The Masters CircleCause Marketing: Get the Right Fit for Profitable Partnerships
Your Masters Circle hosts
Heidi Hancock, CFRE David A. Svet
Before we begin...
Credit!Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
How can we help you with your fundraising?
What do you want to get out of today?
Cause Marketing
✓ Choosing the right partner
✓ Creating an equitable relationship
✓ Weighing the risks and rewards
✓ Boldly Making Your Case
Getting the Right Fit for Profitable Partnerships
Cause Marketing: Why?
✓ Major funding vs. major gift
✓ Predictable income
✓ Halo Effect
Cause Marketing: Why?
✓ Marketing, not philanthropy
✓ Expectation of a return
✓ Halo Effect
3 Keys: Cause Marketing Partnerships
Choosing the Right Partner
✓ Committed to your cause
✓ Willing and able to fund
✓ Willing and able to market
Choosing the Right Partner
✓ Board Members
✓ Compatible Businesses
✓ Major Donors
Choosing the Right Partner
Equitable Relationships
✓ Defined goals, objectives, and benefits
✓ Defined roles, obligations, and deliverables
✓ Documented payment, reimbursement, and termination agreement
✓ Defined timeframe
Equitable Relationships
Weighing Risk and Reward...
✓ You risk your reputation✓ You expose your brand to threats✓ You give up some control✓ You could become a victim
Weighing Risk and Reward...
✓ Are you a leading brand?
✓ Do you have a track record?
✓ Can you deliver?
Weighing Risk and Reward...
Boldly Making Your Case
✓ Research✓ What is the logical connection?✓ Are they the right size?✓ Do they have a process?✓ Do you have a relationship?
Making Your Case
Making Your Case
Need Solution
Urgent Ask Impact
Never Fail Case Structure
✓ Get it in writing
✓ Use a lawyer
✓ BOTH sides should be happy
Making Your Case
Any questions?
To learn more
Promo Code: MOSAIC
Next Masters Circle
Submit a question http://mosaicnpd.com/masters-circle-topic-request/
Next Masters Circle session is on June 25th
Watch your email for instructions
Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
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● Submit a topic request
http://mosaicnpd.com/masters-circle-topic-request/
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● Hang tight for the quick survey
Stay in touch
For additional information:Heidi Hancock, CFREDavid A. Svet
Toll Free 1-800-485-0742
email: [email protected]
Skype: Mosaicnpd
www.mosaicnpd.com
http://www.facebook.com/MosaicNPD
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Thank youMosaicnpd.com
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