CCMTA 2009
THREE TYPES OF DISTRACTION
•VISUAL
•MANUAL
•COGNITIVE
of crashes arethe result ofdriver inattention
*National Highway Traffic Safety Administration
80%
Number of itemsa fighter pilot needs
to keep track ofduring a regular,
non combat mission:
Insurance Bureau of Canada
300
Number of itemsthe average driver
needs to keep trackof during rush hour
Insurance Bureau of Canada
3000
While talking on a cellphone you are ___times more likelyto crash
*Redelmeier et al
4
ACTIVITY
Card Sorting
This is your brain when you areDRIVING.
This is your brain while DRIVING DISTRACTED (i.e., listening to a passenger)
SO WHAT HAPPENS TO SO WHAT HAPPENS TO YOUR BRAIN WHEN YOU YOUR BRAIN WHEN YOU
ARE DISTRACTED ?ARE DISTRACTED ?
*Carnegie Mellon University
Number of itemsthe average driverneeds to keep trackof during rush hour
3000
Insurance Bureau of Canada
ACTIVITY
Distraction Ranking
Cellphone Use Eating & Drinking
Outside Distractions
Smoking
Grooming
Driver Fatigue Animals/Insects Weather Conditions
Reading/WritingAdjusting Controls
Inside Distractions Emotions
15
The number of metrestraveled in 1 seconddriving at 50 km/hr
23x
Times more likely to be in a crash while texting when driving:
*Virginia Tech Transportation Institute
.125
If you text while driving you are just as impaired as this:
(BAC (Blood Alcohol Concentration) Legal Limit is 0.08 mg%)
Transport Research Laboratory, Britain
“It only takes a second.”
1 second = 1 bus or15 metres
DRIVING AT 50 km/hr
5 seconds = 5 buses or
75 metres
OPTIONAL VIDEO