorem
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.
This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO andtelecommuter customers the ISDN dial-up services they demand.
FigureTitle: See “Important Miscellany for Designers”
Section: See Fact Sheet Specs
Bullet: See Fact Sheet Specs
Vignette: Duotone. (Can be a quadtone if printingfour-color, but must look like a duotone.) Use 8-ptblack rule for border. Text wraps vignette with 14 to18 pts of white space. Vignette can be any simpleshape. However it must center within a clearsquare box so text wraps a square shape (as shown).
Position of Vignette: centers on page bothtop to bottom and left to right in the 8"area to theright of bar. The vignette may be moved up ordown .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.
Logo: See Basic Specs. Prints black, sits .25"above page edge.
.5" min.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
Service name Clarification of what the Service is
SubTitle: Univers Condensed Bold, 12 pt, Track 10.If title runs to two lines, use Univers for first lineand Sabon for second.
Naming: Service Name (Cisco SMARTnetServices)
EmphasisMedium: Sabon Italic 12 pt, Track 10
Naming: Clarification of what the program is(Servicing Small to Medium Businesses)
See Business Solution, Program, and Service FactSheet (4 page) (inside spread) for inside spread specs.
Workstation
760 SeriesISDN Router
10Base T
RJ 11 North AmericaNT1 Europe
ISDN BRI
Workstation
760 SeriesISDN Router
10Base T
RJ 11 North AmericaNT1 Europe
ISDN BRI
Marketing Icon Illustrations: See “ImportantMiscellany for Designers”
Note: No charts/graphs on front cover
73.0946 Level 2 sales 7/2/98 1:39 PM Page 6
Level 2The Cisco Business Solution, Program, and Service Fact Sheet (4-page) (inside spread)
Virtual Trunks
• Support for up to 32 virtual interfaces per card, each
with 16 class-of-service queues
• VPI/VCI used to identify virtual connection
• Virtual interface parameters:
Physical port (trunk or UNI)
Peak Service Rate (PSR)
Maximum service rate
Maximum resource allocation
Cell Buffering
• Large ingress and egress cell buffer architecture
• 200,000 to 900,000 cells stored per card
Accommodate large traffic bursts
Avoid network congestion and cell discard
Suited to TCP/IP traffic
Advanced Networking FeaturesAutoRoute™
• Automatic end-to-end connection management mechanism
• Deterministically allocates bandwidth and reroutes VCs
autonomously over optimum network paths
• Preserves service integrity during network failures
OptiClass™
• Up to 16 class-of-service queues, with independent service
algorithms dedicated to each interface in the network
FairShare™
• Dedicated queue- and rate-controlled servers for each
VCC/VPC
• Dynamic bandwidth management, providing more than
95 percent utilization
ATM-Frame Relay (FR) service interworking
• Provides transparent end-to-end connectivity, operating
two services on a single switch platform
Switched Virtual Circuits:
• On board processing of Switched Virtual Circuits (SVCs)
to 4000 calls per second
Signaling protocol per ATM Forum UNI Specification
V3.0 and V3.1
• E.164/NSAP addressing per ATM Forum UNI
Specification V.3.1
• Support for ATM Forum Private Network-Network Inter-
face (PNNI) Per ATM Forum P-NNI Specification V.1.0
Multicasting
• 1:N cell replication on egress side
• Up to 8000 multicast branch connections per BXM
• Multicast support for:
IP
Frame Relay
ATM
• Two multicast queues supported: critical and non-
critical traffic
Fault Management and Reporting
• Compliant with Bellcore GR-253-CORE
Alarms
• Loss Of Signal (LOS)
• Loss Of Pointer (LOP)
• Loss Of Frame (LOF)
• Loss Of Cell delineation (LOC)
• Alarm Indication Signal (AIS)
• Remote Defect Iindication (RDI)
• Alarm integration up/down count
Performance Monitoring
• Performance monitoring provided for line, section,
and path
• Bit Interleaved Parity (BIP) error detection
• Far-End Block Error (FEBE) count
• Unavailable Seconds (UAS)
• Errored Seconds (ES)
• Severely Errored Seconds (SES)
• Header Checksum (HCS) monitoring
Statistics
• ATM statistics collected on a per-VC basis
• Four levels of ATM-layer statistics collection provided
Eff
icie
ncy
Sca
lab
ilit
y• Compliant with SONET standards
Bellcore GR-253-CORE
ANSI T1.105
• Compliant with SDH standards
ITU-T G.707, G.708, and G.709
ITU-T G.957, G.958
• 1:1 BXM redundancy using ‘Y’ redundancy
• Fiber-optic interface options:
• 155 Mbps electrical physical interface options:
Unshielded twisted pair (UTP-155)
Shielded twisted pair (STP-155)
Synchronous Transport Signal level 3c (STS-3c)/
STM-1 electrical
G.703 compliant
Synchronization
• Can be configured for internal timing from the BPX
internal Stratum 3 clock conforming to ATT Pub. 62411
• External timing source option also available
ATM Layer
• Configurable for trunk and public or private User-Network
Interface (UNI) application
• UNI conformant to ATM Forum UNI Specification V.3.1,
ITU-T I.361 and I.432 specification
• Complies with standard Usage Parameter Control (UPC)
and Connection Admission Control (CAC) per ATM
Forum UNI Specification V.3.1 and ITU-T I.371
• Supports Virtual Circuit Connections (VCCs) and Virtual
Path Connections (VPCs) per ATM Forum UNI
Specification V.3.1 and ITU-T I.371
• Connections:
16,000 to 64,000 connections per card
• Virtual Path Identifier (VPI)/Virtual Channel Identifier (VCI)
range for VCCs and VPCs: per UNI Specification 3.1
Traffic Management
• Per-VC queuing and scheduling
• Per-VC Weighted Fair Queuing (WFQ)
• Up to 16 classes of service with the following
configurable parameters:
Maximum Service Rate (MSR)
Maximum Queue Depth (MQD)
Cell loss priority (CLP) high and low thresholds
Service Priority Level (SPL)
Explicit Forward Congestion Indication (EFCI) threshold
Constant Bit Rate Service
• UPC and CAC per ATM Forum Specification UNI V.3.1
and ITU-T I.371
• UPC: Ingress rate monitoring and discarding for:
Peak Cell Rate (PCR)
Cell Transfer Delay Variation (CTDV)
Variable Bit Rate Service
• Usage parameter control (UPC) and CAC per ATM
Forum UNI Specification V.3.1 and ITU-T I.371
• UPC: Ingress rate monitoring and cell tagging for:
Sustainable Cell Rate (SCR)
PCR
Maximum Burst Size (MBS)
• CLP tagging, enabled, or disabled on a per-Virtual Circuit
(VC) basis at the ingress side
ABR Service and Congestion Control
• VS/VD per ATM Forum Traffic Management
Specification V.4.0
• Explict Rate (ER) stamping
• EFCI tagging monitoring
• StrataCom’s ForeSight®
ABR VS/VD
• VSs and VDs Resource Management (RM) cell generation
and termination
• Virtual Connection Queue (VCQ) assigned to each
VC ingress
• VCQ configurable parameters:
CLP high and low thresholds
Maximum queue depth
Reserved queue depth
Congestion threshold
Unspecified Bit Rate Service
• UPC and CAC per ATM Forum UNI Specification V.3.1
and ITU-T I.371
• ER stamping
• EFCI cell tagging
• UBR with Early Packet Discard (EPD) on per-VC basis
MMF LED -22 -15 -31 -10 SC 2
SMF (IR) Laser -15 -8 -34 -10 SC 20(Class 1)
SMF (LR) Laser -5 0 -34 -10 SC 40(Class 1)
Back Card Source Tx Power Rx Range Physical Range 1310nm (dBm) (dBm) (km)
Min Max Min Max
When text overprints,it is necessary to printleft column in 3%black. (Delete back-ground color forweb/fax.)
OR
Use solid PMS back-ground for left columnwith pull quote whencopy length allows
• Fiber-optic interface options:
Back Source Tx Power Rx Range Physical RangeCard 1310nm (dBm) (dBm) (km)
Min Max Min Max
SMF (IR) Laser -15 -8 -28 -8 FC 20
SMF (LR) Laser -3 +2 -28 -8 FC 40
Synchronization
• Can be configured for internal timing from the BPX
internal Stratum 3 clock conforming to ATT Pub. 62411
• External timing source option also available
ATM Layer
• Configurable for trunk and public or private User-Network
Interface (UNI) application
• UNI conformant to ATM Forum UNI Specification V.3.1,
ITU-T I.361 and I.432 specifications
• Complies with standard Usage Parameter Control (UPC)
and Connection Admission Control (CAC) per ATM
Forum UNI V.3.1 and ITU-T I.371
• Supports Virtual Circuit Connections (VCCs) and Virtual
Path Connections (VPCs) per ATM Forum UNI
Specification V.3.1 and ITU-T I.371
• Connections:
16,000 to 64,000 connections per card per UNI
Specification V.3.1
• Virtual Path Identifier (VPI)/Virtual Channel Identifier (VCI)
range for VCCs and VPCs: per UNI Specification V.3.1
Traffic Management
• Per-VC queuing and scheduling
• Per-VC Weighted Fair Queuing (WFQ)
• Up to 16 classes of service with the following
configurable parameters:
Maximum Service Rate (MSR)
Maximum Queue Depth (MQD)
Cell Loss Priority (CLP) high and low thresholds
Service Priority Level (SPL)
Explicit Forward Congestion Indication (EFCI) threshold
Constant Bit Rate Service
• UPC and CAC per ATM Forum UNI Specification V.3.1
and ITU-T I.371
• UPC: Ingress rate monitoring and discarding for:
Peak Cell Rate (PCR)
Cell Transfer Delay Variation (CTDV)
Eff
icie
ncy
Sca
lab
ilit
y
B X M - 6 2 2o f f e r sc o m p l e t en e t w o r kc o n t r o lt h r o u g hd y n a m i csharing ofresources.
Inside spread
Alternate Left page
Quote: Sabon Roman SC,36/49, reverses to white,column width 3”." May becentered, justified or flushleft. (Note: does not need to change for PDF as it reads well)
Large type: Sabon RomanSC, 100 pt, Track 12. 85% ofSolution PMS, should bevery subtle. Use keywordsfrom copy. (Deletes forweb/fax)
Large type: Sabon RomanSC, 100 pt, Track 12.Reverses to white out of 3%black. Use keywords fromcopy. (Delete back-ground color forweb/fax)
Duotone: Screen Shot,see Basic Specs
Sidebar to match cover
Hangline for text 1.5".Keep consistent within aseries.
.75” 3.25” .5” 3.25” .75”
Table Format E: See Fact Sheet Specs
side bar 4.25"
.722" 1.25"
Type baselines no lowerthan 3/4" from bottom of page
Fact Sheet Specs
Body: Sabon, 9/14, .25 indent
BodyFirst: Sabon, 9/14, no indent, no space before
Bullet: Sabon, 9/14, .042" space before, left indent 0.097," first line indent0.097", tabs 0.244"
Bullet2 (Option): Sabon, 9/12, .042" space before, left indent 0.097," firstline indent -0.097," tabs 0.244"
Bullet2First: 9/12, no space before, left indent 0.097," first line indent 0.097,"tabs 0.244"
Section: Univers Bold, 9/14, Track 10, space before .097”," Solution PMS
Sectionsub: Univers Bold, 8.5/11.5, Track 10, space before .097"
Sectionsubsub: Univers Bold Oblique, 8.5/11.5, space before .097"
Table Format E: (can cross one or two columns)CellHeading: Univers Bold Condensed, 7/8, usually reverses to white out ofblack or colored barsCellBody: Univers Regular Condensed, 7/8 CellBullet: .069" indents. 6 pts from baselines to rule, cap height to rule, andinset from outer box Rules are 2 pt for outer box (frame) and 1 pt within
Cell headings can be vertical or horizontal. Layout needs will be customized toaccommodate information. If there is less information, open up leading foroptimum readability.
