Category adviCe2019
• Market Insights• Must Stock Lines• Planograms
www.bestwaywholesale.co.uk
Category adviCe2019Market Insight
Stock the core Top 12 SKU’s account
for over 60% of all sales in Convenience
(Nielsen 2018)
Price correctly A recent survey said that £1.38 is the average acceptable price
to shoppers for a single(Nielsen 2018)
AwAreneSS Check out our website for links to order Chillers and POS from
our suppliers
embrAce nPD 28% of growth came from
new products in 2018(Nielsen 2018)
yeAr rounD Multipack sales grew by 30%
in Convenience in 2018 and sell even in the Winter
(Nielsen 2018)
AvAilAbility Make Bestway your wholesaler of choice – we promote single
cases so you can buy only what you need
Category adviCe2019Market Insight
new nPD rAnGe
enSure ice creAm GetS itS fAir ShAre of frozen SPAce All yeAr rounD
magnumThe most indulgent Magnum yet! Magnum white chocolate and cookies.
rowntrees randoms mallowFruity ice cream in a marshmallow coating.
nuii Salted caramel & Australian macadamia
Skittles coolerSkittles® flavoured ice cream with crunchy colourful sugar pearls covered with strawberry sorbet. Made with real fruit.
kinder Joy ice cream
kinder Dairy hazelnut ice cream cone
continuing momentum of nPD success driving new interest and excitement in 2019
the totAl convenience tAke home ice creAm mArket iS worth £184m AnD iS GrowinG +16% yeAr on yeAr
(Nielsen Scantrack Take Home, Total Convenience 52 w/e 01.12.18 value)
ice creAm iS the lArGeSt frozen cAteGory in both Summer AnD winter, DeliverinG 25% of frozen SAleS
in Summer AnD 14% in winter(Nielsen 2018)
yeAr rounD Multipacks sell all year round even in the winter.
Value Share
Tubs
Singles
MPs
£134m +29%
£130m +24%
£137m +19%
Convenience channel has a strong over trade on singles vs. total market(IRI Value Sales Convenience channel 52 weeks Value Sales Oct 2018 Kantar Sales data – 52 w.e Sept 2018)
liGht ice creAm● Ben & Jerry’s Moophoria - Lower sugar,
lower fat, lower calories (Approx 50% kcal of Ben & Jerry’s Classics).
● +67% incremental purchases brought to the segment by Moophoria
● 33% New shoppers to the category
● 34% Shoppers adding it as an extra purchase in their ice cream routine
● Only 4% overlap in shoppers across the Ben & Jerry’s ranges
● No.2 in Value and No.5 in Value (Nielsen 2018)
Category adviCe2019
NPD
NPD NPD
NPD
chocolAte
kiDS
coneS tubS multiPAckS
ADult refreShment
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.
8
1810 20
9
19
1
11 21
2
12
22
3
13
4
14
5
15
6
16
7
17
Must Stock Lines
23 24 25 26 27 28
NPD
Category adviCe2019
wAllS mAGnum clASSic 110mlSKU COde: 263473
wAllS mAGnum Double rASPberry 88mlSKU COde: 342492
wAllS mAGnum white 110mlSKU COde: 263440
wAllS mAGnum mint 100mlSKU COde: 263451
wAllS mAGnum AlmonD 100mlSKU COde: 263462
wAllS mAGnum white cookie creAm 90mlSKU COde: 606814
SnickerS ice creAm bAr 72mlSKU COde: 956482
Must Stock Lines
1 5
2 6
3 7
4 8
NPD
nuii SAlteD cArAmel & AuStrAliAn mAcADAmiA 90mlSKU COde: 606858NPD
Category adviCe2019Must Stock Lines
mArS ice creAm bAr 74mlSKU COde: 956471
SmArtieS PoP uP ice creAm 90mlSKU COde: 520905
wAllS cAliPPo orAnGe 105mlSKU COde: 975250
rowntreeS fruit PAStilleS lolly 65mlSKU COde: 355887
wAllS twiSter 80mlSKU COde: 654653
rowntreeS wAtermelon 73mlSKU COde: 413091
cAliPPo ShotS StrAwberry & lemon 164mlSKU COde: 549217
rowntreeS rAnDomS mAllow 70mlSKU COde: 606860
9 13
10 14
11 15
12 16 NPD
Category adviCe2019Must Stock Lines
wAllS feASt oriGinAl 90mlSKU COde: 600427
cADbury cruchie blASt 100mlSKU COde: 571881
wAllS Solero exotic 90mlSKU COde: 270416
ben & Jerry’S cookie DouGh ‘wich 80mlSKU COde: 342513
oreo cookie SAnDwich 135mlSKU COde: 61231
