ONLINE MARKETINGUnderstanding & Manipulating Facebook

AGENDA

• Welcome

• About Me

• Introductions

• Chicks Creed

• This Month’s Lesson – Understanding & Manipulating Facebook

• Implementing – Action List

ABOUT ME

• Wife

• Mom

• Entrepreneur – CEO of LunaSol Media

• 15 years in Online Marketing• Email Marketing• Search Marketing• Social Media Marketing

• Internet Marketing Geek

CHICKS CONNECT

INTRODUCTIONS

• Your Name

• Your Business

• Your Goal in Online Marketing

CHICKS CREED

• I am Connecting with amazing women!

• I am Helping others and providing massive value!

• I am doing an Inventory of my personal and professional life!

• I am Creating a strategic plan for growth in all areas of my life!

• I am Knowing and loving myself and others!

• I am Soaring to the top and celebrating my success!

WHAT YOU WILL LEARN

• Why you need to manipulate the news feed

• Tip 1: Play Around

• Tip 2: Image Specs

• Tip 3: How Often to Post

• Tip 4: Best Performing Words

• Tip 5: Ask Ask Ask

• Action plan & See Results

WHY MANIPULATE?

• 96% of Fans NEVER return to a Facebook Page after initial engagement

• If you saw every page’s and friend’s post in your newsfeed, you would go through at least 5,000 posts per day.

• 16% = Average number of fans who see your posts in newsfeed

• Goal is : Get On Their Newsfeed

EDGERANK

• Started in 2007• Give Users a More Personalized NewsFeed• Lars Backstrom, Engineering Manager for News Feed Ranking at Facebook,

estimated that there are as many as “100,000 individual weights in the model that produces News Feed.”

• Algorithm• Affinity — i.e., how close is the relationship between the user and the

content/source?• Weight — i.e., what type of action was taken on the content?• Decay — i.e., how recent/current is the content?

TIP 1: PLAY AROUND

Create highly shareable posts that have absolutely NOTHING to do with your

business.

ENGAGE

EDUCATE

EMPOWER

TIP2: IMAGE POST SPECS

IMAGES1. Short title, All Caps

2. Link with a call to action

3. Ask a question, opinion (another call to action)

4. A nice rectangular imageWidth = 504

TIP2: HOW OFTEN?

• Post at least 2 – 5 times per day

• 1/3 original content

• 2/3 shared content

THE MORE OFTEN YOU POST

THE MORE OFTEN YOU ARE SEEN

EXAMPLE: QUIRKY MOMMA

EXAMPLE: QUIRKY MOMMA

Posts 26 times per day

Average Facebook fan sees 3 to 4 of her postsper day

TIP 3: BEST PERFORMING WORD

•Congratulations!• Congratulations on being our newest Fan @Jane Doe!

•Facebook• Thanks for being my Facebook Friend @Will Smith!

TIP 4: QUESTIONS - INVOLVE

Involve fans in your product decisions.

Show Results

QUESTIONS: FILL IN THE BLANK

Use a short sentence with one word missing

QUESTIONS: PHOTO CAPTIONS

• Choose an image that makes participating irresistible.

• Write a short description that invites fans to provide a caption.

ACTION PLAN

• Give yourself 30 Days.

• Create 2-5 Daily posts using methods learned.

• Ask your friends to LIKE, SHARE & COMMENT on your posts.

• Always share your page posts on your personal FB page

• Start Share Wheels in your groups

• Pick 5 people with pages each week and comment on their page posts in return for them doing the same for you.

• Join the ChicksConnect Saturday Share Wheel!

TRACK RESULTS

• Check your page stats before you start to implement

• Check AT LEAST Once per Week

• Check your stats after 30 days

• Post Business Related Content

• Check stats when you change content type to see impact

FACEBOOK INSIGHTS

FACEBOOK INSIGHTS

TRACK RESULTS

Week Fans Likes Comments Shares

Total Engagement

s %

1 3564 329 45 42 3980 112%

2 3792 425 66 58 4341 114%

3 4125 587 79 68 4859 118%

4 4127 687 97 75 4986 121%

WHAT YOU LEARNED

• Why you need to manipulate the news feed

• Tip 1: Play Around

• Tip 2: Use Images

• Tip 3: Post more often than you think you should

• Tip 4: Use “Congratulations” & “Facebook”

• Tip 5: Post Questions

• Action plan & see results

THANK YOU!

Ask me about ChicksConnect!