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CAN LAOfcial Publication o Canadas Canola Growersmar/apr 2009
SeedingSMART
the skinnyonf
canolashealthyoutlook
recordacres...recordyield
8/14/2019 CD Mar Apr09
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Smart farmers read the fine print* In 119 farmer-applied split-field trials, JumpStart increased canola yields by an average of 7% for an average of $15.49/acre increased return after costs. Average yield increase for only hybrid varieties was2.4 bu/acre for an average net return of $23.31/acre, open pollinated canola by 1.7 bu/acre for an average of $12.74/acre increase, based on canola pricing of $10.00/bu. The 3 to 1 return on investment isbased on the 119 trialsindividual results may vary. All trial results are published on our website. JumpStart is a registered trademark of Novozymes A/S. All rights reserved. 2008 Novozymes. 8073 10.08
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JumpStart increases the efficiency of
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its full yield P2O5TENTIAL.
Use JumpStart as part of your phosphate
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Ask your retailer for
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WEBSITE: www.bioag.novozymes.com
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8/14/2019 CD Mar Apr09
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Editorial officEEditor: Debbie BelangerCanola Council of Canada400 167 Lombard Ave.Winnipeg, MB R3B 0T6
(204) 982-2100Fax: (204) 942-1841
E-mail: [email protected]
Production Co-ordinator: (204) 453-1965Lindsay HoffmanE-mail: [email protected]
acPc officEWard TomaAlberta Canola Producers Commission#170, 14315 118 Ave. Edmonton, AB T5L 4S6(780) 454-0844 Fax: (780) 465-5473E-mail: [email protected]
McGa officEBill RossManitoba Canola Growers Association400 167 Lombard Ave. Winnipeg, MB R3B 0T6(204) 982-2120 Fax: (204) 942-1841E-mail: [email protected]
Scdc officECatherine FolkersenSaskatchewan Canola Development Commission212 111 Research Dr. Saskatoon, SK S7N 3R2(306) 975-0262 Fax: (306) 975-0136E-mail: [email protected]
advErtiSinG SalESAccount Executive: Shawn BrookE-mail: [email protected]
Account Executive: Monika RobertsonE-mail: [email protected]
Issues Ink301-313 Pacific Ave. Winnipeg, MB R3A 0M2(204) 453-1965 Fax: (204) 475-5247
Thanks to Mnnt Cn for its continuedsupport as the Foundation Sponsor of Canola Digest.
SubScriPtion inquiriES,ess ges es
British Columbia call: (250) 262-6585Alberta call: (800) 551-6652Saskatchewan call: (877) 241-7044
Manitoba call: (204) 982-2122Ontario call: (519) 763-1200All others call: (204) 982-2100
Subscription price for the Canola Digest is $35for Canadian and $35 U.S. for international.
thE canola diGEStis a joint publication of the Alberta Canola
Producers Commission (ACPC),
the Saskatchewan Canola
Development Commission (SCDC),
the Manitoba Canola Growers Association (MCGA) and
the Canola Council of Canada.
Canadian Postmaster: Send address changesand undeliverable copies (covers only) to400 167 Lombard Ave. Winnipeg, MB R3B 0T6
PRINTED IN CANADAISSN 0715-3651 Volue 44 No. 2
Postage paid in Winnipeg, MB
Publication Mail Sales Agreement #40027283
Contents mar/apr 2009
News FroM
The ProviNCial
Grower
assoCiaTioNs
Canola Digest has established a t-f fbck
n for its readers. Now you can let us know if
youve changed your address or if you no longer
want to receive the o P
cs c Gwes.
1-866-8DIGEST(834-4378)
Call
10
2Record acresrecord yield
6 Survey saysNearly all U.S. grocery shoppersare aware o canola oil
10 The skinny on atsResearch = markets12 Export readyit starts in the feld14Canola beore winter wheat: aperect ft16spng Pm:Theres more to yield than seed
Farmer roundtable
22
Marketing plans improve selling
decisions in turbulent times
26With our gratitude
32CanolaClippings
27 Alberta CanolaProducersCommission
28Manitoba CanolaGrowers Association30SaskatchewanCanola Development
Commission
T m n mptnt f xpnng
n t-cncmkt.
mAR/APR 2009 C a N O l a D I G E S T 1
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For ProduCer KeviN BeNder,
who arms just outside Bentley, Alberta,
2008 was one o the best years in memory
or canola. He saw record yields on onequarter, and attributes it to a cooler
summer, good timing, optimum ertility,
adequate moisture levels and superior
genetics.
One quarter hit 80 bushels per acre
which has never happened beore, says
Bender. Everything went right, and
genetics play a large role too. Weve seen
canola yields more than double in the past
15 years.
Benders experience matches that o
most Canadian canola producers. With
some exceptions, such as poor conditions
in the Peace Region o Alberta, canola
yields, acreage, and quality were all up in
2008.And the good news is that world
demand or canola is strong. Industry
experts expect to nd markets or Canadas
record crop.
Prairie armers harvested 12.643 million
tonnes, shattering last years record harvest
o 9.5 million tonnes. Canola acreage was
a record 16.047 and average yield was 34.7
bushes per acre. The quality o the crop
was excellent, with near record oil content
o 44.3%.
Why the record this year? Strong
prices encouraged producers to expand
their canola acres, while ideal growing
conditions with timely rains and cooler
temperatures during the fowering stage
contributed to outstanding yields.On the Prairies, where 99% o canola
is grown, armers reported record
production in each province. Harvested
area was a record in all three Prairie
Provinces, and record yields were reported
in Manitoba and Saskatchewan.
The 2008 Western Canadian canola
crop is characterized by near record oil
contents, lower protein
contents and much
reduced chlorophyll
levels when compared
to the 10-year means,
says Doug DeClercq,
program manager o
oilseeds monitoring
at the Canadian Grain
Commission.
For canola, No.1 Canada, the 2008
mean oil content (44.3%) is 0.9% higher
than the 2007 mean (43.4%) and 1.1%
above the ten-year mean o 43.2%. Unlike
most years, the 2008 canola crop shows
only minor regional dierences in oil,
protein and atty acid composition.Breaking it down by province, the mean
oil content in Manitoba was 43.5%, which
is slightly lower than in Saskatchewan
where mean oil content came in at 44.6%
and in Alberta at 44.5%. Compared to
2007, mean oil contents have changed by
+1.9%, +1.3% and +0.1% respectively or
Manitoba, Saskatchewan and Alberta.
The increased oil contents seen
in the 2008 survey are a result o the
generally cooler growing conditions
experienced during July over much o
the Western Canadian canola growing
area, explains DeClercq. However, the
hot, dry conditions in the Peace River
region o Alberta and British Columbia
stressed canola and reduced oil contents
in that region. In general, cool growing
conditions at fowering tend to produce
canola seed with higher oil contents, but
lower protein content.
The 2008 canola crop is higher in oleic
acid content, but lower in linolenic acidcontent. For canola, No.1 Canada seed, the
total saturated atty acid content increased
slightly to 7.1%.
All o this is avourable or Canadian
canola because producing higher oil
content the most valued part o the plant
will help Canada retain its position in
export markets.
Aside rom better agronomic traits such
as increased yields and oil content, the
record production can also be attributed to
better management practices by producers.
The Canola Councils team o seven
agronomy specialists is ocused on grower
protability, oering comprehensive
ground support or 50,000 prairie canola
growers, says Chris Anderson, vice-
president, crop production or the Canola
Council. This is done through individual
contacts, meetings, tradeshows, eld days
and annual training sessions across the
Prairies to provide industry agronomy
support.
The CCC agronomists advise growers
and the industry on best practices incanola production and management
options in adverse situations.
To keep the countrys carry-out supplies
rom climbing too high this year, the
record large canola crop needs to be
met by equally large demand. Adding in
the carry-over rom the previous year,
the industry has roughly 14.284 million
tonnes o canola to market.
That sounds like a big number, but
thanks to increased demand or canola
oil, industry experts arent worried. The
industry is generally working with a
Exp dem
rcd ac...
rcd YldbY JuliE Mcnabb
Gwe, Ke bee expeeee e es yes memy . a e s e.
Industry experts expect to ndmarkets or Canadas record crop.
2 C a N O l a D I G E S T mAR/APR 2009
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domestic crush estimate o 4.5 million
tonnes, and an export orecast o six
million to 6.5 million, which would both
be records o their own.
We are expecting record Canadian
canola seed exports this year that will top
seven million tonnes, says Tracy Lussier,oilseeds merchant or Louis Dreyus, who
exports canola. Fortunately we have seen
excellent demand rom China likely will
be close to two million tonnes and more
recently Pakistan.
