How to use social media for marketing How to use social media for marketing and networking and networking
Presenter – Michael Gwyther
@mickgwyther
http://www.facebook.com/michael.gwyther
http://www.linkedin.com/profile/view?id=202
01325
Straw Poll
A I have a personal Facebook account
B I have a company Facebook
page or group
C Both B & C
D I am not using Facebook
What is Social Media?
Social Media Features
• Profile
• Friends/Connections
• Discussions/
Comments• Sharing within &
between social networks
• Multimedia
• Blogs
Networking
Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/CC:http://creativecommons.org/licenses/by/2.0/
Social Network
Posts
Website
Pics
Events
Celebrat
e
Resources
Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/CC:http://creativecommons.org/licenses/by/2.0/
TwitterLinkedInFacebookInstagramYouTube
TwitterLinkedInFacebookInstagramYouTube
What is Twitter?
What is YouTube?
Video hosting & sharing platform
Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
YouTube enhancements
Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
Why YouTube?
Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
Photo Credi thttp://www.flickr.com/photos/57567419@N00/7496669132/
Twitter Profile
Twitter Followers
Twitter “Stream”
Twitter Lists
What is Facebook?
• Users
• Profile
• Groups
• Connecting
Facebook Interface – News feed
LinkedIn Profile
LinkedIn Connections
LinkedIn “Stream”
LinkedIn Groups
Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/CC:http://creativecommons.org/licenses/by/2.0/
Photo Credit: http://www.flickr.com/photos/41346951@N05/5983981845/CC:http://creativecommons.org/licenses/by/2.0/
Facebook usage
Facebook usage
Groups & Pages for training & marketing
Group Community of people with a common interestPage A brand or entity of which there are “fans
Privacy, Audience, Communication
Using SM in Training
Face to Face
Face to Face
Self Paced
Self Paced
Online Facilitated
Online Facilitated
Blended Learning
Face to Face Self PacedOnline
Facilitated
Content
Activities
Assessment
Training – Methods• Use Group • Discussion threads• Class notes and links to supporting information• Course Feedback• Student reflection• Post-classroom events
(extended learning using Blended approach)• Quizzes• Group tasks/activities/brainstorming/problems• Communities of practice
Training – Principles
• Assess• Sharing/Prior
Knowledge• Workplace
application• Short readings• Mix up the activities• Build on postings
Training – Training Principles
• Intervening• Weaving• Add value• Share your
experience• Good posters• Follow up lurkers• Hand over topic
ideas
Training – Placement
Training – Knowledge Building
Training – Industry Knowledge
Training – Live Learning Events
Training – Communities of Practice
What’s your use for SM?
Marketing your business
• Be found
• Connect
• Promote
• Generate Leads
• Leverage other social media & marketing
• Training
Create a community around your business
Measurement and analysis
Third Party Tools - Mobile
Third Party Tools - Hootsuite
Social Media Policy – all Users
• Protect Confidentiality
• Identity• Copyright• Endorsements• Privacy• Conduct• Terms
Social Media Policy – all Staff
• Best Practices
• Facts
• Respect
• Audience
• Personal
• Photos & Videos
List of useful links:http://www.youtube.com/watch?v=0eUeL3n7fDs
http://practicalsocialmedia.com/facebook-training/facebook-training-tutorial-how-to-use-facebook-questions-for-business/
http://www.youtube.com/watch?v=8iQLkt5CG8I
http://www.justice.vic.gov.au/home/about+us/our+values+and+behaviours/social+media+policy/
http://www.facebook.com/help/399262596797358/
Any Questions?