Download ppt - C:\fakepath\npc adfero group lights, camera, action presentation final 7-31-10

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Friday, July 30, 2010Lights, Camera, Action!

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Disclaimer

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• The four P’s of a successful online video• Updates on the latest online video

technologies & platforms • Rules for managing video production on

any budget • Tips on how to make your video fit your

audience

Agenda

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• Preparation– What factors do I need to think about before I

begin?– “Perfect Preparation Prevents Poor Performance”

• Production– How do I convert my idea into reality?

• Posting– Where do I feature my video online and offline?

• Promotion– How do I effectively spread the word about my

video?

The Four P’s

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Preparation

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Good Prep: Raiders of the Lost Ark

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• Do you have/need a storyboard?• Do you have the right equipment?• Do you have the right people in front and

behind camera?• Where will you shoot your video?

– Studio– On location – Computer

• How long is your video?• What’s the budget?

Logistical Questions

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• What’s your goal?• Who is the target audience?• How did similar projects succeed?• How will the video be

packaged/distributed?• How prominent is your brand?• Is there a call to action?• What response do you seek from viewer?

– So what?

Strategic Questions

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The Legal Stuff

• Copyright your work• Other copyright issues

– Images– Trademarks/Names– Music– Video clips

• Interview release– Signed by on

camera “talent”

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Production

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Essential Equipment

• Camera(s)o Tape (video and duct)

• Tripod• Microphone

o Wired or wirelesso Lavalier, handheld, shotgun

• Lighting o Key, fill and back lights

• Headphones• Power (batteries and extension cords)

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• Digital cameras• Cell phones • Embedded computer camera• Flip camera• Video cameras

– Tape vs. hard drive – SD vs. HD

Video Cameras

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• Shots– Zoom (takes subject to

viewer)– Tilt (up and down)– Pan (left to right)– Truck (moves sideways to

show action) – Dolly (takes viewer to

subject)– Pedestal (moves sideways

while moving up and down)

• Framing– Rule of thirds – Head room (room for

graphics)

Basics of Videography

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• Decide where a subject is looking • Not just talking heads

– B-Roll – Action/detailed shots

• Come prepared with questions• Be conversational • Make subject comfortable and relaxed • Ask detailed questions for detailed

answers

Interview Basics

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Camera Shots

Extreme Wide Shot

Very Wide Shot

Wide Shot Cut-In

*Avoid using Jump Cuts

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Camera Shots

Noddy ShotCA (Cut Away) Mid Shot

Medium Close Up

Close Up Extreme Close Up

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• Lights– Never shoot

directly into a window or light

– Awareness of light sources

Staging

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• Background – Green Screen – Branded Backdrop

Staging

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• Audio

Staging

• Audio

Lavalier

Handheld Shotgun

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American Society of Anesthesiologists

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American Academy of Dermatology

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Californians Against Higher Taxes

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• Microsoft Movie Maker • Apple iMovie

Basic Editing Software

Movie Maker

iMovie

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• Apple Final Cut Pro• Adobe Premiere Pro • Avid

Advanced Editing Software

Final Cut Pro

AvidAdobe Premier

Pro

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Where to Get Images

• Getty Images • Corbis • iStockphoto• JupiterImages• Creative Commons

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Manipulating Images

Example using Caricature Studio 5.0 Software

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Where to Get Music

• Premiumbeat.com• Stockmusicsite.com• Royaltyfreemusic.com• Stock-music.com• neosounds.com• Audiosparx.com

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Posting

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Case Study: Old Spice

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Case Study: Old Spice

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Case Study: Old Spice

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Case Study: Old Spice

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Where to Post

• Websites• Video Hosting Sites• Social Media

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Society of Nuclear Medicine

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Case Study: Swagger Wagon

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Carbon Motors

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Doritos Superbowl 2007

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Packaging and Distribution

• DVDs• Thumb drives • Mini DVDs

• Email• File Sharing

– Yousendit– Drop Box– Drop Send– Drop.io– DropShots– Box.net

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Promotion

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How to Generate Hits

• Email Blasts• Social Media• Search Engine Optimization (SEO)

– Meta tags

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Reaching Your Audience

• Internally– Intranet – Email

• Externally– Landing/home page – Social media

• Word of mouth

– Online ads• Facebook, Bing! adCenter, Google Adwords, Twittad

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Questions & Answers

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Questions & Answers

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Adfero Group1666 K Street, NWSuite 250Washington, DC 20006(202) 333-4444

Contact:

Michael Wm. [email protected]


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