Meanwhile, domestic crushers are
running close to ull capacity this year.
We would expect Canadian crush to be
in the order o 4.3 to 4.5 million tonnes,
says Lussier. However, the countrys crush
capacity will keep the domestic demand
rom rising much arther until later
this year. The only way that additionaldomestic crush could increase is through
expansion o the crush industry which
will happen at the tail end o the current
crop year, explains Lussier. Crush
capacity will increase to six million tonnes
or the 2009-10 crop year.
With last years record breaking crop,
Canadian canola producers are urthering
our already solid reputation or top quality
canola. As a result, Canadian canola
exports are on the rise with signs pointing
to increased demand.
Bottom line: keep growing canola.
Production across
the Priries
Mntbhese ae 3.1 illion acresP 2.6 illion tonnes(32.1% increase fro last year)Ye 36.9 bu/ac (30.4% increasefro last year)
sktcnhese ae 7.7 illion acresP 5.6 illion tonnes(37.9% increase fro last year)Ye 32.4 bu/ac (32.2% increasefro last year)
abthese ae 5.2 illion acresP 4.3 illion tonnes (27.1%increase fro last year)Ye 36.9 bu/ac (23.0% increasefro last year)
Table 2. Canadian Canola Yield (bu/ac)Source: Statistics Canada Field Crop Reporting Series
Table 1. Canadian Canola Production (000 tonnes)Source: Statistics Canada Field Crop Reporting Series
20082007200620052004200320022001200019991998
25.1
27.0
25.3
23.0
38.5 34.3 37.8 39.4 32.5 36.0 37.325.0
41.735.0 40.0
29.1 30.6 28.4 26.6 29.8 31.330.8
25.7
32.528.3
36.9
26.7 25.8 20.218.6
20.9 22.7
31.6
27.6
24.5
32.4
29.0 26.1 27.3
21.6
29.734.2
37.9
33.7
30.0
36.9
27.5 30.4
25.020.0
24.3
31.1 37.320.0
30.0
28.028.2 26.5
23.7
22.2
25.8
28.132.7 30.7
27.1
34.7
0 3000 6000 9000 12000 15000
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
AverageAnnualYield
(bu
/ac)
Canola Production (000 tonnes)
CanadianAverage
BC
BC
CanadianAverage
Alberta
Alberta
Saskatchewa
Saskatchewa
Manitoba
Manitoba
Ontario
Ontario
mAR/APR 2009 C a N O l a D I G E S T 3
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Ihea
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nly all U.s. Gcys a aw f
Cl olb w s speg s e ees,
ew sey sws. bY anGEla danSbY and KriStYn SchiavonE
GoT CaNola oil? A December 2008 survey by Cogent Research
or CanolaIno indicates that chances are, you do i youre an
American who does at least hal o household grocery shopping
and has used cooking oil within the past six months. Among a
nationally representative sample o 1,004 U.S. adults, two-thirds
(63%) used canola oil in the past three months. Canola is one o
the top three oils used by Americans today and number two at
retail by volume.
The awareness o canola oil among Americans is very high
97% among primary grocery shoppers using cooking oil
within the past six months. Compared to a benchmark survey
in December 2006, canola oil has also become better known or
its versatility (73% vs. 64%). It continues to be associated with
health by more than hal o U.S. consumers a perception that
is consistent with the liestyle choices o canola oil users. The
qualied health claim or canola oil eectively promotes the oilshealthulness and increases consumers likelihood o purchasing
and paying more or products made with canola oil.
CooKiNG oil usaGe
According to the 2008 survey, the vast majority (85%) o
Americans responsible or hal or more o household grocery
shopping has used cooking oil in the past six months and
is typically using it three times per week. Olive, canola and
vegetable oils are the most purchased and used cooking oils,
with about six o ten cooking oil users having purchased all
three in the past three months.
Sauting and pan-rying, ollowed closely by baking, are the
most popular applications or cooking oil. However, canola oil
users (dened in the survey as those who have used canola oil in
the past three months) are much more likely to use cooking oil
or a variety o applications. Since 2006, sauting and pan-rying
have increased the most among canola oil users, who also tend to
use cooking oil the most requently 3.2 times a week compared
to 2.5 times a week or other oil users.
healTh halos
Consistent with 2006 ndings, many (59%) U.S. consumers
today perceive canola oil to be healthier than other types o
cooking oils except or olive oil. This perception is even greater
among canola oil users (66%).
The most important drivers or consumers when purchasing
cooking oil include:
Low saturated fat content (92%)
Endorsement by health associations like the American HeartAssociation (92%)
Trans at ree (90%)
Contains omega-3 fatty acids (88%)
Bears statements endorsed by the U.S.
Food and Drug Administration (77%)
Good source of vitamin E (70%)
Has a healthy choice logo on the label (66%)
High in monounsaturated fat (50%)
Not surprisingly, canola oil users particularly prioritize trans-
ree, low saturated at content when purchasing oil.
csme tes
6 C a N O l a D I G E S T mAR/APR 2009
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QualiFied healTh ClaiM
The U.S. Food and Drug Administ rations (FDAs) qualied healthclaim (QHC) that 1.5 tablespoons o canola oil may reduce the
risk o coronary heart disease drove up the 2008 survey takers
health perception o canola oil. The lions share (84%) o them
ound the claim at least somewhat important, as did 90% o
canola oil users. More than hal o the survey takers said the claim
had a positive impact on their perception o canola oil and they
would be more likely to buy and pay more or products with the
claim. Most strikingly, 63% o the people who believe that canola
oil is less healthy than other oils or who are less likely to purchase
products made with canola oil were positively infuenced by the
QHC. Consumers whose perceptions o canola oil were most
aected by the claim are 18-39 or 50-59 years o age, use cooking
oil daily, and requently select canola or vegetable oil.
PaCKaGed Food aNd resTauraNT ChoiCes
The majority (58%) o survey takers and canola oil users (68%)
believe that ood products made with canola oil are healthier than
those made with other types o oils. In addition, the majority o
both canola and other oil users seek out healthy options at least
sometimes or ood products made with oil or at like cereals/
granola; shortenings/butter; dressings, sauces and marinades;
breads/rolls/biscuits; prepared meals and snack oods in order o
requency. But canola oil users more requently choose healthier
versions o these products than other oil users.
Nearly one-third o all survey takers said that the healthulness omenu items at a ast-ood restaurant infuences their decision to eat
there. One in ve (20%) canola oil users said they are much more
likely to dine at any restaurant that uses a t rans at-ree cooking
oil compared to 15% or other oil users. More than hal (51%) o
canola oil users are somewhat to much more likely to patron a
restaurant using canola oil compared to other oil users (30%).
healThy oil, healThy liFesTyle
Consistent with 2006 ndings, the 2008 survey showed that
canola oil users are more likely to make healthier liestyle
choices, such as eat all natural oods and exercise. Recent data
showed that canola oil users are more likely to seek inormation
about cooking methods and advice on exercise regimens, with continued on page 8
81%
Saute Pan-fry Bake Deep-fry Salad dressing
2008 Cooking Oil Use Occasions
Used Canola Oil in the last 3 months Used Other Canola Oil(s) in the last 3 months
Marinate/baste Bread dip Other
71%
80%
72% 71%
58%
45%
34%44%
33%
43%34%
27%22%
3% 3%
Impact of Qualied Health Claim for Canola Oilon Food Product Purchasing Decisions
8%
2%
16%
47%
28%
5%
2%
15%
46%
31%
Total
(n=1004)
Used Canola Oil in past
3 months
(n=628)
Used other cooking oil(s)
in past 3 months
(n=376)
10%
3%
17%
47%
22%
Much less likely to buy
one without claim
Somewhat less likely to
buy on without claim
Claim would have no
impact on purchase
Somewhat more likely to
buy one with claim
Much more likely to buy
one with claim
Healthfulness of products Made With Canola OilVersus Products Made With Other Types of Oil
10%
2%
30%
49%
9%
9%
2%
24%
52%
13%
Total
(n=1004)
Used Canola Oil in past
3 months
(n=628)
Used other cooking oil(s)
in past 3 months
(n=376)
13%
2%
39%
42%
9%
Much less healthy
Somewhat less healthy
No less/no more healthy
Somewhat more healthy
Much more healthy
Sauting and pan-rying, ollowed closely by baking, arethe most popular applications or cooking oil.
mAR/APR 2009 C a N O l a D I G E S T 7
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70% exercising or 30 minutes or more at least once a week
compared to 64% o other oil users. Canola oil users are also
more likely to avoid smoking and make low-calorie and resh meals.
reGioNal diFFereNCes
For the rst time, the 2008 survey looked at regional perceptions
o canola oil. The sample was refective o the U.S. population
in seven regions consistent with AC Nielsen data: East South
Central, New England, West South Central, West North Central,
Middle Atlantic, South Atlantic, Mountain, Pacic and East
North Central.
