carpets
A very British original
Welcome to the Axminsterbrochure. We hope you’l lf ind a design in ourcol lection to grace yourhome whatever your style,but remember Britishness,nostalgia and comfort arealways in style. Look aheadwith excitement and beconfident in your choices.
A very British or iginal
CONTENTS
IntroductionThe Axminster story05 History
PatternsROYALCOLLECTIONC lassic styles with a twist08-09 Royal Axminster10-11 Royal Clovelly12-13 Royal Dartmouth14 Royal Seaton
OTHERAXMINSTERSEthnic undertones withwarm and bold colours15-16 Torbay17 Tamar18-19 Torbay19 Exeter20-21 Salcombe
MOORLANDBERBERSBerber textured carpets22-31 Dartmoor32-33 Exmoor34-41 Princetown
CO-ORDINATESP lains and patterns together42-43 Moorland Co-ordinates
PlainsC olours for al l moodsto calm and excite45-47 Devonia Collection48 Jacob49-51 Moorland Heathers
Text uresTactile textures53-58 Simply Natural59 Rusticweave
UnderlayLuxury underlay that keepsyour carpet looking good60 Axfelt 65
Carpet CareAdvice to keep your carpetlooking amazing61-63 Caring for your carpet
The best of British carpets have been made in the beautiful Devontown of Axminster since way back in 1755. Each one is made using
wonderful wool from sheep grazing the rol ling hil ls of Britain,spun and dyed in the UK and woven right here in Devon. It’s a
guarantee of quality and it’s the way we work, even to this day.
In fact, we’re proud to be a manufacturerthat takes British wool from the fields toyour floor, using the experience ofgenerations of craftspeople. Theirtechniques have been handed down overthe years, making Axminsters unlike anyother carpets in the world. This traditionalapproach is a guarantee of quality and iswhy Axminster have invested inharnessing the craft with an injection ofnew technology.
Right from the beginning, Axminsters havebeen highly sought after, warming thefloors of manor houses, fine hotels, andprivate homes. Today it’s no different -you’ll find our carpets in Royal palaces andfirst-class carriages, not to mention homesof all shapes and sizes, across Britain andbeyond. Each carpet comes with thepromise of unmatched quality, reliablesupport and friendly service.
Axminster Carpets is proud to have joinedan elite group of companies to be awardedthe Royal Warrant, a mark of recognitionfor the supply of goods and services to HerMajesty, Queen Elizabeth ll.
Awarded to the Company in the Queen’sJubilee year and regarded as a symbol ofexcellence and quality, the Royal Warrantdemonstrates our commitment tomanufacturing carpets of the highestpossible standard.
We’re passionate about our craft, designand very British roots. Our timelessapproach to pattern and colour, combinedwith our unique heritage, has created adistinctively different, beautiful homelycollection we have all fallen in love with,we hope you do too.
AXMINSTERSFROM AXMINSTER
We h Pattern
Pattern can be bold, prettyand comforting. It is greatto use as an extra trick inyour decorating magic box.
Whatever pattern
you choose think
about the scale in
relation to your room
size, large patterns
suit larger spaces.
PatternsROYALCOLLECTIONClassical ScrollVersaillesMagnificatRenaissanceSymphonyOriental SilkChirvan PanelRoyal TurkeyWindsor RoseCalicoAdam Floral
OTHERAXMINSTERSPersian LaceTurkish SplendourPanel PersianChirvanKarabaghEgyptianTurkeyVeroniqueCumuliSea ShellsConcertoPiazzaBarleycornFolkweaveStriata
MOORLANDBERBERS CotswoldSeascapeFerndownFiligreePersian DynastyAntique SplendourBotanicaFrench ImpressionsBroadstoneVenicePicassoMondrianMatisseMoorland CrestMoorland GemNatural Plain
CO-ORDINATESPlains and Patterns
Left (from left to right):329/15132 Golden Globe Botanica (p 32) Ó180/14046 Snowdrop/Black Picasso (p 35) Ó140/11033 Buttermilk Persian Lace (p 15) Ó
08 09
752/81127 Casino CreamClassical Scroll
1087/81127 Regency Green ÓClassical Scroll
1086/81127 PorcelainClassical Scroll
Patterns
798/81014 Mid DoeskinMagnificat
180/81068 BlackRenaissance
180/81080 BlackRenaissance Runner
Simply beautiful, timeless, elegantdesigns that wil l grace your living space.
ROYAL COLLECTION
Left: 1087/81127 Regency Green Classical Scroll Ó
Royal Axminster
Pile Content100% Pure New Wool
Widths0.91m (3’)3.66m (12’)0.91m (3’) (Runner)
ConstructionWoven Axminster
SuitabilityExtra Heavy Domestic
The Royal Axminster Runnerco-ordinates with theRenaissance design.