73.0946 Level 2 sales 7/2/98 1:39 PM Page 7
Level 2The Cisco Statement of Direction (cover)
Colors: Two-color or four-color process, Overall matte varnish if using solid PMS column inside
Size: 8.5" x 11"Stock: Text; Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)
.375"
Color of market solution, See Basic Specs
Bar: Basic (except top bar is black only)
Naming: Statement of Direction
See Basic Specs. Sits .25" from page edge. Prints black or four-colordepending on the job.
BodyFirst: See Statement of Direction Specs
BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.
.5"
.75"
Address Block: See Basic Specs
This is Section Text
This is BodyFirst text. Lorem ipsum dolor sit amet, con-
sectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
This is Body text. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi. Lorem
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.
This is Section Text
This is BodyFirst text. Lorem ipsum dolor sit amet, con-
sectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
This is Body text. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi. Lorem
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.
This is Section Text
This is BodyFirst text. Lorem ipsum dolor sit amet, con-
sectetuer adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.
This is Body text. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi. Lorem
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.
This is Body text. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi. Lorem
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.
.5" from baseline of intro text to cap height of body. Threelines of body copy (minimum) above illustration to introtext, or have the illustration’s top flush with top of body.
Vignette: Duotone. Use 8-pt black rule for border. Textwraps vignette with 14 to 18 pts of white space. Vignettedoes not have to be in a square. However it must centerwithin a clear square box so text wraps a square shape(as shown).
Position of Vignette: Centers on page both top tobottom and left to right in the 8" area to the right of bar.The vignette may be moved up or down if necessary tokeep at least three lines of text wrapping above or tokeep flush with top of body.
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
SubTitle: Univers Condensed Bold, 12 pt, Track 10. If title runs two lines, use Univers for first line and Sabonfor second.
Naming: Main point of paper
EmphasisMedium: Sabon Italic, 12 pt, Track 10
Naming: Further clarification of what the paper is about
Effective management of customer relationships and the
ability to rapidly develop new delivery channels such as
call centers, kiosks, and electronic banking, are becoming
key competitive advantages
It is web-based networking
technology that is provid-
ing the foundation for new
front-end applications and
services and that is making
existing delivery channels
and applications more effi-
cient and customer focused.
In the older, centralized
mainframe computing envi-
ronment, customer informa-
tion is usually maintained
on separate networks, and
bankers often have to consult
m u l t i p l e s o u r c e s f o r a
complete picture of a cus-
tomer’s business with the
bank. For instance, financial
institutions often have separate networks for teller activity,
administrative functions, back office systems, automated
teller machines, and point-of-sale transactions. In contrast,
networks based on the Internet Protocol (IP) allow con-
solidation of these applications onto a single backbone
giving bankers access to all facets of a customer’s banking
needs, such as direct deposit data, loan applications, and
portfolio analysis tools. And data is accessible no matter
where the banker is located— at a bank branch, a call
center, at home, or on the road.
Corporate intranets and Internet-based delivery of
banking services will inevitably play an increasingly
important role in the financial services industry over the
next several years. Intranets
are already becoming a pri-
mary vehicle for internal
sharing of information and
resources, and the Internet
is likely to be the primary
delivery channel for PC-
based electronic banking
services to both retail and
commercial customers. In
fact, according to the Tower
Group, Internet-related IT
spending among U.S. com-
mercial banks is expected
t o i n c r e a s e 7 7 p e r c e n t
annually from just under
$100 mil l ion in 1996 to
$700 million in 2000. To
be effective, however,
intranets and Internet-based services need to be easily
accessible to branch banks, partners such as correspon-
dent banks, telecommuters, mobile employees, and
customers. Consequently, the financial industry will
need network security solutions that make the
Internet as secure as their private networks. Strong
security will guarantee the privacy of customers’ infor-
mation as it sails through cyberspace, as well as
secure servers and network
Success Means Focusing on Customer Relationships. Competition in the banking
services industry is increasing dramatically because of industry consolida-
tion, deregulat ion , and the emergence of non-bank compet itors such as bro -
ke r a g e a n d s e c u r i t i e s c o m p a n i e s . T o b e s u c c e s s f u l i n t h i s r a p i d l y c h a n g i n g
m a r k e t, b a n k i n g i n s t i t u t i o n s a r e t a k i n g a n e w l o o k a t h o w t h e y i n t e r a c t
w i t h a n d prov i d e s e r v i c e t o t h e i r c u s t o m e r s.
Network Security for Banking Institutions
Section: See Statement of Direction Specs
Body: See Statement of Direction Specs
Note: No charts/graphs on front cover
73.0946 Level 2 sales 7/2/98 1:39 PM Page 8
Level 2The Cisco Statement of Direction ( inside spread)
When type overprints,print sidebar in 3%black. (Delete back-ground color forweb/fax)
OR
Use solid PMS back-ground on sidebar withquote when copylength allows
Inside spread
Alternate Left page
Large type: SabonRoman SC, 100 pt, Track 12. Reverses out of 3% black. Use keywords from copy.(Delete backgroundcolor for web/fax)
Duotone: See “ImportantMiscellany for Designers”
Bar to match coverPage Numbers: UniversBlack, 9 pt, center in box,only on left-hand pages.
Hangline for text ideally 1.5". Keep consistent within a series.
.75" 3.25" .5" 3.25" .75"
side bar 4.25"
Type baseline no lower than3/4" from bottom of page
Statement of Direction Specs
Body: Sabon 9/14, .25 indent, justified
BodyFirst: Sabon 9/14 no indent, no space before, justified
Bullet: Sabon 9/14 left indent 0.097," first line indent -0.097," justified, tabs 0.244"
Bullet2 (Option): 9/12, .042" space before, left indent 0.097," first line indent-0.097," justified, tabs 0.244"
Bullet2First: 9/12, no space before, left indent 0.097," justified, first lineindent -0.097,," tabs 0.244"
Section: Univers Bold, 9/14, Track 10, space before .097," Solution PMS
Sectionsub: Univers Bold, 8.5/11.5, Track 10, space before .097"
Sectionsubsub: Univers Bold Oblique, 8.5/11.5, space before .097"
Table Format E: (can cross one or two columns)CellHeading: Univers Bold Condensed, 7/8, usually reverses to white out ofblack or colored barsCellBody: Univers Regular Condensed, 7/8 CellBullet: .069" indents. 6 pts from baselines to rule, cap height to rule, andinset from outer box Rules are 2 pt for outer box (frame) and 1 pt within
Cell headings can be vertical or horizontal. Layout needs will be customized toaccommodate information. If there is less information, open up leading foroptimum readability.
Sec
ur
ity
Ma
na
gem
ent
The banking
i n d u s t r y
w i l l n e e d
n e t w o r k
s e c u r i t y
s o l u t i o n s
t h a t m a k e
the Internet
as secure as
a p r i v a t e
n e t w o r k.
Identity (Authentication and Authorization)
Identity refers to authenticating individual network users
and allowing them access only to the applications and services
for which they are authorized. For example, electronic
banking customers can be authenticated via token cards
or digital certificates and are given access to only their own
account information. Or a bank employee is authenticated
via a password and is authorized to access a few specific
applications, such as risk management tools, between the hours
of 6:00 a.m. and 5:00 p.m. Identity involves authenticating
every network user and mapping their identity, location,
and the time-of-day access to the Security Policy. The key to
centralized identity and security policy management is the
combination of all key authentication mechanisms (for
example SecureID, DES Gold Cards, or MS Login) and their
interworking with one common identity repository. To
truly be centralized and configured only once, the identity
mechanism must also be location independent; for example,
it must be equally applicable to dial-users and campus users.
Integrity
Integrity includes the security of the network periphery,
security of the network devices, and security of the flows
of information between them. Perimeter security is protection
at the boundary between the users and devices that can
be identified and trusted and the rest of the world.
Firewalls are typically used to protect the network perimeter
from unauthorized access.
One of the most important aspects of integrity involves
network infrastructure security. This includes protection
of the network device configurations, and the routing and
switching configuration updates that continuously define
the topology of the network. Data confidentiality protects
information as it traverses the network, which today implies
encrypting information as it leaves the network perimeter.
The key to true network integrity is that it be imple-
mented across all types of devices with full interworking,
so that every device in the network can participate and not
be a weak link in the security implementation.
Active Audit
Active audit is the systematic and dynamic verification
that the security policy as defined is being properly imple-
mented. It provides assurance that the security policy is
consistent and operating correctly.
• Active Audit enables customers to detect intrusion and
network anomalies, misuse, and attacks.
• Active Audit also includes reporting the findings of the
audit process.
Active audit should be handled by a system that is totally
separate from the network security solutions that are
installed. There aren’t many tools available today for active
audit, which explains why many companies hire outside
auditors to check their security implementations.
An example of such a case was reported in a recent
article that appeared in the February 3, 1997 issue of
Fortune magazine. The article provided a blow-by-blow
description of an actual network break-in at a Fortune 100
company in December. The top executives of the company
were aware of the break-in attempt in advance—in fact,
they agreed to the mission because they were interested in
finding out how vulnerable their network was. The bottom
line—the hackers took over network manager status in only
two hours and could go anywhere and change anything they
wanted—and the company would have had no knowledge
that the attack even happened if they hadn’t known about
it ahead of time. For true security policy management on an
enterprise-wide basis, active audit capability must be in place
and be applicable for all access ports, devices, and media.
Importance of Integrating Security Systems
with Enterprise Networks
In addition, if a financial institution is to build delivery
channels that use a public IP network such as the Internet,
that institution’s security solution must be tightly integrated
with the enterprise network infrastructure. For example, in
order to ensure data privacy on a connection through the
Internet, that connection must employ some form of data
encryption. But after an encrypted tunnel has been estab-
lished through the public IP network, the tunnel should
function in the same way as a leased line or Frame Relay pri-
vate virtual circuit (PVC); that is, the connection should
function as an integral part of the corporate enterprise network.
Another example of the need to integrate the security
system with the enterprise network involves offering elec-
tronic commerce services. If an institution wants to offer
electronic commerce services, it will need to act as a certifying
authority for its customers. (In The Registry market survey
described earlier, all of the financial institutions surveyed
were currently using one-time passwords created by token
cards to identify remote dial-in users. However, the majority
were planning to convert to digital certificates within the
next six months. Digital certificates are authenticated in a
certificate authority.) In order to be a viable certificate
authority, an institution will need to have some form of
centralized authentication and authorization infrastructure
in place. The integration of security systems is therefore an
essential step in the future evolution of enterprise networks.
Quote: Sabon Roman SC,36/49, reverses to white,column width 3,”" justifiedor tight flush left.
CentralizedIdentity
DataCenter
CertificateAuthority
Firewall(Perimeter Security)
RouterInternet
Mobile(Kiosk, ATM)
HomeBanking
Encrypted IP
Encrypted IPBank
Network
Elements of Secure Internet Banking
Cisco Enterprise Security Roadmap
In order to address the growing security needs of the financial
community, Cisco Systems is expanding upon its existing
network security products to provide a comprehensive security
solution that offers:
• Centralized security management— whereby bank
employees, partners, and customers can be authenticated
and their network privileges authorized from a single
point in the network. The benefits of centralized
management include: simplified operations (requiring
less staff), simplified implementations (requiring less equip-
ment), and lower vendor relationship costs (training,
administration, and maintenance).