Consumers in the East North Central, East South
Central and West North Central are the most likely
to have recently purchased and used canola oil.
Olive oil appears to be the cooking oil used the
most oten, especially in New England, but about
one-third o survey takers in the East South Central
and West North Central preer canola oil.
Trans at content and FDA-authorized health
statements are more signicant cooking oil
purchasing drivers in the West North Central
region and vitamin E content is more important to
consumers in West South Central states. Compared
to other areas, New England, which strongly avours olive oil, is
the least likely to base a ood purchasing decision on canola oil.
However, this region is most likely to be positively infuenced bythe QHC.
Consumers in the South Atlantic, Middle Atlantic and West
South Central tend to believe that canola oil is at least somewhat
healthier than other types o oils. But people in the Pacic region
embrace healthy liestyle elements more than those in other
regions and are thereore, more likely to be interested in the
health benets o canola oil.
More than hal o the survey takers were at least somewhat
more likely to patronize a restaurant that uses trans at-ree oil,
except in the Mountain and East South Central regions, where
less than hal would do so. In the Middle Atlantic and SouthAtlantic, hal the people are at least somewhat more likely to
requent a restaurant that specically uses canola oil.
The bottom line: awareness o canola oil among Americans is
outstanding, usage o the oil is increasing and its health benets
are known by at least hal o primary grocery shoppers. Now
its time to inorm the rest, especia lly in Pacic states, where
consumers gravitate towards a healthy l iestyle. The QHC
should remain a centerpiece o communication about canola
oil as its power o infuence may even convert olive oil users in
New England.
Angela Dansby and Kristyn Schiavone are communications manager and
specialist, respectively, for CanolaInfo.
csme tes
The bottom line: awareness o canola oil
among Americans is outstanding, usage othe oil is increasing and its health benets
are known by at least hal o primarygrocery shoppers.
Consumers in the EastNorth Central, East SouthCentral and West NorthCentral are the most likely
to have recently purchasedand used canola oil.
53%
5%
11%
33%
Aware of
Canola Oil
and have not
used it in the
last 3 months
Aware of
Canola Oil
and have
used it in the
last 3 months
Aware of
Canola Oil
but have
never used
Not aware
of Canola Oil
2008 Awareness of Canola Oil by U.S.
Primary Grocery Shoppers Who Used
Cooking Oil in Past Six Months
8 C a N O l a D I G E S T mAR/APR 2009
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75 YEARS
R
8/14/2019 CD Mar Apr09
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bY roSaliE tEnniSon
the skinnYoN FaTste ews e e ees js keeps geg ee.
CaNola oils GreaT suCCess
story has been built on the body o
evidence about its health benets. As
new research results roll out, the list o
the health benets o this remarkable
oilseed just keeps getting longer.
Improving heart health and reducing
cholesterol were the rst good news
stories. More recent research has
expanded knowledge o how canola
accomplishes this, and it has identied
numerous other health benets.
Scientists in Manitoba are looking at
how canola oil can reduce cholesteroland minimize the risks or coronary
heart disease. So ar, they have learned
that canola helps prevent cholesterol
rom entering the blood stream by
assisting in reducing the absorption o
cholesterol in the digestive system.
In other research, scientists are
looking at how consuming canola
can help protect against the damaging
eects o the sun.
A current study is measuring how
much canola oil consumption can
decrease LDL or bad cholesterol.
The bottom line or canola growers is
that as this exciting research rolls out,
there is more and more potential or
expanding sales o canola oil in health-
conscious markets.
I dont think most growers understand
the important role they play in nancing
these things. says Stewart Gilroy, a
canola grower
near Camrose,
Alberta. This
is an example o
how levy dollars
are servingcanola growers.
This research
promotes canola
use so we get
more sales, a
more stable
market, and a more consistent demand
or our product, and Im proud to be a
part o the equation.
But beore we look at the latest research
in more detail, some background
High on the list o canolas benets
is the reduction in risk or coronary
heart disease. Researchers proved that
consuming nine grams o canola oil
daily, about one and a hal tablespoons,
reduces the potential or heart attack.
In 2006, the U.S. Food and Drug
Administration (FDA) ruled that canola
oil was eligible to bear a qualied
health claim on its ability to reduce the
risk o coronary heart disease due to
its unsaturated at content. With this
endorsement, consuming canola oil
has become a recognized health benet
that can be displayed on labels.
Canola oils cholesterol lowering
properties have been studied or
c rese
This research promotes canola useso we get more sales, a more stable
market, and a more consistentdemand or our product.
10 C a N O l a D I G E S T mAR/APR 2009
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decades, but in the past ten years
scientists have ne-tuned their
understanding o its value. High levels
o LDL can be reduced by consuming
canola oil. Research at the turn o the
millennium established that canolaoil has a greater ability to lower LDL
cholesterol in comparison to other
monounsaturated oils. It turns out that
not all monounsaturated ats are created
equal, and science has shown us that
the properties o canola oil have the
most dramatic eect on reducing LDL
cholesterol levels compared to other
vegetable oils.
Fast orward ten years to research
being conducted a the Richardson Centre
or Functional Foods and Nutraceuticals
at the University o Manitoba, wherescientists are now learning how
canola can accomplish the reduction
o cholesterol and minimize the risks
or coronary heart disease. Dr. Vanu
Ramprasath has been working to identiy
canolas dietary properties to explain how
is it able to do what it does.
What he has learned so ar is that
canola assists in reducing the absorption
o cholesterol in the digestive system
preventing cholesterol rom entering
the blood stream. When cholesterol
is reduced in the blood stream
cardiovascular dangers are minimized,
Ramprasath explains. In order to get
the benets o this cholesterol reduction,
we need to increase our intake o canola-
based products, such as oil or margarine,
in our diets.
Ramprasath has also learned that canola
oil contains two orms o vitamin E, a
valuable antioxidant. Other research has
proved that increasing the antioxidants
in our systems will help to reduce stress,
which, i allowed to aect our lives,can lead to cardiovascular diculties.
Ramprasath suggests that consuming
more canola oil will increase the levels o
stress reducing vitamin E in our systems,
which will also contribute to heart health.
The ocus o his continued research is to,
Understand why some people benet
rom canola more than others.
I would like to examine genetic
dierences and why some people respond
better than others to the health benets
o canola oil, he explains. His initial
research shows that some bio-markers in
the body are aected by canola and he
wants to understand what this means to
human health.
The body o knowledge o the heart-
health aects o canola is growing,
but nutritionists are learning how toencourage more consumption o canola
in diets or other healthy reasons.
Research released eight years ago touted
the aects o canola oil as part o a diet
that increased monounsaturated at intake
to reduce the risk o prostate cancer. A
ull understanding o how canola can be
included in a diet designed to minimize
the risk o
prostate cancer
is needed, but
researchers
believe it is theantioxidant
properties o
canola that
could be the
mechanism
that triggers
the reduction.
In other recent research ndings,
canola is being credited with protecting
against the damaging eects o the
sun. Scientists believe this is due to
monounsaturated oils being more
resistant to oxidation. By stepping-up the
intake o monounsaturated oils, such as
canola, the content o monounsaturated
oil in the skin will increase, which will
result in reduced oxidation damage rom
sun exposure.
All o these ndings have at their base
the absorption o canola into our bodies.
This means that understanding how we
consume canola in all its orms and how
the body utilizes its benecial properties
is key. Researchers believe i they can
identiy how canola works in the body,they will be able to recommend the
best means o consuming it and in what
quantities.
Dr. Peter Jones is nearing the end
o a study he conducted on lipids and
how canola oil can reduce lipids and
the aect on heart health. His work
at the Richardson Centre involved 36
individuals with high lipid counts who
were ed a diet that included three
treatments o dietary at canola, a
canola/fax combination, and a typical
western diet. The subjects ate each
diet or 28 days with our weeks o in
between each session. At the end o each
session measurements were taken on the
fexibility o their arteries, blood markers
and infammatory markers. Jones and his
colleagues were attempting to determinehow much o the omega-3 atty acids in
canola were converted.
This is the tip o the iceberg in terms
o lipid research, he comments. What
we learned was that the canola phase o
the diet research resulted in 11% decrease
o LDL and the canola/fax phase resulted
in a 14% decrease compared to the levels
in the standard western diet. He explains
that or every 1% reduction o LDL
cholesterol, there is a 2% reduction in
heart disease risk.
