Re-Branding Hemp for the Nutraceutical MarketRe-Branding Hemp for the Nutraceutical Market  

““Canterpene As a Healthspan Extension Supplement”Canterpene As a Healthspan Extension Supplement”

   

Presented by: Presented by:

Morris Johnson , CTOMorris Johnson , CTO

And Terry Grossman , M.D., Med DirAnd Terry Grossman , M.D., Med Dir

Lifespan Pharma Inc.Lifespan Pharma Inc.

To CHTA Conference ,To CHTA Conference ,

Nov 16, 2010Nov 16, 2010

Winnipeg , ManitobaWinnipeg , Manitoba

• I would like to introduce Myself , the I would like to introduce Myself , the Founder of Lifespan Pharma Inc. and Founder of Lifespan Pharma Inc. and

Doctor Terry Grossman Doctor Terry Grossman our Medical Director,our Medical Director,

• We would like to tell you why We would like to tell you why Re-Branding Hemp as Canterpene Re-Branding Hemp as Canterpene

makes sense for the makes sense for the Natural Health Product/ DSHEA Natural Health Product/ DSHEA

Food Supplement markets Food Supplement markets

CANTERPENE?CANTERPENE?

The Canadian source of TerpenesThe Canadian source of Terpenes

Cannabis builds moleculesCannabis builds molecules

Using Isoprene sub-unitsUsing Isoprene sub-units

We link Canadian CannabisWe link Canadian Cannabis

With the messageWith the message

““Extend Health-spanExtend Health-span

And Life-span NaturallyAnd Life-span Naturally

With cannabis chemistry”With cannabis chemistry”

• 35 years ago Rapeseed faced the same challenge as

Cannabis Hemp

• How to rebrand something associated with a machine oil that

was too toxic for humans to consume

• Low Erucic Acid Rapeseed (LEAR)?

• “CANadian source of OLeic Acid”

• Became CANOLA

• A safe, nutritious, multi-purpose human and animal food ingredient

Hemp, beyond the oil and meal/ food market Hemp, beyond the oil and meal/ food market

HasHas

AnAn

  

IdentityIdentity

  

CrisisCrisis

  

In the minds of a large portion of the populationIn the minds of a large portion of the population

• When you google “hemp” you get a large number When you google “hemp” you get a large number of “POT” hitsof “POT” hits

• Purveyors of recreational and medicinal Purveyors of recreational and medicinal marijuana use hemp indiscriminately when marijuana use hemp indiscriminately when

speaking about marijuanaspeaking about marijuana

What can be done?What can be done?

A Canadian Product Example Demonstrates the Problem:A Canadian Product Example Demonstrates the Problem:

Consumer confusion?Consumer confusion?

Insoluble conundrum?Insoluble conundrum?

Solutions:Solutions:

Litigate?Litigate?

Regulate?Regulate?

Educate?Educate?

Ignore?Ignore?

• Some hemp manufacturers Some hemp manufacturers want to capitalize on the science want to capitalize on the science which has popularized the which has popularized the

term “Medical Marijuana” term “Medical Marijuana”

• After much consideration we After much consideration we concluded none of the above concluded none of the above

solutions are practical or cost solutions are practical or cost effectiveeffective

• We chose a better idea We chose a better idea RE-BRANDRE-BRAND

Canterpene as a lifespan enhancement tool?Canterpene as a lifespan enhancement tool?

  

A lot of hype……A lot of hype……

overover

Many new discoveriesMany new discoveries

How does canterpene stack up?How does canterpene stack up?

Is there science to support Is there science to support Canterpene as a food Canterpene as a food

supplement which can find a supplement which can find a niche alongside the likes of niche alongside the likes of

resveratrol, TA-65 and Stem Cell resveratrol, TA-65 and Stem Cell therapeutics?therapeutics?

CanterpeneCanterpene

capturescaptures

everythingeverything

that otherthat other

conventionalconventional

hemphemp

supplementssupplements

have ignoredhave ignored

• Canterpene is more than Canterpene is more than just oil and meal just oil and meal

• It is a consolidation of It is a consolidation of varietal specific chemistryvarietal specific chemistry

Aging as a disease?Aging as a disease?

Many Many

diseasesdiseases

havehave

becomebecome

associatedassociated

with being awith being a

Baby-BoomerBaby-Boomer

• Science has linked Science has linked numerous Cannabis numerous Cannabis

compounds captured in compounds captured in Canterpene with beneficial Canterpene with beneficial

effects on the diseases effects on the diseases resulting from resulting from “normal” aging“normal” aging

So doesn’t that make Canterpene medical Marijuana?So doesn’t that make Canterpene medical Marijuana?

We have set down in a patent that Canterpene is a We have set down in a patent that Canterpene is a proprietary formulation of Milled Hempseed proprietary formulation of Milled Hempseed

• Good science without a Good science without a method to commercialize it method to commercialize it will not benefit onyonewill not benefit onyone

Now for Dr. Grossman’s Presentation……Now for Dr. Grossman’s Presentation……