• Dynamic monitoring and auditing of network security—
providing seamless interworking between the auditing
tools, security management, and the network infrastructure.
• Encryption integrated across all Cisco security products
to secure the privacy of data as it travels across the
Internet and private networks.
As previously discussed, security products available today
have forced a point product approach to managing securi-
ty. Dial-in access must be managed separately from the
Internet firewall, which has no connection to user privi-
leges inside the bank. Cisco’s Enterprise Security
enhancements make possible a new approach—an
inst i tut ion-wide, user-
oriented security policy, dynamically enforced
across a multi-vendor, multi-technology infrastruc-
ture. This approach will enable applications such as
secure Internet banking and remote network access for
bank branches and mobile employees over low-cost
Internet connections as illustrated in the diagram.
Enterprise Security Alliance
In order to move the industry closer to fully standards-based
security implementations and intervendor interoperabili-
ty, Cisco and Microsoft have founded the Enterprise
Security Alliance program. The charter of the Alliance is to
agree on, promote, and test interoperability of new securi-
ty standards and drive the development of active audit
tools. Other members of the Alliance include Hewlett-
Packard, Oracle, Verisign, RSA, and Cylink.
73.0946 Level 2 sales 7/2/98 1:39 PM Page 9
Level 2The Cisco Customer Profile
Colors: Solution PMS and BlackSize: 8.5" x 11"Stock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)
Bar: Basic Specs (except top portion of the baris black and centered section is Solution PMS.) Naming: Customer Profile (keep generic: donot include marketing unit, business unit, orcustomer name)
.375"
.75”
Quote: Sabon Roman SC, 9/16, Track 12. (Can adjustleading and box to fit quote. Box hangs from top of colorbar; the box always prints black)
Name: Sabon Italic Oldstyle Figures, 9/16
Body: Sabon 9/14, .25 indent
Section: Univers Bold Condensed, 9/14, Track 10, space before .097," Solution PMS
Sectionsub: Univers Bold Condensed, 8.5/14,no track, space before .097”, can be a run-in
Sectionsubsub: Univers Bold CondensedOblique, 8.5/14, no track, space before .097," canbe a run-in
Logo: See Basic Specs. Prints black
Text baseline to be no less than .5" above logo. Logo sizeis .75" wide.
.5"
See Basic Specs
Back Cover
Front Cover
Bar and 4-pt rules black. Lower bar should match front cover.
DIGEX is positioned for the not-too-distant future
when T3 is superseded by even faster links. “Businesses
will always want more bandwidth, and we will scale and
respond,” says Wigley. “Already 56K users are flocking to
T1, and the savviest corporations are hitting a bandwidth
wall. We sell to these kind of customers, and they often
demand Cisco products because they appreciate Cisco’s
inherent scalability. When you couple this added value
with Cisco’s reliability, it’s not a hard sell.”
pond,” says Wigley. “Already 56K users are flocking to
T1, and the savviest corporations are hitting a bandwidth
wall. We sell to these kind of customers, and they often
demand Cisco products because they appreciate Cisco’s
inherent scalability. When you couple this added value
with Cisco’s reliability, it’s not a hard sell.”
Figure Title: Univers Condensed Light 7.5/9, Rulesare Vertical 1.5, Horizontal .5.Figure Title: Univers Condensed Light 7.5/9, Rulesare Vertical 1.5, Horizontal .5
DigexC
us
to
me
r P
ro
fil
e
This is BodyIntro of the country’s fastest-growing, first-
tier Internet Service Providers (ISPs), providing business
connectivity solutions to major customers from coast to coast. Customers include cor-
porations, banks, government agencies, universities, and other organizations and indi-
viduals that require fault-tolerant, best-of-breed internetworking. As an indicator
of its success, the Beltsville, Maryland-based company plans to expand its clear
channel DS-3 ring to 55 cities by the end of 1996 and grow to 100 points of presence (POPs)
by mid-1997.
This is bodyFirst customer reliability and performance
demands, DIGEX has chosen Cisco Systems products for
its central backbone routers, remote
office routers, and dial-up access
servers. According to DIGEX Director
of Systems, Ed Kern, “Cisco was
chosen because it has the only high-
end solutions that suit the industrial-
strength, no-excuses environment
we’re building. Cisco’s products are
the only ones that work.”
This is body DIGEX Manager
of Broadband Services, “Our part-
nering with Cisco is a major selling
point for our clientele. Our challenge
is to provide business users with solid, proven technology
that can be counted on to work reliably right out of the
box. Cisco consistently helps us meet this challenge at every
service level.”
To underpin its highly reliable services, DIGEX uses
high-end Cisco 7513 routers in redundant configurations as
the core backbone routers between its T3 clear channels.
Leaf POPs, meanwhile, use Cisco 4500 series or 7507
routers. Says David Dobel, DIGEX Marketing Director,
“By using Cisco routers in our hubs as opposed to the
switches employed by most ISPs, we minimize unnecessary
downtime and avoid the packet losses and malapropos
DIGEX also supplies customers with Cisco 1005
routers for deployment in their remote offices, while com-
panies requiring high-speed Switched
Multimegabit Data Service (SMDS)
are provided with Cisco 7000 series
routers. “All these products are very
well received,‘ says Wigley, ‘because
they represent cost-effective upgrade
paths in addition to their high-per-
formance routing capabilities.”
Most recently, DIGEX stan-
dardized on the new Cisco AS5200
universal access server for its dial-up
POPs. With its ability to handle
both digital and analog calls on a
single trunk, the AS5200 enables DIGEX to issue a single
dial-in number to all its subscribers. As the company’s
internetwork continues to expand, additional POPs will be
equipped with a full contingent of AS5200 units tofull
contingent of AS5200 units to accommodate high-density,
dial-up access.
“This end-to-end Cisco solution provides us with a
particularly robust environment for growing our full range
General Manager of Telecommute Solutions. “For example,
we can easily add new interface processor cards or take
advantage of middleware technology to add new types of
connections and introduce new value-added services.”
Digex, Inc. Providing Business Connectivity Solutions
“Quote is Sabon Roman SC 9pt,
Leading can be modified to fit
along with black box. suit the
industrial-strength, environ-
ment we’re building Cisco’s
products are the only ones .”
NameTitleCompany.
Graphic Type: Sabon SC, 100 pt, Track 12. Custom sizefor each piece, depending on length of name, shouldbleed off edge. 3% black (Delete for web/fax)
Duotone: See “Important Miscellany for Designers”
FigureTitle: See “Important Miscellany for Designers”
Icon Illustrations: See “ImportantMiscellany for Designers”
EmphasisMedium: Sabon Italic 12 pt, Track 10
Naming: Clarification on what the profile is about from Cisco’s perspective
SubTitle: Univers Cond. Bold, 12 pt, Track 10
Naming: Customer name
Address Block: See Basic Specs
.5," This space floats with BodyIntro1 length.
BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series.Always hangs 1.5" from top of page. Prints black.
1.5"
BodyFirst: Sabon, 9/14, no indent, no space before
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
Workstation
760 SeriesISDN Router
10Base T
RJ 11 North AmericaNT1 Europe
ISDN BRIDigital PSTN
73.0946 Level 2 sales 7/2/98 1:39 PM Page 10
Level 2The Cisco Industry Profile
Colors: Appropriate Industry PMS (Health care = 3035, Finance = 124, or Local Government = 187) and black
Size: 8.5” x 11”Stock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)
Health Care
Ind
us
tr
y P
ro
fil
e
Background
Over the years, the organization has made a significant
investment in information technology—for claims, patient
accounting, lab information, and
materials management. But
because these services were all
department-specific, the infor-
mation they produced was not
available across the entire health
care continuum. The medical
staff needed more information in
order to be more effective. And
they needed better access to it.
The Challenge
“There were a lot of legacy
networks, including dozens of
departmental LANs. But they
were not put together as part of
an enterprise strategy,” says
John Stanley, director of comput-
er and network services.
GroupHealth needed an enter-
prise-wide network that would
centralize existing services and
eliminate the islands of informa-
tion. The network developers
also had to improve the speed of
information delivery and make it
more reliable. In addition, they
had to identify new sources of effi-
ciency— innovative ways to use
information technology to improve patient care and
contain costs.
The Solution
Working with Cisco, Group Health designed a robust
network that has a capacity for growth. Currently, the
data center uses two Cisco 7513
routers, FDDI concentrators,
and Catalyst™ 5000 switches;
the hospitals have Cisco 7000
routers and Catalyst 1200
switches; and the clinics use
either a Cisco 4000 or a Cisco
2514 router. As the number of
workstations grows, Group
Health can either upgrade to a
router with a higher port density
or use Catalyst switches to
increase the port capacity.
Selecting Cisco as a net-
working partner was perfectly
logical, explains John Stanley.
“We’ve made a conscious effort
to choose a vendor who can
provide a breadth of products
and a high level of service—
and then standardize on that
vendor’s offerings.” Cisco’s
ongoing innovation was also
an advantage, he says. “When
we needed access to the Internet,
remote access, or phone lines
for dictation, Cisco could pro-
vide it. Whenever we’ve had
a new opportunity, Cisco has been able to step in with
a solution.”
BACKGROUND
Seattle-based Group Health Cooperative is the nation’s seventh-
largest nonprofit HMO. Serving 650,000 consumers in Washington
and western Idaho, Group Health has a 2000-physician staff and
$1 billion in annual revenues. The organization maintains 2 hospitals,
35 clinics, 6 administrative centers, and a centralized data center.
CHALLENGE
Group Health needed to provide more information to the medical
staff—for use in diagnosis, treatment, and planning for care—
and to increase access to that information.
SOLUTION
Working with Cisco, Group Health designed a robust network
with a scalable architecture and strict standards for applications.
The network, consisting of Cisco routers, switches, and concen-
trators, carries voice, data, video, and images—and connects all
medical and administrative facilities as well as physicians’ homes.
Group Health is also using an Integrated Services Digital Network
(ISDN) router from Cisco for home-based medical transcriptionists.
RESULTS
Group Health has been able to speed diagnosis and treatment by
implementing company-wide applications and delivering informa-
tion quickly and reliably. Cost savings have been achieved by
centralizing services, making information more widely available,
and providing more reliable communications vehicles.
Managing the cost of patient care is hardly a new idea
at Seattle ’s Group Health Cooperative . By their very
nature, HMOs are concerned with providing the best possible care while keeping
consumers’ costs low.
Group Health Cooperative of Puget Sound Improving Information Access throughout the Organization
E X E C U T I V E S U M M A R Y
The Results
Healthcare providers throughout the enterprise now have
the information they need for faster diagnosis and treat-
ment. For example, physicians can get lab test results
immediately, at their desktop computers, where previously
they typically waited 24 hours for such results. The net-
work also provides high-speed image transfer capabilities,
which allow physicians to view X-rays, MRIs, or CAT
scans as soon as they’re available. Not only do these com-
munications improvements increase diagnostic efficiency,
but they also facilitate consultation between colleagues in
different locations. And that, according to John Stanley,
is just what the network was designed to do. “The most
important function of the network,” he says, “is to enable
the staff to achieve their healthcare delivery objectives.”
The Results
Extending all the way to staff members’ homes, the network
enables additional time and cost savings. For example,
doctors can get the clinical information they need for deci-
sion making—even when they receive a call at night. For
example, doctors can get the clinical information they need
for decision making
The Results they can also access medical search engines on the
Internet, and they can communicate quickly and accurately
via e-mail. In addition, medical transcriptionists can work
from home on a flexible schedule, using the network to
receive dictation and to transmit their finished documents.
