Can Couch Potatoes be Collaborators : Invited Talk
MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respec@ve owners. © 2010 Motorola Mobility, Inc. All rights reserved.
Can Couch Potatoes be Collaborators?���
Can Couch Potatoes be Collaborators? Venu Vasudevan, PhD | Senior Director | Betaworks | Motorola Mobility Adjunct Faculty | ECE Department | Rice University
Can Couch Potatoes be Collaborators : Invited Talk
Collaboration : about intersections in interactions
Community “Who”
Content “On What”
Context “Why”
Computation “How”
Faceted Collaboration
.. collaborative computing and collaborative media are just facets
Can Couch Potatoes be Collaborators : Invited Talk
Collaborative Computing = Orchestrated interactions
Community “Who”
Content “On What”
Context “Why”
Computation “How”
Drive
Efficiency Machines
assist People
to increase Productivity
Can Couch Potatoes be Collaborators : Invited Talk
Collaborative Media = Orchestrated interactions
People assist
Machines to increase Knowledge
Community “Who”
Content “On What”
Context “Why”
Computation “How”
Facilitate
Emergence
Can Couch Potatoes be Collaborators : Invited Talk
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h5p://www.flickr.com
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Social Networking = Human communications
Social Media = Human (generated) content
Social Search = Human computation
Collaborative Media driven by Participatory users
Can Couch Potatoes be Collaborators : Invited Talk
X-shi,ing expands Collaboration opportunities
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Commercial vs. User-generated content
Real-time vs. Time-shi,ed consumption
Home vs. Mobile
Interstitial vs. Intentional
Can Couch Potatoes be Collaborators : Invited Talk
Collaborative Media Social Web
people-driven + consumer + organic
volume attention expertise
Collaborative Computing Information Web
machine-driven + enterprise + orchestrated
Can Couch Potatoes be Collaborators : Invited Talk
What does a ‘collaborator’ look like
Dep
th o
f ‘en
gage
men
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Diversity of participation
Can Couch Potatoes be Collaborators : Invited Talk
Rest of this talk
Can TV be a collaborative media platform
Can couch potatoes be collaborators?
Can Couch Potatoes be Collaborators : Invited Talk
actor verb target context
Reducing collaboration to an Activity Format
who did what (intent| relevance| engagement)
to what under what circumstance
Can Couch Potatoes be Collaborators : Invited Talk
Elements of successful web collaborative media
• Lots of interesting & accessible social targets
• Enable interesting verbs (annotate | tag | chat)
• Frictionless interaction. Make it dead easy to ‘enact’ these verbs (e.g. tag|like) – Attention is a finite resource
• Layer. – Expose higher level .. That arise from verb
patterns • Tag similarity|affinity • Expertise • Object popularity
– Create higher level verbs around higher level patterns (e.g. ask)
• Gamify. Make participation addictive (urgency | competition | symmetry | persistence)
tag
annotate
chat
ask
Can Couch Potatoes be Collaborators : Invited Talk
COLLABORATIVE MEDIA ON TV : ���THREE STORY LINES
Realizable? (engineering | usability)
Relevant? (business models | adoption)
You’re sharing similar thoughts and you’re sharing them live while they happen ..
so you’re enhancing the experience…
Before going into this I thought, ‘What would I ever use this for?’… But it was a totally different experience
actually doing it I’m alone a lot. There are -mes when it would be nice
to have someone to talk to.”
Can Couch Potatoes be Collaborators : Invited Talk
If collaboration is the answer, what is the question?
• Converging to IP | web | digital
• Exploding content. Fragmenting user attention
• New Wave Media. Old school user search habits
TV has a knowledge discovery problem. for content within content during content
Where collaborative | social is a desirable approach
TV STUDIOS NEW AGGREGATORS
USER GENERATED
Public & Private Networks
iTunes
Can Couch Potatoes be Collaborators : Invited Talk
What is TV : Ask the people ..
• It just works.
• It turns on instantly.
• Others will have watched the same thing I watch.
• It’s episodic; structured.
• It’s not demanding.
5/16/11 © 2010 Motorola Mobility, Inc. -‐ Internal Confiden@al
Can Couch Potatoes be Collaborators : Invited Talk
content discovery conundrums
Hot shows
Peak Moments
Inside Stuff
Can Couch Potatoes be Collaborators : Invited Talk
content discovery conundrums varying social solutions
Hot shows social as filter
Peak Moments social as sensor
Inside Stuff social as router
Can Couch Potatoes be Collaborators : Invited Talk
Web & TV similarity
• Content
• Conversations around content (e.g. forums)
• Social Network
• Rights Management
• Monetization (Ads)
• User Interaction technologies (speech | gesture)
• User Attention
Can Couch Potatoes be Collaborators : Invited Talk
Different engineering hurdles ..
