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Carousel Ads: Creative Ways To Attract & Convert CustomersCAROUSEL ADS:
Creative Ways to Attract and Convert Customers
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Why Carousel Ads?
• Compared to single-link ads, Carousel Ads drive 30-50%* lower cost per conversion and 20-30%* lower cost per click!
*Facebook, http://nani.gs/2bGvDO3
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Multi-Faceted: For advertisers with many products…• Carousel Ads are a natural fit for retailers with a wide array
of products • Items can be grouped by category, color, theme, or season
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…. Or just one product• Carousel Ads also lend themselves as a showcase for a
single product.• No matter what you’re selling, take advantage of the
chance to tell a story via images and copy. Some popular approaches include listing benefits, features, or levels of pricing/membership.
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Carousel Advertising Best Practices: Seasonality
• An easy way to make sure your ads resonate with your customers is by making them seasonally appropriate.
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Carousel Advertising Best Practices: Time Lapse
• Illustrate incremental progress or note the passage of time.
• Use Carousel Ads as a kind of flipbook, unfolding a narrative arc or story frame by frame, building suspense.
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Carousel Advertising Best Practices: Continuous Canvas
• Carousel Ads panes can be swiped on mobile or clicked via arrow on desktop.
• One way to entice users to scroll through to the last image is to show them only a piece of a bigger picture; that way they’ll more likely to follow through to the end.
• This approach lends itself especially well to advertisers who want to repurpose banner ads.
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Carousel Advertising Best Practices: Buyer Personas
• Create Carousel Ads with specific audiences in mind, including creative elements and products or benefits that they would find appealing.
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Carousel Advertising Best Practices: Relatability• Even if your product or service is practical, try to
present it in a visually intriguing and informative way. This will get audiences interested in your ad and convey your value more effectively than a wall of text.
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Carousel Advertising Best Practices: Color
• Call attention to your ad by using bursts of color that will stand out on Facebook, Twitter and Instagram timelines.
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Carousel Advertising Best Practices: Trusted Source• If you have a user acquisition campaign targeted
to an audience unfamiliar with your brand, featuring customer testimonials or recognition from a 3rd party is a great way to build credibility.
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Carousel Advertising Best Practices: Iterations• A creative refresh is one of the best ways to keep
ads performing at the height of their potential.• The possibilities for iterations on Carousel are
endless; it’s up to you to keep feeding the funnel with compelling creative.
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Other Tips• Discounts drive conversions! Use copy that generates
excitement; mention exclusive time sales or promos. Also try experimenting with CAPS, exclamation points, and “limited time only” messaging
• Whether it’s gender, age, location, or another filter, make sure your copy aligns with your targeting
• Spark action by using strong verbs like Get, Discover, and Try.
• Experiment with post text length• Don’t be afraid to follow a pattern throughout the entire
ad• Ask a question in the copy of your ad to get audiences
thinking and engaged
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