.An enterprise-wide health information system (HIS)
will soon provide Group Health’s planners with a central-
ized clinical repository of electronic medical records—and
streamline the process of performing population-based
analyses. Having ready access to this kind of data will help
the organization to manage care more effectively. “If all
the data is available electronically,” explains Stanley,
“we’ll be able to study trends and treatment plans more
efficiently—and modify them based on changes in those
trends.”
Addressing the impact of the network on the escalating
costs of health care delivery, Stanley emphasizes the impor-
tance of providing the medical staff with the information
they need—quickly and reliably. “When we make our pro-
viders more efficient in their work, we can begin to control
the costs of providing care.”
Addressing the impact of the network on the escalating
costs of health care delivery, Stanley emphasizes the impor-
tance of providing the medical staff with the information
they need—quickly and reliably. “When we make our pro-
viders more efficient in their work, we can begin to control
the costs of providing care.”
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Catalyst and Cisco Systems are trademarks, and Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. Printed in USA.Lit # 834701 1/97
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
Side Bar: Basic Specs (except top portion of the bar is black and centeredsection is an industry PMS) Naming: Industry Profile (keep generic:do not include marketing unit, businessunit, or customer name)
Summary Box: Prints in 10% (PMS 3035, 187, orblack) or 15% (PMS 124) Top bar is 100%, Industry PMS3035, 187, or 124. (Delete tint for web/fax, use .25keyline) Box length can adjust to .5” above logo; how-ever should be no less than 1.5” total. Box position shouldhang 4” from top of page. This can adjust up or down.25” to .5” to accommodate type wrapping nicely at top.
BoxTitle: Univers Condensed Bold, 9/10, centered, caps, reverse to white, Track 100BoxSection: Univers Condensed Black, 8/15.5, caps,Industry PMSBoxBody: Univers Condensed Light, 8/14BoxBody2: Univers Condensed Light, 8/14, .25 indent
Section: Univers Bold, 9/14, Track 10, spacebefore .097”, Solution PMS
Logo: See Basic Specs. Prints black
Text baseline to be no less than .5" above logo. See Basic Specs for logo placement and address block specs.
Appropriate industry PMS
Bar and 4-pt rules black. Lower bar should match front cover.
Graphic Type: Sabon SC, 100 pt, Track 12. Custom sizefor each piece, depending on length of name, shouldbleed off edge. 3% black (Delete for web/fax)
Duotone: See “Important Miscellany forDesigners”
EmphasisMedium: Sabon Italic 12 pt, Track 10
Naming: Clarification on what the profile is about from Cisco’s perspective
SubTitle: Univers Cond. Bold, 12 pt, Track 10
Naming: Industry (+ topic)
.5," This space floats with BodyIntro length.
BodyIntro1: Sabon Roman SC, 10.5/20, justified,Track 10 (leading can vary, keep consistent within a series).Always hangs 1.5” from top of page. Prints black.
BodyFirst: Sabon, 9/14, no indent, no space before
Body: Sabon 9/14, .25 indent
Sectionsub: Univers Bold, 8/11.5, Track 10,space before .097”, black
Sectionsubsub: Univers Bold, 8/11.5, spacebefore .097”, black, can be used as run-in
.375"
2"
73.0946 Level 2 sales 7/2/98 1:39 PM Page 11
Level 2The Cisco Extended Business Case (cover)
Colors: Two-Color Cover, Black TextSize: 8.5" x 11"Stock: Cover; Gilbert Esse, white, 80# Cover Smooth (recycled)
Text; Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)
Ty p e i n F r o n t C ov e r Ti t l eType in Title
Bu
sin
es
s C
as
e
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systems is a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
Bar: See Basic Specs
Naming: Business Case
FrontCoverTitle: Sabon Roman SC, Initial caps, 24/28,Track 30. (Can adjust size smaller proportionatelydepending on length of title). Space after .069"
Naming: Name of business or main point of case
Graphic Element: See Basic Specs
Title: Sabon Roman SC, 12/30, Track 10, initial caps
Naming: Further clarification of what the case is about
Graphic Pattern: See Basic Specs
Logo: See Basic Specs
Address Block: See Basic Specs
Side Bar: See Basic Specs
Duotone: With 8-pt black rule.Note: If using a full-color original, you may have toadjust brightness and contrast in areas. See BasicSpecs for duotone curves.
No copy on back cover
73.0946 Level 2 sales 7/2/98 1:40 PM Page 12
Level 2The Cisco Extended Business Case ( t i t le page and TofC)
StrategyTy p e i n Ti t l e
t o B u s i n e s s e s Wo r l dw i d eThe Business Case for ATM in the WAN
ContentsExecutive Summary 1
Lorem ipsum 1
dolor sit ame 2
consectetuer 2
adipiscing elit 3
Introduction 5
Decrease Costs 30% to 50% 7
euismod 7
tincidunt ut 8
laoreet dolore 9
Improve Performance 11
magna aliquam 11
erat volutpat 11
Ut wisi enim 12
Reduce Risk 13
magna aliquam 13
erat volutpat 13
Ut wisi enim 14
magna aliquam 14
erat volutpat 14
Ut wisi enim 15
Decrease Costs 30% to 50% 17
euismod 17
tincidunt ut 18
laoreet dolore 19
Improve Performance 23
magna aliquam 23
erat volutpat 23
Ut wisi enim 24
Reduce Risk 25
magna aliquam 25
erat volutpat 26
Ut wisi enim 28
magna aliquam 28
1
WAN ATM Businesss Case Table of Contents
Left-hand pages areblank unless continuationof a section. All sectionsstart on right-hand pages.
Large Type: Sabon SC, 96 pt, Track 10, can adjust kern slightlyto fit keyword, 3% black, bleedoff edge.
Bar: Black only, center section3% black
FrontCoverTitle: Sabon Roman SC, Initial caps,24/28, Track 30. (Can adjust size smaller proportion-ately depending on length of title). Space after .069".
Naming: Name of business or main point of case
Title: Sabon Roman SC, 12/30, Track 10, initial caps
Naming: Further clarification of what the case study is about
Inside Front Cover Title Page
Blank Table of Contents
Z_FooterRight: Univers Black,9 pt, print black centered.
EmphasisMedium: Sabon Italic 12 pt, Track 10
Naming: Business Case Topic
SubTitle: Univers Cond. Bold, 12 pt, Track 10
Naming: Table of Contents
TOC: Univers Bold, 9/14, Track 10.
TOC2: Sabon, 9/14
3” or align with “Table of Contents”
.75" to baseline of head
2.5" from top of page
Note: Title page is optional. If used, would duplicateFrontCoverTitle and Title.
3.5" to top of Initial cap
.25” Minimum margin
73.0946 Level 2 sales 7/2/98 1:40 PM Page 13
Level 2The Cisco Business Case ( typical spreads)
Allocation
Summary
Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper sus-
cipit lobortis nisl ut aliquip ex ea Velit esse molestie conse-
quat, vel illum dolore eu feugiat nulla facilisis at vero eros
et accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te feugait nulla
facilisi. Lorem ipsum dolor sit amet, consectetuer
Decrease Costs
Adipiscing elit, sed diam nonummy nibh euismod tincidunt
ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullam-
corper suscipit lobortis nisl ut aliquip ex ea commodo
Improve Performance
Duis autem vel eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dig-
nista nobis eleifend option congue nihil imperdiet doming
id quod mazim placerat facer possim assum. Lorem ipsum
dolor sit amet, consectetuer adipiscing elit, sed diam non
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aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iri-
ure dolor in hendrerit in vulputate velit esse molestie conse-
quat, vel illum dolore eu feugiat nulla facilisis at vero eros
Reduce Risk
Et accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te feugait nulla ing
elit, sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat.
Prepare Your Network for the Future
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consequat. Duis autem vel eum iriure dolor in hendrerit in
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feugiat nulla facilisis at vero eros et accumsan et iusto odio
2
WAN ATM Business Case Executive Summary
Duis autem vel eum iriure dolor in hendrerit in vulputate
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nulla facilisis at vero eros et accumsan et iusto odio dignis-
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giat nulla facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit praesent luptatum zzril delenit augue
duis dolore te feugait nulla facilisi.
Reduce Recurring Leased Line Costs
Autem vel eum iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui
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feugait nulla facilisi.
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velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignis-
sim qui blandit praesent luptatum zzril delenit augue duis
dolore te feugait nulla facilisi.
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cipit lobortis nisl ut aliquip ex ea commodo consequat.
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dignissim qui blandit praesent luptatum zzril delenit augue
5
Reduce Risk
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magna aliquam erat volutpat. Ut wisi enim ad minim veni-
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nisl ut aliquip ex ea commodo consequat. consectetuer
adipiscing elit, sed diam nonummy nibh euismod tincidunt
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sequat. Duis autem vel eum iriure dolor in hendrerit in
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feugiat nulla facilisis at vero eros et accumsan et iusto odio
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Reduce Risk
delenit augue duis dolore te feugait nulla facilisi. Lorem
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aliquam erat volutpat. Ut wisi enim ad velit esse molestie
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• Autem vel eum iriure dolor in hendrerit
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Network Management
Fixed Portion of Bandwidth
Data
Voice
Router Router
Cumulative NetworkCosts by year
“ cipit lobortis nisl ut aliquip ex ea
commodo consequat. consectetuer
adipiscing elit, sed diam nonummy
nibh euis”
lobortis nisl ut aliquip ex ea
5,000
4,000
3,000
2,000
1,000
012AM 2AM 4AM 6AM 8AM 10AM 12PM 2PM 4PM 6PM 8PM
1AM 3AM 5AM 7AM 9AM 11AM 1PM 3PM 5PM 7PM 9AM
10PM
11PM
Data Load
Frame Relay Load
Time
Kbps
Voice Load
After: ATM Bandwidth Allocation
WAN ATM Business Case Decrease Costs 30 to 50%
ATM
Left-hand pages are blankunless continuation of asection. All sections starton right-hand pages.
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Fit within column. If two, fitwithin a single column or acrossboth columns.
0
1.0
2.0
3.0
4.0
TDM(4 T3s)
ATM(36 T3s)
ATM(12 OC3s)
Gbp
s
0
1.0
2.0
3.0
4.0
TDM(4 T3s)
ATM(36 T3s)
ATM(12 OC3s)
Gbp
s
ATM Savings through 5 years
Old TDM Network 1996 1997 1998 1999 2000
dolor sit amet 00000 00000 00000 00000 00000consectetuer 00000 00000 00000 00000 00000adipiscing elit 00000 00000 00000 00000 00000dolore magna 00000 00000 00000 00000 00000aliquam erat 00000 00000 00000 00000 00000volutpattation 00000 00000 00000 00000 00000ullamcorper 00000 00000 00000 00000 00000
New TDM Network 1996 1997 1998 1999 2000
dolor sit amet 00000 00000 00000 00000 00000consectetuer 00000 00000 00000 00000 00000adipiscing elit 00000 00000 00000 00000 00000
TDM versus ATM Cost Comparison
Constant Dollars (000s)
Quote: Sabon Roman SC, 10.5/28, Track 10Name: Sabon Italic, 9/14, flush rightQuotes can be single column or cross both columns.Quotes are at top or bottom of columns.
