LinkedIn Profiles That Get Noticed
• First digital impression
• Where people check you out
• Expand your network
• Personal Branding 101
• 8 Profile Actions to Get
Noticed,
• 3 Mistakes To Avoid
• 3 Secret Hacks
“No longer can you just let your work speak for itself, you have to own your voice and the definition of who you are.”
Unique Promise of Value
The World’s Strongest Brands
Source: InterBrand
I’m a great
lawyer
Trust me
he’s a great
lawyer
I’m a great lawyer
I’m a great lawyer
I’m a great lawyer
I understand that
you’re a great
lawyer
bbbbbbbbb
Attributes Skills
AudienceImpact
Personal Brand Statement
With a personable approach and passionate inspiration
I help independently minded professionals to be innovative with their personal brands
through custom solutions.
The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir
Follow ‘The Donald’ Rule
“Show me someone without an ego and I will show you a loser”
3 C’s of Branding
• Clarity
• Consistency
• Constancy
8 Profile Actions to Stand Out
• Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Guru
• Social Media Swami
• Public Happy Maker
3 MISTAKES to avoid
• Invitations
• Turn Off’s
• Dr. No No
3 Secrets
• SSI
• Profile views & viewer
• Job seeker
@paulcopcutt
[email protected]
Slides available at
www.paulcopcutt.com/ccca
http://ca.linkedin.com/in/paulcopcutt