467/81131 Soft CreamVersailles Ó
467/81131 Soft CreamVersailles Ó
10
Royal Clovelly
Pile Content100% Pure New Wool
Widths0.91m (3’)
3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityExtra Heavy Domestic
752/88009 Casino CreamSymphony
1079/88009 Sandy CoveSymphony
431/88009 ButtercreamSymphony
047/88009 Antique GoldSymphony Ó
023/88009 Corinth PinkSymphony
386/88009 Silver GreenSymphony
353/88009 Tartan GreenSymphony
010/88009 Tapestry RedSymphony
467/88009 Soft CreamSymphony
Right: 047/88009 Antique Gold Symphony Ó
047/88009 Antique GoldSymphony Ó
ROYAL COLLECTIONPatterns
A beautiful motif which is both striking and easy to livewith. A fusion of classical style and contemporary colouring.
11
12
Royal Dartmouth
Pile Content100% Pure New Wool
Widths0.91m (3’)
3.66m (12’)
ConstructionWoven Axminster
SuitabilityExtra Heavy Domestic
ROYAL COLLECTIONPatterns
106/80210 RedChirvan Panel
018/80217 RedcurrantRoyal Turkey
009/80273 CarmineOriental Silk
205/80273 RustOriental Silk
467/80273 Soft CreamOriental Silk Ó
035/80273 Midnight BlueOriental Silk
467/80273 Soft CreamOriental Silk Ó
Eastern promise, deep tones and warmthinf luences this eclectic mix of designs.
13
Royal Dartmouth
Pile Content100% Pure New Wool
Widths0.91m (3’)3.66m (12’)
ConstructionWoven Axminster
SuitabilityExtra Heavy Domestic
467/80358 Soft CreamWindsor Rose
ROYAL COLLECTION Patterns
Make f lorals a key focal point for your interiors, beinspired by our beautiful classic Windsor Rose design.
14
ROYAL COLLECTION
Royal Seaton
Pile Content100% Pure New Wool
Widths0.91m (3’)
3.66m (12’)
ConstructionWoven Axminster
SuitabilityExtra Heavy Domestic
121/87530 Light Mink ÓCalico
152/87530 Shadow GreenCalico
121/87530 Light MinkCalico Ó
040/87501 ChampagneAdam Floral
Patterns
The V ictorian styling in this col lection oozes charmand character with colours reminiscent of the era.
ON TRENDBotanicals,
with a vintage
appeal.
15
Torbay
Pile Content100% Pure New Wool
Widths0.91m (3’)3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
OTHER AXMINSTERS Patterns
140/11033 ButtermilkPersian Lace
This persian design is delicate and subtleand would work wel l with a neutral interior.
16
OTHER AXMINSTERS
091/11397 RedPanel Persian
142/11397 GreenPanel Persian
Torbay
Pile Content100% Pure New Wool
Widths0.91m (3’)
3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
106/11803 Kenya RedTurkish Splendour Ó
106/11803 Kenya RedTurkish Splendour Ó
354/11803 Dark GreenTurkish Splendour
380/11803 Oriental GoldTurkish Splendour
Patterns
Inf luenced by ancient Persian motifs, these bolddesigns take you back in time and across continents.
17
Tamar
Pile Content100% Pure New Wool
Widths0.91m (3’)3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityExtra Heavy Domestic
013/04002 RustKarabagh Ó
OTHER AXMINSTERS Patterns
013/04002 RustKarabagh Ó
047/04010 Antique GoldEgyptian
190/04009 Natural WhiteChirvan
018/04008 RedTurkey
Inf luences from the east surround the Tamar designs, these boldstriking patterns add a touch of spice, warmth and intrigue.
18
Torbay
Pile Content100% Pure New Wool
Widths0.91m (3’)
3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
OTHER AXMINSTERSPatterns
353/11800 Tartan GreenVeronique
An elegant f loral design in a timeless blend of colours.
19
Exeter & Torbay
Pile Content100% Pure New Wool
Widths0.91m (3’)3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityTorbayHeavy DomesticExeterExtra Heavy Domestic
012/03031 RedSea Shells (Exeter)
010/03154 Tapestry RedConcerto (Exeter)
023/03154 Corinth PinkConcerto (Exeter)
353/03154 Tartan GreenConcerto (Exeter)
047/03154 Antique GoldConcerto (Exeter)
113/11705 Fern GreenCumuli (Torbay) Ó
152/11705 Shadow GreenCumuli (Torbay)
113/11705 Fern GreenCumuli (Torbay) Ó
012/11705 Cardinal RedCumuli (Torbay)
OTHER AXMINSTERS Patterns
An eclectic blend of colour anddesigns, combine in this retro range.
20
040/02510 ChampagneBarleycorn
048/02510 Harvest GoldBarleycorn
040/02512 ChampagneFolkweave
Salcombe
Pile Content100% Pure New Wool
Widths0.91m (3’)
3.66m (12’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
798/02522 Mid DoeskinPiazza Ó
798/02522 Mid DoeskinPiazza Ó
888/02522 OreganoPiazza
OTHER AXMINSTERSPatterns
Try these neutrals
as an alternative
to plains.