After: X.25 Switches Use Frame Relay Encapsulationfor Wide-Area Links• Bandwidth Savings from ATM Compression Techniques• Performance Improvements: Reduced Traffic Delay• Hardware Savings: Fewer Trunk Cards per X.25 Switch
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73.0946 Level 2 sales 7/2/98 1:40 PM Page 14
Level 2The Cisco Short Business Case (cover)
Colors: One PMS and BlackSize: 8.5” x 11”Stock: Warren Lustro Dull, 100# Text (recycled)Applications: Quark (Print), FrameMaker (Electronic)
This is Sectionsub
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feugiat nulla facilisis at vero eros et accumsan et iusto odio
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StrategyB
us
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Ca
se Type in EmphisisMedium Type in SubTitle
5,000
4,000
3,000
2,000
1,000
012AM 2AM 4AM 6AM 8AM 10AM 12PM 2PM 4PM 6PM 8PM
1AM 3AM 5AM 7AM 9AM 11AM 1PM 3PM 5PM 7PM 9AM
10PM
11PM
Data Load
Frame Relay Load
Time
Kbps
Voice Load
This is FigureTitle: TDM Bandwidth Allocation
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This is Section
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“This is Quote because it has theonly high-end solutions that suitthe industrial-strength, no-excuses environment we ’rebuilding. Cisco’s productsare the only ones that work.”
Ed KernDirector of Systems This is Name
Argentina • Australia • Austria • Belgium • Brazil • Canada • Chile • China (PRC) • Colombia • Costa Rica • Czech Republic • DenmarkFinland • France • Germany • Hong Kong • Hungary • India • Indonesia • Ireland • Israel • I taly • Japan • Korea • Malaysia • MexicoThe Netherlands • New Zealand • Norway • Philippines • Poland • Portugal • Russia • Singapore • South Africa • Spain • Sweden • SwitzerlandTaiwan, ROC • Thailand • United Arab Emirates • United Kingdom • Venezuela
Copyright © 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systems is a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are theproperty of their respective owners. Lit # XXXXXX 12/96 M
Corporate HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USAWorld Wide Web URL:http://www.cisco.comTel: 408 526-4000
800 553-NETS (6387)Fax: 408 526-4100
European HeadquartersCisco Systems Europe s.a.r.l.Parc Evolic-Batiment L1/L216, Avenue du QuebecBP 706-Villebon91961 Courtaboeuf CedexFranceTel: 33 1 6918 61 00Fax: 33 1 6928 83 26
Americas HeadquartersCisco Systems, Inc.170 West Tasman DriveSan Jose, CA 95134-1706USATel: 408 526-7660Fax: 408 526-4646
Asia HeadquartersNihon Cisco Systems K.K.Fuji Building3-2-3 MarunouchiChiyoda-ku, Tokyo 100JapanTel: 81 3 5219 6000Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on theC i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w w w . c i s c o . c o m .
Bar: See Basic Specs
Naming: Business Case
Address Block: See Basic Specs
Side Bar: See Basic Specs
Graphic Type: Sabon SC, 100 pt, Track 12. Custom sizefor each piece, depending on length of name, shouldbleed off edge. 3% black (Delete for web/fax)
EmphasisMedium: Sabon Italic 12 pt, Track 10
Naming: Clarification on what the case is about
SubTitle: Univers Cond. Bold, 12 pt, Track 10
Naming: Name of business or main point of case
.5”, this space floats with BodyIntro length.
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Name: Sabon Italic, 9/14, flush left
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Charts/Graphs: Keep simple, build with .25rules, Univers Condensed Light and UniversCondensed Bold, 7.5/9, use Cisco MarketingIcons, do not resize. Grayscale. Build these inAdobe Illustrator as eps files.
Fit within column. If two, fit within asingle column or across both columns.
Bullet: Sabon, 9/14 left indent .097", first line indent -.097”,' tabs .244," .488"
Duotone: See “Important Miscellany for Designers”
Note: No charts/graphs on front cover
73.0946 Level 2 sales 7/2/98 1:40 PM Page 15
Level 2The Cisco Short Business Case ( inside)
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dolore magna aliquam erat volutpat. Ut wisi enim ad minim
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sectetuer adipiscing elit, sed diam nonummy nibh euismod
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Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in
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Body, feugiat nulla facilisis at vero eros et accumsan et
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aliquam erat volutpat. Ut wisi enim ad velit esse molestie
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eros et accumsan et iusto odio dignissim qui blandit prae-
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nulla facilisi. Lorem ipsum dolor sit amet, consectetuer
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ut laoreet dolore magna aliquam erat.
Reduce the Cost of Network Expansions
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sed diam nonummy nibh euismod tincidunt ut laoreet
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nulla facilisis at vero eros et accumsan et iusto odio dignissim
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Reduce the Cost of Network Overhead
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Example 1–European Manufacturer
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This is Section
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This is Section
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consequat, vel illum dolore eu feugiat nulla facilisis at.
TDM versus ATM Cost Comparison
Constant Dollars (000s)
Old TDM Network 1996 1997 1998 1999 2000
dolor sit amet 00000 00000 00000 00000 00000consectetuer 00000 00000 00000 00000 00000adipiscing elit 00000 00000 00000 00000 00000dolore magna 00000 00000 00000 00000 00000aliquam erat 00000 00000 00000 00000 00000volutpattation 00000 00000 00000 00000 00000ullamcorper 00000 00000 00000 00000 00000
New TDM Network 1996 1997 1998 1999 2000
dolor sit amet 00000 00000 00000 00000 00000consectetuer 00000 00000 00000 00000 00000adipiscing elit 00000 00000 00000 00000 00000
Summary
dolor sit amet 00000 00000 00000 00000 00000consectetuer 00000 00000 00000 00000 00000adipiscing elit 00000 00000 00000 00000 00000
X.25Switch
X.25Switch
X.25Switch
X.25Switch
X.25Switch
X.25Switch
X.25Switch
X.25Switch
X.25Switch
X.25Switch
X.25/X.75Gateway
Wide-AreaTrunks(X.25)
Feeder Locations Access
Trunk(X.25)
FeederLocation
This is FigureTitle, Switches Use Frame RelayEncapsulation for Wide-Area Links•This is CellBullet. ATM Compression Techniques•Performance Improvements: Reduced Traffic Delay•Hardware Savings: Fewer Trunk Cards per X.25 Switch
45 LINKS
Before: TDM Bandwidth Allocation
.75" 3.25" .5" 3.25" .75"
FigureTitle: Univers Bold, 8.5/9.
CellBullet: Univers LightCondensed, 7.5/9, .069” indents,
Rules: top = .5 pt, side = 1.5 pt,text inset from rules 6 pt.
(TABLE FORMAT A)CellHeading: UniversCondensed Bold, 7.5/9,space before .097”, .5 rulebelow offset .042; spacebefore .028”
CellBody: UniversCondensed Light, 8/9, .25rule below offset .042;space before .028”.
Note: You will have to set tabs per chart content in the Quark fileonly. In Frame, this text isin Table Format A.
Bullet2 (option):Sabon, 9/12 with .042"space before, left indent.097," first line indent -.097," tabs .244,".488"
.75"
Sectionsub: Univers CondensedBold, 8.5/14, no track, space before.097”, can be used as run-in.
Sectionsubsub: Univers BoldOblique, 8.5/14, .097" space before,can be used as run-in.
73.0946 Level 2 sales 7/2/98 1:40 PM Page 16
Logo Colors
Product Face
Logotype (PMS Warm Red)
Boxed bridge element(PMS 3035)
Tines(PMS Cool Gray 1)
Cisco Product Graphics Speci f icat ions
Product design is one of the most important elements in the wide variety of design appli-
cations that contribute toward Cisco’s corporate identity. Increasingly, our customers
recognize Cisco products by their names, form factors, colors, and badging. Cisco
Corporate Identity is in the process of creating a larger product “roadmap” or visual
picture of our product identity. This roadmap will give further definition of our current
and future industrial design direction and is expected to be complete in FY ’98.
Product Graphics Specifications
Typefaces Product Name, Sabon SemiboldProduct Number, Sabon RegularColor, Cool Gray 1
LED Typeface, Univers Condensed BoldColor, Cool Gray 1
Product Color Molded Plastic, GEPlastics GY1291 (Dark Gray)or GE Plastics BL2028 (Teal)Sheet Metal, Cardinal Industries Finishes 8103-55839 (Gray)
2
DATA
OK
3
DATA
OK
1
DATA
OK POWER
OK
Cisco 7000 SERIES
Sub-branding aligns with base–line of Cisco logotype
LED LED
Product name
Product number
.9x
.6x
1x
.9x
Configurable Modular Router
Sample shown is not actual size.
Color Palette
PMS 3035
WARMRED
COOLGRAY 1
Spot Color
73.0946 Industrial 7/6/98 9:28 AM Page 1
Co-brandingAs a way to complete our end-to-end story, Cisco some-times enters into co-branding agreements with vendors whose product and company brand attributesin association with Cisco’s offer our customersexpanded products and services.
When co-branding a Cisco product with anothercompany’s brand, the Cisco product must retain itsnative look, feel, and badging. The co-branded vendor’slogo should appear at the right of Cisco’s logo, witha minimum distance between the logos of .5x-heightof the Cisco logo’s boxed bridge element. The co-branding vendor’s logo should not appear larger thanthe x-height of the entire Cisco logo, as shown below.
1x
.5x2.625x
Cisco Co-Branding Speci f icat ions
73.0946 Industrial 7/6/98 9:30 AM Page 2
Cisco’s goal is to establish a strong and consistent presence in the channel. To reinforce
this goal, we have created a special “look and feel” in our communications with our resellers
and certified partners worldwide. This design builds on Cisco’s corporate identity and is
intended to be used for channel communications only.
Cisco Reseller and Certi f ied Partner Graphics—Introduction
Adhering to these guidelines will ensure that all brochures,flyers, kits, and other reseller and certified partner collateralwill have consistent graphic treatment, regardless of thebusiness unit or geography where they were created.
For examples of reseller and certified partner designsyou can leverage for your own communications, seethe enclosed CDs. Also refer to the following section—“Important Information for Designers of Reseller andCertified Partner Collateral and Kits”—and see the includ-ed layout examples.
For further questions, contact Cisco Corporate Identity.
Cisco Reseller Toolkit
Cisco Certification Kit
Cisco Business Essentials Sales Training Kit
Cisco Channel Program Overview Brochure
Cisco Reseller Starter Kit
Channels for pdf 1 7/6/98 10:31 AM Page 1
Important Informat ion for Designers of Reseller and Certi f ied Partner
Collateral and Kits
The Grid The Reseller and Certified Partner look divides thepage into a 6 x 6-unit grid (36 rectangular units).For extremely horizontal layouts (for example,posters or kits), use a grid that is 6 units wide and3 units high. The black Cisco bar running up theleft side is optional. If incorporated, the bar shouldbe 3/4" wide and run the length of the page on theleft edge, bleeding off. The bar should be super blackwithout text. The 6 x 6-unit grid should begin onthe inside edge of the black bar. Brochure CoverThe grid is created in Illustrator and brought in as apath into Photoshop. Editorial SpreadThe grid can be created in Quark or brought in fromIllustrator as an EPS file.
The Illustrations Select a section from a billboard or vignette illustra-tion and convert the section to a duotone. (Please seespecs for duotone treatment and curves. Duotonesshould be black plus PMS 124, 3035, 187, or coolgray or other Market Solution color; try to use thecorporate palette.) Then, select an area of the illus-tration to emphasize. This emphasized area will befour-color. For example, a duotone illustration ofpeople shaking hands could present the hands infour-color, emphasizing partnership. Package DesignThe illustration can be used over the entire coverand grayed out (see specs) with only key areas induotones.Brochure CoverThe illustration can run over the entire page.
