Products or Services

• Describe the industry you will operate in.

• External factors affecting your business, such as high competition or lack of certain suppliers.

• Growth potential of industry

• Economic trends of industry

• Technology trends of industry

• Forecast of industry growth

• Use government documents to cite sourcesChapter 5

Slide 1

Products or Services

• Describe the location of your business.

• Locating a highly touted location can enhance your ability to convince lenders that your business will be successful.

Chapter 5Slide 2