This subtle colour palette works wel l in neutral interiors.
21
Salcombe
Pile Content100% Pure New Wool
Widths0.91m (3’)3.66m (12’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
798/02527 PearlStriata
217/02527 SandstoneStriata
105/02527 Ventura ÓStriata
105/02527 Ventura Striata Ó
OTHER AXMINSTERS Patterns
Modern design combined with traditionalcraftsmanship, produces a contemporary living space.
22
Dartmoor
Pile Content100% Pure New Wool
Widths0.91m (3’)
3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
262/07015 FawnCotswold
218/07015 HoneysuckleCotswold
187/07015 EucalyptusCotswold
148/07015 Autumn GlowCotswold Ó
176/07045 Ling GreenSeascape
146/07045 FawnSeascape
148/07015 Autumn GlowCotswold Ó
Right: 148/07015 Autumn Glow Cotswold Ó
MOORLAND BERBERSPatterns
Flecked yarns combined with a subtle patternprovide a neutral canvas for your interior.
23
24 25
Dartmoor
Pile Content100% Pure New Wool
Widths0.91m (3’)3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
218/07019 HoneysuckleFerndown
148/07019 Autumn GlowFerndown Ó
147/07019 BeechwoodFerndown
287/07019 Grey/GreenFerndown
187/07019 EucalyptusFerndown
262/07019 FawnFerndown
190/07019 StoneFerndown
Left: 148/07019 Autumn GlowFerndown Ó
MOORLAND BERBERS Patterns
This delicate design is reminiscent ofspring blossom with an oriental twist.
26
Filigree is an elegant, subtle f loral pattern with orientalinf luences, which gives this design a unique charm.
Dartmoor
Pile Content100% Pure New Wool
Widths0.91m (3’)
3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
218/07101 HoneysuckleFiligree Ó
289/07101 Winter MelodyFiligree Ó
219/07101 WoodbridgeFiligree
148/07101 Autumn glowFiligree
218/07101 HoneysuckleFiligree Ó
Right: 289/07101 Winter MelodyFiligree Ó
MOORLAND BERBERSPatterns
27
28 29
Persian Dynasty is woven from 100% Pure New Wool in our best sel lingDartmoor quality, and co-ordinates with the Dartmoor Runners.
500/07099 WentwoodPersian Dynasty
174/07099 Morning MistPersian Dynasty Ó
174/07099 Morning MistPersian Dynasty Ó
Left: 174/07099 Morning MistPersian Dynasty Ó
218/07099 HoneysucklePersian Dynasty
500/07098 WentwoodMoorland Runner
148/07098 Autumn GlowMoorland Runner
218/07098 HoneysuckleMoorland Runner
Dartmoor
Pile Content100% Pure New Wool
Widths0.91m (3’)3.66m (12’)4.57m (15’)0.69m (27”) (Runner)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
MOORLAND BERBERS Patterns
30
Dartmoor
Pile Content100% Pure New Wool
Widths0.91m (3’)
3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
218/07068 HoneysuckleAntique Splendour
250/07068 Rustic DawnAntique Splendour
148/07068 Autumn GlowAntique Splendour Ó
176/07068 LingAntique Splendour
The unusual combination of f lecked Berber yarns, together with traditionalancient Persian motifs, resulted in our unique Antique Splendour design.
148/07068 Autumn GlowAntique Splendour Ó
Right: 148/07068 Autumn GlowAntique Splendour Ó
MOORLAND BERBERSPatterns
31
32
Exmoor
Pile Content100% Pure New Wool
Widths0.91m (3’)
3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
500/15132 WentwoodBotanica
329/15132 Golden GlobeBotanica Ó
313/15132 SnowdropBotanica
329/15132 Golden GlobeBotanica Ó
MOORLAND BERBERSPatterns
Botanica is a beautiful tonal f loral scrol l andbrings an air of sophistication to your living space.
ON TREND
This botanical
design is
delicate andneutral.
33
Exmoor
Pile Content100% Pure New Wool
Widths0.91m (3’)3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
232/15020 EricaFrench Impressions
186/15020 Light GreenFrench Impressions
127/15020 Fawn/PeachFrench Impressions Ó
262/15013 FawnBroadstone
187/15013 EucalyptusBroadstone
218/15013 HoneysuckleBroadstone
176/15030 Ling GreenVenice
218/15030 HoneysuckleVenice
127/15020 Fawn/PeachFrench Impressions Ó
MOORLAND BERBERS Patterns
Choose from fresh f loral motifs or abstract patternsin subtle tones which compliment neutral interiors.
