ALBASSAMI’S JOB IS NOT FEASIBLE WITHOUT IT
SAMIHAH BINTI AHMEDALIAA BINTI MOHAMAD ZIYADINITTIARAJ A/L PERUMAL
COMPANY BACKGROUND
Transportation Market in Kingdom of Saudi Arabia
Organization : International Group of Albassami
Founder : Saeed Al-Bassami (Deputy Head of the Council of Saudi Chambers of Commerce and Industry’s national transport committee.
Founded in 1968.
Services: Air Freight, Sea Freight, Door to door, Domestic and International Courier.
INTRODUCTION
Albassami International Group is considered one of the leading land transporters in the Middle East.
The estimated size of the car transportation market, both inside the Kingdom and with neighboring countries, is about 2 billion Saudi riyals and is increasing considerably annually.
At present, the group is operating all over the Kingdom and extends throughout the Gulf Cooperation Council (GCC) countries, Syria, Lebanon and Jordan.
SOLUTION OF BUSINESS PROBLEMS
Business Challenge:
Poor Asset Management- No audits on drivers- No Freight Tracking
Operational Reporting Errors- Different Truck’s availability lists- Discrepant shipping reports from different
branches and headquarters
Competitors- Abdullah Hashem Company Ltd.- Al Tala’a International Transportation Co.
Limited
Management
Organization
TechnologyIS Business
solution
Business Challenges
SOLUTION OF BUSINESS PROBLEMS
Management
- Encourage knowledge sharing among branches and headquarters- Increase use of data by managers- Identify opportunity to use technology
Organization (New Business Model)
- Redesign Business Processes- Built new channels of information flow- Train employees in use of the system
SOLUTION OF BUSINESS PROBLEMS
Technology (New Services)
- Deploy clustered Dell Servers (windows 2003) and over 270 clients (XP)
- Deploy a DBMS (using Sybase Adaptive Server) and clients (using SQL anywhere)
- Deploy SMS (short massage service)/POD (point of Delivery) updatingTracking shipment & Customer info
- Deploy a web page Online tracking with bill/phone numberRate calculation
SOLUTION OF BUSINESS PROBLEMS
Information system (customer-supplier-intimacy)
- Online tracking- SMS Tracking- SMS on Delivery- POD (print on demand) updating
Business Solution (competitive advantage)
- Up to date clients data, maintenance and vehicle tracking info (every 30 minutes) (electro. data interchange)
- Proper budget allocation- Improved investment and operational decisions (improved Decision
Making)- Better audit on drivers- Proper performance monitoring – Appraisals –Loyal staff
1. WHAT SYSTEMS ARE DESCRIBED HERE? WHAT VALUABLE
INFORMATION DO THEY PROVIDE?
Enterprise System
Centrelized
Database
Finance and Accounting
Human Resource
Manufacturingand
Production
Sales and Marketing
• Bills of landing• Revenue monitoring• Budget control
• Performance monitoringBranch audit Driver AuditAppraisals
• Shipment orders• Customer Info• Web services
SMS, Tracking, POD updating
• Customer feedback
• Shipment schedule• Shipment capacity• Shipment orders• Vehicle tracking Info
2. WHAT VALUE DID THE IT/IS INVESTMENTS ADD TO
ALBASSAMI?
Operational excellenceNew products, services, and business
modelsCustomer and supplier intimacy Improved decision making Competitive advantage
IT/IS investments add to Albassami achieving strategic business objectives:
3. HOW DID IMPLEMENTING THE SHIPPING INFORMATION SYSTEM ADDRESS THE BUSINESS NEEDS
AND INFORMATION REQUIREMENTS OF ALBASSAMI?
Maintains all the sender information :
Sent car
The truck number
The sender and receiving branches
Send an SMS to the client acknowledging the arrival of the car.
The system also records :
The client’s data
Holds maintenance information
Linking the data of vehicle maintenance centre with the transportation service helps to enhance company performance and achieve better customer service.
Enables standard reports to be provided to top management and head sectors about the productivity of each branch.
In addition, the system allowed a better audit on all drivers’ tracking information.
CONCLUSION • Albassami’s job is feasible with the help of IT
technology.
• It would be very difficult for the company to integrate all branches on a common platform without IT Technology.
References
http://www.bassamicargo.com
http://www.zawya.com
Management Information System- Managing the Digital firm (thirteen Edition), Kenneth C. Laudon. Jane P.Laudon
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