Taken all together, recent research on
the healthy properties o canola show that
the risk o heart disease can be reduced
in many ways when canola oil replaces
unhealthy ats in any diet. The vitamin
E in canola and its monounsaturated at
decrease cholesterol, reduce stress and
improve overall well-being and health
rom minimizing risks or cardiovascular
problems and prostate cancer to
alleviating some o the damaging eects
o the sun. Next, consumers can expect
to hear results o a study considering i
canola oil can also reduce health risksin diabetics. A team o researchers in
Toronto is considering whether replacing
carbohydrates with healthy at can reduce
glycemic pressure.
Jones may be right in thinking his
research is the tip o the iceberg in his
discipline, but taken as a whole, the
research on canola oil in the past 30
years appears to be the tip o a very big
iceberg in terms o where the research is
taking us and what we might learn about
canolas amazing health benets.
The bottom line or canola growers
is that as this exciting researchrolls out, there is more and more
potential or expanding sales inhealth-conscious markets.
mAR/APR 2009 C a N O l a D I G E S T 11
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wiTh seediNG TiMe FasT approaching,canola growers need to make the right
agronomic decisions in order to satisy
the demanding standards o Canadas
export customers, who imported over $3
billion worth o seed last year.
As producers, the last thing we want
is the disruption o our canola export
program, says Brian Chorney, president
o the Canadian Canola Growers
Association. The customers are always
right. I they have standards relating to a
particular product that we have to meet,
and we dont meet them theyll nd
someone else who can supply them. We
have to ensure that we are able to supply
to their standards.
Its very much a regulatory requirement
in many countries that the canola we ship
to them, whether its seed, oil or meal,
meets certain criteria, whether it is related
to pesticide residues or approved varieties,
especially in the case o genetically
modied varieties, says Dave Hickling,
vice-president o canola utilisation or the
Canola Council o Canada.
ex
rdybY anGEla lovEll
upg e ep cs sy mese sme s wys g.
The Canola Councils web site containsinormation and recommendations on
how to be canola export ready. It lists
varieties that have been de-regulated and
should not be grown and the reasons
why. It also gives recommendations and
guidelines or the use o certain pesticides
and seed treatments, as well as storage
recommendations.
The United States is the number one
market or Canadian canola oil and
meal, valued at over $600 million a
year. The U.S. does not approve the use
o the insecticide Lindane on canola,
and thereore it should not be used by
Canadian growers.
Similarly, Malathion should not be
used to treat empty bins that
will be used to store canola
due to concerns rom many
countries, notably Japan,
over pesticide residues.
Japan is the major market
or Canadian canola seed,
purchasing over 2 million
metric tonnes a year, ata value o around $450
million. It has stringent
regulations that prohibit the
entry o any commodity
ound to have pesticide residues above an
allowable limit.
I think Japan is a prime example and I
think that everyone understands that they
have a detailed list o chemicals that they
do monitor and its important to keep
them happy, says Hickling.
Chorney also recommends that
growers double check to make sure they
are only growing registered varieties.That is critical because that can have
a dramatic eect on the market very
quickly, he says.
Hickling emphasises that it is
important or everyone involved in
growing, processing and marketing
canola to do their part. And it starts in
the eld.
Its important or the armers
to ensure that what they deliver is
appropriate, because once it gets into the
system its very dicult to segregate and
isolate a problem. So the best solution is
to stop it rom getting into the system in
the rst place.
A mistake could have serious
consequences. I shipments are rejected
theres a lot o potential nancial risk
involved or the canola industry, says
Hickling.
It is important or everyone involved
in growing, processing and marketing
canola to do their part. And it starts in
the eld.
It is important or everyonenvolved in growing, processingnd marketing canola to do their
part. And it starts in the eld.
Mke aess
w n t wbFor further inforation andrecoendations on how tobe canola export ready visitwww..g/exp_ey
12 C a N O l a D I G E S T mAR/APR 2009
8/14/2019 CD Mar Apr09
15/36
For more information visit, www.canolacouncil.orgor call toll free 1-866-834-4378.
Protect profitability and access to global markets.Keep canola in the game by keeping de-registered canola varieties out of fields this spring.
Roundup Ready polish (B. rapa) canola Hysyn 101RR
Bromoxynil tolerant 295BX, Cartier BX, Zodiac BX, Renegade BX
Liberty tolerant Exceed, 2631 LL, Swallow, SW Legion LL, SW Flare LL,
LBD 2393 LL, Innovator, Independence, HCN 14, Phoenix
Liberty Link hybrids 3850, 2153, 3640, 3880, 2163, 2273
B.C. GRAIN PRODUCERS
ASSOCIATION
Last year Canadian exports amounted to over $3.1 billion. De-registered canola varieties can bedetected at very low levels and will result in rejected shipments and increased monitoring. Many graincompanies are no longer accepting delivery of these de-registered varieties. If you have canola seedof these de-registered varieties, please contact your grain company before you deliver.
Keep
Canolain the
GameDo not plant de-registered canola varietiesthis spring! If you do, you could shut Canadiancanola out of critical export markets!
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If you are plannIng or a winter wheat crop this all,
planting canola this spring as a set up crop can give you higher
yields, better weed control, reduced soil erosion, all while doing
some good or the environment.Kendall Heise, who arms south o Isabella, Manitoba, says his
best success has been seeding winter wheat into canola stubble
or optimum crown protection during the winter months.
Plan the seeding date o your canola so that it can be
harvested in time or the timely seeding o your winter wheat,
he suggests.
Many producers have seen the value in a winter wheat crop.
I managed properly, winter wheat allows you to get a jump
start on spring workloads, take advantage o higher yields, and
even reduce input costs. However, planting winter wheat takes
good management and careul planning; planning that starts
this spring.
There are many reasons you may want to seriously consider
canola as the set up crop or your winter wheat.
Winter wheat must be sown into stubble to reduce the risk owinterkill. Standing stubble traps snow, keeping soil temperatures
warm enough to allow the crop to overwinter. How you deal with
residue rom the previous crop will aect seedling establishment
and winter survival.
Canola stubble is an ideal choice to direct seed winter wheat
into, as producers have the ability to cut stubble tall, which will
help trap a protective layer o snow over the winter, says Matthew
Stanord, a Canola Council o Canada agronomist. Seeding winter
wheat into standing stubble is key to success, especially in northern
areas. In addition, canola stubble tends to not only be tall, but also
plentiul, with lots o stems per square oot.
Jake Davidson, executive director o Winter Cereals Canada,says canola stubbles strength is also ideal. It is a very strong
stubble; it can take a beating and still stand up well, and it is
dense compared to other stubble so it catches the snow best.
There are also advantages to an oilseed-cereal rotation. The
benets o proper crop rotation are no exception here, Stanord
says. Inclusion o canola in winter wheat rotations oers weed
control benets. Winter wheat rotations that include canola help
to suppress downy brome populations, a troubling weed in direct
seeding systems. Many o the herbicide tolerant canola varieties
also oer excellent weed sanitation, allowing the winter wheat to
be seeded into a relatively clean eld.
In addition, crop residues are easy to manage since there is
a low residue crop between a high
residue crop, and diseases should be
minimal. With canola youre not
getting disease transer because by
adding canola to the rotation you are
breaking the cycle, says Davidson.
And by extending more diversity in
a rotation, yields will also improve.
There is research showing that a
cereal ollowing canola can have
signicant yield benet, says Stanord. Alberta Agriculture
and Rural Development research and crop insurance data
indicates that wheat yields increase 10-20% ater canola indirect seeding systems.
In the spring, winter wheat will start growing well beore
producers get into the eld to start seeding. This greater
utilization o early spring moisture helps give winter wheat its
signicant yield advantage over spring wheat. By direct seeding
winter wheat into canola stubble, producers can help reduce the
risk o soil erosion by having a crop continuously growing, and
thereore holding the soil in place, explains Stanord.
Canola Before Winter
Wheat: A Perfect FitFrrs k Kd Hs hv s th bfts of o s
stp rop for wtr wht.
By julie mcnaBB
crop Rotto
Many o the herbicide tolerant canola varietiesalso oer excellent weed sanitation, allowing thewinter wheat to be seeded into a relatively clean eld.
8/14/2019 CD Mar Apr09
17/36mar/apr 2009 C A N O L A D I G E S T 15
Another environmentally appealing aspect o winter wheat
is that it helps local waterowl populations. Because you are
seeding in the all, you dont disturb the nests like you would
i you were seeding in the spring, explains Mark Akins, an
agronomist with Ducks Unlimited. Also, because winter wheat
gets big early on it provides some cover so nests are more easily
hidden and there is some green material in the elds that wehave ound is attractive to ducks.