34
Princetown
Pile Content100% Pure New Wool
Widths0.91m (3’)
3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
313/14046 SnowdropPicasso
277/14046 Snowdrop/GreenPicasso
174/14046 Morning MistPicasso
148/14046 Autumn GlowPicasso
218/14046 HoneysucklePicasso
289/14046 Winter MelodyPicasso
230/14046 Winter Melody/Green Picasso
180/14046 Snowdrop/BlackPicasso Ó
Right: 180/14046 Snowdrop/BlackPicasso Ó
MOORLAND BERBERSPatterns
The Berber yarns in this contemporarydesign adds character to this simple motif.
35
36
329/14045 Golden GlobeMondrian
213/14045 GrouseMondrian
500/14045 WentwoodMondrian Ó
Right: 500/14045 Wentwood Mondrian Ó
Princetown
Pile Content100% Pure New Wool
Widths0.91m (3’)
3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
329/14043 Golden GlobeMatisse Ó
329/14043 Golden GlobeMatisse Ó
213/14043 GrouseMatisse
500/14043 WentwoodMatisse
MOORLAND BERBERSPatterns
The Mondrian and Matisse designs are a contemporary stripewith a twist, on the ever popular moorland berber background.
37
38 39
218/14012 HoneysuckleCrest Ó
176/14012 LingCrest
148/14012 Autumn GlowCrest
145/14012 SpringwoodCrest
176/14013 LingGem
145/14013 SpringwoodGem
500/14013 WentwoodGem
258/14013 Cornish CreamGem
289/14013 Winter MelodyGem
148/14013 Autumn GlowGem
218/14013 HoneysuckleGem
174/14013 Morning MistGem
181/14013 BelstoneGem
289/14012 Winter MelodyCrest
Princetown
Pile Content100% Pure New Wool
Widths0.91m (3’)3.66m (12’)4.57m (15’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
500/14012 WentwoodCrest
174/14012 Morning MistCrest
181/14012 BelstoneCrest
258/14012 Cornish CreamCrest
Left: 218/14012 Honeysuckle Crest Ó
MOORLAND BERBERS Patterns
Moorland Crest and Gem are a subtle step towards introducingyour home to patterned carpet, with our popular berber background.
40 41
This delicate plaid design is softer than most traditionalplaids, it’s natural modern look wil l enhance any interior.
Princetown
Pile Content100% Pure New Wool
Widths0.91m (3’)3.66m (12’)
ConstructionWoven Axminster
SuitabilityHeavy Domestic
148/14030 Autumn GlowNatural Plaid
230/14030 Eden ValleyNatural Plaid
147/14030 BeechwoodNatural Plaid
180/14030 CormorantNatural Plaid Ó
Left & Above: 180/14030 CormorantNatural Plaid Ó
MOORLAND BERBERS Patterns
42
CotswoldAutumn Glow
FerndownAutumn Glow
FiligreeAutumn Glow
CrestAutumn Glow
GemAutumn Glow
Antique SplendourAutumn Glow
CotswoldHoneysuckle
FerndownHoneysuckle
FiligreeHoneysuckle
Heather PlainAutumn Glow
Natural PlaidAutumn Glow
CrestHoneysuckle
PicassoHoneysuckle
PicassoAutumn Glow
GemHoneysuckle
MoorlandCo-ordinates
Pile Content100% Pure New Wool
Persian DynastyHoneysuckle
Antique SplendourHoneysuckle
BroadstoneHoneysuckle
VeniceHoneysuckle
Heather PlainHoneysuckle
Moorland co-ordinates bring together a range of woven plain andtufted twist carpets in various colourways, each one integratingwith a number of our patterned berber designs. Here are a fewcombinations, the possibilities are end less.
MOORLAND CO-ORDINATESHeathers
43
BotanicaGolden Globe
Heather PlainGolden Globe
Persian DynastyMorning Mist
Heather TwistMorning Mist
Heather PlainMorning Mist
Heather TweedMorning Mist
Heather PlainWentwood
CrestMorning Mist
GemMorning Mist
CrestWentwood
GemWentwood
PicassoMorning Mist
PicassoSnowdrop
BotanicaSnowdrop
Heather PlainSnowdrop
BotanicaWentwood
MondrianGolden Globe
MatisseGolden Globe
MondrianWentwood
MatisseWentwood
MondrianGrouse
MatisseGrouse
MoorlandCo-ordinates
Pile Content100% Pure New Wool
GemLing
SeascapeLing
Antique SplendourLing
CrestLing
Heather PlainLing
Persian DynastyWentwood
Plains &Heathers
Devonia Collection
Jacob
Moorland Heathers
We h P lains
Whether a heritageinspired traditional style,
or a contemporary setting,if you are looking for a
touch of luxurious comfort ,choose from rusticcreams through to
vibrant reds, blues andeven a striking black.
45
DevoniaCollection
Pile Content80% Wool20% Nylon
Widths4m (13’ 1”)5m (16’ 5”)
Suitability50ozExtra Heavy Domestic
1186/76000 Blue GrassDevonia Plain Ó
Plains
The 60 gorgeous tones in this col lection capture the latest on-trendcolour palette adding quality, beauty and warmth to your home.
