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CARLSBERG CIRCULAR COMMUNITYSustainable packaging
Carlsberg Group
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CARLSBERG CIRCULAR COMMUNITYSustainable packaging in context
Carlsberg Group
Quality & Performance
improvements
REDUCE
RECYCLEDowncycling
RETHINK
UPCYCLEQuality Improvement
Incremental Reduction
Innovation New Uses
REUSEwith high quality
Minimise Negative Impacts
Adapted from copyrighted diagram EPEA & MBDC
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CARLSBERG CIRCULAR COMMUNITYWhat is it?
Carlsberg Group
• A collaboration platform where Carlsberg and suppliers work together to create a zero-waste, beneficial society
• by using the Cradle-to-Cradle perspective when developing and marketing new products
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CARLSBERG CIRCULAR COMMUNITYWhat is Cradle-to-Cradle?
In Cradle to Cradle® design, materials are defined according to how they are used, i.e. the right materials in the right place at the right time. The result; resources are suitable for re-use instead of being waste.
Carlsberg Group
Cradle-to-Cradle logo is registered trademark of McDonough Braungart Design Chemistry LLC. Use here is limited to cases where Carlsberg is co-operating with EPEA
Cradle to Cradle® is a business platform for innovation and quality.
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CARLSBERG CIRCULAR COMMUNITYWhat is Cradle-to-Cradle?
Products are either consumption products suitable for the biosphere or service products suitable for the technosphere.
Cradle to Cradle® is a business platform for innovation and quality.
Carlsberg Group
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CARLSBERG CIRCULAR COMMUNITYCradle-to-Cradle Aim
The aim of the Cradle to Cradle® design concept is to improve the quality of products so they:
• Generate added value for the user by improving quality
• Are beneficial for anyone who comes into contact with them
• Deliver economic, social and ecological benefits
Carlsberg Group
Cradle to Cradle® is a business platform for innovation and quality.
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CARLSBERG CIRCULAR COMMUNITYObjective
Carlsberg Group
• To analyse Carlsberg’s packaging portfolio from a C2C perspective, and develop products that are optimised for re-entry as valuable resources into biological or technical cycles so Carlsberg can further distinguish its products for their inspirational high quality.
• To support the Circular Economy by improving quality and purity of packaging.
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CARLSBERG CIRCULAR COMMUNITYFounding partners
Carlsberg GroupTechnical Guidance EPEA Umweltforschung GmbH
Coatings
Card board
Cans
Glass bottles
Shrink wrap
PET kegs
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CARLSBERG CIRCULAR COMMUNITYWhat will it contribute with?
• Increase the creation of sustainable innovations
• Introduce sustainable innovations faster to the market
• Create clean material streams optimised for reuse and recycling
• Increased knowledge sharing among companies on creating resource efficient products
• Open up for alternative partnership structures
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