Categorizing Facial Expressions
Marjorie FergusonMarjorie Ferguson identified 4 types of facial expressions on the front cover of British women magazines.
Chocolate BoxHalf/ full smile• Lips together/ slightly parted• Teeth barley visible• Full/ three- quarters of face to the camera
Invitational• Emphasis on the eyes• Mouth shut with hint of a smile• Head to one side or looking back to the camera
Super-smiler• Full face• Wide open, toothy smile• Head thrusts forward or chin thrown back• Hair often wind blown
Romantic or Sexual• Includes male/ female ‘two- somes’• Dreamy• Heavy lidded• Overtly sensual/ sexual
Sexual/ Romantic
Chocolate Box Smile
Super- Smiler
Invitational
Trevor MulliumSeductive• Similar to cool/ level• Eyes less wide• Expression is less reserved but still self-confident• Milder
Carefree• Nymph like• Active• Healthy• Vibrant• Outdoor girl• Often smiling/ grinning
Practical• Concentrating• Engaged in business in hand• Mouth closed• Eyes object directed• Sometimes a slight frown• Hair often tied back or short style
Comic• Deliberately ridiculous• Exaggerated• Acting the fool• Pulling faces
Catalogue• A neutral look as of a dummy, artificial, wax like• Features may be in any position- but most likely to be with eyes
open wide and a smile• Looks remain vacant and empty with personality removed
Seductive
Carefree
Practical
Comic
Catalogue