Central Iowa Senior Care Cooperative
Building resources to facilitate bettersenior care for central Iowa.
July 16, 2012
Central Iowa SCC - RESEARCH
WHAT ARE WE LOOKING FOR?•Logical resource for Discharge Planners•Ease and access for Discharge Planners•Exposure and connectivity for
Participants
Central Iowa SCC - RESEARCH
WHY?•Patient satisfaction
•Stronger Connection between Planners and
Facilities
•Expedite the integration of technology
•Comprehensive referral solution
•“One-Stop-Shop” ease
Central Iowa SCC - RESEARCH
WHO PARTICIPATES?•Senior Care Service Providers
• Assisted Living
• Home Health
• Hospice
• Skilled / Long Care
• Durable Medical Equipment (DME)
• Independent Care Providers
• Companion Care
• Transportation Services
• Senior Services (movers, etc.)
Others?
Central Iowa SCC - DISCOVERY
Of WHAT?
Central Iowa SCC - DISCOVERY
Of WHAT?
• Non-partisan board of Senior Care
professionals
• Building resources to facilitate
better senior care for central
Iowa.
Central Iowa SCC - DISCOVERY
Central Iowa SCC - ACTION
On WHAT?
•Searchable DB
•Location
•Services
•Occupancy
•Print Results
•Click to Compare
Central Iowa SCC - ACTION
On The Future!
•That’s Just Phase1!
•Phase 2 – •Public Resource
for Families, etc.
Central Iowa SCC – COMMITMENT
To WHAT?
•Build the Co-op
•Structure a 501-3(c)
•Positioning
•Marketing
•Build Awareness
•Public Relations
Central Iowa SCC – COMMITMENT
To WHAT?
•Encourage
Participation
•Create momentum
for expandability
•Financially
support
the Co-op
Central Iowa SCC - COMMITMENT
To WHAT?
•Resource Fees
•Levels by
Commitment
Central Iowa SCC - ACTION
To WHAT?
•Base Investment
•$750 / $75
•Premium Options
•$1,250 / $150•*Future Advertising
options for Phase 2
Central Iowa SCC
QUESTIONS?
“Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”
– Chinese Proverb
1533 Linden Street, #100, Des Moines, Iowa 50309Phone: 515-257-MKTG (6584) • www.createWOWmarketing.comTwitter: @TheBrandChef • [email protected]
www.TheBrandChef.com
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