Transcript
Page 1: CeBIT 2010 press conference

CeBIT 2010 press conferenceOrt, xx November 2009

Page 2: CeBIT 2010 press conference

No. 1 Marketplace for Digital BusinessPage 2

From Tuesday, 2 March to Saturday, 6 March

More effective, compact layout

Stronger focus on solutions and applications

Corporate events staged for first time at exhibition

Targeted approach to vertical markets (health IT, banking

IT, automotive IT etc.)

Even more guided tours

Global Conferences now scheduled on all five days

Spain as new Partner Country

Numerous new topics (Connected Worlds, Music, 3D...)

CeBIT provides impetus to the ICT sector –

More knowledge transfer, innovations, trends...

Hanover, 2 to 6 MarchCeBIT 2010

What’s new?

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Keynote topic in 2010

Connected Worlds presents…

The three aspects of Business, Living & Future

The convergence of previously separate ICT sectors

The integration of worldwide markets

Unlimited mobility and worldwide communication

The convergence of different technologies

The abolition of barriers between fixed and mobile networks

New solutions for an aging society

Intelligent control of transportation infrastructures

Applications in numerous CeBIT display sectors:

From “connected living” and the Webciety to BITKOM

Broadband World

Hannover, 2 to 6 March

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Connected Worlds – Topics

CeBIT launches innovative, interdisciplinary music festival

“CeBIT Sounds!” breaks new ground by combining music,

business and festival

Objective: Replication of music industry’s complete digital

supply chain

Exhibition for major and minor record labels, media,

brands, music hardware and software, Web enterprises

etc.

High-caliber talk rounds, presentations and fireside chats

Live nighttime concerts with big-name performers planned

Planned highlight: Live concert on Saturday of CeBIT

Inclusion of “Music” as a topic at Global Conferences

CeBIT Sounds! Music. Business. Festival

Hannover, 2 to 6 March

New! New! Hall 22 Hall 22

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Connected Worlds – Topics

Home integration of diverse equipment from various manufacturers

Showcase for fully networked home / supported living technology

Topics: Energy, Health/Fitness, Mobility and Home Entertainment

Participating companies and organizations: AOK, DAI Laboratory,

Deutsche Telekom, EnBW, Loewe Opta, TU Berlin and Vattenfall

Topic Day on Wednesday, 3 March at “future life”

connected living

BITKOM Broadband World

Featuring the partnership of Federal Economics Ministry

Platform for network operators, manufacturers and

municipalities

New solutions involving broadband applications

Exposition and forum

Hannover, 2 to 6 March

Hall 9 Hall 9

Hall 13 Hall 13

New! New!

New! New!

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A one-stop shop for the complete range of intelligent

transportation telematics: Navigation, Telematics, Transport,

Logistics and Automotive Solutions

Automotive Day to become an all-day event

Expanded “CeBIT in Motion” Forum

Destination ITS

AutoID/RFID Solutions Park

Identification and labeling technologies in different sectors

of industry

Employment of barcode, 2D code, GPS and sensors

AutoID Forum, featuring 40 presentations

New: Cutout model of VW Passat to illustrate improved

transparency in logistics and production processes

Connected Worlds – Topics Hannover, 2 to 6 March

New! New!

Hall 6 Hall 6

Hall 7 Hall 7

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Networking hub for Internet industry

Even tighter meshing of Webciety and “Internet & Mobile

Solutions”

Webciety features unique spatial concept: Hexagonal, digitally

playable home bases, plug-and-play principle

Featured topics: Internet TV, eCommerce and Content

Management

Webciety Forum explores latest trends in Internet industry

Hannover, 2 to 6 March

Spotlight on banking security

Security and banking under same roof for first time ever

Numerous thematic overlaps, e.g. authorization, authentication,

compliance, encryption, digital signature, data protection, access

protection etc.

Live hacking demonstrations, specialist presentations at “Security

Plaza”

New: Exclusive Banking & Finance Community Club

Connected Worlds – Topics

Hall 6 Hall 6

Hall 11 Hall 11

New! New!

