Download doc - Cape Digital Media Unit 2 Mod 1 Christmas Exam 2014 Paper 2 Fillable

FORM TP22230 Test Code 003072Christmas Exam (December) 2014

CARIBBEAN EXAMINATIONS COUNCIL

ADVANCED PROFIENCY EXAMINATION

DIGITAL MEDIAU N I T 2 : U N I T 2 :

APPLIED DIGITAL MEDIAPAPER 02

Module I: VISUAL AND INTERACTIVE DESIGN(Objectives 1 – 4)

1 ¾ Hours1 ¾ Hours

Name:

Copyrighted ©.Andrew C. Samuels, IT Specialist Trainer & Digital Media Course Facilitator,

c/o Mona High SchoolProperty of Information Technology School Initiative (ITSI) Jamaica

[email protected], December 2014

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003072/CAPE DM U2 Christmas 2014 Paper 2

Property of Information Technology School Initiative (ITSI) [email protected], December 2014

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I N S T R U C T I O N S T O C A N D I D A T E SI N S T R U C T I O N S T O C A N D I D A T E S

This paper consists of 6 Questions.

You are required to answer Question 1 and four others.

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1. With the many exciting design principles that underpin the artistic nature of the course of study in Digital Media, it is important to understand and apply these.

a. Explain the principle of rule of thirds. (2 marks)

b. Define the term ‘Harmony’ as used in Digital Media. Explain its importance in creating designs for Digital Media. (4 marks)

c. Given to you is a cartoon image. Identify the point of interest by using an arrow or circle. Comment on its usefulness in the cartoon. (4 marks)

Total 10 marks

2. Create a mind map to express how you would go about an anti-smoking campaign for youths within your country operating under the directive of the Ministry of Youth and National Drug Abuse agency. Your map should have at least 6 branches developed on. (10 marks)

Draw diagram on blank paper provided. Scan and submit the illustration.

3. The pre-production principles of Digital Media are extremely important. (10 marks)



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Using three to five frames complete a storyboard for an anti-smoking campaign on the printed form provided. Scan and submit the printed form.

4. Complete a rough sketch of a suitable logo for your country to be used to promote the anti-smoking campaign operating under the directive of the Ministry of Youth and National Drug Abuse agency. Indicate colours by using words to label these areas. (10 marks)Draw rough sketch on blank paper provided. Scan and submit the illustration.

5. Develop a production schedule that you would take to implement this campaign as youth ambassadors of your country operating under the directive of the Ministry of Youth and National Drug Abuse agency. (10 marks)

Completing on blank paper or use suitable illustration using productivity tools. Submit file in a file format suitable for Microsoft Office or can be opened from a jpeg file format.

6. For digital media solutions to work, it is important that target audience or market is properly defined and the purpose of any marketing campaign is properly understood.

a. Define the target audience for the marketing campaign for anti-smoking. (3 marks)

b. What is the ultimate purpose of the campaign that the Digital Media product is aimed at achieving? (2 marks)



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c. Suggest TWO constraints that will prevent you from meeting a stated contracted timeline for a project of this nature. (2 marks)

d. With two arguments, one for and one against, for pitching being used for this anti-smoking campaign as part of idea evaluation. (3 marks)

Total 10 marks

E N D O F E X A M I N A T I O NE N D O F E X A M I N A T I O N

TOTAL MARKS 50



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FOR AGAINST
