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Career Start-Ups: Leveraging Social Media Professionally

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Hi.

@justicemitchell

Interactive Creative & Social Media DirectorDesigner • Leader • Writer • Photographer • Speaker • New Business • Consultant • Storyteller • Socialite • Strategist • Idea Guy

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You the Story. You the Product. You the Brand.You the Person.

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Elements of the Brand: YOU

Voice Expertise Your Look

• Organized• Executive• Logical• Professional

• Cool• Creative• Unexpected• Passionate

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You The “Start-Up”

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What is the modern employer looking for?

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• Versatility

• Creativity

• Efficiency

• Eclecticism

• Passion

• Loyalty

• A Leadership platform

Modern Employer: Needs

Instantly Billable

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What an Employer Wants to See:

Candidate:

• Automotive

• Travel

• Entertainment

• Outdoor Recreation

• Musician

• Cool-Hunting

• Organizations

• Artist

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What an Employer Wants to See:

Social “Proof”

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If You’re The Business. It’s Your Money. It’s Your Reputation. Who Would You Hire?

Personal Professional

Perception Vs. Reality - what you show is all they know.

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Lock It Down

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Selling YOU the “Start-Up”

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• Your portfolio

• Your resume

• Past work experience

• Previous Internship?

• Marketing material

Sales Tools for You

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Building the Brand of YOU

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Launching Your Start-Up Online With Social Media Channels

WWW.YOURREPUTATIONGOESHERE.COMWordPress • SquareSpace • Blogger • Tumblr

BUSINESS PAGE BUSINESS PAGE

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Uses:• Company Research• Networking• Posting• Thought Leadership• Feedback

New Channels to watch:• Favo.rs• Branch Out• ReferralKey• BeKnown• PoolDip

Your POWERHOUSE!

Resume:• Keep it current• Make sure it conveys your brand essence• Convey your brand using only tools that apply to your career

Groups:• Stay active in groups that apply to your career• Be authentic and smart when you post• Don’t dominate the conversations

Answers:• Take time to really answer the questions• Support your answers with links• Be willing to engage in work, but don’t sell yourself only

Alumni:• Stay connected• Present your brand for the consideration of entrepreneurial alums

Jobs Board:• Watch closely and be timely• Follow directions for submitting to each job• Customize your cover letter for each job posting to show you understand their brand

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Alternate Social Channels

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Objectively is seen as an alternative to connecting to your brand outside of social channels. Many find email as a passive connection to a brand or service.

• Create easy sign up on your website

• Create “story seeds” (payoff within your social graph)

• Invite people into your social channels

• Launch blog posts

• Brand retention

Email Marketing Your Brand

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Launching Your Start-Up Online With Social Media Channels

Setup a Profile at: ABOUT.ME

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Creating The “F3”

3rd.

2nd.

3rd.

2nd.

3rd.

2nd.

FRIENDS FOLLOWERSFANS

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Becoming a Social ROCKSTAR

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What Should I Be Doing In MY Social Channels?

PostingListening

IntroductionEngaging

Asking QuestionsSolving Problems

Maintaining ConversationsRinse & Repeat ...

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FOLLOW& LISTEN

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Social Media With Potential Employers

FollowingListeningIntroducingMaking Nice

Ask Questions Rinse & Repeat...

• CEOs• Hiring Managers• Executives

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Location & Conversations

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The Dangers In Social Media

= RADIO SILENCE

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Career-Killing Suicide Posts

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Social DOs and DON’Ts

YOU MUST:• Listen, then respond

• Solve problems

• Be authentic, caring & respectful

• Invite feedback & criticism

• Empower others with content they can use

• Invite others to pass along your content

• Ask everyone to participate

YOU MUST NOT:• Aggressively Sell yourself

• Dominate social threads

• Needlessly debate, defend or take sides

• Overload your F3 with too many posts at one time

• Discuss personal matters in a professional setting

• Post materials that could affect your brand

• Be an asshat

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The New World Job Hunters

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Social Groups & Communities

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Working The “F3”

• Update them on your situation globally

• Reach out on a one-to-one basis

• Inform them as to the type of job you are looking for

• List the companies (especially if the contact works for one of them) you would like to work for

• Follow up with them (no more than once a week)

3rd.

2nd.

3rd.

2nd.

3rd.

2nd.

FRIENDS FOLLOWERSFANS

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RESEARCH

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Turning “YOU” into “SME”

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Determining a social channel mix should be kept simple at first unless you have the necessary information to reach out and engage the more specific channels.

Social Mix

TBD SOCIAL

GOOGLE+

YOUTUBE

FACEBOOK

TWITTER

TBD SOCIAL BLOGWEBSITE EMAIL

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• Trending topical news (follow trending Twitter topics)

• “10-steps” (or however many) to answering a specific industry question

• Discuss challenges from your past experience and how you overcame

• Personalize your content by folding in elements of your personal life

• Interview industry leaders and possible job prospects

• Prognosticate on the future of your industry

• HAVE A PROFESSIONAL OPINION - with the willingness to change it

Content Creation

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Content Pitfalls

• Lame headlines

• Trying to be too broad

• Not cross linking your content

• Not making your content SEO ready

• Not writing for your audience/customer

• Only talking about your company/services

• Not asking for, or suppling, ways for feedback

• Not responding to feedback

• Hiding your expertise

• Inconsistency

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Creating SME’s with “Thought Leadership”

CONTENTEDUCATIONALCONTENT

SURVEYS & TESTING

PRESENTATIONS

TRA

ININ

GE

•BO

OK

S &

DO

CU

ME

NTS

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You The “Empire”

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Key Takeaways

• Clean and up to date!

• Work slowly to migrate social media into your lifestyle

• Be MOBILE READY (http://infostripe.com)

• Be consistent; maintain “you the brand”

• Brand all your self promo’ materials and messaging to include your “social graph”

OMG YES!

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Questions & Statistically Probable Answers“JusticeMitchell” - Twitter, Skype, AIM, Gmail

www.JusticeMitchell.com

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• http://adage.com/power150/

• http://www.mashable.com/

• http://www.socialmediaexaminer.com/

• http://www.chrisbrogan.com/

• http://www.copyblogger.com/

• http://www.likeable.com/blog/

• http://www.socialmediatoday.com/

• http://www.wearesocial.net/

• http://www.social-media.alltop.com/

• http://www.bethkanter.org/

• http://www.christopherspenn.com/

• http://www.converstations.com/

• http://www.jaffejuice.com/

• http://www.socialwayne.com/

• http://www.smedio.com/

• http://heidicohen.com/

• http://www.twitip.com/

• http://www.kikolani.com/

• http://www.briansolis.com/

• http://www.scottmonty.com/

• http://www.socialmedia.biz/

• http://www.socialfresh.com/

• http://www.socialtimes.com/

• http://www.searchenginepeople.com

• http://www.slashdot.org/

• http://www.almostsavvy.com/

• http://socialmediainfluence.com/

• http://dannybrown.me/

• http://www.socialmediainformer.com/

• http://www.mediabadger.com/blog/

• http://www.ducttapemarketing.com/blog/

• http://www.socialnorth.com/

• http://www.smashingmagazine.com

• http://www.starmark.com/blog/social/

• http://bit.ly/HiwY8w

...or just Google it.

Great Sites To Follow About Social Media & Blogging & Stuff