CATALONIAA LIFESTYLE THAT WORKS
June 2012
www.investincatalonia.com2
1.4% of EU-27 population
1.7% of EU-27 GDP
1.3% of EU-27 exports
15% of Spanish population
20% of Spanish GDP
25% of Spanish industry
30% of Spanish foreign trade
CATALONIABARCELONA
+ KIT 2.1 / 2.2 / 2.3
Area 32,106 km2
Population 7.539 million
Average temperature
16.17ºC
Average hours of daylight
12 h 57 min
GDP mp 2011 € 210.150 billion
Agriculture (GAV 2011)
0.95 %
Industry (GAV 2011)
20.30 %
Construction (GAV 2011)
10.58 %
Services (GAV 2011)
68.17 %
Tourism (visitors 2011)
27.9 million
GDP per capita 2011
€ 28,270 / year
Exports 2011
€ 55.53 billion
Imports 2011
€ 70.85 billion
R&D spending 2010
1.63 % of GDP
Catalonia’s population is similar to those of countries like Bulgaria and Austria. Its GDP is greater than Finland’s and the Czech Republic’s and similar to that of Denmark. It exports more than Romania and Greece and about as much as Portugal and Slovakia. Catalan GDP per capita is 14,4% above the European average (EU-27) and above those of the UK and Italy.
www.investincatalonia.com3
A metropolitan area similar in size to Frankfurt, Munich and Rome in terms of population (4.8 million)
The 5th most visited European city and 16th in the world One of KPMG’s (2011) world’s top 10 attractive locations and top 10 Green sites. Best Southern European city and 2nd Best European region for FDI Strategy (FDI
Intelligence, 2012). 2nd world city in International Congresses (ICCA/BTCB, 2011). Top cruise-ship destination of the Mediterranean. A venue for major cultural, sports, economic and business events.
+ KIT 2.1 / 2.3
Since 1996, Barcelona retains its top ranking as the best city in Europe in terms of quality of life for employees.
European Cities Monitor (Cushman&Wakefield)
CATALONIA
BARCELONA
www.investincatalonia.com4
MORE FROM LIFEMORE FROM BUSINESS
14,000,000foreign tourists a year visit Catalonia
25% of those who visit Spain, the 3rd most visited country in the world
5,000,000foreign visitors a year in Barcelona
the 5th most visited city in Europe
+ KIT 2.1 / 2.3
A hub of high value added industries: chemicals, pharma, packaging, agro-food, automobile...
A major pole of attraction for: health and social services, ICTs, media, logistics, tourism, education...
www.investincatalonia.com5
TALENTeducated-creative-work
ethic
GLOBALconnected-mobile-open-
attractive
BUSINESS-ORIENTEDcompetitive-dynamic-
diversetechnogical-business
friendly
www.investincatalonia.com6
EDUCATED
13 public and private universities
more than 221,000 students
more than 600 different degrees
campus of International Excellence
1% of world scientific production (Nature)
two of the top five best executive education schools around the world
Universitat de les Nacions Unides UNU
780 students attend IESE Master’s programmes (2011-2012), and 80% of them are
foreigners
Each year, more than 3,000 organizations in more than 50 countries choose ESADE
to recruit employees.
+ KIT 2.3 / 6.4 / 6.1 / 6.3
www.investincatalonia.com7
CREATIVE
large-scale design projects (DHub, BCN Design Week…)
50 design training centres
tradition, knowledge and experience
design applied to people’s needs
design studios and corporate design centres (Alstom, Volvo, HP, Roca…)
Creativity and innovation in fields such as graphic design, art, urban planning, architecture, fashion, gastronomy, industry…
www.investincatalonia.com8
WORK ETHIC
Catalans have an entrepreneurial spirit and are focused on identifying opportunities and finding solutions.
An innovative spirit combined with a solid and collaborative work ethic has allowed Catalans from all walks of life to stand out in their particular areas of excellence.
Barcelona Supercomputing CenterBarcelonaTech University
A computing capacity of 94,21 Teraflops inside Torre Girona Chapel.
