The Web 2.0 Environment and Social Networks
Presented by:Ashwaq Mohammad Al Harbi
Supervised by:Dr. Mohammad Al Adaylah
Tuesday 21/12/1433 H
Kingdom of Saudi ArabiaMinistry of Higher Education
Al Qassim UniversityEconomic and Management
CollegeMBA Program
Opening Case ~ Wikipedia
The Problem
The Solution
The Result
7.1 – The Web 2.0 Revolution, Social Media, and Industry Disruptors…
What is Web 2.0?The popular term for advanced Internet
technology and applications, including blogs, wikis, RSS, and social bookmarking. One of the differences between Web 2.0 and traditional WWW is greater collaboration among Internet users and other users, content
providers, and enterprises.
Collective intelligence of users.
Availability of data in a new way.
Based on user-generated content and data.
The lightweight programming allows
anyone to be a Web site developer.
Virtual elimination of software-upgrade.
Representative Characteristics of Web 2.0
Representative Characteristics of Web 2.0
Users can access information via the browser.
Users are encouraged to add value to the application as they use it.
Emphasis on social networks and computing.Strong support sharing information and
collaboration.Rapid and continuous creation of new
business models.
Web 2.0 Companies and New Business Models
∞Twitter-like Services..
∞Adoption of crowdsourcing (power
of the crowd) models..
∞Adoption of Web 2.0 activities..
Social MediaIt’s the online platforms and tools
that people use to share opinions, experience, insights, perceptions and various media, including photos, videos, and music, with
each other.Social media and Web 2.0 may act
as market disruptors.
Industry and Market DisruptorsDisruptors: Companies that introduce a significant change in their industries, thus causing a disruption in normal business operations.
●Examples of Disruptors ●Facebook and MySpace (virtual
communities)
7.2 Virtual CommunitiesTypes, characteristics and classifications
Community:
a group of people with common interests who
interact with one another.
Then what’s Virtual (Internet) Community?
It’s a social network organized around a common
interest, idea, task, or goal; members interact across
time, geographical locations, and organizational
boundaries to develop personal relationships.
Elements of Interaction in a Virtual Community
Element Category
Bulletin boards (discussion groups)Chat rooms/threaded discussionsE-mail and IM and wireless messagesPrivate mailboxNewslettersDirectories/Yellow pagesSearch enginesMember-generated contentElectronic catalog and shopping cartsAdvertisementsClassified adsBartering online
Communication
Information
EC Element
Traditional Online Communities Characteristic and Classification
Offline vs. online communities:
- -Offline communities are usually smaller.
- -They are also more geographically confined.
Whereas a few of online communities are
geographically confined.
Types of communities-Public vs. Private Communities
(examples)
-Internal and External Private Communities
(examples)
-Other Classifications of Virtual Communities (Exhibit 7.3)
7.3 Online Social NetworkingBasic and Examples
What’s Social Networking?A social network is a place where people create their own space, or homepages, on which they write blogs; post pictures, videos, or music; share ideas; and link to other web locations they find interesting.Social networking: includes social networks and activities conducted there along with the ones using Web 2.0 (e.g., wikis, microblogs) that are not within social networks.
Basic InformationThe Size of Social Network Sites
New Business ModelsSocial Network Analysis Software
(SNA) Mapping and measuring of relationships and information flows among people, groups, organizations, computers, and other information- or knowledge-processing entities. SNA provides visual and quantitative analysis of relationships.
Representative Social Networks Sites and Services
Classmates OnlineXanga
DiggMobile Social Networking
Mobile Enterprise NetworksMobile Community Activities
7.4 Major Social Network CompaniesFrom Facebook to Flickr
Established in 2007 and reached 450 million
users in 2010.
The network effect is why FB expanded so
rapidly (more users = more value).
The Issues of Privacy.
The global expansion of Facebook.
Advertisements.
Facebook Connect Service.
Twitter is also for business It’s a microblogging-based communication platform that helps people stay connected with other people and businesses with their costumers.
How Does it work?
The Key Business benefits of Twitter.
Flickr Ticks off Some of its Users
Launched in 2004.
It’s main feature is letting users share their photos.
7.5 Business and Enterprise Social Networks
Business Network and Business Social NetworkBusiness Network: a group of people who have some kind of commercial or business relationship (e.g., seller and buyers)
Business Social Network: A social network whose primary objective is to facilitate business connections and activities.