Akins says these three things together make winter wheat a
superior nesting cover in relation to spring wheat. One nest in
every 300 acres survives in spring wheat, versus success every
30 or 40 acres with winter wheat, he says. When you add in
the act that there is a very real opportunity or growers to make
money with this crop, its a win-win situation.
And while Akins agrees canola stubble is not specically
preerable rom a duck perspective, hes been involved in the
practice long enough to recognize there is a denite benet or the
grower when using canola stubble. Probably two-thirds o winter
wheat in Western Canada is grown on canola because it is broadlea
to cereal, which is good or disease and weed control. Also canolareduces the winter kill potential because it has a tall standing
stubble ideal or catching snow, which creates a layer o insulation.
Ducks Unlimited provides agronomic support to growers
to help them see the greatest success possible and, in areas
they deem as high priority or the duck population, they oer
incentives to growers to try winter wheat.
Winter wheat is most commonly planted ater canola in
Manitoba, says Doug Wilcox, manager o Program Development
at the Manitoba Agricultural Services Corporation. Over the
2004 to 2009 period, an average o 74% o winter wheat in
Manitoba was sown on canola stubble. The next most popular
stubble was oats or barley (usually less than 5%).
Meanwhile Kevin Archibald, who runs a commercial cow cal
operation southeast o Killarney, Manitoba, sees soil conservation
as a paramount advantage to seeding winter cereals because it
utilizes zero-till.
It is the ultimate control over soil loss; not only do you have
crop residue remaining to trap snow and hold water to controlruno, but youve also got plants seeded into the ground, and
their root systems are in the soil, holding it together. Archibald
also thinks about the bigger picture: the benets to wildlie
waterowl and songbirds nesting in stubble. Winter wheat
greens up beore anything else does, and provides some early
oraging or deer...without damage to the crop, he says.
I producers decide to plant winter wheat this all ater canola,
they should plant a variety o canola that can be harvested early
enough to seed winter wheat in the optimum seeding window
or their area. By selecting an early maturing variety, producers
can reduce the risk o crop losses rom delayed harvest, as well
as benet rom a greater window o opportunity to plant winter
wheat next all, he says.
Akins concurs: The successul growers will be the ones who
plan urther ahead, such as looking or an early maturing canola
variety so you can get it o earlier.
Timing is just another reason to use canola it usually comes
o in good time. In a normal year you can get it o by the
September 15-20 winter wheat seeding deadline, says Davidson.
Its a win-win situation or your bottom line, your land and theother crops on your arm. As Akins puts it, Canola and winter
wheat are the ideal partners.
Where on the Web To select the most suitable, early maturing canola
variety for your area, visit the Canola Council of
Canadas web site, .ccci. , anduse the Performance On-line Database tool. This
comprehensive, user-friendly tool compiles weedcontrol, disease resistance and yield potential data
for canola variety trials conducted in your area.
For more information on growing a winter wheatand canola rotation, contact your local Ducks
Unlimited Canada ofce or visit
.ic.c.
wheat yields increase 10-20% atercanola in direct seeding systems.
8/14/2019 CD Mar Apr09
18/3616 C A N O L A D I G E S T mar/apr 2009
you stopped to ensure measurement o
seeding depth at actual seeding speed.
Make sure to check depth regularly in a
eld and when moving rom one eld
to the next as seeding depth may change
depending on actors such as soil typeand seedbed conditions.
Canola producers should target a plant
population o 10 plants per square oot
and need to consider using the ormula
on page 18 to determine their seeding
rate in pounds per acre. This ormula
accounts or dierences in thousand
seed weight o dierent seed lots, and
requires an understanding o individual
eld conditions and how they will impact
seed survival. Accounting or d ierences
in seed weight can be important because
i two varieties with di erent seed sizes
are seeded at the same pounds per acre
rate, there will be ewer seeds per square
oot or the variety with the larger seed
size. This may ultimately aect the plant
population that gets established at the
start o the season.
Remember that seeding canola into
cold soils can place stress on germinating
seedlings. A soil temperature at seeding
depth o 10 C is ideal; however, seeding
can begin at temperatures o 4 to 5 C.
Producers should take an early morningand late aternoon soil temperature
reading and then calculate the average o
the temperatures to determine i the time
is right. Seed-placed phosphate ertilizer
plays an important role in early and rapid
germination or canola, particularly when
seeding into cooler soils, says Mayko.
A nal Seed SMART tip is that producers
should keep a sample rom each variety
and seed lot planted. Make sure to record
relevant inormation, keep the blue tag with
the seed sample, and store all samples in a
paper or cloth bag in a cool, dry place.
Ewankiw notes that the Seed SMART
inormation rom the Canola Council
is being distributed through Bayer
CropSciences Market Development
team, who are located across Western
Canada. Across the Prairies, we havenine people designated to showcase
our new technologies to customers,
which includes running large scale
demonstration herbicide, ungicide and
canola seed trials. These people are the
canola experts in the eld so they are a
very good avenue or getting the Seed
SMART cards out to canola growers.
The rst tip on the Seed SMART card
is to slow down, which allows or more
accurate and consistent seed placement,
as well as proper separation o seed and
ertilizer. Higher speeds can hamper
stand emergence. Set your seeding
speed to ensure a consistent seeding
depth o to 1 inch. Deeper seeding will
reduce emergence, seed vigour, as well
as seedling and root growth. Though
actors such as seedbed conditions and
equipment will infuence optimum
seeding speed, keeping below ve miles
an hour should help produce a more
uniorm canola stand, says Mayko.
Mayko notes that producers must seed at
a aster speed, due to a large number oacres or example, they should consider
adjusting their seeding rate to compensate
or hampered stand establishment that
can result rom aster seeding speeds.
Slowing down also means that
producers need to stop and check their
equipment periodically, says Mayko. Even
i equipment has been calibrated and
leveled side to side and ront to back prior
to seeding, producers need to measure
seed depth across the drill runs once
out in the eld. A good tip is to measure
depth at least 100 eet behind the spot
you have made your seed choices.
You have purchased your inputs, or are
planning to soon. But as every smart
grower knows, the key to good stand
establishment isnt just about the variety
or the ertil izer.Seeding depth, rate, soil temperature,
seeding speed and ertilizer use are all
equally important actors in helping you
establish a uniorm canola stand.
An uneven stand can result in up to
20% yield loss as compared to a uniorm
stand, even in a normal growing season.
I a eld has uneven emergence it leaves
the crop more susceptible to pest and
disease pressures, says John Mayko an
agronomy specialist with the Canola
Council o Canada, Producers will have
greater diculty determining the
appropriate stage or ecient pest control
and proper harvest management. A
uniorm stand makes pesticide applications
and swathing timing easier to stage.
A new Seed SMART card produced by
the Canola Council aims to help growers
make the best seeding decisions or their
operations. A sample o the card can be
seen on pages 17 and 18.
Bayer CropScience Canada also knows
theres more to yield than seed selection.
They were quick to jump on board withdistribution o the Seed SMART tips card
to growers.
The use o the Seed SMART card is a
good practice or Western Canadian
canola growers, explains Brad Ewankiw,
Oilseeds Marketing Manager. We
appreciate the Canola Council putting
together this useul tool and are very
happy to be involved. Stand establishment
is a main actor in growing a high yielding
canola crop, and we want growers o
InVigor hybrids to get the best start to
achieve the highest yields they can.
Theres more to yield than
seedSprb gts r grt strt to o rop,
bt stbsht thq s th r k to d.
By SHannOn ScHinDle
Sprg Prr
8/14/2019 CD Mar Apr09
19/36
continued on page 18
mar/apr 2009 C A N O L A D I G E S T 17
seed
slow ownSlowing down while seeding allows or accurate seed placement
and proper separation o seed and ertilizer. Consider an speed
as well higher application rates and/or seeding speeds oten
require higher an speeds to avoid plugging but this can increase
seed damage and seed bounce. Make sure to adjust dampers
and ans on the seed distribution part o your seeding system as
recommended in order to minimize this damage.
Yield losses can be avoided right from the startwhen you seed your canola. Follow these handySEED SMART tips to help optimize emergenceand ensure a more uniform stand to make themost of your canola seed investment.
Maur pthPrior to seeding, level your drill rom side to side and
ront to back. Once in the eld, measure seed depth
across the drill runs at least 100 eet behind the spot
you stopped to ensure measurement o seed depth
at your actual seeding speed. Check depth regularly
in a eld and as you move rom one eld to the next.