Editorial SpreadThe illustration is reserved for corners and shouldnot have copy running over it. Blocks of solid andtinted color should surround the illustration. Theremainder of the page should be various percentagesof black (3, 5, or 7 percent) with no cyan, magenta,or yellow in the mix (K only).
ColorBands or blocks of color (corporate palette) shouldbe strategically placed throughout the layout. Colorsshould have overlays of light and dark percentages ofblack in some areas (without CMY) to create a lay-ered look.
The LetterformBrochure CoverA large letterform is placed over the layout and tintedlightly (see specs). Some edges of the letterform canrun behind parts of an illustration if it is critical forthat section of the illustration to be visible. Otherwise,90 percent of the letterform should be on the top-most layer. A 3-point white line should surroundthe letter (except where an illustration overlaps), andthe letter should base-align with the bottom edge ofthe spread. Letterforms should stand for a particularcorporate group, such as: R = ResellerC = ChannelsT = TrainingM = Sales and MarketingS = Service and Support
The letterform should be at least 95 percent of theheight of the page.
The Reseller and Certified Partner look and feel is based on a distinct grid system. This
system consists of sections of four-color and duotone illustrations, sweeps of solid color,
and dark and light tints. This dynamic “structural” look creates the illusion of depth
and layering with illustrations that are darkened, lightened, or duotoned based on
the color or tint overlapping them. The look is not a patchwork design where random
blocks in the grid are selected and tinted here and there. Rather, the illustration must give
the feeling of being “interrupted” by a band of color that results in a change in style to the
illustration, such as a duotone or a darkened or lightened area.
Channels for pdf 1 7/6/98 10:31 AM Page 2
Level 1Cisco Reseller and Certi f ied Partner Graphics—The Basics
Colors: Four-color process plus overall matte varnishSize: Dependent on the needs of the project.Stock: Dependent on the needs of the project.Application: Adobe Illustrator, Photoshop, Quark
Cisco Channel Program
Increase Sales Success by Teaming
With the Networking Industry Leader
.75" 8.5"
Grayscale Image: K only. Eliminate C, M, and Yin Photoshop color channels so black and white“look” doesn’t shift on press. Black should be light(2 to 7%).
Title Bar: Bar can be correct solution and/orany corporate colors and should be placed three gridunits up from the bottom. The bar should be four gridunits wide.
Cover Title 1: Sabon Roman SC, 16/30, Track 20(can adjust size smaller proportionately dependingon length).
Cover Title 2: Sabon Roman SC, 12/20, Track 20 (can adjust size smaller proportionately depending on length) Logo: Four-color process or black. The logo sits
.25" from bottom of page and is .75" wide.
Bar: See Basic Specs, black bar and text in bar is optional for Channels. No text.
11.125" (this was sized to fit pocket)
Brochure Cover
Letterform: Created in Illustrator then broughtinto Photoshop as a path. Path is then filled with asmall percentage of black (K only, 2 to 7%). Playwith opacity to create a tinted look. May have toturn on “screen” function in Photoshop layers.100% white 3-pt. outline added in Photoshop.Letterform size should fill most of the page (±95%).
Duotones: Duotone curves are as follows:Yellow duotone: Ink #1: PMS 124 Curves: 0=58.8%, 20=76.9%, 80=100%, 100=100%Ink #2: 100% K Curves: 0=0%, 60=16.3%, 90=38.8%, 100=50.6%Red duotone:Ink #1: PMS 187 Curves: 0=41.9%, 60=83.8%, 100=100%Ink #2: 100% K Curves: 0=0%, 60=16.3%, 100=39.4%Teal duotone:Ink #1: PMS 3035 Curves: 0=22.5%, 100=100%Ink #2: 100% K Curves: 0=0%, 60=10%, 100=30%
Channels for pdf 1 7/6/98 10:37 AM Page 3
G r owWi t h C i s c o
Cisco’s Partner Certification Path
Access to Productsand Solutions
Training and Certification
Service and Support
Sales and Marketing
Reseller Differentiation and Technical Readiness
P R E M I E RC E R T I F I E D
S I L V E RC E R T I F I E D
G O L DC E R T I F I E D
C I S C OR E S E L L E R
Cisco Partner Investment
Gain Certification, Build Credibility
You can become a Cisco Reseller simply by completing the
Channel Program application and a self-administered sales
solution test. Cisco Resellers receive access to online
information, as well as regular communication, product
information, and sales tools from Cisco.
With additional investment in the Channel Program, a
Cisco Reseller may become a Cisco Certified Partner. Partner
Certification enables you to receive a wider range of marketing
and sales support, as well as access to more Cisco products.
This vital training and support infrastructure can help you
demonstrate certifiable design, service, and support capabilities
to your customers. Certification tells your customers that you
have the support capabilities to meet their needs and will
deliver consistent levels of service and support.
Partners are designated as Premier, Silver, or Gold.
Certified Partners can also be designated as Specialists in
certain technology or solution areas, such as WAN switching
or Channel Interface Processor (CIP) technology. Partners
can also participate in Cisco’s Global Support Program.
Cisco Partner Certification enables you to continually
increase your expertise with Cisco products, so that you
can differentiate your business from other resellers and build
high levels of customer satisfaction.
Receive the Industry’s Best Training
Cisco’s training courses provide education and hands-on
experience in selling, designing, and supporting Cisco
networking solutions. Individuals may choose one of three
curriculum paths: sales, network design, and network support.
The sales curriculum allows individuals to choose a sales
course focusing on small- to medium-sized business solutions,
enterprise business solutions, or WAN Switching solutions—
leading to the designation of Cisco Sales Expert. The design
and support curriculum paths lead to Associate, Professional,
and Expert Career Certifications.
The Sales Expert designation and Career Certifications
contribute toward meeting the requirements for Premier, Silver,
and Gold Partner Certification levels. Training is available
from Cisco and third-party training partners around the
world via leader-led, self-paced, or online delivered courses.
Level 1Flysheet
Cisco Reseller and Certi f ied Partner Graphics—Brochure Inside Spread
Typography Specs
Body: Sabon, 9/14, .25 indent
BodyFirst: Sabon, 9/14 no indent, no space before
Bullet: Sabon, 9/14 left indent 0.097," first line indent0.097," tabs 0.244"
Bullet2 (Option): Sabon, 9/12 with .042" spacebefore, left indent 0.097," first line indent -0.097," tabs 0.244"
Section: Univers Bold, 9/14, Track 10, space before.097," can be color
Sectionsub: Univers Bold, 8.5/11.5, Track 10, spacebefore .097"
Sectionsubsub: Univers Condensed Oblique, 8/11.5,space before .097"
Table Format E: CellHeading: Univers BoldCondensed, 7/7. CellBody: Univers Regular Condensed,7/7, CellBullet: .097" indent. Six pts. from baselines torule and cap height to rule. Rules are 2 pt. Main headscan reverse to white out of black bars.
To become a Cisco Reseller or Certified Partner, go to www.cisco.com/reseller and
click on “Application Form”. Complete the application and submit it online. Or, if
you prefer, submit the enclosed application by fax.
Upon receipt of your application, Cisco will send your designated Primary
Contact a Reseller Starter Kit, which contains product information, sales and
marketing tools, and product quick reference materials to get you started. Sales
contacts in most areas will each receive a Cisco Business Essentials Sales Training Kit.
On an ongoing basis, Cisco will regularly send your company updates. In addition,
all contacts for which you provide an e-mail address will receive e-mail communi-
cations from Cisco.
If you need more information, refer to Cisco’s Web site at www.cisco.com, and click
on “Partners and Resellers”.
Take advantage of this opportunity to increase sales and become your customers’
most strategic asset by teaming with the networking leader—Cisco Systems.
H ow to Te a m Wi t h C i s c o To dayHead 1: Sabon Roman
SC, 55/38, Track 30 (canadjust size smaller proportionately depending on length).Type should bleed offthe left side of the page.Caps ascender shouldbe .5” from top of page.
.5"
Channels for pdf 2 7/6/98 4:57 PM Page 1
Level 1Cisco Reseller and Certi f ied Partner Graphics—Inserts
8.5"
Vignette: Should have an ”anchored“ feel andbe placed in the bottom corner area of the page,rather than floating in the center. Overlay trans-parency percentages of 3-5% K. Section off areasof vignette with duotone treatment.
11"
Cover
Colors: Four-color process plus overall matte varnishSize: 8.5”x 11”Stock: Warren LustroApplication: Adobe Illustrator, Photoshop, Quark
Back
• Small, growing businesses (20–100 employees)—a small,
growing company’s biggest challenge is to meet the
demands of rapid growth. As a result, networking solutions
for small businesses must provide the most scalability,
reliability, and investment protection possible. They seek
the best value for their technology investments and
require integrated solutions that need as little mainte-
nance as possible.
While each market segment faces slightly different
networking challenges, most small and medium-sized
companies rely on their networks to connect to the Internet,
improve employee productivity, deliver excellent customer
service, and lay the groundwork for growth. Cisco’s
comprehensive range of solutions provides reliable, high-
performance, secure networking solutions that enable
small and medium-sized companies to succeed.
Flexible, High-Performance LAN SolutionsAccelerate ProductivityBandwidth-intensive applications, powerful PCs and
servers, and large file transfers can challenge a small
or medium-sized company’s network. Reliable, high-
performance Cisco LAN solutions deliver unbeatable
network performance for today’s—and tomorrow’s—
applications. You can easily integrate Cisco Ethernet and
Fast Ethernet switches into your customer’s existing
10Base T networks, allowing a simple, cost effective
way to improve network performance.
Secure Internet Access Solutions ProvideAccess to Valuable InformationSeamless access to information and network resources is
paramount for small and medium-sized business success.
Cisco’s range of Internet access solutions provides complete,
secure access to the Internet and corporate headquarters
for your customers and their mobile employees, critical
vendors, and strategic partners.
Internet Marketing Solutions ConnectBusinesses to CustomersCisco Internet marketing solutions enable your small
to medium-sized customers to harness the power of the
Internet and extend their marketing reach to millions
of potential customers worldwide. Complementary
Web server and access products simplify deployment
of Internet applications.
Extranet Solutions Connect a Business toVital Partners Not only can Cisco Internet solutions enhance your small
to medium-sized customers’ marketing efforts, they can
do much more. With Cisco extranet solutions, your
customers can connect to suppliers and strategic partners,
enabling them to optimize supply chain efficiency, conduct
business electronically, and distribute products cost
effectively.
Team with Your Small and Medium-SizedBusiness Customers for Market Success The Internet represents a huge opportunity for your small
and medium-sized business customers to grow their
companies, extend their reach, and enjoy greater market
success. You can help them with Cisco business solutions,
and in the process, enhance your own business success.
For details about small and medium-sized business
solutions as well as specific product information, visit the
Cisco Web site at www.cisco.com/smbiz. To become a
Cisco Reseller, go to www.cisco.com/reseller and click on
“Application Form”. Complete the application and
submit it online. Or if you prefer, submit the enclosed
application by fax.
Cisco Helps You Convert Opportunity to Sales ResultsIf you’re a reseller, you’re in the perfect position to capital-
ize on this market trend. How can you maximize your
sales advantage? Team with Cisco Systems. As a Cisco
reseller or certified partner, you’ll have everything you
need to convert this opportunity into revenue and satis-
fied customers—industry-leading products, full-featured
service and support packages, presales support, and sales
and marketing programs designed to enhance your sell-
ing efforts. With years of networking experience, Cisco
understands the needs of small and medium-sized businesses
and can help you quickly get to know and meet the needs
of these unique market segments.