Business Social Networking: Concepts and Benefits Why the use of Business Social Network?
To build better costumer relationships To improve knowledge management To facilitate recruiting and retention To increase business opportunities To build a community To gain expert advice To improve trade show experience To improve communication and collaboration
Business-Oriented Social Networking
-Social networking activities can be conducted in private and public social networking sites, as well as in internal and external communities.Examples:
*Ryze.com *The business social network site
*Viadeo.com *APSense.com
Enterprise Social NetworksThey are social networks companies created specifically for their employees, former employees, and/or customers. They are often referred to as corporate social networks.
*IBM’s Beehive *Wells Fargo
Enterprise Social Networks Interfacing with Social Networks●
Use existing public networks (FB, MySpace)
Create an in-house social network and use it for communication and collaboration
Conduct business activities in a business-oriented social network
Create services for social networks
Use Web 2.0 tools (blogs, wikis ..etc)
Create and/or participate in a social marketplace
Other Social Networking Structures
Enterprise 2.0: refers to collaboration within enterprises via Web 2.0.Social Marketplaces: An online community that harness the power of one’s social networks for the introduction, buying, and selling of products. Services, and resources including one’s own creation.
e.g.: Craigslist, Fotolia, Flipsy…
7.6 Commercial Aspects of Web 2.0 and Social Networking Applications
Why is There an Interest?
Consumers feedback
Advertising through word-of-mouth
Increase Web site traffic
Increase sales
Advertising Using Social Networks, Blogs, an Wikis
Viral (Word-of-Mouth) Marketing
Classified Ads, Job Listings, and
Recruitment
Special Advertising Campaigns
Mobile Advertising
Shopping in Social Networks (e-Commerce Gone Social)
•MySpace & Google•YouTube
•Microsoft Store
What Drives Businesses to Selling in Social Networks? The pressure to increase top-line revenue. The efforts to improve overall sales. The need to compete with increasing competition
Feedback from Customers: Conversational MarketingUtilization of Web 2.0 tools to get feedback from customers.Faster and cheaper results. Fostering closer customer relationships and loyalty. Enterprise Feedback Management is not only concerned with collecting information but also with customer interaction and feedback distribution throughout the organization.
Commercial Activities in Business and Enterprise Social Networks
Finding and Recruiting Workers Management Activities and Support Training Knowledge Management and Expert Location Enhancing Collaboration Using Blogs and Wikis Inside the Enterprise
Revenue-Generating Strategies in Social Networks
Risks and Limitations When Interfacing with Social Networks
not edited or filtered user-generated
content.●
negative reviews and feedback●.
20-80 rule●.
the security risk●.
Justifying Social Media and Networking
•The development of metrics that can be used in cost-benefit analyses.
Example: Walmart’s In-house Social Network.
7.7 Entertainment Web 2.0 StyleFrom Social Networks to marketplaces
Entertainment and Social Networks
Mixi
Last.fm
Pandora
eFans
Internet Series and Movie Streaming
Adult Entertainment in Virtual Worlds
Mobile Web 2.0 Devices for Entertainment and Work
What’s Next… ?Web 3.0 Structure
Web 3.0 and the Semantic Web
It’s an evolving extension of the Web content can be expressed not only in natural language, but also in a form that can be understood, interpreted, and used by intelligent computer software agents, permitting them to find, share, and integrate information more easily
7.8 The FutureWeb 3.0 and Web 4.0
Web Evolution…
Web 3.0 Defined… A term used to describe the future of the WWW. It consists of the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform.
Differences…
Web 3.0 Components XML (Extensible Markup Langauge) RDF (Resource Description Framework) RDFS (RDF Schema) OWL (Oonline Web Language) SPARQL Query Language API (application programming interface)
What’s Next… ?Web 3.0’s Advantages:
Faster; richer ways of interacting. New Web Services that work entirely
within a browser. More powerful search engines.
New artificial intelligence application. 10 MB of bandwidth on average.
Greater utilization of wireless and mobile social networks
Challenges
Vastness
Vagueness
Uncertainty
Inconsistency
Deceit
Web 3.0 Applications… MetaWeb
Google’s Knowledge Graph
What’s Next… ?Web 4.0
It is envisioned as being based on islands of intelligence and as being present everywhere.
Future ThreatsSecurity concernsLack of Net neutralityCopyright complaintsChoppy connectivity
Thank You Everyone