AGENDA
• About us
• Mobile payments overview and technologies
• Market segments and coverage
• Centili solution
• Business model and benefits
• Q&A
ABOUT
• Infobip is a leading provider of cloud mobile messaging and payments services worldwide
• Our mobile services create an ecosystem where everyone prospers - operators, enterprises, developers, and most importantly, mobile users.
• Proactive associate member of the GSMA, MMA and Mobey Forum
• Security certified:
OUR FACTS• 600+ employees,
• 34 offices worldwide
• 20+ bn billed transactions in 2014
• 150.000+ business accounts
• 190 countries covered
• 300+ operator partnerships
MOBILE PAYMENTS OVERVIEW
• Today, MORE THAN 7 BILLION MOBILE USERS have access to at least one
of the available mobile payments technologies: Premium Rate SMS,
Direct Mobile Billing, M-Wallets
Source: Wireless Intelligence
• Industry expectations are that
worldwide mobile payments will
grow by 60.8% to $ 47 bn
transactions through to 2015.
Source: Capgemini
• In 2016 the market will be
worth $ 617 bn. Source: Gartner
mPAYMENTS TECHNOLOGIES
PREMIUM SMSThe user sends a Keyword to a short code and gets billed
DIRECT MOBILE BILLINGThe user is billed directly (if post-paid) or the amount is deducted from the airtime (if pre-paid)
mWALLETSAny denomination can be charged as long as the amount is available in the virtual wallet account
mPAYMENTS TECHNOLOGIES
WAP BILLINGThe user is directly billed when making purchases over a GPRS or 3G wireless connection
SCRATCH CARDSWith the code from the scratch card, end-user can pay for digital content or top-up mWallet
VIRTUAL CURRENCYElectronic money that acts as alternative currency used for online purchases
PAYMENT OPTIONS COMPARISON TABLE
• The combination between standard payment options and mobile
payments brings to the merchant the best possible monetisation
CENTILI SOLUTION OVERVIEW
ONE-TIME PAYMENTS and SUBSCRIPTIONS for:
Web
Mobile phones and tablets
Android, Windows Phone apps (one-tap)
Thanks to a POWERFUL API, our solution
can be customised for any platform.
CENTILI SOLUTION: PARTNER PANEL
The starting point and the OPERATIONAL TOOL
for every customer.
• Set up all your services (one-tap, subscription,
Android, Windows Phone, APIs) in a fast and user-
friendly way
• Check the commercial terms in every country,
every operator, every single price point and
adjust accordingly
• Check the transactions and your revenues in
every market and for every service in near-real time
• Export all that information for offline usage
CENTILI SOLUTION: WIDGET
• The widget is our standard monetisation tool
• Easily and quick set up and integration
• Automatically adapted to any device:
desktop, tablet, mobile
• Completely customisable,
it maximises the conversion rate
CENTILI SOLUTION: ANDROID & WP LIBRARIES
Our libraries provide easy, seamless integration for Android and
Windows Phone In-App payments.
• One-tap payment and subscriptions for Android and Windows Phone apps
• Import the library into the project and the payment process will be handled by the Centili platform
• No need to publish new versions of the app in case of changes to the service
• Available for various Android frameworks: Unity3D, Cordova (PhoneGap), Appcelerator Titanium, Xamarin, Sencha
CENTILI SOLUTION: API
• Centili Payment API gives you complete control and flexibility in defining the
payment process, covering all technologies available in one single integration.
• If needed, our integration team will assist our partners at every step.
• Ideal solution for independent developers, B2B partners, commercial clouds
and vertical market specialists.
SUBSCRIPTIONS
Automatic recurring billing enabling continuity in
payments. Great way to build a steady revenue stream.
TWO MODELS TO CHOSE FROM:
• Centili-managed subscriptions - automatic charges
in regular time intervals: daily, weekly, monthly, yearly
• Merchant-managed subscriptions - charging end-user
every time content is delivered
Available for web/mobile transactions, WAP, Android and
Windows Phone libraries, Payment API.
INTEGRATION AND SUPPORT
• Dedicated Account Manager
• Dedicated Integration Specialist
• 24/7 real-time support
• Real-time monitoring and alerting system
• Self-care portal for the end user to control payments at any time
BUSINESS MODEL
The best technology, coverage and pay-outs without any investment.
The Centili solution is based on revenue sharing business model.
• No set-up fee, no monthly fee, no minimum commitments
• Transparent information, no hidden costs
• Pure revenue sharing on generatedtransactions
• Immediate payments after mobileoperators collect and releasethe pay-out
• Possibility of advance payment
TAXES
MNO
CUSTOMER SHARE
CENTILI SHARE
BENEFITS
Opportunity to expand further, thanks to our global coverage
Great chance to promote business and drive app engagement with bundled packages (bulk SMS, SMS invites, push notifications)
In-house development and capability to deliver tailor-made solutions (both front-end and back-end)
No set-up fee, monthly fee or hidden costs, possibility of shorter pay-out cycle
Integration assistance and a dedicated Account Manager
24/7 real-time support plus the self-care portal for all your users
REACH US
NAME: name MOBILE: 0123456789
SKYPE: skype name E-MAIL: [email protected]
WEB: www.infobip.com - www.centili.com