Transcript
Page 1: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

MOTOROLA  and  the  Stylized  M  Logo  are  trademarks  or  registered  trademarks  of  Motorola  Trademark  Holdings,  LLC.  All  other  trademarks  are  the  property  of  their  respec@ve  owners.    ©  2010  Motorola  Mobility,  Inc.    All  rights  reserved.  

Can Couch Potatoes be Collaborators?���

Can Couch Potatoes be Collaborators? Venu Vasudevan, PhD | Senior Director | Betaworks | Motorola Mobility Adjunct Faculty | ECE Department | Rice University

Page 2: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Collaboration : about intersections in interactions

Community “Who”

Content “On What”

Context “Why”

Computation “How”

Faceted Collaboration

.. collaborative computing and collaborative media are just facets

Page 3: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Collaborative Computing = Orchestrated interactions

Community “Who”

Content “On What”

Context “Why”

Computation “How”

Drive

Efficiency Machines

assist People

to increase Productivity

Page 4: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Collaborative Media = Orchestrated interactions

People assist

Machines to increase Knowledge

Community “Who”

Content “On What”

Context “Why”

Computation “How”

Facilitate

Emergence

Page 5: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

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Social Networking = Human communications

Social Media = Human (generated) content

Social Search = Human computation

Collaborative Media driven by Participatory users

Page 6: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

X-shi,ing expands Collaboration opportunities

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Commercial vs. User-generated content

Real-time vs. Time-shi,ed consumption

Home vs. Mobile

Interstitial vs. Intentional

Page 7: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Collaborative Media Social Web

people-driven + consumer + organic

volume attention expertise

Collaborative Computing Information Web

machine-driven + enterprise + orchestrated

Page 8: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

What does a ‘collaborator’ look like

Dep

th o

f ‘en

gage

men

t’

Diversity of participation

Page 9: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Rest of this talk

Can TV be a collaborative media platform

Can couch potatoes be collaborators?

Page 10: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

actor        verb          target                context  

Reducing collaboration to an Activity Format

who   did  what  (intent|  relevance|  engagement)  

to  what   under  what    circumstance  

Page 11: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Elements of successful web collaborative media

•  Lots of interesting & accessible social targets

•  Enable interesting verbs (annotate | tag | chat)

•  Frictionless interaction. Make it dead easy to ‘enact’ these verbs (e.g. tag|like) –  Attention is a finite resource

•  Layer. –  Expose higher level .. That arise from verb

patterns •  Tag similarity|affinity •  Expertise •  Object popularity

–  Create higher level verbs around higher level patterns (e.g. ask)

•  Gamify. Make participation addictive (urgency | competition | symmetry | persistence)

tag  

annotate  

chat  

ask  

Page 12: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

COLLABORATIVE MEDIA ON TV : ���THREE STORY LINES

Realizable? (engineering | usability)

Relevant? (business models | adoption)

You’re  sharing  similar  thoughts    and  you’re  sharing  them  live  while  they  happen  ..    

so  you’re  enhancing  the  experience…  

Before  going  into  this  I  thought,  ‘What  would  I  ever  use  this  for?’…    But  it  was  a  totally  different  experience  

actually  doing  it  I’m  alone  a  lot.    There  are  -mes  when  it  would  be  nice  

to  have  someone  to  talk  to.”  

Page 13: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

If collaboration is the answer, what is the question?

•  Converging to IP | web | digital

•  Exploding content. Fragmenting user attention

•  New Wave Media. Old school user search habits

TV has a knowledge discovery problem.   for content   within content   during content

 Where collaborative | social is a desirable approach

TV STUDIOS NEW AGGREGATORS

USER GENERATED

Public & Private Networks

iTunes

Page 14: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

What is TV : Ask the people ..

•  It just works.

•  It turns on instantly.

•  Others will have watched the same thing I watch.

•  It’s episodic; structured.

•  It’s not demanding.

