November 15, 2011
Carbon Cultures(Formerly known as C6 Systems)
Jenny Knoth
Dan Schwartz
Jeff Canin
A team from the University of Washington
Partnering Hypotheses: We needPartnering Hypotheses: We need
- High credibility soil scientists/horticulturistsNot really a hypothesis: Over and over, customers wanted data and education, so we are taking action
- Landowners that supply low-cost or no-cost slash
Not really a hypothesis, but where to start?1. Now at UW Pack Forest to work out big bugs…2. Tribes are research tolerant and great partners.2. Nature Conservancy Eastern WA/Tapash Collaborative is research tolerant and a serious eco-brand name3. Commercial landowners are complicated for “experiments”
- Biochar consumers • 1MM tons of char goes into charcoal for grilling each year• Compost and mulch producers as distribution channels
Landowners-Wood waste generators
Biochar user-Industrial
Biochar user –Gardening &
Landscape Design
The Business Model Canvas
Distribution
C - SequestrationR.E.Credits
Landowners
Blanket sale/Franchise
Waste Removal
Air QualityImprovement
IP &Know How
Distributors
Personal Assistance
Sale of Biochar
Wholesale
Retail
Franchise
Service For Waste Removal
Reduce Run Off
Increased SoilProductivity with
Lower inputs
Crew Training
Secure feedstock
EducationMarketing
RelationshipsWith
Landowners
Blanket Manufacturer
FieldOperation
CapitalFixed costs
WA DNR
Biochar user -Agricultural
BiocharAdvocates
People
BiomassContractors
Partnership Explorations
November 15, 2011
Carbon Cultures(Formerly known as C6 Systems)
Jenny Knoth
Dan Schwartz
Jeff Canin
A team from the University of Washington
Soil Scientist & Demo at Center Soil Scientist & Demo at Center for Urban Horticulture (CUH)for Urban Horticulture (CUH)
Prof. Robert Harrison, UW
Ph.D. in Soil Chemistry, Auburn U.Fellow of Soil Science Society of America
• C.U.H. is cited by many locals as the place for quality info• Rob is requesting signage for public viewing of demo plots
Risk: Very Low Why he partners: Biochar is hot research
November 15, 2011
Carbon Cultures(Formerly known as C6 Systems)
Jenny Knoth
Dan Schwartz
Jeff Canin
A team from the University of Washington
Landowners – UW Pack ForestLandowners – UW Pack Forest
“Blanket” Prototype v. 4.1
0.75 green tons of wood
Picture from 11/13/2011
Risk: Damned rain!!
Dan’s daughter starting it
November 15, 2011
Carbon Cultures(Formerly known as C6 Systems)
Jenny Knoth
Dan Schwartz
Jeff Canin
A team from the University of Washington
Landowners – Tribes Landowners – Tribes
• Frequent research partners (see recent letter)• Eastside tribes are drier…need our innovation more• Partnership Challenge: Distance
Risk: Modest (IP) Why they partner: They want this
November 15, 2011
Carbon Cultures(Formerly known as C6 Systems)
Jenny Knoth
Dan Schwartz
Jeff Canin
A team from the University of Washington
Landowners – TNCLandowners – TNC
• Keen to be research partners (see recent letter)• Challenge: Distance• Benefit: Trusted 3rd party, great eco-brand name
Risk: Moderate (our rep) Why partner: They want it
November 15, 2011
Carbon Cultures(Formerly known as C6 Systems)
Jenny Knoth
Dan Schwartz
Jeff Canin
A team from the University of Washington
Biochar Consumers - Errol’s ideaBiochar Consumers - Errol’s idea
Talked with Prez Jim Allen
Royal Oak produces ~200,000 tons of chareach year, rarely buys char.
Implied it costs him about $250/ton to produce biochar.
Skeptical he would buy it for $150/ton…need to protect brand.
Knew about biochar, but had no interest establishing a new market outside their core competency.
Landowners-Wood waste generators
Biochar user-Industrial
Biochar user -Retail Gardening
Landscape Designer
The Business Model Canvas
Distribution
C - SequestrationR.E.Credits
Landowners
Blanket sale/Franchise
Waste Removal
Air QualityImprovement
IP &Know How
Distributors
Personal Assistance
Sale of Biochar
Wholesale
Retail
Franchise
Service For Waste Removal
Reduce Run Off
Increased SoilProductivity with
Lower inputs
Crew Training
Secure feedstock
EducationMarketing
RelationshipsWith
Landowners
Blanket Manufacturer
FieldOperation
CapitalFixed costs
New Knowledge, New Canvas
WA DNR
Biochar user -Agricultural
BiocharAdvocates
People
BiomassContractors
Education