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Advances in digital medicine “TeleHealth” – Leading trade fair for digital medicine showcases

state-of-the-art ICT solutions for leading-edge health care

TeleHealth Conference to run on all five days of show (first time)

Topics: Prevention, infrastructure (e.g. electronic patients card),

tele-monitoring and “Ambient Assisted Living”

“FutureCare” display segment offers guided tours

Hannover, 2 to 6 MarchConnected Worlds – Topics

Modernizing administration Some 200 exhibitors from municipal, state and federal

government, plus business and science: at Public Sector Parc

Topics: Document management, eGovernment / eJustice,

EU ‘Services Directive’, HR management, Financial

management / ePayment

Special event: “CITIZENS Meet ADMINISTRATORS”

“Speed dating”: GeoBusiness

Hall 8 Hall 8

Hall 9 Hall 9

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CeBIT Global Conferences

World’s leading IT conference

Live in conference room and worldwide on the Internet

New: Now running for entire duration of show

New title: “The challenges of a changing world – ICT for

better lives and better business”

Produced jointly by Deutsche Messe and BITKOM

Some 30 high-caliber speakers from around the world

Guided Tours for CGC participants

Conference language: English

On Saturday, 6 March: An event entitled

“@ music: About Artists, Consumers & Pirates”

Covering trends and innovations in the Internet age

Directed at online music dealers, independent and major labels,

operator platforms, performing artists and people who think outside

the box.

Hannover, 2 to 6 March

New! New!

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Speakers include…

Dr. Werner Vogels, Vice President Worldwide Architecture, Chief Technology Officer,amazon.com

Jon IwataSenior Vice President Marketing & Communications,IBM Corporation

Diane M. BryantVice PresidentChief Information Officer,INTEL CORPORATION

Natalya KasperskyChairman,Kaspersky Labs

B. Kevin TurnerChief Operating Officer, Microsoft

Russ ShawGeneral Manager for EMEAand General Manager for Mobile,Skype

Stewart Butterfield,Co-Founder, Flickr.com

Mark KingdonCEO, Linden Lab

Mousse T. Peppermint Jam Records GmbH

CeBIT Global Conferences Hannover, 2 to 6 March

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Hannover, 2 to 6 March

Spain is Partner Country at CeBIT 2010 Spain is among Europe’s top five high-tech markets

Spain provides a key interface to South America

Spain will fill the EU Council Presidency in the first half of 2010

How will Spain be showcasing itself at CeBIT 2010?

Main Spanish stand in Hall 6, with additional topic-driven stands:

“Software” in Hall 3

“Banking & Finance” in Hall 11

“Telecommunications” in halls 12 And 13

Spanish participation in additional display sectors

Participation in the CeBIT Global Conferences

CeBIT Opening Ceremony

Spanish-German ICT Summit on 2 March

“Spanish Night” and cultural program in Hannover

Connected Country Spain

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CeBIT Run

Digital community’s biggest running event

Start: Thursday, 4 March, 7:00 p.m.

Course crisscrosses entire exhibition grounds

New: Course to lead through all CeBIT halls

“CeBIT Run” for everyone: From 3.5 km circuit to half-marathon (21 km)

New: “Connected Worlds Run” for exhibitors and partners: three x 3.5 km relay

Hannover, 2 to 6 March

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Additional topics

CeBIT Green IT

Concept jointly developed with BITKOM

Objectives: Cutting costs and promoting sustainability

Three main topic complexes:

Smart Infrastructure

Green IT Meets Business

Green IT @ Home

Free consulting services at “Green IT Consulting Office”

Hannover, 2 to 6 March

Hall 8 Hall 8

New! New!

CeBIT SME Studio

New form of dialog, featuring presentations, panel discussions,

interviews and debates with experts and prominent players from

SMEs, the IT industry and politics

Live broadcasts on selected topics on the Internet

“Internet console” for online visitors, featuring additional content

Hall 4 Hall 4 New! New!

