© Daniel Disselkoen
Ivo Salters
Coordinator Circular Design Challenge
[email protected]
+31 6 4860 2688
© Steven Cholewiak
CIRCULAR DESIGN Extend product value propositions well
beyond the newness horizon.
DESIGN STRATEGIES INSPIRED BY NATURE
Many similarities, different approach and focus
DESIGN STRATEGIES INSPIRED BY NATURE
Many similarities, different approach and focus
DESIGN STRATEGIES INSPIRED BY NATURE
Many similarities, different approach and focus
© Amy Johansson
CIRCULAR ECONOMY The need of changing the current linear
‘take-make-waste’ economical model
LIMITS OF A LINAIR ECONOMY Value destruction
TAKE
LIMITS OF A LINAIR ECONOMY Value destruction
TAKE MAKE
LIMITS OF A LINAIR ECONOMY Value destruction
TAKE MAKE WASTE
LIMITS OF A LINAIR ECONOMY Value preservation
TAKE MAKE WASTE
LIMITS OF A LINAIR ECONOMY Decreasing lifespan of consumer products
CIRCULAR ECONOMY Circular Economy System Diagram
CIRCULAR TOASTER Design out Waste project
© The Agency of Design
1. THE OPTIMIST Designed to last for generations
© The Agency of Design
1. THE OPTIMIST Unique day of birth of every toaster
© The Agency of Design
1. THE OPTIMIST Aluminium cast with 100% recycled content
© The Agency of Design
1. THE OPTIMIST Durable design and easy to repair
© The Agency of Design
2. THE PRAGMATIST Creating ongoing flow of components
© The Agency of Design
2. THE PRAGMATIST Modular design with individual toasting slots
© The Agency of Design
2. THE PRAGMATIST Refurbishing product and easy to disassemble
© The Agency of Design
2. THE PRAGMATIST Each slot has 9 lives showed on the bottom
© The Agency of Design
3. THE REALIST Closed loop solution for cheapest market
© The Agency of Design
3. THE REALIST Non destructive separation of the materials
© Pelican House
CIRCULAR HEADPHONES Start-up challenges the world of electronics
© Pelican House
CIRCULAR HEADPHONES Accessibility to high end headphones
© Pelican House
CIRCULAR HEADPHONES Non destructive separation of the materials
© Ultimaker
VALUE ADDED REPAIR 3D printing opportunities for a circular economy
© Marcel den Hollander
HEDGE SCISSORS Broken handle?
© Marcel den Hollander
HEDGE SCISSORS Print a new and ergonomic one!
© Marcel den Hollander
DINNERWARE SET Broken handle?
DINNERWARE SET Don’t discard, but repair and revamp the
whole set!
© Marcel den Hollander
© Marcel den Hollander
FOOTBALL SHOES Worn out studs?
FOOTBALL SHOES Print a new set for wet-, dry or artificial
grass!
© Marcel den Hollander
© Marcel den Hollander
PAN LID Broken grip?
© Marcel den Hollander
PAN LID Print a new one with integrated spoon
holder!
© Marcel den Hollander
BICYCLE Bracket corroded?
BICYCLE Print a stainless replacement including a
holder for your taillight!
© Marcel den Hollander
BUSINESS MODEL Because it all starts with business!
© Daniel Disselkoen
BUSINESS MODEL ARCHTEYPES focus on selling products or service
Sell more, sell faster
1. Classic long-life model
2. Hybrid model
3. Gap-exploiter model
4. Access model
5. Performance model
Product
Service
© Miele
1. CLASSIC LONG-LIFE Primary revenue stream from sales of high-
grade products with a long useful life.
© Philips
2. HYBRID Combination of a durable product and
short-lived consumables.
© marktplaats
3. GAP-EXPLOITER Exploits ‘lifetime value gaps’ or leftover
value in product systems (reuse).
© Repair cafe Castricum
3. GAP-EXPLOITER Exploits ‘lifetime value gaps’ or leftover
value in product systems (repair).
