Web 2.0 and Social MediaBusiness in a Connected World
Chapter 3a
© McHaney and Sachs 2016
RSS and Podcasting
Information Rich
Web 2.0
Information overload occurs when too much information exists for people to make good decisions.
Web 2.0 tools enable businesses to create content then share and disseminate it to potential customers and others. This has become so easy and widespread that content has spread far beyond what any person can comprehend.
‘Strands’ in the Web
RSS Feeds
RSS enables a business to selectively move content onto the Web and reduce information overload
From CNN Website
Example RSS Feeds
RSS (Really Simple Syndication) provides a mechanism for making information available and for filtering relevant material.
Using RSS Feeds
RSS includes a family of Web feed formats used by publishers to disseminate material. Online news services such as CNN.com and BBC.co.uk use this technology to publish news articles, headlines and other material in a standardized format.
Based on XML
RSS
<?xml version="1.0" encoding="utf-8"?> <rss version="2.0"> <channel> <title>This is the Title of the RSS Feed List</title> <link>http://mchaney.com</link> <description>This section describes the feed list (not the individual blog post!)</description> <item> <title>This is one item from the blog</title> <link>http://mchaney.com/rss/entry1.html</link> <description>This describes a blog entry and will appear in the reader description of the individual post.</description> <guid><http://mchaney.com/rss/entry1.html</guid> </item> <item> <title>This is the second item from the blog</title> <link>http://mchaney.com/rss/entry2.html</link> <description>This describes the second blog entry and will appear in the reader description of the individual post.</description> <guid><http://mchaney.com/rss/entry2.html</guid> </item> </channel> </rss>
Ways to Gather RSS Feeds
Aggregator SoftwareRSS feed aggregator software goes by many names: feed collector, news reader, blog reader, RSS reader, and others.
Feed Readers and Software Collectors
New ContentAggregator software acquires new content continually and adds to a collection even when the user is not online.
Example Feed Readers
RSS Video
Video
Feedly for Collecting Information Transmitted via RSS
Can be used to find content, or Items can be directly added
Feedly Searches
Adding CNN.com Top Stories to Feedly
Feedly Searches
Viewing CNN Top Stories after adding them to Feedly
Feedly Searches
Card presentation mode in Feedly
Feedly Viewing
Organizing Feedly material into a collection
Feedly Viewing
Visible now on main page of Feedly
Feedly Collection
Contact: Roger McHaney, Kansas State University, [email protected]