READ OUT LOUDTHE STORY BEHIND

- KRONAN -CONQUERING THE WORLD ON AN

OLD-TIMER BICYCLE

BEFORE YOU START….

please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!

Johan continued to dream about creating his own brand, under whichhe would produce a variety of practical products that could serve the urban population. After looking around for a while, he developed

– among others – a ring that allowed singles to recognize each other, ofwhich he sold 300,000 worldwide. Then, after a few more unpleasantexperiences with investors, he set up the brand Urbanista with several

partners. “Under this brand I want to develop products that make the lives of urban people easier and more fun. For instance, we have already made the Urbanista folding bicycle, as well as a shopping cart, laptop bag and

headphones. The character of the brand renders the possibilities endless: from vacations to cell phones. The brand is growing dramatically. We now have 22,000 fans on our Facebook page and have

sold more than 50,000 headphonessince their launch in September 2010, in countries such as Sweden, Germany, Austria, and other European countries – as well as inthe US, Chile, Angola, South Korea,

Japan, China, and Taiwan. Thiswould not have been possible under the banner of Kronan – its imagewas too closely associated with bicycles. So, in retrospect, I don’thave much to complain about.”

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