wAllS cornetto StrAwberry 120mlSKU COde: 265112
17 20
18 21
19 22
NPD
Category adviCe2019Must Stock Lines
cADbury flAke cone 125mlSKU COde: 584504
ben & Jerry’S cookie DouGh 500mlSKU COde: 566755
kinDer cone 90mlSKU COde: 606825
lyonS mAiD vAnillA Pm £2 900mlSKU COde: 413045
oreo cookie tub Pm £3 480mlSKU COde: 271393
wAllS mAGnum clASSic 4 PAckSKU COde: 188811
23 26
24 27
25 28
NPD
Category adviCe2019Planogram
6 Basket
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1 SKUs263440 263440 WALLS MAGNUM WHITe 110ML290991 584504 CAdBURY FLAKe CONe 125ML975250 278665 WALLS CALIPPO ORANGe 105ML
BeSTWAY BATLeYS
row
2 SKUs263473 263473 WALLS MAGNUM CLASSIC 110ML 270416 270416 WALLS SOLeRO eXOTIC 90ML756204 654653 WALLS TWISTeR 80ML
BeSTWAY BATLeYS
Category adviCe2019
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Planogram 12 Basket
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SKUsBeSTWAY BATLeYS
SKUs263451 263451 WALLS MAGNUM MINT 110ML606814 606814 MAGNUM WHITe CHOCOLATe & CReAM 90ML270416 270416 WALLS SOLeRO eXOTIC 90ML355867 355867 NeSTLe FRUIT PASTILLeS LOLLY 65ML
BeSTWAY BATLeYS
SKUs263473 263473 WALLS MAGNUM CLASSIC 110ML263440 263440 WALLS MAGNUM WHITe 110ML975250 278665 WALLS CALIPPO ORANGe 105ML756204 654653 WALLS TWISTeR 80ML
BeSTWAY BATLeYS
111586 600427 WALLS FeAST ORIGINAL 92ML956471 956471 MARS ICe CReAM BAR 74ML290991 584504 CAdBURY FLAKe CONe 125ML265112 265112 WALLS CORNeTTO STRAWBeRRY 120ML
Category adviCe2019Planogram
18 Basket
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SKUs61231 61231 OReO COOKIe SANdWICH 135ML111586 600427 WALLS FeAST ORIGINAL 92ML956471 956471 MARS ICe CReAM BAR 74ML290991 584504 CAdBURY FLAKe CONe 125ML265112 265112 WALLS CORNeTTO STRAWBeRRY 120ML606825 606825 KINdeR BUeNO CONe 90ML
BeSTWAY BATLeYS
SKUs263462 263462 WALLS MAGNUM ALMONd 100ML342492 342492 MAGNUM dOUBLe RASPBeRRY 88ML606814 606814 MAGNUM WHITe CHOCOLATe & CReAM 90ML606858 606858 NUII CARAMeL & MACAdAMIA 90ML270416 270416 WALLS SOLeRO eXOTIC 90ML852867 549217 CALIPPO SHOTS STRAWBeRRY/LeMON 164ML
BeSTWAY BATLeYS
SKUs263473 263473 WALLS MAGNUM CLASSIC 110ML263440 263440 WALLS MAGNUM WHITe 110ML263451 263451 WALLS MAGNUM MINT 110ML756204 654653 WALLS TWISTeR 80ML975250 278665 WALLS CALIPPO ORANGe 105ML355867 355867 NeSTLe FRUIT PASTILLeS LOLLY 65ML
BeSTWAY BATLeYS
Category adviCe2019Planogram
24 Basket
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SKUs61231 61231 OReO COOKIe SANdWICH 135ML342513 342513 BeN & JeRRYS COOKIe dOUGH WICH 80ML111586 600427 WALLS FeAST ORIGINAL 92ML956471 956471 MARS ICe CReAM BAR 74ML956482 956482 SNICKeRS ICe CReAM BAR 72ML290991 584504 CAdBURY FLAKe CONe 125ML265112 265112 WALLS CORNeTTO STRAWBeRRY120ML606825 606825 KINdeR BUeNO CONe 90ML
BeSTWAY BATLeYS
SKUs342492 342492 MAGNUM dOUBLe RASPBeRRY 88ML606814 606814 MAGNUM WHITe CHOCOLATe & CReAM 90ML446242 571881 CAdBURY CRUNCHIe BLAST 110ML606858 606858 NUII CARAMeL & MACAdAMIA 90ML270416 270416 WALLS SOLeRO eXOTIC 90ML6565 520905 SMARTIeS POP-UP ICe CReAM 90ML606860 606860 ROWNTReeS RANdOMS MALLOW 70ML852867 549217 CALIPPO SHOTS STRAWBeRRY/LeMON 164ML
BeSTWAY BATLeYS
SKUs263473 263473 WALLS MAGNUM CLASSIC 110ML263440 263440 WALLS MAGNUM WHITe 110ML263451 263451 WALLS MAGNUM MINT 110ML263462 263462 WALLS MAGNUM ALMONd 100ML975250 278665 WALLS CALIPPO ORANGe 105ML756204 654653 WALLS TWISTeR 80ML355867 355867 NeSTLe FRUIT PASTILLeS LOLLY 65ML413091 413091 ROWNTReeS WATeRMeLON 73ML
BeSTWAY BATLeYS
Category adviCe2019
for more information including planograms and advice on other key ranges, go to
www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting APril rAnGe