8/14/2019 CEQUITY Analytics CEquity Modeling Factory
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VISION:
The vision is to transorm the modeling processes into a “ModelingFactoryTM” usingan engineering approach, quality principles, automation and best practices.
STRATEGY:
Separate the repetitive processes rom the analysis
Standardize, streamline and automate these tasks
OUTCOME:
Increased speed o Model building
Robust Models built
Cequity ModelingFactory TM
Aalytical Moels - i - a Box
It’s quick. You ca see the ierece.
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Customer SituationsChange
The EnvironmentChanges
Products / Channelsare Different
Markets Are
Different
Company StrategiesChange
Customer AreDifferent
Using More
Current DataMore Focused
Models
Updated
More
Frequently
Modeling Factory in a Box
Scoring
Engine
Model Repository - VersionControl and Scoring Modules
Distributed Modeling ArchitectureData Audit - Metadata - KXEN
Extract,Transform,
Load
PostModelingAnalysis
Scoringand
Reporting
Pre-ModelingAnalysis
Modeling
Data
& ETL
Score &
ReportsModels
Data Base
Single ViewModels
Metadata
Data
Warehouse
Why “MoeligFactory™”?
Because, change is the only constant in your business.
Having a repository o models is always better than having individual models which might re-invent the wheel at times. Hence the
“ModelingFactoryTM” concept utilizes the “more” approach to optimize perormance o models.
“MoeligFactory™” - Architecture
“ModelingFactoryTM” has a systematic approach to modeling. The tiered architecture organizes various stages logically and
optimizes their unctionality. The result is a well defned architecture to support chain o activities smoothly and eectively.
Hence, Multiple Data-marts, Data Staging, Model development and Implementation are managed in a better way.
The modeling processes are organized in a formal structure:
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Key Features
Optimize Eviromet:
“ModelingFactoryTM” clearly defnes the steps involved in Modeling exercise and divides them into 3 categories – Redundant,
Automatable, Optimizable. Using the numerable historical models rom its repertoire it is able to remove redundant steps, automate
processes as required and optimize the rest.
Optimized Environment:
Measureable Beefts
”MoeligFactoryTM” can improve the velocity o model building, reduce repetitive tasks, and achieve quicker turn-around time and
ensure aster delivery.
Speed to implement Reduce redundancy Lower costs
Save time to execute Automate or quicker results
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About Cequity
Customer Equity Solutions(Cequity) Pvt. Ltd., is an IT-enabled Customer Experience Management Company which will help
enterprises improve marketing perormance and accelerates customer relationships.
We help enterprises by combining data, technology and services to build actionable analytical marketing rameworks, optimize
marketing perormance and accelerate real-time customer engagement. Thereby, enabling greater ROI on their marketing
technology investments. Cequity brings a blended perspective which allows companies to bring the power o Marketing automation
technology to business problems. Our services include:
Customer Management Consulting
Managed Analytics
Marketing Database Solutions
Managed Campaign Management Services
Marketing Operations and Measurement Services
Event Driven Marketing Services
Driving More Business Value
More Model Developed More Rapidly
More Focused on a Particular Objective
Updated More Frequently
Scored Using More Current Data
Enabling a More Relevant Message
IndIAMumbai Ofce:
105-106, 1st
Floor, Anand Estate, 189-A, Sane Guruji Marg,Mahalaxmi, Mumbai-400 011, IndiaPhone: +91 22 23000133 / 23054039, Fax: +91 22 23053809
USAChicago Ofce:
626, Grove Street, Evantson, IL 60201
Website: www.cequitysolutions.com Email: [email protected]
Cotact us:Customer Equity Solutios Pvt. Lt.