5/16/11 ©  2010  Motorola  Mobility,  Inc.  -­‐  Internal  Confiden@al  

Page 15: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

content discovery conundrums

Hot shows

Peak Moments

Inside Stuff

Page 16: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

content discovery conundrums varying social solutions

Hot shows social as filter

Peak Moments social as sensor

Inside Stuff social as router

Page 17: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Web & TV similarity

•  Content

•  Conversations around content (e.g. forums)

•  Social Network

•  Rights Management

•  Monetization (Ads)

•  User Interaction technologies (speech | gesture)

•  User Attention

Page 18: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Different engineering hurdles ..

Feature Web Ecosystem TV Ecosystem

Content Reference

Webpage URL

Program ID + Offset + Duration

Interaction Device

Resource-rich (PC + browser)

Resource-limited (TV + remote)

User Identity

Individual Login

Household vs. Individual

Application Experience Lean Forward

Lean Back

Content Access & Consumption Model

Free User-controlled

Paid Provider-controlled

Page 19: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

TVL.ICIO.US : SOCIAL BOOKMARKING FOR TV

Social as Filter

Page 20: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Social Bookmarking as a value proposition Widely adopted for web content

Proven value to discovery on web •  Improved quality, click-ability of search results for content discovery •  Models user interests and social ties or influences for audience discovery

Promising value to TV-centric needs in engagement, discovery

Page 21: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Social Bookmarking for TV – The Concept

Social Bookmark =

Creator Identity + Content Reference + Descriptive Tags

TV viewers TV Clips

Page 22: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

User Benefit : Shared clips as social currency

Bob likes a “Bill Maher” joke. He clips that segment and saves it using his TV bookmarking service using tags like ‘funny’ and ‘Bill Maher’

User Identification

Reference Generation

Tag Annotation

Alice (Bob’s friend) sees the bookmark and is intrigued. She clicks it to request and view the clip directly on her TV.

Bookmark Retrieval

Bookmark Consumption

Page 23: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

TV vs Web. different medium | different challenge

Feature   TV  Ecosystem   Challenges  

Bookmark  Crea@on  

TV or video clips (dynamic)

“Retrospective” bookmarking is hard

Content  Reference  

Program ID + Offset + Duration

Affinity analysis for discovery

Interac@on    Device  

Resource-limited (TV + remote)

Cumbersome input for annotation

User  Iden@ty  

Household vs. Individual

Handling concurrency

Crea@on  Experience   Lean Back

Attention vs. Interruption

Consump@on  Model   Paid Provider-controlled

Utility vs. Legality around distribution

Page 24: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Provider Need: understand & acquire customers effectively ���

Producing commercial content is costly finer granularity of analytics (clip vs. item) can help

Recoup costs with targeted advertising clip annotations = viewer intent

Reduce costs by de-risking decisions clip activity = viewer interest

Page 25: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

TWEET TV : TWITTER BASED ‘HEAT SEEKING’ FOR TV

Social as Sensor

Page 26: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Sports TV : the channel flippers dilemma Keeping up with a number of simultaneous games for knowledge | social capital

Ebbs & flows make interest level fluctuate rapidly in real-time

Digital Herd Mentality. Being where the action is

Media monitoring. Cognitive effort | latency

Page 27: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Twitter sensor for the real-world : fast AND good

•  For location-based queries 43% chance that a Twitter result will be the #1 ranked

•  General queries 23% chance that a Twitter result is #1

•  Newest Twitter results ~4 seconds old. The newest Web results are 10x older (41 seconds).

•  A top ranking Twitter result for a location-based query 2 minutes old (vs Web which is 22 minutes old)

•  When Twitter results appear at least one of them is in the top ranked position

Page 28: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Sports world is at least as ‘chirpy’ #superbowl

4000 tps

#worldcup 3300 tps

Page 29: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

The trend hasn’t gone unnoticed ..

Page 30: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

social navigation: e*pg

•  Can we detect in-game events quickly & reliably by analyzing public twitter streams?

