What Does China’s Singles Day Mean for Your Business?
Ian Bennet
Senior Manager, International TradeAustralian Business Consulting & Solutions
Paula Martin
General ManagerAustralian Business Consulting & Solutions
00:00:52: 1 billion00:06:58: 10 billion 01:00:00: 35.3 billion02:30:20: 50 billion
Tmall total (global) sales tracking
Wireless Transaction: 83.72 %
Gerard Burg
Senior Economist, NAB
11 /11 - China On Spending Spree
Sara Cheng Senior Manager, China PracticeAustralian Business Consulting & Solutions
Chinese Singles Day
Live record of 11/11/2015 Tmall sales
Chemist Warehouse’s Sales on Tmall at 00:13am Today
Chemist Warehouse’s Sales on Tmall at 1:00am today
Chemist Warehouse’s Sales on Tmall at 1:23am today
Number of Participated Businesses in Tmall on Chinese Singles Day
2009 2010 2011 2012 2013 2014 20150.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
30,000.00
35,000.00
40,000.00
45,000.00
No. of Business Participated in Tmall Chinese Singles Day
Online B2C Retail Models
Independent Brand Store
Brand store on E-marketplacemanaged by your office in China
Brand store on E-marketplacemanaged by a Third Party in China
Multi-brands Speciality Storesmanaged by a Third Party in China
Order function on Chinese distributor’s website
Order function on your own website
Unique Online-shopping Landscape in China
M-commerce
Alipay & Union
Pay
Fast delivery +
community warehouse
Prolific reviewers
Oligopoly market
2015 Singles Day Tmall Best Seller - Honey
2015 Singles Day Tmall Best Seller - Honey
How much is the sales on Tmall on Chinese Singles Day of 2015?
500,000 AUD ? 1,300,000 AUD ? (Pick me, pick me, pick
me) 2,000,000 AUD ?
2015 Singles Day Tmall Best Seller - Honey
2015 Singles Day Tmall Best Seller - Honey
2015 Singles Day Tmall Best Seller - Honey
2015 Singles Day Tmall – UGG Best Seller (UGG Australia)
2015 Singles Day Tmall – UGG Best Seller (UGG Australia)
• Price: RMB 1,223 (AUD 222.36)• Number of total sales: 3,546 (AUD 788,501)
• You can have almost one million dollar sales from one SKU.
How many SKUs do you have?
Export Growth China Program
Showroom Display
Online and Social media promotion
Offline business
matching and marketing
Brand Building
Leads Generating
MarketFeedbacks
Program Partners, Supporters & Sponsors
Program Participants
Endorsement
Genuine Chinese buyer
Brand building
Benefits for Participants
Go Live with Shanghai Office
Online Promotion
6
Website Promotionwww.australianbusinesschamber.com.cn
Nova Spring Water Company page on Chamber’s Chinese website
Marketing Events in China
E-Platforms Cooperation
Retail Chain Cooperation
Expos and Trade Shows
Exhibit
Participate
Media CoverageCBN TV: After the signing of ChAFTA, Australian enterprises flocked to China for businessCBN TV is the most influential financial TV channel with the highest audience rating in China
Oriental Finance Channel: Australian Business Chamber launched The Showcase of Australian Excellence ProgramThe channel is broadcasted 20 hours every day with a coverage of more than 30 provinces, autonomous regions and cities in China. The viewers reach 160 million audiences.
Paula is charged with designing and delivering forward thinking information, online resources and consulting services across a portfolio incorporating International Trade, OHS, Marketing, IR/HR and Business improvement services.
Export Growth China TeamPaula MartinGeneral Manager
Ian BennettSenior Manager, International Trade
With over 26 years’ experience, Ian helps SME’s achieve offshore success by providing trade advice, assisting with strategy development, export planning, implementation, and getting connected in overseas markets. He has excellent knowledge of offshore investment strategies and is well briefed on Australia’s many free trade agreements.
Sara ChengSenior Manager, China PracticeSara leads the China team in Sydney and China to deliver Export Growth China program.
With over 20 years’ experience in international trade and business consultancy both in China and Australia, Sara is a widely recognized expert on doing business with China and co-authored the book Engaging China–The Realities for Australian Business. Sara has assisted over 200 Australian companies with various business models across a broad range of industry sectors to successfully do business with China.
Xiao-Ya WeiChina Country Manager (Shanghai)
Xiao-Ya Wei has over 10 years’ experience working with Australia’s agriculture industry becoming the chief representative of the Australian wool industry in the Chinese domesticmarket. Xiao-Ya has a unique understanding of Australian and Chinese business culture and excels in working with Australian teams to devise strategies that resonate with Chinese customers and drive demand for Australian brands and products.
Alex WangChina Trade Advisor (Shanghai)
Alex has over 10 years’ experience in international trade and shipping industry both in China and overseas. His area of expertise includes trade marketing, logistics and supply chain management. He has an in-depth understanding of China local consumer market and business culture. His experience and passion always drive him to developinnovative and reliable solutions to international companies who are ready to step into China and assist them to achieve the long term offshore success in China.
Danielle has over 7 years of experience in sales, marketing, business strategy consulting and international trade in various industries. With a deep understanding of both Australia and China’s business environment and consumer behavior, she provides practical and innovative business solutions to help SMEs achieve the best possible outcomes .
Export Growth China TeamDanielle SunChina Trade Advisor
Edith BowskillInternational Trade Advisor
Edith has over 7 years of experience in International Trade. She has assisted numerous clients, from small family owned entities to larger multi-nationals, with all aspects of their international journey. Edith has experience in organizing international trade delegations and worked as an Austrade Trade Start Adviser to help SMEs grow their export capabilities and expand their international presence.
Julian Courtney StubbsDirector Corporate and CommercialAustralian Business Lawyers & Advisors
Julian has considerable and longstanding expertise in Australia and overseas. He advises public and private sector clients as well as individuals. For nearly two decades he has advised clients across a wide range of industry sectors with respect to their corporate, commercial and other business needs. Julian is well known for his experience in CMT and other intellectual property rich sectors.
Mike LiuChina Trade Advisor
Fiona LiChina Trade Coordinator
Mike has over 8 years investment and trade experience with China . He has worked with leading investment banks analysing international business opportunities and assist clients with global trade and investment.
Fiona has over 10 years working experience in Australia, China and Malaysia, assisting businesses in the field of international trade and marketing. She is also an experienced account manager managing multiple projects.
Sara Cheng
Senior Manager, China PracticeAustralian Business Consulting & Solutions/NSW Business [email protected]