Download pdf - CeBIT Fujitsu Pressekonferenz 2010-03-01

DYNAMIC INFRASTRUCTURESFOR YOUR SUCCESSFOR YOUR SUCCESS

CeBIT 2010Fujitsu Press Conference

March 01, 2010Convention Center, Saal 1A – Hannover

Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS

Dr Joseph RegerDr. Joseph Reger& Bernd Wagner

Fujitsu Technology Solutions

1 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS

Driving technology and services innovationsDriving technology and services innovations

2009Global Business Group operations united as Fujitsu under Richard Christou; new transnational model

2009Acquisition of all shares in JV Fujitsu Siemens Computers. Renamed Fujitsu Technology Solutions

1997Amdahl & DMR acquisitions

1999 Fujitsu SiemensComputersJV established

2008 Introduction Dynamic Infrastructures.

1991Nokia Data acquisition

2006TDS becoming a Fujitsu company

2002 – 20041990

1979Fujitsu surpassed IBM Japan,

1990Joint Venture Siemens Nixdorf

2002 Introduction of TRIOLE platform integrationt t f IT ti i ti

IT services businesses in Europe (ICL, DMR, Amdahl) integrated as Fujitsu Services

1990ICL acquisition (80%)

1972Start of co development

becoming the top computer deve-loper in the Japanese market

strategy for IT optimization

1987Augsburg, most modern ITfactory in Europe, opened

1935Fujitsu Limited esta-blished, Tokyo, Japan

Start of co-developmentwith Amdahl Corporation

1954

1978Cooperation with Siemens to market Fujitsu mainframes in Europe

Japan's first automatedelectronic computer: the FACOM 100


Milestones since VISIT 2008Milestones since VISIT 2008

Near FutureContinuous investment in growth, 50/50 share Technology/Serviceswithin next four years building of new datacenters (Augsburg first

March 2010CEBIT in Hanover

within next four years, building of new datacenters (Augsburg firstphase completed, Neuenstadt opening April 23)

November 2009

First time as the new Fujitsu, presenting its global portfolio and representativecustomer scenarios at an international IT trade fair

April 09 – September 09Development of a joint global portfolio together with other Fujitsu Group

First VISIT as Fujitsu and introduction of first I-a-a-S offering

April 01, 2009Becoming truly global, part I: Integration into Fujitsu Group

p j g p g j pcompanies such as Fujitsu Services and TDS

November 2008

g y g , p g j pand transfer of the global product responsibility for servers and storage(incl. development) to Germany

Introduction of the Dynamic Infrastructures strategy at VISIT 2008


Investment in growth – an exampleInvestment in growth – an example

State-of-the- art data center in Neuenstadt International Tier III standard (n+1 level of redundancy)

€ Investing >10 M € 3,700 m2 of data center space (modular expandable) 10,000 m2 real estate

Hi hli htHighlights To be independently certified to the Uptime Institute’s Outstanding value of 1.45 for power usage effectiveness Operations expected for March 2010Ope at o s e pected o a c 0 0

Building of new data center in Augsburg Tier level III Size > 4,000m2

Planning reflectsg Fujitsu technology framework including Fujitsu Green IT policies Latest quality standards ISO 9000, ISO 14000, … Latest security standards Operations expected for 2011


Fujitsu at a glanceFujitsu at a glance

Headquarters Tokyo, Japan

President Michiyoshi Mazuka

Established June 1935

Entities in 70 Countries around the world

Net Sales US$ 47.8 billion, thereof > 80% IT

Operating Income US$ 701 million

Employees 186,000 worldwide

R&D spend US$ 2.6 billion, 5.4% of net sales

Patents 34,000

Note: Fujitsu Group consolidated figures for fiscal year ended March 31, 2009. US$1 = ¥98.WW employees as of June 2009


FUJITSU in GermanyFUJITSU in Germany

Customer

FUJITSU Technology Solutions

FUJITSU Services


Downside of Traditional Acquisition ModelDownside of Traditional Acquisition Model

Operational issues have IT costs at tipping Energy issues

h d tContinuous h h

New tech-nologies have time-to-market pp g

point have data centers at

tipping point

changes have IT resources

at tipping point

at tipping point

IT delivery model needs to be reinvented!

Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS7

IT delivery model needs to be reinvented!

A8

Folie 8

A8 headline is in 28pt font - too smallAutor; 26.02.2010

We address market challengesWe address market challenges

Business Services

Application ServicesApplication Services

Dynamic Infrastructures

Managed Infrastructure

Managed Data Center Managed Office

Managed Maintenance

ServiceDesk

Infrastructure as a service Server as a Service Storage as a Service Workplace

as a Service

InfrastructureSolutions Data Center Solutions Office Solutions

InfrastructureProducts & Services Software

Servers ClientsStorage

Network SoftwareNetwork


Latest innovationsLatest innovations

Client innovation:The first realZero Client

Storage innovation:ETERNUS DX90and ETERNUS CS800Zero Client and ETERNUS CS800

ETERNUS DX60 ETERNUS DX80/DX90

Server innovation:Latest PRIMERGY

innovation coming soon

Services innovation:Cloud Services around

the world coming sooninnovation – coming soon the world – coming soon


Finance Sector – ReinsuranceFinance Sector – Reinsurance

Significant cost reduction within data center operations O ti i ti f i lit

IT challenges at an international reinsurance company

Optimization of service quality Implementing best practice market standards Focus on global sourcing model Mi ti f FTE d l t SLA d l Migration from a FTE-model to a SLA-model

