1May 16
April Flores Consumer Marketing
Development
#whatimreading: Influencers &Original
s
2May 16
ORIGINALS by Adam Grant (Viking; February 2016)
3May 16
WHO are your influencers?
• Librarians
• Booksellers
• Social Media Mavens
• Subject Matter Experts
• Media
• Reader Communities
4May 16
Speak their language
“So excited that I got my hands on an advanced copy. Can’t wait to review!”
“Had a fascinating interview with the author. Read it here!”
“Proud to be the first stop on his author tour. Line up at the store early to guarantee a spot!”
“New on shelves today! Don’t forget to put your copy on hold.”
5May 16
Take advantage of your toolkit
6May 16
Use Brandwatch to track the influencers you know…
7May 16
Expect the unexpected
8May 16
Organize your data with metrics
9May 16
Location, location, location
10May 16
Find out what's popular
11May 16
Conversation: A bird’s eye view
12May 16
Get to know your advocates
13May 16
● Understand your audience and the nature of their conversation to build influencer categories and rules
● Let the information come to you with targeted alerts or signals
● Keep key stakeholders aware with reports
● Establish rules of engagement for each type of influencer
Takeaways
14May 16
Thank you!
“The greatest originals are the ones who fail the most,
because they’re the ones who try the most.”
Watch Adam’s TED Talk for inspiration!