•  game event detection | user sentiment extraction | Loc | device

•  Can we overlay this sentiment on traditional EPG grids to create credible experience

•  Can this be done without miring end-user in unnatural amounts of profile filling

sport  team  player  mojo  events  

Page 31: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

social navigation: e*pg

•  Can we detect in-game events quickly & reliably by analyzing public twitter streams? –  fairly accurate for football and

soccer –  Sensing latency better than web 2.0

sources (30 seconds vs 2 minutes) •  Calibrating the Twitter sensor ..

–  Sensitivity | latency | response to different game cadences | singularity detection ?

Page 32: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

TV ANSWERS: Q&A FOR TV Social as Router

Page 33: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Web search : from automated to human

Credits.  Aardvark@slideshare  

Page 34: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Weak links : stronger than strong

Credits.  Aardvark@slideshare  

Page 35: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

TV & Social Search

•  Focus on user-generated queries around viewed content

• Real-world examples (from Yahoo! Answers ‘TV’ category)

• Benefits of explicit search –  Finer granularity in defining focus user interest (about “X”) –  Clearer idea of user intent (what is X where can I buy X)

Page 36: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

So, where’s the problem?

•  Occur out-of-band today (online, in CQA communities) –  Requires a second device (PC) for querying

while watching TV –  Imposes cognitive (recall) and descriptive (entry) burden on user

–  TV out-of-the-loop for analytics tracking (dilutes user profiling)

•  Tension between ‘lean-back’ and ‘interactive’ behaviors –  BUT users will search the searchable given

opportunity & means

hWp://weblogs.hitwise.com/bill-­‐tancer/2007/01/special_k_another_tv_search_ca.html  

Increased  traffic  from  a  Kellogg  ‘Special  K”  call  to  ac@on.    

At  the  end  of  the  spot  the  voice  over  urged  users  to  go  to  Yahoo!  and  search  on  "Special  K."  Spot  included  screen  shot  of  Yahoo!  Search  

Page 37: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

What’s the challenge in ‘inline’ TV Search?

How to ask the question?

‘Search’ interfaces on TV are cumbersome, limited in facets

Human questions tend to be ambiguous, imprecise

Whom to target for responses?

Humans excel (over SE) in visual interpretation, intuitive query

‘tuning’, collective wisdom

Page 38: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

The “TV Answers” System How to ask the question?

‘Freeze-Frame’ interface to capture visual context

‘Templates’ helper to ease query creation

Whom to ask?

‘Edge proxy’ intermediary to route query to relevant user communities

for responses

Page 39: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

MOTOROLA  and  the  Stylized  M  Logo  are  trademarks  or  registered  trademarks  of  Motorola  Trademark  Holdings,  LLC.  All  other  trademarks  are  the  property  of  their  respec@ve  owners.    ©  2010  Motorola  Mobility,  Inc.    All  rights  reserved.  

from what to how

Evolution of TV as Collaboration Platform

Page 40: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

TV : not so long ago ..

5/16/11

Content | device | interactivity are all bundled

Page 41: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

TV : here. now & a bit beyond ..

5/16/11

content cuts the device cord video & interactivity bundled

content

device

Page 42: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Interactivity & Collaboration. Evolutionary thread

Operator  Backoffice  

Set-­‐top  

Branded  content  

Internet  Content  

Page 43: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Dual-Screen TV : Incursion of couch top devices

5/16/11

device

rendering

interactivity

content

behind Moore’s

beyond Moore’s

separate & synchronize

Page 44: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Is Dual Screen for real?