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Additional topics Hannover, 2 to 6 March

New! New! Enterprise Application World

Three forums under same roof: ERP area, CRM arena, BI forum

Major conference area with integrated group exhibit and

conference rooms for individual meetings

Topics: Enterprise Resource Planning, Customer Relationship

Management, Unified Communication, Business Intelligence,

Business Process Management

Focus: Integrated solutions which combine several different

business applications

Hall 5Hall 5

Professional Data Center

Computer center as corporate IT nerve center

Focus on consolidation, cost reduction and sustainability

Exposition, Lounge and Speakers’ Corner

Hall 12 Hall 12 New! New!

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New location at center of exhibition grounds

New: Conference Center, featuring workshops and seminars

New Digital Signage Area

Numerous new exhibitors: Fujitsu Technology Solutions, Just

Rams, Chips & More, GSD Remarketing, Globo-Service,

Municall, Paragon and Distributor Wave Computer Systems

Planet Reseller

Next Level 3D

3D Stereoscopy

Holistic presentation of stereoscopic hardware and software

solutions for cinema, home and office

Target groups: From automotive industry and architecture to

industry, point of sale, medical technology and education

Additional topics Hannover, 2 to 6 March

New! New!

Halls 14/15

Halls 14/15

Hall 15 Hall 15

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Companies stage own corporate events on

exhibition grounds during CeBIT

Flexible new participation model for companies

Integration of internal company events into CeBIT featuring

seminars, workshops, conferences and road shows

SAP World Tour 2010 at CeBIT

Four-day customer conference for first time at CeBIT

Target audience: Customers, analysts, government and

media

SAP will continue to have stands in halls 4 and 9

New: SAP expands tradeshow presence with an SME stand

in Hall 5

Hannover, 2 to 6 MarchCorporate Events

New! New!

Halls 19/20

Halls 19/20

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Business IT (2 - 6)

Internet & Mobile Solutions / Webciety (6)

Main stand for Partner Country Spain (6)

CeBIT Destination ITS (7)

CeBIT Green IT (8)

TeleHealth (8)

Future Parc, Public Sector Parc (9)

CeBIT Security World (11)

CeBIT Banking & Finance World (11)

Business Communication and Networks

(12, 13, Pavilion 32/33, open-air site)

ICT-Infrastructure (14 - 17)

Planet Reseller (14/15)

SAP World Tour 2010 (19/20)

Intel Extreme Masters (23)

CeBIT Global Conferences (Convention Center)

The varied offerings at CeBIT...

... make it a pole of attraction for government, business and science

Hannover, 2 to 6 MarchMap of exhibition grounds

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Hannover, 2 to 6 MarchCeBIT 2010

No. 1 Marketplace for Digital BusinessStatus: Sept. 2009

Name Year City Net space Exhibitors Visitors Cycle

* Unverified data / ** No figures available / *** Estimates

CeBIT is the world’s leading event for the digital industry

No other event brings together so many buyers and sellers in such a short period of time.

Hannover, 2 to 6 MarchSignificance of CeBIT

1. CeBIT 2009 Hannover 195,500 4,300 362,500 1

3. IFA 2009* Berlin 121,000 1,164 228,000 1

4. Photokina 2008 Cologne 67,115 935 116,547 2

8. CeBIT Bilişim 2009 Istanbul 20,918 989 126,184 1

7. Mobile World Congress2009* Barcelona 32,000*** 1,300 47,000 1

2. International CES 2009* Las Vegas 158,000 2,700 ** 1

5. GITEX 2008* Dubai 42,907 1,264 129,884 1

6. COMPUTEX TAIPEI 2009* Taipei 40,482 1,712 112,000*** 1

9. SVIAZ Expo Comm 2009* Moscow 10,990 445 27,000 1

2008 – 2010: 46 ICT events cancelled worldwide. (Source: AUMA)

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Live reporting from CeBIT 2010

28 Feb. CeBIT highlights tour (Start: 3:00 p.m.)

28 Feb. CeBIT Chill-in Party for journalists and

exhibitor spokespersons (Start: 7:00 p.m.)

1 March Press conference on 2010 keynote topic

1 March Exhibitor press conferences

1 March CeBIT Opening Ceremony (Start: 6:00 p.m.)

2-3 Mar. Guided “topic tours” for journalists

3 March International media night

6 March CeBIT closing press conference

Hannover, 2 to 6 MarchKey press dates

Credentials available online at: www.cebit.de/pressservice