Slow down
Measure depth
Aim for uniform stand
Remember to take a sample
Target 10 plants/ft2
Seed SMART with these tips from the Canola Council of Canada
8/14/2019 CD Mar Apr09
20/36
For more tips on canola seeding, visit www.canolacouncil.org
Rmmbr to tak a amplKeep a sample in a paper or cloth bag rom each variety and seed lot that you seed. Record relevant
inormation, keep the seed bag blue tag with the sample, and store all samples in a cool, dry place.
Targt 10 plant/ft2
Select your seeding rate using the ollowing ormula, which accounts or
diferences in Thousand Seed Weight (TSW) o diferent seed lots.
Seeding Rate (lb/ac) = (9.6 x Desired Plants per t2 x TSW )/Estimated Seed
Survival
Soil temperature should be at a minimum o 5C beore starting to seed
canola. Ater emergence, take time to assess the stand so you can implement
appropriate management techniques to protect the stand that is there.
Aim for a uniform tanA non-uniorm stand, as pictured on the let,
can result in a 20% yield loss as compared to
a uniorm stand, even in a normal growing
season. A uniorm stand results in more even
crop staging, making pesticide applications
and swathing timing easier to stage.
18 C A N O L A D I G E S T mar/apr 2009
continued on page 20
8/14/2019 CD Mar Apr09
21/36
Your canola is a paradise for disease.
The same environmental conditions that result
in bumper canola crops also create a tropical
paradise for disease. Tiny golf tee-like fungal
structures called Apothecia thrive in those
conditions and release spores that cause yield-
robbing Sclerotinia disease. A fungicide like
Rovral Flo protects canola by preventing the
disease from developing. After all, someone
needs to put an end to the party in your fields.
bayercropscience.ca or 1 888-283-6847 or contact your Bayer CropScience representative.
Always read and follow label directions. Rovral is a registered trademark of Bayer CropScience. Bayer CropScience is a member of CropLife Canada. 01/09-9728A
8/14/2019 CD Mar Apr09
22/3620 C A N O L A D I G E S T mar/apr 2009
Canola Digest: Have you contracted
canola production in the past? Is this
something you normally do? Do you plan
to contract canola production in 2009?
Hoppe: I have in the past contracted a
portion o my canola production so I can
lock in at a protable price. As or this
year, its hard to say whether I will or
wont.who knows whats the right thing
to do. Well just have to wait and see
what happens with the markets.
Gerrard: Yes we contract a certain portion
o our production normally every year
prior to harvest. By preplanning our
marketing strategy it allows us to have more
certainty price-wise and its also easier orus to plan in terms o maintaining ample
storage space on our arm.
Harbin: We normally contract a portion
o our canola production prior to harvest.
We grow some specialty oil canola under
contract, which pays a premium over
conventional canola.
Canola Digest: Are you concerned
about the continuing global economic
downturn and do you see it aecting
your arm business throughout 2009?
Hoppe: I expect it certainly will have an
Harbin: We plan to seed 1,200 acres o
canola this year, which is about the same
as last year. We purchased all o our seed
requirements in the all o 2008.
Canola Digest: What type o technology
do you plan to use? Do you normally stay
with the same technology or have you
considered changing?
Hoppe: Im staying with the same
technology that I have used in the past
mainly because I am pleased with my
canola yields. I think i most people nd
something that works they will tend to
stay with it and that is what I plan to do.
Gerrard: We basically stay with thesame technology simply based on
yield actors versus agronomic actors.
However, we normally seed two
dierent technologies with roughly a
three-quarter/one-quarter ratio split
on acreage between the two dierent
technologies.
Harbin: Typically we use the technology
that has proven to provide good yields
on our arm, although this year we are
also trying another technology. Its new
on the market and we are interested to
see how it will perorm on our elds.
In manItoba we talked with Will
Gerrard who arms near Strathclair. In
Bruno, Saskatchewan we spoke with
Stan Hoppe. In Rivercourse, Alberta we
talked with Bruce Harbin. We asked each
producer about their acreage intentions,
canola technology, whether they contract
their production, the impact o the global
economy, and disease and pest concerns
heading into 2009. Here is what they had
to say:
Canola Digest: What are your seeding
intentions or this year in terms o
acreage? Have you purchased your canola
seed requirements or the spring?Hoppe: I will be seeding roughly 3,000
acres o canola in 2009 which is about
the same as I planted this past year. I
purchased the majority o my canola seed
or this year in the all o 2008.
Gerrard: We are planning on roughly
seeding 2,000 acres. This number is
slightly lower than we planted last year
but that is mainly due to rotational actors
more than anything else. We purchased
50% o our canola seed in the all o 2008
and recently purchased the remaining
seed that we needed.
By SHannOn ScHinDle
Sprg Prr
Grower RoundtableWith the 2009 seeding season fast approaching
Canola Digesttalked with canola growers in Manitoba,
Saskatchewan and Alberta about their views,expectations and concerns for the coming year.
8/14/2019 CD Mar Apr09
23/36mar/apr 2009 C A N O L A D I G E S T 21
Stan Hoppe Will Gerrard Bruce Harbin
crop rotations. So I do not really expect
canola acres to be much lower than what
was planted in 2008.
Harbin: I see canola acreage being much
the same as last year. Canola still seems to
be as good o a crop as any rom a cash-
fow standpoint and I think Canadian
producers will capitalize on this.
Canola Digest: Have you purchased your
ertilizer requirements or the year?
Gerrard: We just recently purchased our
ertilizer needs and it was a very good
thing that we waited into 2009 as the
price o ertilizer has allen back over the
past ew months.Harbin: We have recently purchased our
ertilizer needs or this year and we also
purchased anhydrous ammonia in the
all o 2008 to incorporate ater harvest
we are unsure with what might happen
with ertilizer prices so we purchased
anhydrous ammonia at the higher price
level to maintain best management
practices or our business.
with either. Its important to keep a close
eye on your canola crop throughout the
entire growing season.
Gerrard: We continually scout our
canola elds or both pests and diseases
through the season. With the exception
o sclerotinia, which we usually end up
spraying or, in our area o the province we
have been very ortunate that in the past
ew years we really have not been aected
by many other diseases or insects.
Harbin: We are very concerned about the
potential impact o clubroot. We do not
have this disease in our area o Alberta
but its very important to be aware o. It
has been spreading in certain areas othe province and this is a disease we do
not want to see in our elds. We take
preventative measures and maintain a our-
year rotation on our canola elds. We are
aware o the potential impact o clubroot
and its spread needs to be minimized.
Canola Digest: Canola production in 2008
was very large. Do you see this aecting the
amount o acres that will be planted in 2009?
Hoppe: Acres might be lower as a result
o last years large production number but
all in all you have to ollow the proper
impact on agriculture in Canada and on
my own arm. Im expecting that the real
impact will be on the bottom-line or
manyprices in 2009.
Gerrard: Sure. The economic downturn
could denitely aect demand or
Canadian canola supplies and that will
not help Canadian armers. Im also
concerned about credit availability or
both importers and exporters which
could in turn impact our countrys ability
to market canola globally.
Harbin: We are denitely concerned
about the economic downturn; however,
agriculture is an industry that should see
a continued demand or its commodities.Depending on global production we may
even see some strengthening in prices as
we move urther into 2009.
Canola Digest: Do you have any concerns
or 2009 in terms o canola disease or pests?
Do you regularly scout elds?
Hoppe: Im always worried about bertha
armyworms and diamondback moths.
They both can cause a lot o destruction
in a canola crop. I always scout and take
a walk through my elds weekly to make
sure they are not becoming inested
8/14/2019 CD Mar Apr09
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by mark lepp
22 C A N O L A D I G E S T mar/apr 2009
Marketing Plans Improves SellingDecisions in Turbulent TimesDuing ths tis, w-thought-out nd disciind dcisions
tt o thn whth th t is oving high o
ow on n givn d.
F mting
We have recently come through one o the most
volatile years in history. Prices spiked to incredible
levels into March and again in summer. Both peaks
were ollowed by sharp corrections, and prices
or some crops were literally cut in hal by early
December rom levels seen only months earlier.
As we enter the second hal o the 2008/09 crop
year and start actively marketing the 2009 crop, many
producers are wondering what steps to take next.
While crop prices have rebounded nicely o
the lows o early December, many crops remain
burdened by large supplies or impaired demand. At
the same time, markets remain sensitive to weather
conditions, and concern about some crops not seeing
enough seeded acres in the coming year. It appears
that the worst o the nancial panic may be behind
us, but general economic conditions remain dismal.
During these times, well thought-out and
disciplined decisions matter more than whether the
market is moving higher or lower on any given day.The guidance that comes rom a careully designed
marketing plan allows arms to quickly respond to
whatever is going on in the market in a manner that
refects their own needs.