DEVONIA COLLECTION
099/76000 JellyfishPlain
303/76000 Manor CreamPlain
180/76000 BlackPlain
160/76000 SablePlain
397/76000 CornfieldPlain
157/76000 CobbPlain
171/76000 Lazy DaysPlain
473/76000 Summer SpicePlain
396/76000 SunkissedPlain
291/76000 BeechcomberPlain
158/76000 OtterPlain
1193/76000 DragonflyPlain
46
DevoniaCollection
Pile Content80% Wool20% Nylon
Widths4m (13’ 1”)5m (16’ 5”)
Suitability50oz
Extra Heavy Domestic
008/76000 FlapjackPlain
375/76000 Cream TeaPlain
489/76000 Double CreamPlain
002/76000 Beach BallPlain
301/76000 BobtailPlain
374/76000 Butter IcePlain
006/76000 Lemon SorbetPlain
371/76000 CalicoPlain
373/76000 DaybreakPlain
477/76000 Clay PotPlain
398/76000 BlossomPlain
087/76000 SunsetPlain
359/76000 DiscoveryPlain
382/76000 PicnicPlain
150/76000 SilvervalePlain
032/76000 Jacobs LadderPlain
300/76000 Sandy BayPlain
325/76000 DriftwoodPlain
389/76000 TreaclePlain
334/76000 DreamboatPlain
DEVONIA COLLECTIONPlains
47
1167/76000 TinderboxHeather
481/76000 Rose CottagePlain
480/76000 Pillar BoxPlain
471/76000 BerryburstPlain
470/76000 BlissPlain
DevoniaCollection
Pile Content80% Wool20% Nylon
Widths4m (13’ 1”)5m (16’ 5”)
Suitability50ozExtra Heavy Domestic
1186/76000 Blue GrassPlain Ó
381/76000 Town BluePlain
491/76000 Jet StreamPlain
356/76000 Ocean DeepPlain
322/76000 Wild ForestPlain
1171/76000 Oyster ShellHeather
1178/76000 Pecan PieHeather
1149/76000 Devon CoastHeather
1160/76000 RaindropHeather
376/76000 Pink CloudHeather
369/76000 PavilionHeather
476/76000 Autumn FallPlain
479/76000 Heat HazePlain
1182/76000 Vintage RosePlain
383/76000 HyacinthPlain
304/76000 Village GreenPlain
306/76000 Apple OrchardPlain
488/76000 Cottage GardenPlain
251/76000 LemonadeHeather
315/76000 Sugar CubeHeather
333/76000 Custard CreamHeather
256/76000 Iced TeaHeather
351/76000 DandelionHeather
PlainsDEVONIA COLLECTION
48
Jacob
Pile Content80% Wool10% Nylon
10% Polyester
Widths4m (13’ 1”)5m (16’ 5”)
SuitabilityExtra Heavy Domestic
A contemporary grey colour palette, choose between the smooth twist orthe chunky tweed. A practical option which is a good base for your interior.
1040 ChalkTwist Ó
1042 FleeceTwist
1041 AshTwist
1047 OatcakeTwist
1051 HighlandTwist
1049 GrasslandTwist
1050 FarmhouseTwist
2047 OatcakeTweed
2041 AshTweed
2040 ChalkTweed
1040 Chalk Twist Ó
2042 FleeceTweed
2051 HighlandTweed
2050 FarmhouseTweed
2045 DrystoneTweed
2049 GrasslandTweed
JACOBHeathers
1045 DrystoneTwist
1044 FenTwist
1048 HaystackTwist
2048 HaystackTweed
2044 FenTweed
KEY TREND
Grey flecks are
practical and
contemporary.
49
A col lection of woven and tufted Axminster carpets.Berber textured quality provides a beautiful and practical
alternative to traditional plain carpet and co-ordinates withour patterned Dartmoor, Exmoor and Princetown Berbers.