24/7 SLA based operating model (onsite and offshore) 21 S i d fi d d ifi d b St d d O ti P d

Fujitsu provides Managed Data Center Services for Munich Re

21 Services, defined and specified by Standard Operation Procedures e.g. Server Services (Windows, Unix, Linux), Storage Services (SAN, NAS, Backup and Restore),

S Data Management Services, Archiving SAP Operations Application Management Services Active Directory, Messaging


Global AutomotiveGlobal Automotive

Fast adaptation to changing business requirements R l l d t i l t i ti t h l i

The challenge for the IT at AUDI AG

Regularly need to implement innovative technologies IT budget under pressure Maintaining a competitive edge N d t f t i Need to focus on core competencies

SAN-storage SAN i f t t

Fujitsu provides SLA based managed storage environment for AUDI

SAN-infrastructure NAS-storage Backup Hierarchical storage management


Real Estate and Public FinanceReal Estate and Public Finance

Contribution to strategic reorientation of pbb R d ti f IT t

Challenges for IT at Deutsche Pfandbriefbank

Reduction of IT costs Increased flexibility Increasing of availability

Operation ofD t t

Full-Scope Outsourcing

Data centers Servers Networks End-user

computing

Legend S i D k Gl b l C t Gl b l D liLegend Service DeskDelivery Centre

Global Centrefor Service Desks

Global DeliveryCentre


Small EnterpriseSmall Enterprise

IT as a fundamental and business-critical component at TMC IT h t li bl ti f il d l tt f ti

IT Challenges at TMC

IT has to ensure reliable operation of email and newsletter functions Increasing demand for data protection, availability and safeguarding IT

operation against customer disasters Evolved business processes mean increasing demands on network Evolved business processes mean increasing demands on network

performance Meeting those requirements without more budget or IT personnel

Infrastructure-as-a-Service for Server C t ll t d i f t t

Fujitsu provides Infrastructure-as-a-Service for TMC

Centrally operated infrastructure Usage-based billing Provision of functions and resources "on demand" over the web Delivery direct to the workplace Service level agreements tailored to needs


Medium-sized EnterpriseMedium-sized Enterprise

Securing high network availability and reliability D i i d t k ti t

IT challenge for a medium-sized company

Driving down network operation cost Improving cost transparency Minimize business interruption S t t t bl h ti Secure constant troubleshooting

Management and monitoring of around 700 Network ports Lif l S i f t k d i i t ti d ti

Fujitsu provides Managed Network for Vossloh

Lifecycle-Services for network-design, integration and operation 24x7 monitoring of all active LAN-components, 365 days a year Tools for network-management, call-management and reporting

S Individually designed Service Level Agreements Online Web Reporting


World's leading long distance airlineWorld's leading long distance airline

Increase in fuel prices and the need to remain competitive I ffi i

The challenges for IT at Quantas

Improve efficiency Ensure a sustainable future

SLA trend D t il i

Fujitsu provides worldwide Service Management – GPMO included

Detail views Real-time reporting for open and closed calls 30-day SLA-trend

S Actual SLA Color categorization for SLA-demonstration

LinkLinkLink


A leading European financial institutionA leading European financial institution

Constantly deploy latest technology and software R d IT t ff t d l it

IT challenges at an international bank

Reduce IT management effort and complexity Cut IT costs Securing high availability and reliability around the globe

The agreement, which covers management of their IT infrastructure inclusive software and desktop managed services is for five years

Fujitsu provides Outsourcing Workplace Management at Nordic Bank

managed services, is for five years During the initial phase this will cover approx. 16,500 workstations, predominantly in Sweden, Germany,

Denmark, Norway and England, but will eventually cover as many as 25,000 workstations Fujitsu will also take over the responsibility for all the printers at the branch offices and will be offering ‘print-j p y p g p

as-a-service’ Migration of the new Microsoft Windows 7 and Office 2010


Working with clients across industriesWorking with clients across industries

Retail Financial Services Transport & Logistics Utilities

Public Sector Manufacturing Communications Health


What’s next?What’s next?


Overview Hall 4 – ONE FUJITSUOverview Hall 4 – ONE FUJITSU

Main

Market-place:SAP

entrance

Open-airexhibition SAP,

Microsoft,DTAG,Fujitsu

exhibitionground

Main entranceHall 5


Overview Hall 9 – PUBLIC SECTOROverview Hall 9 – PUBLIC SECTOR

Exhibitions +Build up as 2009


Lageplan Halle 14/15 – PLANET RESELLERLageplan Halle 14/15 – PLANET RESELLER

Publicarea

Exhibitorsonly


Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS22