Transcript
Page 1: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

By Carol Doane

Don’t drown in the advertising pool

Cheap is a chance

Page 2: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

I need my message delivered

NOW!

Page 3: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

Every day like clockwork in fact, around the clock

We deliver local messages

Page 4: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

We package messagesOnline, in email, direct mail and in the newspaper

Page 5: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

Then along comes somethingcheaper

Page 6: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

Customers jump ship

Page 7: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

And when it doesn’t work out

Page 8: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

We rescue

with effective advertising

Page 9: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

Unlike direct mail

Newspaper users PAY to receive the product

Page 10: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

Cable customers

Pay for the service and tolerate the advertising

Page 11: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

Radio Customerspay NOT to listen to commercials

Page 12: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

Newspaper customersLook forward to the ads

Page 13: Cheap is a chance. Don't drown in the advertising pool

Unlike other media

Newspaper companies hold their rates steady for a year or more

Page 14: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

Other media companies

Don’t publish their rates© 2010 Carol Doane© 2010 Carol Doane

? ? Guess ?

© 2010 Carol Doane© 2010 Carol Doane

Page 15: Cheap is a chance. Don't drown in the advertising pool

Did the guy next doorGet a better rate than you?

© 2010 Carol Doane

Page 16: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

Web analytics validated

We are audited

Circulation verified by independent auditors

Page 17: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

Loyal customers

We reward

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© 2010 Carol Doane

•Volume discounts

Rewards include

•Pick up discounts•Color savings

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© 2010 Carol Doane

to our customers and our company. After all, we all want to stay in business.

Fair pricing

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© 2010 Carol Doane

SponsorshipsSection fronts

Anchored positionsin print and online

We offer

Page 21: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

PolybagsPost-it Notes®

Flyer printingMini billboards

Specialty print products

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© 2010 Carol Doane

Unlock dynamic potential

Run sizes that break through into the news

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© 2010 Carol Doane

Cost per thousandActive audienceMulti platformsCreativity

Consider and compare

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© 2010 Carol Doane

We are small business specialists with a responsive audience

We are affordable

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© 2010 Carol Doane

• Local message delivery• News and community

We are local

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© 2010 Carol Doane

Will it really put cash in your drawer?

Cheap is only a chance

Page 27: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

You can swim like a pro

You can drown in cheap choices, or

Page 28: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

And invest in effective advertising

Get a consultation

Page 29: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

We craft strategies

We are ad messengers

We create campaigns

We deliver results

Page 30: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

Carol Doane@TheClassicCarolhttp://[email protected]

Thank you

Page 31: Cheap is a chance. Don't drown in the advertising pool

© 2010 Carol Doane

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