Drona Mobile Drive competitiveness among your sales force
Case of increased effectiveness of contests, resulting in higher market penetration
Problem statement:
Disconnected & dispersed sales force
Archaic data collection method (collated excel sheets at each level)
Low effectiveness of sales contests, due to lack of real-time tracking & corresponding access of information to the participants
About the company:
• 3000+ Crores Turnover • 2000+ employees • Pan India operations
Target Audience:
Entire sales hierarchy from sales representative to HO executives
Planned Solution:
A customized mobile app enabling real time
data input, flashing of Leaderboards/
Dashboards & other reports
“Mobiles are fast becoming the preferred way to access information and engage people with content.”
Users downloaded a company branded app
from their respective Android Play Store/
Apple App Store/ BlackBerry World/ Windows
Store
The Admin HO in control and able to monitor progress at all times
Automatic alerts set on a branch crossing a threshold achievement
Incentives announced periodically during this entire exercise to provide a boost to the project
EXECUTION
The Users:
Input achieved numbers against respective stockists’ names and targets .. Real-time!!
Live Leaderboard - Top performers, including their own rank within the branch/zone
Live Dashboards - Branch/ Region wise achievement till date
AVs, PDFs, presentations also sent about the campaign and products
RESULT:
65% increase in distribution reach over previous highest
achievement !!! The mobile app is proving a hit for: The Users
It provided an easy medium to input all the data Gave access to real-time updates about their own achievement as well as
colleague’s & branch’s achievement Increased overall competitiveness within the team resulting in inspired efforts
The HO
Automatic data management Real time updates Automatic alerts Most of all, motivated and enthusiastic field force!!!
Biren Master – [email protected], 098920 37597
Recommended
