Palestine Poultry Company plcInvestment
Total Current InvestmentTotal Current Investment 20 M. USD20 M. USD
Total Expansions CostTotal Expansions Cost 12 M. USD 12 M. USD
Investor 9 M. USDInvestor 9 M. USDPPC 3 M. USDPPC 3 M. USD
Slaughterhouse & Broiler Farms Target Markets
• Main target market will be the West Bank & Gaza Strip.
•Market size is approximately 45 million broiler chicks
annually (12.5 Kg/capita).
•Market growth rate 3.5% annually.
•PPC market share will be 22% By 2012.
• Potential Export in Jordan &
the Gulf region.
Slaughterhouse & Broiler Farms Distribution
Local market will be classified into four territories:
• North, Center, South, and the Gaza Strip
Outlets will be categorized as follows :•PPC owned centres and authorized distributors
•Supermarkets ,restaurants and food outlets
Slaughterhouse & Broiler Farms Competition
•Manual slaughtering and de-feathering small shops.
•Semi manual slaughterhouses (Birzeit & Ramallah)
•Smuggled products from Israeli slaughterhouses
Slaughterhouse Projects Competitive Advantage
•In-house professional veterinary inspection
•Fully Automated process with new technology
•Part of PPC integration (i.e: lower production cost )
•Efficient distribution network
•Sufficient and well placed sales outlets
.