The primary purpose o a marketing plan is so
armers can ultimately sell their crops when market
signals dictate that the time is right, rather than
orcing sales in response to internal arm pressures
such as cash fow requirements or a lack o storage
space. Pushed sales typically occur at times when
the market is signaling that it doesnt particularly
want your crop, resulting in the producer receiving
less-than-optimal prices. The worst part about ill-
8/14/2019 CD Mar Apr09
25/36
continued on page 24
mar/apr 2009 C A N O L A D I G E S T 23
timed sales out o necessity is that they
are avoidable. Planning and research
allows sales to be made ahead o time
in response to market signals so the
arm can meet operating constraints and
limitations, resulting in an overall higher
average price.Another purpose o marketing
planning is to deal with complex and
highly variable cash markets. We grow
a multitude o dierent crops on the
Prairies, with each crop having distinct
markets and marketing tools. The diverse
mix o Western Canadian crops can create
tremendous opportunities, but it also
makes marketing more challenging.
Crops that have active utures markets
are generally more liquid, and allow the
ability to lock in the basis and utures
portion separately i market conditionswarrant it. There may also be seasonal
trends in basis levels or carrying charges
in the market that could be exploited.
Many special crop markets have ewer
risk management tools, but may oer
Wherever you findCanadianagriculture,
youll find FCC
Call us at 1-800-387-3232 (your local office)
or 1-888-332-3301 (extended hours).
See what were up to at www.fcc.ca/advancing
50years ans
1959-2009
/
production contracts with an Act o God
clause. Some o these markets can go
through times when activity is very quiet
and bids almost non-existent, but also
go through periods when prices can be
explosive. Each CWB pricing option also
has its own pros and cons.Each o these crops has its own unique
market dynamics, price discovery
mechanisms, and risk management tools,
all o which must be
ully understood in
order to make eective
selling decisions. A plan
helps to provide some
structure around how
the various aspects o
each market can be
utilized to their ullest
potential to meet theindividual arm needs. Without some
preplanning and understanding o what
those internal needs are, chances to make
potentially good sales can oten be missed.
Fundamental analysis is used to
develop an opinion on the overall market
trend and, more importantly, the relative
strength and weakness o prices o the
crops within your mix. Weighing our
incremental sales more heavily to those
crops that appear to have relatively less
upside allows us to meet shorter termoperating requirements and reduce the
overall price risk o our crop mix. Crops
that are projected to be relatively tighter
over the coming year can be sold less
aggressively, as they potentially have a
brighter outlook and a better chance at
larger gains or less downside risk later in
the year. Its impossible to predict general
mt votiit ctsootunitis, ut ths
ootunitis cn so fting
8/14/2019 CD Mar Apr09
26/3624 C A N O L A D I G E S T mar/apr 2009
market direction with any certainty,
but weighting sales o our crops based
on relative outlooks can result in better
average prices overall and less price risk.
Only ater weve determined the
internal pressures that will require us to
sell grain and have understood the market
structures and outlooks or each o the
crops in our mix, do we know the right
way to respond to whatever happens in
the marketplace. Market volatility creates
opportunities, but these opportunities
can also be feeting. The time spent in
preparation ahead o time means that
good decisions can be made quickly and
in a proactive manner, rather than in
response to pressure rom buyers, or out
o ear, panic or greed.
As weve walked through the decision-
making process o making sales or our
theoretical Saskatchewan arm over the
last several issues o Canola Digest, the
decisions have incorporated these steps to
try and a llow sales to meet internal needs.For example, pre-harvest sales anticipated
storage and cash fow requirements or
all, and were done in response to market
signals during the summer. Later sales
decisions refected uture needs and
worked to manage downside price risk.
In hindsight some decisions may have
been dierent, such as sell ing canola
more aggressively earlier in summer near
the peak, or perhaps not having sold the
last increment o red lentils so early. But
we cant judge yesterdays decision with
todays inormation. Trends may seem
Tble 1. Totl F poduction nd Sles To-Dte 2008/09.
cp as yd Pd P-hs Ss Ps-hs Ss nw Ss
Cnol 1000 42 bu 42,000 bu 7,500 bu @ $14/bu,
Setebe delivey
10,000 bu @ $10.50/bu, Jnuy delivey,
10,000 bu @ $9.15/bu,ail delivey
6,000 bu @$9.75/bu fo
June delivey
red Lentils 1000 1800 lbs 1,800,000 lbs400 lbs/c @ $0.40/lb
FOB f with act of Godfo Setebe
1200 lbs/c @ $0.38/lbFOB f, 200 lbs/c @
$0.28/lb FOB f
Hd redSing Whet 1000 47 bu 47,000 bu
6,000 bu @ $10/bu onCWB FpC
9,000 bu on BpC,Bsis @ -$26.54/mT
unde my futues,adjustent Fcto
+$10.25/mT
clear, but market conditions change at
lightning speed, and what seems obvious
today was highly uncertain at the time
a decision was made. All we can do is
make the best choices we can with the
inormation we have, while considering
all the tools and risk management options
available.
The dynamic and volatile nature o
todays markets mean the best marketing
opportunities may only last or short
periods o time. Taking the eort to
plan and prepare ahead o time ensures
that you are ready to take the right
actions quickly when they come up. The
structure o a marketing plan designed
around a arms personal needs instills
discipline and reduces the emotion that
goes into each sale, allowing or more
rational and disciplined decisions. Prices
are still historically strong or a number
o crops, but the risks are greater as well.
Marketing planning better allows you to
capture opportunities, and to manage and
reduce risks.
Mark Lepp is executive manager of FarmLink
Marketing Solutions. He can be reached at
F mting
8/14/2019 CD Mar Apr09
27/36
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ground.Pioneer Hi-Bred is breaking new ground
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Our customers have challenged us
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and there are even greaterbreakthroughs to come.
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8/14/2019 CD Mar Apr09
28/3626 C A N O L A D I G E S T mar/apr 2009
Jim caughlin
Jim Caughlin is stepping down ater serving or seven years as a director on the CCC board. During
that time he chaired the crop production committee or our years, and the nance committee or
two.
While serving on the board, Caughlin participated in the development o the Council into a
uniquely cooperative organization involving all the players in the canola industry. He also was
involved in the Councils evolution as the ocal point or international market development eorts
on behal o the canola industry.
Jim always got the big picture, says Buth. He always had an amazing ability to ocus us back
on what it means to armers. He brought us that perspective. Also, when new members joined
the board, he would take the time to play a mentoring role. While he will be missed, he leaves a
lasting legacy as strong voice or growers.
SteWart gilroy
For the past two years, Stewart Gilroy has chaired the Canola Council o Canadas Board o
Directors. In that capacity, he has represented the canola industry with boundless enthusiasm.
His involvement began when he served on member relations and market developmentcommittees with the Alberta Canola Producers Commission. He joined the CCC Board in 2003,
serving as vice-chair or two years beore taking on the role o chair.
He was part o the team involving researchers, doctors, nutritionists and health care
proessionals who worked to achieve the certied health claim in the United States. This was
instrumental in the development o the U.S. market or canola oil.
Stewart has been a tireless advocate o growers, says JoAnne Buth, president o the Canola
Council. He has also travelled extensively on behal o the canola industry, serving as our
representative in markets around the world. I know that the entire industry is deeply grateul or all o
his work.
Two gowe eesenttives fo the Cnol Council Bod of Diectos e
steing down fte ny yes of distinguished sevice. Hee we honou
the fo thei hd wok on behlf of the cnol industy.
With our
gratitude...
Dicto Nws
honourary life memberIn appreciation o his important contributions to the recognition o canola oils nutritional and
health attributes, Dr. Bruce McDonald is being made an Honourary Lie Member o the Canola
Council o Canada.
McDonald, who is Proessor Emeritus at the University o Manitoba, conducted research aimed
at identiying the superior nutritional properties o canola oil. His work on the cardiovascular
disease health benets o canola oil laid the oundation or opening up new markets or canola
based on its health benets.
In voting to make McDonald an Honourary Lie Member, the CCC Board o Directors recognize
his dedication in serving on Council committees, authoring Council technical publications and
representing the industry in market development activities around the world.
8/14/2019 CD Mar Apr09
29/36
Aberta ReprtAlbertA CAnolA ProduCers Commission
mar/apr 2009 C A N O L A D I G E S T 27
The Alberta Canola Producers Commission provides unding or
the Canola Council o Canadas Canola Advantage Program which
provides Alberta canola producers with access to our unbiased canola
agronomists located throughout the province. Growers can contact
their area agronomist throughout the year or guidance and advice on
canola agronomy.
ACPC asked the CCC agronomists based in Alberta what issues
were on their mind heading into the spring planting season.