Getting to Know Your Target CustomersThis rapidly growing market segment represents a significant
opportunity for resellers because small and medium-sized
companies rely heavily on their resellers for networking
solutions, network design, and support. That’s why Cisco
offers a comprehensive range of flexible, scalable net -
working solutions designed expressly for businesses with
20 to 500 employees.
Within the small and medium-sized business market,
Cisco believes there are two segments that offer the greatest
opportunities for networking today:
• Medium manufacturing and distribution companies
(100–500 employees)—these companies primarily sell to
other businesses. Networking solutions help them connect
more easily with customers, reduce time to market for
their products, and enable them to cost-effectively tailor
products to specific customer needs. In fact, medium-
sized manufacturing and distribution companies spend
five to six times as much on technology as all other small
and medium-sized businesses.
The market for small and medium-sized
business networking solutions will top
$64 billion in the next two years, with
more than 7 million companies purchasing a wide range of networking solutions.
Most small and medium-sized companies purchase networking solutions through
resellers and rely on their resellers for installation and ongoing support.
Cisco Solutions for Small and Medium-Sized Businesses
Your Opportunity
Smal
l an
d M
ediu
m B
usin
esse
s So
luti
ons
Intro Text: Sabon Roman SC, 10.5/18,Track 8 (can adjust size smaller proportion-ately depending on length).
Boxes: Created in Photoshop file. Should be asmall percentage of black (K only, 3%, 5%, 7%, or10%). Layer boxes (first layer of boxes at 3% K,second layer of boxes at 5% K and so on) inPhotoshop and play with transparency function.
Bar: Should be .75” wide. Corporate color canreplace black. Bar can be halfway up pageaccording to grid.
Head 1: Sabon Roman SC, 55/32, Track 30 (canadjust size smaller proportionately depending onlength).
to Maximize Sales Success
Letterform: Note how letterform can continueonto back cover.
Channels for pdf 2 7/6/98 5:08 PM Page 2
Level 1Cisco Reseller and Certi f ied Partner Graphics—Kits
This is an example of two kits in the Channelsstyle. It is based on the Channels grid found in“Important Information for Designers of ChannelCollateral and Kits” and uses basic fonts. Thegraphics should wrap around the kit, or, in somecases, illustration can be reserved for the coveronly with side panels and the back consisting ofcorporate color and darker and lighter tints of color.
Vignettes: Imagery for kits should be larger in scale and nicely proportional to the size of the kit. Stick to simple, less complicated vignettes whenever possible.
Logo: Four-color process or black. The logo sits.25" from bottom of page and is .75" wide.
Colors: Four-color process plus overall matte varnishSize: Depends on the needs of the project.Stock: Depends on the needs of the project.Application: Adobe Illustrator, Photoshop, Quark
Letterform: The large letterform should notwrap around the entire box so it is unrecognizableas a form. It should be prominent on the cover andbleed off the left.
Channels for pdf 2 7/6/98 5:11 PM Page 3
Be sure to follow the standard logo, typography,color palette, and all other relevant specificationsincluded in this guide to maintain our overall identity.
Exhibit Booth PropertiesFor recommendations on building, shipping, refur-bishing, materials, finishes, and color usage of exhibitbooths, contact our present corporate exhibit vendor,Display Works, at 415 467-0198, and tell them thatyou are with Cisco.
Internal Web Trade Show and Events Calendar
For information on upcoming trade shows andevents, refer to the Worldwide Trade Show and EventsCalendar on the Cisco internal web site at wwwin/Mkt/events/calendar.html or the EMEA Calendar atwwwin.cisco.com/emea/emea.pl. Select the name of the show for additional details.
Cisco Trade Show and Event Speci f icat ions
Trade shows are critical to the public perception of Cisco Systems. Our exhibits are
often the first interaction a potential customer has with our products and company. To
project a high-quality, consistent image, follow the guidelines below and enlist the
assistance of our vendors to ensure a strong Cisco presence on the trade show floor.
Manufacturer CodePionite laminate #SE101
Wilsonart laminate#2902-60
Nevamar laminate #S-1-52T
Wilsonart D#412-60
Abet laminate #850
Faux finish paint tomatch Pantone 3035
Painted finish to matchPantone 124
Powdercoat
Carpet—Select carpetcolor to match PantoneCool Gray 10
ColorBlack
Chargrey Suede(beige)
Barn Red
Fortuneberry(purple)
Teal (blue)
Teal (blue)
Yellow
Black
FinishCrystal
Matte
Textured
Matte
SEI
Matte
Matte
Where UsedRack covers and shelving units; the shelves are aluminum.
Large solid areas such as headers, walls, or largeareas on which graphic overlays can be placed. Alsoused as the background color for the two-colorCisco bridge logo (red/blue). If the laminate is notavailable, a suggested alternative is paint to matchPantone Cool Gray 2 or white.
Accent areas of demo pods such as end wall panels,door panels, and baseboards. Also used for the“Cisco Systems” red of the two-color bridge logo.
Countertops. Can be used for shelves in place ofaluminum.
Solid-color laminate to represent the blue of theCisco bridge logo. Can be used in places wherefaux finish to match Pantone 3035 is used.
Faux-painted finish used for the majority of thedemo pod surfaces and wall areas that are not grayor white. The base color is the Cisco corporate blue(Pantone 3035) with a blending of light gray.
Demo counter legs and cone details.
All black metal pipe details.
trade shows 1 7/7/98 10:06 AM Page 1
Two templates are provided for custom productdemo graphics. These graphics are wall mounted andproduced as either Duratrans or C-prints by DisplayWorks. The templates include specifications for titles,bullets, tech illustrations or outlined vignettes, andthe standard Cisco color bar. Please follow these exam-ples for all wall-mounted graphics.
32"
32"
The Data Center Meets the Intranet
• Cisco IOS™ IBM services
• WebAccess for S/390
• End-to-end network management
Visual 38-3/8"
Plex 39-7/8"
Plex 29-7/8"Visual 28-3/8"
Data Center
Consumers Mobile
Web-Enabled access
Other EnterprisesInternetIntranet
Web-Enabled ManagementSNA and TCP/IP Application Hosts
TokenRing
TokenRing
Visual 38-3/8"
Plex 39-7/8"
Plex 29-7/8"Visual 28-3/8"
Cisco Channel Partners
• Current channel market opportunity
• Turning on the Cisco Web machine
• Partner preparedness–doing business with Cisco
Mounting: 1/8" black Sintra; Coating: Lustre; Production Method: Novajet
Mounting: Face of print to back of nonglare plex Production Method: Lamda Duratrans
Mounting: Face of print to back of nonglare plex Production Method: Lamda Duratrans
Product Demo Graphics
trade shows 1 7/7/98 10:09 AM Page 3
Custom pieces of printed materials are often producedfor trade shows and events, but they must follow the overall guidelines for collateral as depicted in thisguideline. Be sure that you adhere to the standardsthat apply to your project.
Guidelines for trade show and event-specificmaterials such as mugs, banners, signage, and displaygraphics will soon be available in a separate binder.
Signage templates (directional, bullet points, logos,podium signs), presentation templates, and othermaterials are available upon request. Please contactCorporate Identity for assistance in producing any of the pictured materials.
Giveaways and promotional incentives such asshirts, cups, mugs, and mouse pads are importantingredients of a successful event. Contact CorporateIdentity for approved art and specifications for these materials.
Cisco has four merchandising vendors to assist withyour projects:
Market One 650 965-1100Shea Hammond 650 322-4994Hirsch Enterprises 415 455-8855Wood Associates 408 523-2701
These vendors are familiar with our standards and will produce merchandise to your specifications,but you should always review your project withCorporate Identity first to make certain that all Ciscorequirements are met.
Questions?For clarification or more information, go to the CorporateEvent Marketing Web page at wwwin/Mkt/events. All trade show and event contacts are listed there,along with process and procedure information. Foroverall graphic, design, and layout questions, contactCorporate Identity.
Trade Show and Event Collateral
trade shows 1 7/7/98 10:09 AM Page 4
Networkers WorldwideNetworkers is a customer program that brings togetherthe best and brightest in the networking industry. It provides valuable information to our customers tokeep them current on networking technology.
Networkers offers Cisco customers three full daysof valuable technical training, one-on-one time withnetworking experts, as well as conversations with theirpeers. Customers are also exposed to the most up-to-date information on Cisco’s end-to-end solutions.
For information on our Networkers worldwidestandards, please contact Event Marketing. For programinformation and a worldwide schedule, please visitNetworkers Online at www.cisco.com/networkers.
Regional Trade Show ProgramThe Cisco Trade Show program is designed to increasesales inquiries and position Cisco as the worldwideleader in networking for the Internet. Local tradeshows provide opportunities for you to meet prospectsface to face, accelerate your sales cycles, and ulti-mately increase sales in your territory. Cisco participa-tion in trade shows is a proven sales tool that enablesgeneration of new leads while developing andenhancing relationships with both new and exist-ing customers.
Local shows generally have the following characteristics:• Less than 2000 attendees within a 50-mile radius• Attendees come from within one or two sales
territories• Show focus is targeted and relevant to the attendees
The Regional Trade Show program is designed to pro-vide assistance in planning, executing, and completinga successful trade show. You can download theRegional Trade Show Guide from Cisco EmployeeConnection at http://wwwin.cisco.com/Mkt/events/.
For more information about the program, youmay contact Display Works, the primary contact forall logistical requirements.
Display WorksDeanna Chedester415 [email protected]
Cisco Event Marketing Programs
trade shows 1 7/7/98 10:09 AM Page 5
The Cisco Design Clinic graphic is composed of theUnivers font logotype appearing at the right of theillustration portion of the graphic.
This arrangement is the preferred version of thegraphic and can be used in any size.
The preferred usage is two-color, using PMS 187(red) and black as noted on this page. In one-colorprinting, the graphic can be either black or PMS 187.
All colors and fonts used in this program graphicfollow the Corporate Identity standards.
Templates are available on CD-ROM. ContactInternational Events.
Logo Usage
The Cisco Design Clinic Graphic
Color PalettePMS 187 0C, 91M, 72Y, 23.5K
Preferred usage (two color)
Alternate usage (black)
Alternate usage (PMS 187)
Spot Color Four-color Process
The Cisco Design Clinic graphic is integral to the look of the design clinics being
conducted worldwide. Because visual consistency is critical, we suggest that the graphic
not be altered or reproportioned.
BLACK 0C, 0M, 0Y, 100K
trade shows 2 7/7/98 10:14 AM Page 1
The graphic itself is rendered in a 17% screen or tint of black. This application should be limited to a back-ground treatment where text is to be overprinted.
When used as a background treatment, the graphicshould be allowed to bleed off the bottom edge of thepiece it is being printed on.
Suggested applications:• Easel pads• Letterhead• Signage
The Cisco Design Clinic graphic may also be used as a ghosted background element. The
example shown on this page represents an easel-sized display pad.
The Cisco Design Clinic Graphic
OtherUses
trade shows 2 7/7/98 10:14 AM Page 2
The sample on this page shows a full-color use of theDesign Clinic graphic and is composed of PMS 124(yellow), PMS 187 (red), PMS 3035 (deep teal), andblack. The samples shown would accurately scale to a final banner size of 30 x 94 inches.
When possible, please specify a banner materialcolor that matches the background color (in this casePMS 187 on this page, and PMS 124 on the next page).The overprinted colors should always be reproducedat 100% for a richer, more interesting look.
When creating banners for an event that includesa Cisco Design Clinic, be sure to include the corporatelogo. The preferred positioning is bottom center, asshown in these samples. An authorized single-colorusage of black is the most striking in this application.Please do not change the position or coloring of thecorporate mark.