MOORLAND HEATHERS Heathers
289 Winter MelodyPlain
181 BelstonePlain
329 Golden GlobePlain
500 WentwoodPlain
174 Morning MistPlain
192 Silver BirchPlain
313 SnowdropPlain
145 SpringwoodPlain
258 Cornish CreamPlain Ó
218 HoneysucklePlain
194 Moorland FawnPlain
148 Autumn GlowPlain
255 Estrella GoldPlain
213 GrousePlain
100 RubeaPlain
176 LingPlain
178 Green HazePlain
557 AppledorePlain
232 EricaPlain
219 WoodbridgePlain
MoorlandHeathers
Pile Content100% Pure New Wool
WidthsDartmoor &Super Dartmoor PlainWoven Axminster0.91m (3’)3.66m (12’)4.57m (15’)TwistTufted4m (13’ 1”)5m (16 ‘ 5”)
SuitabilityDartmoor Plain 16000Heavy DomesticS. Dartmoor Plain 48000Extra Heavy DomesticHeather Twist 75000Heavy Domestic
329 Golden GlobeTwist
500 WentwoodTwist
289 Winter MelodyTwist
174 Morning MistTwist
218 HoneysuckleTwist
181 BelstoneTwist
258 Cornish CreamTwist
313 SnowdropTwist
50 51
Right: 258 Cornish Cream Plain Ó
192 Silver BirchTwist
145 SpringwoodTwist
148 Autumn GlowTwist
557 AppledoreTwist
194 Moorland FawnTwist
213 GrouseTwist
219 WoodbridgeTwist
100 RubeaTwist
255 Estrella GoldTwist
232 EricaTwist
176 LingTwist
178 Green HazeTwist
289 Winter MelodyTweed
329 Golden GlobeTweed
174 Morning MistTweed
500 WentwoodTweed
218 HoneysuckleTweed
181 BelstoneTweed
192 Silver BirchTweed
258 Cornish CreamTweed
313 SnowdropTweed
145 SpringwoodTweed
148 Autumn GlowTweed
213 GrouseTweed
194 Moorland FawnTweed
219 WoodbridgeTweed
255 Estrella GoldTweed
557 AppledoreTweed
232 EricaTweed
178 Green HazeTweed
176 LingTweed
100 RubeaTweed
MoorlandHeathers
Pile Content100% Pure New Wool
WidthsTwist & TweedTufted4m (13’ 1”)5m (16 ‘ 5”)
SuitabilityTwist 75000Tweed 50000Heavy Domestic
MOORLAND HEATHERS Heathers
Bark
Stripe
Ribgrass
Grosgrain
Rusticweave
TexturesAl l Simply Natural andRusticweave textures aremade from 6 plyCABLE-T EC® yarn,this is the most resilientcarpet pile, one whichretains the warmthand gentlenessassociated with100% pure new wool.
We h Textures
53
Simply Natural
Pile Content100% Pure New Wool
Widths4m (13’ 1”)5m (16’ 5”)
SuitabilityExtra Heavy Domestic
4809 LaburnumBark
4802 AshBark Ó
4802 AshBark Ó
4801 AlabasterBark
4806 HempBark
4805 YewBark
4804 MagnoliaBark
4803 FlaxBark
4808 StrawBark
4807 WheatBark
Finely spun singles are twisted together to make superior 2 ply yarn.3 ends of 2 ply are then cabled together to produce the hard-wearing
CABLE-T EC® yarn, the ultimate in yarn technology.
Left: Simply Natural - Ribgrass: 105 Straw/Walnut Ó
TexturesSIMPLY NATURAL
4904 UrbanStripe
54
Simply Natural
Pile Content100% Pure New Wool
Widths1m (3’ 3.5”)4m (13’ 1”)5m (16’ 5”)
SuitabilityExtra Heavy Domestic
4902 ChicStripe
4903 PenthouseStripe
4906 VogueStripe Ó
4905 CityStripe Ó
4905 CityStripe Ó
4901 SkylineStripe
Right: 4906 Vogue Stripe Ó
Textures SIMPLY NATURALThis stunning contemporary textured stripe carpet looksamazing in any room but especial ly on stairs and in hal lways.
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11 Straw/BerryRibgrass
105 Straw/WalnutRibgrass Ó Right: 105 Straw/Walnut
Ribgrass Ó
07 Straw/OliveRibgrass
75 Cornsilk/StrawRibgrass
36 WheatRibgrass
33 Black/StrawRibgrass
32 Straw/BlackRibgrass
103 Alabaster/BlackRibgrass
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Simply Natural
Pile Content100% Pure New Wool
Widths4m (13’ 1”)5m (16’ 5”)
SuitabilityExtra Heavy Domestic
39 HempRibgrass
91 MagnoliaRibgrass
18 Magnolia/YewRibgrass
76 Hemp/WheatRibgrass
04 AlabasterRibgrass
90 YewRibgrass
102 Alabaster/AshRibgrass
101 Alabaster/LaburnumRibgrass
100 LaburnumRibgrass
44 FlaxRibgrass
88 AshRibgrass
21 Flax/YewRibgrass
14 Straw/WheatRibgrass
69 Wheat/HempRibgrass
12 Straw/CornsilkRibgrass
06 StrawRibgrass
104 Straw/FlameRibgrass
08 Straw/NutmegRibgrass
23 Ash/YewRibgrass
106 Black/AlabasterRibgrass
Textures SIMPLY NATURAL
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58
98 YewGrosgrain
62 HempGrosgrain
95 MagnoliaGrosgrain
96 AshGrosgrain
59 WheatGrosgrain
83 FlaxGrosgrain
97 WillowGrosgrain
82 RyeGrosgrain
02 StrawGrosgrain Ó
50 AlabasterGrosgrain
99 LaburnumGrosgrain
Simply Natural
Pile Content100% Pure New Wool
Widths4m (13’ 1”)5m (16’ 5”)
SuitabilityExtra Heavy Domestic
02 StrawGrosgrain Ó
Textures SIMPLY NATURAL
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CW21 Cornsilk/StrawRusticweave Ó
Rusticweave
Pile Content100% Pure New Wool
Widths4m (13’ 1”)
SuitabilityHeavy Domestic
NOT SUITABLE FOR STAIRS
CW37 WheatRusticweave
CW41 FlaxRusticweave
CW36 StrawRusticweave
CW32 Wheat/HempRusticweave
CW34 Flax/HempRusticweave
CW21 Cornsilk/StrawRusticweave Ó
TexturesRUSTICWEAVELovely herringbone f latwoven carpet,
a soft alternative to wooden f loors.
