Download pdf - Chapter 2 Envirotest Presentation

8/3/2019 Chapter 2 Envirotest Presentation

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Envirotest Systems Corporation

Envirotest 2 (McDonalds 2):

Brianna Jordan, Chris Kelly, TriciaKoch, Tanner Lovick


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IntroductionFramework for the Analysis of Nonmarket Issues (Figure 2-5)Market and Nonmarket StrategiesCompetitive Advantages

Nonmarket Strategy and Control of Opportunities (Figure 2-2)


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Market StrategiesFocus on vehicle testing programs

Emphasized customer convenience anduser-friendlinessFormed alliances for biddingInvesting in leading-edge technologiesand R&D


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Nonmarket StrategiesKnowledge of government in its threerolesSensitivity to the concerns of interestgroups and the publicReputation of dealing effectively withpublic concerns


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Competitive AdvantagesExperience

Largest and most well-knownVarious market capabilitiesVarious non-market capabilities


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Nonmarket Strategy & Control

of Opportunities (Figure 2-2)Important of nonmarket strategies

Strong government control over opportunitiesCant even enter a state unless the statewants it


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ConclusionEnvirotest synergized its market andnonmarket strategies to create asuccessful industryQuestions?