+ KIT 7.2
www.investincatalonia.com9
CONNECTED
80 airlines flying 140 destinations around the worldMore than 32 million passengersBest South European Airport Best European Cargo Airport
One of the main ports on the Mediterranean Leader on the Mediterranean in traffic of vehicles
Terminals interiors (Saragossa, Lió)), port en xarxa 1st cruise-ship port on the Mediterranean and 2nd in the
worldA 259-ha of logistics activity area
+ KIT 15
Easy commuting by public transport (bus, subway, tram)
Excellent road network connecting internal market
Mediterranean Rail Corridor, EU priority project
Barcelona is one of the few
cities in Southern Europe with full-modal transport integration (port,
airport, motorways,
railway) within a 7-kilometre radius,
each with global
connectivity.
www.investincatalonia.com10
MOBILE
“ We are thrilled to announce that Barcelona will be the Mobile World Capital for the next seven years. This is an exciting time for the city and for the mobile industry as a whole”
John Hoffman, CEO GSMA Ltd.
smart citymobile solutions
m-Transportationm-Healthm-Contentsm-Paymentsm-Education
www.investincatalonia.com11
OPEN
+ KIT 4.1 / 4.2 / 4.3 / 5.2.8
Catalonia accounts for 26% of Spanish exports
34% af all Spanish exporting business are located in Catalonia
65% of Catalan exports go to EU markets:
launching pad to Mediterranean and Latin American markets
almost 500 million consumers in a 2-hour flight radius
Source: Invest in Catalonia based on data provided by ICEX-ESTACOM.
42,360.92
46,775.85
49,678.31
50,514.43
41,460.90
48,866.29
55,524.75
0.00 10,000.00 20,000.00 30,000.00 40,000.00 50,000.00 60,000.00
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Catalan exports (millions of euros)
www.investincatalonia.com12
ATTRACTIVE
+ KIT 5.2.1 / 5.2.5
5,061foreign
companies
www.investincatalonia.com13
COMPETITIVE
+ KIT 9.2.1 / 14.3.2 / 13
Operational costs are competitive
Average wage (EUR)
Electricity prices for industry
Gas Natural prices for industrial consumers
Office rents
EUR/ sqm year
www.investincatalonia.com14
DYNAMIC
+ KIT 6.1 / 3.2 / 3.4
“The Continental Automotive plant in Catalonia is a benchmark in lean manufacturing and one of Europe’s most competitive factories. Our plant will be directly involved in the production of hybrid and electric vehicle components, working on the project together with the R&D centre in Nuremburg.”Francesc Xavier Pujol, General Manager
www.investincatalonia.com15
DIVERSE
+ KIT 3.3
22% Chemicals&Pharma22% Metal&Machinery12% Food &Beverages11% Transport material 10% Paper &Graphics 7% Electric&Electronics 6% Textiles10% Other
Service Sectors
ICTsTradeTourismDesign &EngineeringHealth&BiotechCreative industriesShared services centresLogistics
Industrial Sectors Business services
EngineeringRelocation agenciesHuman resourcesBusiness associationsLaw firmsTelecom&EnergyConsultancesTransport
Availability of providers and suppliers
www.investincatalonia.com16
TECHNOLOGICAL
+ KIT 7.1 / 7.2 / 7.3 / 6.1
IDIADAautomotive lab test
Scientific Parks
IBMCNNC
SupercomputingCentre
ALBAsynchrotron
Major scientific infrastructures
Leading European hospitals and research groups
Active in life sciences and the creation of biotech companies
R&D, 1.6% of GPD
TECNIO’s100 expertspartners for business
www.investincatalonia.com17
BUSINESS-FRIENDLY
+ KIT 10.2.1 / 10.4.2 / 10.5.1
• Tax rebates for R&D&I and environmental issues• Flat rate tax system for non-residents.• Favourable tax system for foreign holding companies.• Fast-track of work and residence permits.• Incentive programmes for job creation.• Invest in Catalonia services
• Information for foreign companies• One-stop-shop for investment projects• Business location services• Financing advice and assistance• Expansion and diversification• Global Partnership
www.investincatalonia.com18
THEY SAY
+ KIT 5.2.1 / 5.2.5
“With innovation, investment and great people, you’ve got all the right ingredients for success.”
Bernard Meunier, General Manager of Nestlé España.
Julio Rodríguez, CEO Schneider Electric.
Rolf Schwirz, CEO Fujitsu Technology Solutions
“Barcelona is a city with a great influence and international reputation, which helps when it oomes down to doing business.”
“In choosing the location for our flagship customer centre, Fujitsu placed a high emphasis on strategic qualities including a solution-oriented multi-cultural workforce, high-specification office locations and a comprehensive infrastructure. In all of these areas, Barcelona was a stand-out winner.”
www.investincatalonia.com19
CONTACT
+ KIT 5.2.1 / 5.2.5
Tailor-made services to international companies planning first-time investment in
Europe or looking to expand their activities in Catalonia