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Warmthprevents draughts & provides betterinsulation to reduce heating bills
Luxury & Comforthelps to retain the good looks, luxury &comfort of your new carpet
Performanceimproves performance & durability& helps prevent against undue wear
Sound Insulationsoftens the sound of footsteps & reducesnoise transference to rooms below
Axfelt 65
PropertiesTop Layer
95% Wool Fibres
Middle Layer50% Wool Fibres50% Other Fibres
Bottom LayerRecycled Rubber Crumb
For Use InBedrooms, LoungesDining Rooms, HallsStairs, Landings, etc.
Tog Rating2.2 togs
db Rating32db
StandardsConforms to BS.5808:1991
For Luxury Domestic andHeavy Contract Use
Fitting should meet theBritish Standard code of
practice BS.5325 andshould be undertaken
by an experienced fitter.
65% wool felt & rubber crumb underlay. A quality triple-layer underlaymade from felt with a rubber crumb backing. Manufactured entirely fromrecycled materials.
Underlay improves the feel as wel l as the heat and sound insulation of acarpet and can increase its life by up to 40%.
AXFELT 65 UNDERLAYUnderlay
Please note the Axfelt 65 Underlay is available from Autumn 2013.
Make friends with your vacuumA great-looking carpet is one that getsvacuumed regularly, ideally every day. Ifyour vacuum has a beater bar or brushhead, that’s even better. Take it slowlyso the vacuum has enough time to cleanfrom deep in the tufts, and concentrateon well-trodden areas like stairs,hallways and in front of chairs.
Think about wear and tearThe position of your furniture will createareas that are more or less trodden onthan others, so if your room is bigenough, try to move things aroundoccasionally. It’ll make you see yourroom in a whole new light too!
Stair carpets can get a lot of wear andshifting them from time to time canreally help. Ask for a little extra length tobe left at the top and bottom so thecarpet can be shifted, or order a littleextra so you can replace worn areas ifyou need to.
If your carpet runs right up to anexternal door, use a mat to catch dirtand grit on its way in. Always take offshoes with grips, like trainers, as theycan tear the pile.
Protect against mothsMoths can cause a lot of damage, sotake extra care to clean around potentialbreeding spots like skirting boards,cupboards and heavy furniture. In severecases, you might need specialisedtreatment and the experts atServicemaster Direct will be happy tohelp. Just call 0845 762 6828.
Know your carpet first aidSpills are going to happen, but tacklingthem in the wrong way can make thingsworse. The best thing to do in many casesis soak up as much liquid as possible witha clean cloth or kitchen towel. If it hasn’tsoaked in yet, a final wipe leaving the pilein the right direction may do the trick.If not, see the carpet rescue guide onpage 62.
Call in the expertsIn some situations, it’s best to let anexpert take a look. There’s a wholenetwork of accredited companiescommitted to using approved productsfor cleaning wool carpets and rugs. TheWoolsafe Organisation holds a freedirectory at www.woolsafe.org
CARING FOR YOUR CARPETSo you’ve chosen your lovely new carpet, had it fitted and
‘oohed’ and ‘aahed’ at how gorgeous it looks. But, faced withdirty footprints, potential spil ls and constant trampling,
what’s the best way to keep it looking beautiful?
The good news is, wool carpets are natural ly resistant to dirt.Their f ibres make it harder for dirt particles to stick, so
they’re easier to clean and keep their colour longer.