When signage and banners are produced for anyevent, be sure to use the fonts and sizes as specifiedhere to spell out the event, and not use any otherlogo in place of the Cisco logo. The use of anotherlogo dilutes the distinctive and simple appeal of theCisco Design Clinic artwork.
The Cisco Design Clinic banner has been created in two basic usage scenarios. The banners
may be created in two-color as shown below, in PMS 187 (red) and black.
The Cisco Design Clinic Banner
A T M S E M I N A R
C I S C O
DESIGN CLINIC
240-pt. Univers Condensed Ultra, Centered,Track 340/1000 em, PMS 187 red (do notuse other logotypes here)
217-pt. Univers Extra Black, Centered,Track 127/1000 em, 100% Black
434-pt. Univers Condensed Ultra, Centered,Track 20/1000 em, 100% Black
PMS 187 red
100% Black
100% Black
30"
94"
A T M S E M I N A R
C I S C O
DESIGN CLINIC
240-pt. Univers Condensed Ultra, Centered,Track 340/1000 em, PMS 124 Yellow (donot use other logotypes here)
217-pt. Univers Extra Black, Centered,Track 127/1000 em, 100% Black
434-pt. Univers Condensed Ultra, Centered,Track 20/1000 em, PMS 187 red
PMS 124 yellow
100% Black
100% Black
30"
94"
PMS 187 red
PMS 3035 deep teal
trade shows 2 7/7/98 10:14 AM Page 3
The Cisco Design Clinic signage system has been created with two different looks
for more flexibility. We have provided a variety of sizes, along with specifications for
fabrication and uses for each.
The Cisco Design Clinic Signage
C I S C O
DESIGN CLINIC
ATM SEMINAR • 2 :30 - 4 :00 PM • THE L IDO ROOM
A T M S E M I N A R2:30 - 4:00 P M
T H E L I D O R O O M
C I S C O
DESIGN CLINIC
Sizes: 8.5" x 11", 18" x 24", 24" x 36"Information is located in the building shadow (right, center)
Sizes: 8.5" x 11", 18" x 24", 24" x 36"Information is located in the building shadow (right, center)
trade shows 2 7/7/98 10:14 AM Page 4
The seminar program and materials are closely managedby Cisco seminar managers around the world. Beforeconducting a seminar or using Cisco Seminar Seriesmaterials, please consult with your local seminarmanager or the seminar team at corporate.
Be sure to follow the standard logo, typography,color palette, and all other relevant specificationsincluded in this guide to maintain our overall identity.
The key requirements for a seminar to be consid-ered part of the Cisco Seminar Series are as follows:
• The seminar objectives, message, content, and scheduleare clear and complementary to other seminars inthe Cisco Seminar Series program. The contentshould either originate from Cisco or be reviewedby a Cisco seminar manager.
• Speakers should be knowledgeable concerning theseminar content and capable of speaking effectivelyin front of large audiences. Most speakers are fromCisco or are CCIE certified, have experience addressinglarge groups, or have taken effective speaking courses.
• For competent coordination, registration, and logisticalsupport, use Cisco’s Seminar Guide or Cisco’s pre-ferred list of vendors to execute the program.
The following elements have been developed for usein the Cisco Seminar Series program:
• Seminar invitation template• Seminar Web registration system at
www.cisco.com/seminars• Attendee presentation folder, presentation cover,
and pen• Onsite podium, directional, and registration signs• PowerPoint and Director presentation background• Attendee badges• Speaker and host badge ribbons• Attendee evaluation forms• Stationery, envelopes, and fax confirmation forms
For more information, please contact your local seminarmanager or visit the web site at wwwin.cisco.com/mkt/sem.
Cisco Seminar Series
The Cisco Seminar Series program ensures consistency for all seminars delivered by
Cisco and our partners and differentiates Cisco seminars from our competitors’
programs. Cisco and partner marcom managers help build equity in the Cisco Seminar
Series by using the program and its associated components in all seminars, resulting in
increased loyalty and attendance.
trade shows 2 7/7/98 10:15 AM Page 5
Cisco Advert is ing Style
To ensure consistency with the look and tone ofCisco’s advertising, we request that you followthese guidelines.
Brand AttributesAll existing and future Cisco advertising mustcommunicate the following brand attributes andcharacteristics:
Open MindedAccepting and developing technologies that solve ourcustomers’ problems
ExpertThe worldwide leader in networking for the Internet
Positively DisarmingHonest, straightforward communication with others
ApproachableTalking in terms that our customers understand—conversationally and not offensively
Print Advertising
Page LayoutTo maximize communication of the Cisco brand,a look and feel has been developed that should beconsistent across all print advertising. This is not atemplate, but a guideline to be followed to maintainconsistency in all advertising efforts.
The layout of Cisco print ads has a modulardesign. Each element of an ad (visual, headline,body copy) is contained within a roughly square,rectangular space. Headlines are reversed out of adarker background.
Logo PlacementThe Cisco logo is set apart from other elementsof the ad, separated by white space in order toprovide quick identification of the Cisco brand. ForCorporate, Solutions, and Channel advertising placedby Cisco Systems, the logo appears in the upper leftor lower right corners of the ad, separate from theother elements.
Cisco Powered Network/Solutions Ads
The Cisco Systems logo and tag line are placed in thelower right-hand corner of the ad with the tag line.For Cisco Powered Network ads, the Cisco PoweredNetwork logo is featured in the upper left-hand corner.
Here’s an example of a typical single-page ad showing the relative sizes of thedifferent parts being discussed.
If the answer is Cisco, you
know your network service
provider is supported by the
products and technology
that brought the Internet to
business. In fact, the Internet as
we know it today is built on
Cisco equipment.
Cisco Powered Network™
service providers are equipped
to make your network work
for you. Whether it’s Internet
access, ATM, frame relay or
other data services, you will
know your business is getting
the quality it can depend on.
Look for the Cisco
Powered Network mark or visit
our Web site at www.cisco.com
to find out more about the
participating network service
providers. Either way, you
will know your provider is
committed to giving your
business the most in reliable,
secure and innovative service.
And you will know it’s powered
by Cisco – the company that
makes the world’s networks
work for business.
©1998 Cisco Systems, Inc. All rights reserved.
73.0946 Advertising 7/2/98 10:42 AM Page 1
Channel Reseller/Certified Partner and Distributor Solution Ads
The Channel Reseller/Certified Partner and Distributorads are built on a variety of preapproved templates.Cisco’s Authorized Distributor logo is featured alonein the upper left-hand corner of the ad, within a hori-zontal strip of white space. Because distributor andcertified partner logos are frequently included, theselogos are placed along the bottom half of the ad,providing separation between the Cisco Systems logoand those of our channel partners.
VisualsThe dominant visual must follow Cisco’s brand andpositioning attributes and also work effectively withthe headline and body copy. Please pay close atten-tion to this critical aspect of your ad. Inset shots maybe used in addition to the main visual.
Logo and Tag LinePlease follow the standards established by CorporateIdentity as described in this standards guide.
TypographyCisco has selected Univers and Univers Condensedfor headlines and Sabon for body copy. Univers andUnivers Condensed are classic-looking sans seriffonts that work well electronically, scale easily, andshould be used as headline fonts. Sabon is a simple,elegant serif font that provides good contrast to theUnivers or Univers Condensed headline.
The Univers headline font may vary in point size,but must be at least twice the size of the body copy,or at a minimum, 18 point.
The Sabon body copy should be loosely raggedrather than tightly packed, making it more invitingand easier to read. Body copy must not be smallerthan 10 point.
800 456-8000
The Catalyst 2900 Series XL is nearly
twice as fast as any other switch. That alone
blows the competition away. Mention its
flexibility, easy-to-use management and
great price, then just step aside and let
your customers at it.
Users get full wire speed performance
across all ports. They get high-speed,
low-cost uplinks with Fast EtherChannel.TM
And they get flexibility to upgrade their
networks in the future with higher-speed
connections like Gigabit Ethernet and
ATM, and value-add functionality with
standard 802.1Q VLAN support.
It’s manageable from anywhere on the
network through a standard Web browser.
And it runs Cisco IOSTM software, delivering
advanced features, seamless integration
and a familiar interface for your customers
with Cisco routers and access servers.
In a competitive market, isn’t it nice to
know there’s a product that can sell itself?
To find out how to get there faster, visit
Cisco Systems at www.cisco.com.
It’s hard to say
what’s faster.
Our new 10/100
switches, or the rate
your customers
will buy them.
800 237-8931
The Cisco Catalyst®
2900 Series XL Switches
©1998 C
isco S
ystems, In
c. All rig
hts reserved
.
$$124124
CISCOCATAL
YST
2900
SE
RIES XL CISCO CATALYST2900SERIESXL
AS LOW AS $124 PER PORT 800-266-7867
73.0946 Advertising 7/2/98 10:42 AM Page 2
After searching the guide, your next area of assistanceis the web. If you have access to the Cisco EmployeeConnection, the addresses below are specific to eacharea and may contain clarifying information. Outsideagencies should check in at www.cisco.com/style or visitthe Marcom web site for the latest changes to thisstandards guide and links to useful areas.
If the information on the web doesn’t answer your specific question, call Corporate Identity (or e-mailcorp-id-help) for more specific help. We want toassist you in every way possible to implement theCisco standards into your design projects.
Contact Information
Hel
p!
Throughout this guide we have attempted to clearly explain everything you need to know
in order to successfully design and produce materials representing Cisco Systems.
Naturally, questions will arise. When they do, first review the materials to see if the
answer may lie in another area. The templates provided are particularly comprehensive
and should contain most of the specifications you require.
Internal Web AddressesAdvertising and Direct Marketing—wwwin.cisco.com/Mkt/dirmkt/dirmkt_ad.htmlCorporate Identity Contacts—wwwin.cisco.com/Mkt/corpid/index.htmlEvent Marketing—wwwin/Mkt/eventsGeneral Information and Links—wwwin.cisco.com/Mkt/corpid/resource.htmlIcons—wwwin.cisco.com/Mkt/corpid/icons.htmlIllustrations—wwwin.cisco.com/Mkt/corpid/illustra.htmlLogos—wwwin.cisco.com/Mkt/CorpComm/logos.htmlLogo Guidelines—wwwin.cisco.com/Mkt/corpid/illustra.htmlPhotography—wwwin.cisco.com/Mkt/corpid/resource.htmlPresentation Templates—wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mktt/x29.htmSeminars—wwwin.cisco.com/Mkt/semStandards Guide—wwwin.cisco.com/Mkt/corpid/style.html Templates—Frame: wwwin.cisco.com/Mkt/cc/corp/mkt/fat/fmt/x30.htm
Word: wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mswt/x31.htmTechnical Icons—wwwin/Mkt/CorpComm/corpid_techtemp.htmlTrademarks—wwwin.cisco.com/Mkt/corpid/TM LIST.HTMTrade Shows and Events—wwwin/Mkt/events/calendar.htmlMac and PC Type Fonts—wwwin.cisco.com/Mkt/corpid/fonts.htmlWeb Banner—wwwin.cisco.com/Mkt/CorpComm/Webdesign.html
Copyright © 1998 Cisco Systems, Inc. All rights reserved. Printed in USA. The Cisco NetWorks logo and the Cisco Powered Network logo are trademarks; Empowering the Internet Generation and Changingthe way we work, live, play, and learn are service marks; and Cisco, Cisco IOS, Cisco Systems, and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries.All other trademarks mentioned in this document are the property of their respective owners. Lit # 869401 7/98 M
73.0946 Contacts 7/2/98 2:36 PM Page 1