Kadir Kaya DC & Cloud Services Sales Lead - EMEAR
Umut Cavusoglu DC & Cloud Solutions Executive
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Data IoT Mobile Cloud Apps Security
Architectures à ASICS + Hardware + So;ware + Services
Urbaniza)on Mega Ci)es, Regions, Corridor and Slums and the opportunity is shi;ing
Smart Everything Smart technology, infrastructure, buildings, ciCes, meters, etc.
Social Trends Gen Y is connected, civic-‐minded, wants personalized informaCon and is impaCent
Green and Energy Saving GeIng to zero emissions, defects, carbon neutral
Economic Trends A different mix and consumpCon models
The World is Changing, Quickly
Cisco ConfidenCal 3 © 2013 Cisco and/or its affiliates. All rights reserved.
Need for Speed
“The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.”
Rupert Murdoch Chairman, News Corp
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”
Jack Welsh Former CEO, General Electric
The Data Center Is the Information Broker for All Applications
Applications Are Changing
Type Traditional, Big data, distributed, mobile
Consumption Cloud – public, private, hybrid
Delivery Any where, any time, any device
* Cisco Global IT Impact Survey
Smart Simple Secure
How to go There?
Non-Standardized Legacy Infrastructure,
Project Driven
1
Standardized Infrastructure,
Enablement through tailor-made solutions
2
(XaaS) As a Service to support platforms
and licensed Applications
3
Standard Applications, Messaging and
Datastore services
4
Ena
blem
ent
Lega
cy
Sys
tem
s
On Premise Off Premise / Cloud
Hosted M
anaged P
latforms
Infrastructure
Integrated
Automated
Private Cloud
Hybrid Cloud
Cloud Transformation
World of Many Clouds
IT T
rans
form
atio
n
Data Center Market Transition
Cloud Brokerage
Aggregation
HDS UCP
FLEXPOD
VBLOCK
UCSO
Integration
Data Center Physical Infrastructure - Facilities
Data Center Cloud Infrastructure – (VMDC / ACI) Compute & Storage & Network & Security & Applications
Integration & Consolidation & Migration
Managed Services Data Center Operate
Enabling Private Cloud Transformation
Major Bank Turkey
Major Bank Saudi
Service Provider US
Service Provider UAE
Major Retailer Sweden
Service Provider Portugal
Major Retailer US
Cisco IT
Major Financial Germany
Technology Ven. US
Service Provider Italy
Service Provider in Middle East
Technology Ven. Germany
Major Bank US
Major Enterprise US
Major Oil & Gas UK
Cisco Domain 10 A holistic framework, a common language, service trademarked
Customer Interface
4
Organization • Governance • Process 10
Security • Compliance 9
SaaS
Applications 8
PaaS
Platform 7
IaaS
Abstraction • Virtualization 2
Compute Storage Network
Infrastructure • Environmentals 1
Autom
ation • Orchestration
3
Service Catalog
5
6 Financials
Existing S
ystem Integrations
ACI – Enabling IT Transformation Open Interfaces
Centralised Policy Model
CONTROLLER
APIC
POLICY MODEL
ACI
NEXUS 9500 and 9300
Autonomous Data Center UCS, ACI & Autopilot
UC
S
AC
I
Cisco Fabric • Connection of all Compute
and Network entities • Consolidation of Ports Stateless Infrastructure • Compute Blades • Network Switches • Network Services Applications define Infrastructure • Service Profiles defining
virt. & phys. Endpoints • Application Profiles defining
Communication and SLAs
App 1 App 1 App 2 App 2 App 2 App 2
• Infrastructure Provisioning per Application by the Application Policy Infrastructure Controller
• Decommissioning • Automatic Reallocation to • Maintaining the defined State Ø Resilience
Autom
ation S
uite
Automation Suite • Integration with 3rd Party • AutoPilot : Artificial Intelligence
triggering any event from a higher level thus enabling
• Automatic Workload Mgmt. Ø Autonomy
AP
I A
PI
API
Use Case: Cisco Integration Platform Enabling Agile, Hybrid Environments
SAAS
APPLICATION
SOCIAL
DATA CLOUD DATA
PARTNER DATA
API
DEVICES
Cloud
CUSTOMER DATA
LOCATION DATA
NETWORK DATA
ENTERPRISE
DATA
CUSTOM APPS
ENTERPRISE APPS
INFRASTRUCTURE
API
On Premise
API Manager Integration Bus
Cisco Integration Platform
Cloud or On-Premise Applications
CIP Enables SDN by delivering end to end process automation
Cisco Integration Platform (CIP)
Route Messages
Correlation ID
Request Reply
Queue Messages
DLQ Handling
Bandwidth On Demand App
Programming Modules Collection Modules
Predictive Model
Service, Network and Analytics REST APIs
WAE
Infrastructure
Orchestration Flow 1. Customer submits a request in Web App
2. CIP validates and processes the request
3. CIP sends relevant information to SDN controller for provisioning
4. BWoD provisioned in Infrastructure layer
5. Feedback sent to Controller for the request
6. CIP persists the feedback data and forwards the information to billing and fulfillment apps
7. Information updated in requestor application
CRM Billing OM
Transform Content
Push Pull
Case Study - Data Center Stats 489 locations in 100+ countries
578 offices
74,500+ regular employees
138,000+ total employees (regular & contractor)
32 Cisco data centers4 full production DCs
5 Prod / engineering / backup DCs
304,000 sq. ft. of data center space
35.6 MW of UPS power to the floors
92% servers virtualized in new DCs, 90% overall
95% virtualization goal
11,247 UCS blades deployed
4,000 production apps deployed
30,000 OS’s deployed
i 2x Texas
B B
1x Amsterdam
1x APAC/TBD
B
A
B
Tier-III (Redundant) Dedicated building 2x = Dual DC, sync capable
Tier-II (Less Redundant) Existing buildings Product Development
Key: B
Globally Centralized: Traditional Business Apps
Continental Hub: Order Processing, Comms
Continental Hub: Communications
Seed & Scale Software-as-a-Service (SaaS): Resilient, Scalable, Cost-effective Presence in Each Continent
B
B
B
B
Traditional Business Model
New Business Models
2013 Target Global Data Center Presence
Latency-Sensitive Software Development
TBD
§ 2007: Virtualization starts – Today, about 92% (business production). Goal: 95%
§ 2009: Finished huge Data Center build new MVDC pair in Texas. Cisco IT standardized on Nexus / UCS across all DCs. 11,000+ UCS servers today. Provided 33% TCO improvements.
§ 2012: All business production Cisco apps now run on Nexus / UCS. All of it.
§ 2012: New automation from Cisco Intelligent Automation for Cloud creates agile Private Cloud IaaS -- dropping provisioning time: 3 weeks à 15 minutes.
§ 2013: Platform as a Service, ITaaS catalogue options growing.
§ 2014: Newly added SDaaS for JVM, Oracle ERP; Continuous Delivery / DevOps.
§ 2014: Beginning migration to ACI, first ACI fabric up and running apps.
§ 2015+ : Planning to shift some DC workload to hybrid cloud, services to Intercloud
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