Carpet Care
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62
CARING FOR YOUR CARPET
Stain Method A Method B Method C Additional Instuctions
Animal and baby accidents �
Ballpoint pen � Sponge with methylated spirits fi rst
Beers, wines and spirits �
Bleach �
Blood � Followed by Method A
Bu� er � Followed by Method A
Chewing gum � First apply freezing agent, break away when hard
Chocolate � Scrape off excess fi rst
Cola (so� drinks) � Followed by Method A
Cooking oil �
Cosme� cs and lips� ck � If unsuccessful try Method A
Cream � Followed by Method A
Egg �
Floor wax �
Fruit juice � Followed by Method A
Furniture and shoe polish � Followed by Method A
Gravy and sauces � Followed by Method A
Grease and oil � Followed by Method A
Ink (fountain pen) � Followed by Method A
Mineral and tonic water �
Milk � Followed by Method A
Mustard �
Metal polish � Followed by Method A
Nail polish � Dab with nail polish remover fi rst
Paint (emulsion) � Blot excess, Method C followed by Method A
Paint (oil-based) � Dab with white spirit or turpen� ne fi rst
Rust � Followed by Method A
Salad dressing � Followed by Method B
Soot � Vacuum thoroughly fi rst
Tar � If needed follow by dabbing with eucalyptus oil
Tea and coff ee � Followed by Method A
Tomato juice �
Urine �
Vomit �
Wax �Scrape off excess, iron at a low temperature
over brown paper
Method BSponge the stain with ahousehold dry-cleaningfluid, according to theinstructions on the pack.Don’t soak. Open thewindows so the roomcan air thoroughly.
Method ABlot with clean, whitecloth. When you’veremoved the excess liquid,use a solution made of oneteaspoon of wool detergentwith half a pint of water.Sponge gently then rinsewith clean, warm water.Blot thoroughly, brush thepile in its natural directionand leave to dry.
Method CSponge the mark with asolution of one part whitevinegar to three partsclean, warm water. Leavefor 15 minutes thensponge with clean, warmwater, blot thoroughlyand gently brush the pilein its natural direction.
Carpet Care
We’ve put together a handy chart to help you come to your carpet’s rescue.But whatever the spill, remember:• Deal with it quickly so it’s less likely to stain.• Don’t rub, or you’ll damage the yarn.• Don’t use salt or white wine on a red
wine spill.• Work from the outside inwards to limit the
affected area.
• Use a cleaner designed for wool, working itin with a brush, sponge or cloth, then rinsing.
• When you’ve finished, blot thoroughly andbrush the pile in the right direction.
• If you’re in any doubt, call a professionalcarpet cleaner.
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TOP TEN TIPS FOR CARPET CARE
1 Take your shoes off – it’s not just muckyfootprints you’ll prevent; soles with gripscan damage carpet pile.
2 Vacuum every day. That’s right, every day.If your vacuum has a beater bar or brush head, even better.
3 Move things around a little - reorganisingyour furniture can reduce wear and tear incertain places.
4 When carpet pile starts to look flat,vacuum against the direction of the pile tohelp lift it.
5 If your new carpet is shedding fluff,vacuum it regularly so it doesn’t clogthe pile.
6 Deal with spills quickly so they’re lesslikely to stain.
7 Mop up spills gently using a clean whitecloth – don’t rub!
8 Don’t believe the old wives’ tales – saltand white wine aren’t good for cleaningred wine, or anything else!
9 If you’re using cleaning products on spills,make sure they’re designed forwool carpets.
10 If in doubt, call in the experts. Yourcarpet is a big investment so it’s worthgetting help with a tricky stain.
NEW CARPET NIGGLES
When your new carpet is first fitted, youmight notice a few little niggles while it’sgetting settled in. Don’t worry, they’retotally normal and won’t last long:
Shedding – all new carpet sheds to beginwith. Just vacuum regularly to stop itclogging up the pile.
Sprouting tufts – occasionally little tuftsare missed when carpets are shearedsmooth and these can work their way tothe surface. Never pull them, just cutthem off level with sharp scissors.
Visible bands – when carpet is stored onbig, heavy rolls in a warehouse, it candevelop crush lines. These will disappearwithin a few weeks with regularvacuuming.
Axminster, is a registered trademark of Axminster Carpets Limited. The company reserves the right to alter product specificationwithout notice. © May 2013 Axminster Carpets Limited. All rights reserved. No parts of this document, or any accompanying
document, may be reproduced or transmitted in any form or by any means, including photocopying or electronically,without the permission of Axminster Carpets Limited.
Due to the limitations of the print process, the colours shown in this brochure are for reference only. Please ask to see a sample atyour nearest stockists or via the sample service on our website. Please note: The patterns represented in close-up photographymay not accurately reflect the scale of the overall pattern on the carpet; for details of pattern scale please refer to our website.
UK HEAD OFFICEAXMINSTER CARPETS LIMITED
Axminster, Devon. EX13 5PQ
Consumer EnquiriesT: +44 (0)1297 630650
Retail EnquiriesT: +44 (0)1297 33533
E: [email protected] other Offices and Departments:
T: +44 (0)1297 32244F: +44 (0)1297 35241
W: www.axminstercarpets.co.uk
USA OFFICE57 Cranbury Road Norwalk CT 06851
T: 1 800 356 5013 or 203 845 0924F: 203 845 0926
E: [email protected]: www.axminster-carpets.com
Your local Axminster Carpets Preferred Stockist
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