© Upstyle Industries
3. GAP-EXPLOITER Exploits ‘lifetime value gaps’ or leftover
value in product systems (remanufacture).
© Car2Go
4. ACCESS Provides product access rather than
ownership.
© Philips
5. PERFORMANCE Delivers product performance rather than
the product itself.
© Todd McLellan
PRODUCT What is the focus of the design?
BUSINESS MODEL ARCHTEYPES built to last or to change
Last
Change
1. Product Attachment & Trust
2. Product Durability
3. Standardization & Compatibility
4. Ease of maintenance & Repair
5. Upgradability & Adaptability
6. Dis- & Reassembly
© Patek Philippe
1. ATTACHMENT AND TRUST Creating products that will be loved,
liked or trusted longer.
© Miele
2. DURABILITY Optimum product reliability to match both
economic and emotional lifespan
© Vitsœ
3. STANDARDIZATION & COMPATIBILITY
Creating products with parts or interfaces
that fit other products as well.
© ifixit
4. EASE OF MAINTENANCE & REPAIR
Enabling products to be maintained in
tip-top condition.
© Project Ara
5. UPGRADABILITY & ADAPTABILITY Allowing for future expansion and
modification.
© Volkswagen Golf
6. DIS- AND REASSEMBLY Ensuring products and parts can be
separated and reassembled easily.
CIRCULAR DESIGN CHALLENGE the future of consumer products
for a circular economy
© Daniel Disselkoen
PLANNING 2016 Important dates
Registration till 1st of June
Students will participate
from the 10th of June till 10th
of October
© Todd McLellan
1. PRODUCT Start with something that can be taken
apart and cycle through different loops
© G Cid
2. SERVICE Include the different usage life stages and
related touchpoints of the product
3. BUSINESS MODEL Describe the cost and revenue structure of
the product and services (e.g. touchpoints)
© Daniel Disselkoen
Proposal Circular Design Challenge to be selected, submit before June 1
Explain your motivation chosen consumer product
Describe the product, service(s) and business model(s)
Explain linear failures and opportunities circular economy
Create personal design challenge
PLANNING 2016 Design process
Registration till 1st of June
Students will participate
from the 10th of June till 10th
of October
DUTCH DESIGN WEEK 2016 Final results will be shared during DDW
students will pitch their concept
© DDW
www.circrulardesignchallege.nl More information about the challenge,
important dates and submission form
© CIRCO
© Chantal Bekker
RESULTS 2015 Created by design students of the TU Delft
faculty of Industrial Design Engineering
© Chantal Bekker
CIRCULAR HOCKEY STICK Hockey sticks are used for a short period and junior
players outgrow it or prefer new appearance.
© Chantal Bekker
CIRCULAR SPEAKERS People bring speakers to camps at music festivals
and are left behind, resulting in tones of E-waste.
© Chantal Bekker
CIRCULAR TOOTHPASTE Toothpaste tubes are discarded with leftovers and are
difficult to recycle due to multi-layered plastics.
© Daniel Disselkoen
LIMITS OF A LINAIR ECONOMY Decreasing stocks of non-renewable resources
LIMITS OF A LINAIR ECONOMY The limitations of continuous growth
LIMITS OF A LINAIR ECONOMY The limitations of continuous growth
Continuous growth results if
Physical limits are very far off, or
Physical limits are themselves
growing exponentially
LIMITS OF A LINAIR ECONOMY The limitations of continuous growth
Sigmoid growth results if
Signals from physical limits to
growing economy are instant,
accurate and responded to
immediately, or
The population or economy limits
itself without needing signals from
external limits
LIMITS OF A LINAIR ECONOMY The limitations of continuous growth
Overshoot and oscillation results if
Signals or responses are delayed,
and
Limits are unerodible or are able
to recover quickly from erosion
LIMITS OF A LINAIR ECONOMY The limitations of continuous growth
Overshoot and collapse results if
Signals or responses are delayed,
and
Limits are erodible (irreversible
degraded when exceeded)