J m, Pd Ws r
p: 780-764-2593
Many producers are looking at reducing
ertilizer rates this spring in the ace o
higher ertilizer prices. The Canola Council
o Canada have come up with some new
application recommendations or canola in
light o the higher prices.
Since nitrogen is the primary driver of
yields or canola, you should not cut back
very much or it will impact yields.
When it comes to phosphorus, the biggest payoff is a rate of 15 lb/ac,
anything higher than 25 lbs/ac isnt giving an economic return in
the year o application.
Responses to potash are pretty sporadic and producers could cut
back on canola, but 20 lb/ac should be applied if soil tests show
less than 200 lb/ac.
Sulphur is critical for canola. Apply 15 lbs/ac of available sulphur
using ammonium sulphate i possible.
D ms, Pd es r
h: 780-645-9205
Attaining high yields starts with achieving
a good plant stand. As it gets closer to
spring producers should keep in mind: Check all openers, seals, and hoses on
your air drill, level side to side and ront
to back.
After picking up your seed supply, keep
back a seed sample or each o the lots
and store in a cool dry area.
Target 10 plants/ft when calibrating.
If you have to seed into cool soils to cover acres, seed shallow, add
some seed placed phosphate, and increase seeding rates by 10 %.
Slow down to ensure the majority of seed is placed into the top 1/ 2
to 1.
When checking seed depth check across all the runs.
After emergence assess stands for uniformity and population.
mw Sd, c r
h: 403-345-4852
Producers need to be vigilant all year long, and
this means potentially starting to scout felds
beore they seed.
Fields that have a history of wireworm, or fresh
hay breaking may not be good candidatesor canola as there is no control or wireworm
in canola.
Scouting elds every few days during crop
emergence will allow problems to be
diagnosed early, and will help give producers the best chance to correct
these potential problems.
Root maggot made a big comeback in 2008 in many areas due to the cool,
wet weather. In areas that had high root maggot numbers, consider taking
measures to increase plant populations, higher plant populations have been
ound to help the crop compensate.
At bolting and early ower, areas north of Calgary in Alberta and areas north
and east o Swit Current in Southwest Saskatchewan need to be on the
lookout or cabbage seedpod weevil. This insect can cause large yield losses
if not controlled when numbers exceed economic threshold at early ower.
Please see the CCC web site or talk to your CCC agronomist to help with
identiying this insect and or current economic thresholds.
e b, P r
h: 780-568-3326
Preventing the spread o clubroot is critical
when it comes to managing this disease.
Try to minimize trafc to your elds and
remove as much soil as possible rom
machinery beore switching felds keep
your clean felds clean!
When scouting for this disease start looking in
your most commonly used feld entrances.
Pull plants and check the roots or galls. Keep
in mind the gall can vary in shape and size.
For more information visit www.clubroot.ca .
Sign up for th alrt CnolConnctions lctronic nwslttr.
Get the latest news on canola productionand research, arket developent, andcanola events delivered to your inbox.
Go to www.canola.ab.ca to sign up and be
autoatically entered to win a 3 day pass to
FarTech 2010 including 3 nights accoodation
at the mayfeld Inn.
Agronomic support
- Your levy dollars at work
8/14/2019 CD Mar Apr09
30/36
Maitba ReprtmAnitobA CAnolA Growers AssoCiAtion
be Well e-uPDate
The MCGA is partnering with the Manitoba Heart and Stroke
Foundation and Great Taste o Manitoba on a new electronic
newsletter which combines health, exercise, and recipes. Its easy to
read and easy to share.
Be Well E-Update is one of the ways in which the MCGA uses levy
dollars to promote canola and its products, thereby helping to developmore markets or canola growers.
Two contributors to the e-newsletter are Chinweoke Asagwara and
Kristy Loewen.
Asagwara is an up and coming dietitian who wants to make a
difference in peoples lives. She is a fourth year student at the University
of Manitoba, in the Faculty of Human Ecology. She is an active part of
her faculty as a member of the Human Ecology Students Organization.
Asagwara spends time in the community volunteering, mainly at Health
Sciences Center. She wishes to become a community dietician working in
preventative nutritional care within the immigrant population in Canada.
Loewen o the Food Coach will keep us motivated. She holds a Bachelors
Degree in Human Nutritional Sciences and teaches many dierent ftness
classes such as pilates, yoga and aquaft. In her business, Food Coach,
Loewen seeks to counsel people to become healthier on a level that meets
their needs, and she challenges them to strive or their potential.
The MCGAs own Ellen Pruden will be contributing delicious recipes
eaturing canola oil.
neW officerS
The MCGA held its reorganizational meeting on Tuesday February
3, 2009 at the Keystone Center in Brandon. The ofcers elected or
2009 are:
Rob Pettinger from Elgin, president.
Ed Rempel from Starbuck, vice-president.
Bruce Dalgarno from Newdale, treasurer. Barry Chappell from Hamiota, secretary.
28 C A N O L A D I G E S T mar/apr 2009
annual general meeting
On February 3, 2009 MCGA held its 39th Annual General meeting in
Brandon, MB. Five resolutions were passed. They were as ollows:
Resolution #1
Thereore be it resolved that; At a meeting o the Manitoba Canola
Growers Association where resolutions are being debated that onlyManitoba growers are allowed to speak to the resolution.
Resolution #2
Thereore be it resolved; That the Manitoba Canola Growers
Association limit the length o time a Director can serve to three
consecutive four-year terms (12 years);
Further be it resolved; That any Director who has served 12
consecutive years not be allowed to seek re-election in the next
Manitoba Canola Growers Association Director elections.
Resolution #3
Thereore be it resolved; That the necessary Legislation be kept in
place at the Canadian Grain Commission to ensure that any and all
grain, oilseed, and pulse purchasing/processing companies remain
ully licensed and provide adequate bonding to conduct their entire
business activities.
Further be it resolved; That the Canadian Grain Commission
maintain a position in the interest of producers to review grain,
oilseed, and pulse purchasing and processing companies on a regular
basis, to provide the necessary fnancial protection or primary
producers
Resolution #4
Thereore be it resolve That the Manitoba Canola Growers Association
lobby the CCGA to leave its ofce in the Carman area thereby avoiding
loss of rural jobs, higher incurred costs, and a fur ther distancing of
rural producers from the administrations of their own industry.
Resolution #5
Thereore be it resolved; That MCGA use preerentially marked ballots
(1, 2, 3, );
1. Where if one candidate receives more than 50% of the rst
preference votes cast then he/she is declared elected.
2. All the ballots are redistributed on the basis o highest preerence
or candidates not yet elected. (The ballot preerence o the elected
candidate(s) is exhausted and the order of preference for the
remaining candidates remains operative.)
3. I the candidate with the most votes on this round does not havemore than 50% of the ballots then the candidate with the least number
o votes is dropped or this round and a ll the ballots or this candidate
are redistributed to the candidates still standing for election. Repeat till
one candidate has more than 50% of the non-exhausted ballots.
4. If not all the positions up for election are lled, then repeat from
Step 2.
5. Instructions to voters shall include explanation indicting voters may,
but need not rank all candidates. Instead o leaving a blank or the
Candidates not ranked, voters may cross out the entry position with an
x or 0 (zero).
Sign up for b Wll e-Updt t
www.cnolrcips.c nd ch
month, nw dition will pop into
your mil ox.
Rob Pettinger Ed Rempel
8/14/2019 CD Mar Apr09
31/36
Apply Now!I you are a graduating Canadian high school student rom
a amily arm who plans to pursue a degree or diploma in
agricultural sciences or orestry, you could qualiy or a
Monsanto Canada Opportunity Scholarship o$1,500.
Pick up an application orm rom your high school
guidance counsellor, 4-H club, ag rep ofce, ag retailer,
online at www.monsanto.ca or call Monsanto Canada
at 1-800-667-4944.
Applications must be post-marked no later than May 15, 2009.
Monsanto Canada.
Helping to grow the
cream o the crop.
Monsanto CanadaOpportunity Scholarship.
8/14/2019 CD Mar Apr09
32/3630 C A N O L A D I G E S T mar/apr 2009
Some o the most signifcant advances to date include development
o the eective tools needed to get to the next step. Lone Buchwaldt
has developed an eective protocol or assessing the level o
sclerotinia resistance. Some o the levy unds were also invested in
building screening acilities in Saskatoon. Here, plants are raised in an
environment that resembles feld conditions but allows inoculations o
the stems to simulate the natural inection. This method guarantees
uniorm inoculation and allows measurements o dierent levels o
resistance in germplasm, breeding lines and cultivars.
Hundreds o canola lines rom around
Recommended