5/16/11

2.2 M viewers 100 K dual screen users (week 1)

500 K plays

tv appification .. on to the 2nd screen..

with promising content proof pts ..

fast go-to-market alternatives audio fingerprints

pervasive media multiplexing

Ref.  GigaOm.  TV  Apps:  Evolu-on  from  Novelty  to  Mainstream  

Page 45: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Benefits of Dual Screen

5/16/11

viewer

content creator

advertiser

application developer

personalized. private  

direct-to-consumer. superior analytics.  

shorter learning curve faster technology waves. ‘cooler’ platforms

Interactivity. superior targeting  

Page 46: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

TV ‘check-in’ : a TV apps data point Company   Descrip@on  

Tunerfish  (Comcast)  

Led  by  Plaxo  (Comcast  acquisi@on)  team.    

Includes  both  TV  check-­‐in  and  social  rewards  

GoMiso   Funded  by  Google  ventures.  Android  |  iphone  apps  

GetGlue   #1  in  traffic  (5M  monthly  check-­‐ins).    

Check-­‐in  +  recommender  technology.    

HotPotato   Launched  :  11/09.  Acquired  by  Facebook  :  8/10  

Startling.tv   Focus  on  broadcast  partners.  MTV  alumni  founders  

TV.com  relay  (CBS)  

CBS  broadcas@ng  

•  Downloadable ‘TV applications’ on the smartphone marketplace

•  Support collaborative operations that don’t require TV data manipulation –  Recommend –  Check-in –  Chat with friends

•  <1 yr | 15 companies | $75M venture.

Page 47: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

TV ‘check-in’ : a TV apps data point Company   Descrip@on  

Tunerfish  (Comcast)  

Led  by  Plaxo  (Comcast  acquisi@on)  team.    

Includes  both  TV  check-­‐in  and  social  rewards  

GoMiso   Funded  by  Google  ventures.  Android  |  iphone  apps  

GetGlue   #1  in  traffic  (5M  monthly  check-­‐ins).    

Check-­‐in  +  recommender  technology.    

HotPotato   Launched  :  11/09.  Acquired  by  Facebook  :  8/10  

Startling.tv   Focus  on  broadcast  partners.  MTV  alumni  founders  

TV.com  relay  (CBS)  

CBS  broadcas@ng  

•  Downloadable ‘TV applications’ on the smartphone marketplace

•  Support collaborative operations that don’t require TV data manipulation –  Recommend –  Check-in –  Chat with friends

•  <1 yr | 15 companies | $75M venture.

Page 48: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Does more become less, or better?

curation to the rescue?

studio

studio host

mso

cast

player

friends

atom

izat

ion

of in

tere

st g

roup

s

quality diversity

timeliness

Page 49: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Other ways TV futures depart from the past

• Removing the input bottleneck –  keyboard | gesture –  and dealing with the

identity challenge

• Video symmetry –  webcam as sensor?

• Game mechanics for persuasion –  heuristics –  to science?

Page 50: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Future of TV as collaboration platform���looking back at mobiles

Application optimized platform (voice | messaging)

Collabo

ra@o

n  ho

rsep

ower   Step change in platform

capabilities | trajectory

Time  

Platform as Application Magnet New sensors (GPS) New modalities (touch) New networks (WiFi) Web Enablement Content Rights Innovation (a la carte) Symmetric rich media

Page 51: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

Future of TV as collaboration platform���speculation by analogy

Platform as Application Magnet New sensors (webcam) New modalities (gesture) New networks (WiFi) Web Enablement Content Rights Innovation (Internet TV) Symmetric rich media

Collabo

ra@o

n  ho

rsep

ower   ?  

Time  

Application optimized platform (broadcast | on-demand video)

Page 52: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

In summary ..

Can  TV  be  a  collabora@ve  plakorm  Already  there  

Can  couch  potatoes  be  collaborators?  yes  

Page 53: Can Couch Potatoes be Collaborators?

Can  Couch  Potatoes  be  Collaborators    :  Invited  Talk  

MOTOROLA  and  the  Stylized  M  Logo  are  trademarks  or  registered  trademarks  of  Motorola  Trademark  Holdings,  LLC.  All  other  trademarks  are  the  property  of  their  respec@ve  owners.    ©  2010  Motorola  Mobility,  Inc.    All  rights  reserved.  

Questions?