Feature Web Ecosystem TV Ecosystem
Content Reference
Webpage URL
Program ID + Offset + Duration
Interaction Device
Resource-rich (PC + browser)
Resource-limited (TV + remote)
User Identity
Individual Login
Household vs. Individual
Application Experience Lean Forward
Lean Back
Content Access & Consumption Model
Free User-controlled
Paid Provider-controlled
Can Couch Potatoes be Collaborators : Invited Talk
TVL.ICIO.US : SOCIAL BOOKMARKING FOR TV
Social as Filter
Can Couch Potatoes be Collaborators : Invited Talk
Social Bookmarking as a value proposition Widely adopted for web content
Proven value to discovery on web • Improved quality, click-ability of search results for content discovery • Models user interests and social ties or influences for audience discovery
Promising value to TV-centric needs in engagement, discovery
Can Couch Potatoes be Collaborators : Invited Talk
Social Bookmarking for TV – The Concept
Social Bookmark =
Creator Identity + Content Reference + Descriptive Tags
TV viewers TV Clips
Can Couch Potatoes be Collaborators : Invited Talk
User Benefit : Shared clips as social currency
Bob likes a “Bill Maher” joke. He clips that segment and saves it using his TV bookmarking service using tags like ‘funny’ and ‘Bill Maher’
User Identification
Reference Generation
Tag Annotation
Alice (Bob’s friend) sees the bookmark and is intrigued. She clicks it to request and view the clip directly on her TV.
Bookmark Retrieval
Bookmark Consumption
Can Couch Potatoes be Collaborators : Invited Talk
TV vs Web. different medium | different challenge
Feature TV Ecosystem Challenges
Bookmark Crea@on
TV or video clips (dynamic)
“Retrospective” bookmarking is hard
Content Reference
Program ID + Offset + Duration
Affinity analysis for discovery
Interac@on Device
Resource-limited (TV + remote)
Cumbersome input for annotation
User Iden@ty
Household vs. Individual
Handling concurrency
Crea@on Experience Lean Back
Attention vs. Interruption
Consump@on Model Paid Provider-controlled
Utility vs. Legality around distribution
Can Couch Potatoes be Collaborators : Invited Talk
Provider Need: understand & acquire customers effectively ���
Producing commercial content is costly finer granularity of analytics (clip vs. item) can help
Recoup costs with targeted advertising clip annotations = viewer intent
Reduce costs by de-risking decisions clip activity = viewer interest
Can Couch Potatoes be Collaborators : Invited Talk
TWEET TV : TWITTER BASED ‘HEAT SEEKING’ FOR TV
Social as Sensor
Can Couch Potatoes be Collaborators : Invited Talk
Sports TV : the channel flippers dilemma Keeping up with a number of simultaneous games for knowledge | social capital
Ebbs & flows make interest level fluctuate rapidly in real-time
Digital Herd Mentality. Being where the action is
Media monitoring. Cognitive effort | latency
Can Couch Potatoes be Collaborators : Invited Talk
Twitter sensor for the real-world : fast AND good
• For location-based queries 43% chance that a Twitter result will be the #1 ranked
• General queries 23% chance that a Twitter result is #1
• Newest Twitter results ~4 seconds old. The newest Web results are 10x older (41 seconds).
• A top ranking Twitter result for a location-based query 2 minutes old (vs Web which is 22 minutes old)
• When Twitter results appear at least one of them is in the top ranked position
Can Couch Potatoes be Collaborators : Invited Talk
Sports world is at least as ‘chirpy’ #superbowl
4000 tps
#worldcup 3300 tps
Can Couch Potatoes be Collaborators : Invited Talk
The trend hasn’t gone unnoticed ..
Can Couch Potatoes be Collaborators : Invited Talk
social navigation: e*pg
• Can we detect in-game events quickly & reliably by analyzing public twitter streams?
• game event detection | user sentiment extraction | Loc | device
• Can we overlay this sentiment on traditional EPG grids to create credible experience
• Can this be done without miring end-user in unnatural amounts of profile filling
sport team player mojo events
Can Couch Potatoes be Collaborators : Invited Talk
social navigation: e*pg
• Can we detect in-game events quickly & reliably by analyzing public twitter streams? – fairly accurate for football and
soccer – Sensing latency better than web 2.0
sources (30 seconds vs 2 minutes) • Calibrating the Twitter sensor ..
– Sensitivity | latency | response to different game cadences | singularity detection ?
Can Couch Potatoes be Collaborators : Invited Talk
TV ANSWERS: Q&A FOR TV Social as Router
Can Couch Potatoes be Collaborators : Invited Talk
Web search : from automated to human
Credits. Aardvark@slideshare
Can Couch Potatoes be Collaborators : Invited Talk
Weak links : stronger than strong
Credits. Aardvark@slideshare
Can Couch Potatoes be Collaborators : Invited Talk
TV & Social Search
• Focus on user-generated queries around viewed content
• Real-world examples (from Yahoo! Answers ‘TV’ category)
• Benefits of explicit search – Finer granularity in defining focus user interest (about “X”) – Clearer idea of user intent (what is X where can I buy X)
Can Couch Potatoes be Collaborators : Invited Talk
So, where’s the problem?
• Occur out-of-band today (online, in CQA communities) – Requires a second device (PC) for querying
while watching TV – Imposes cognitive (recall) and descriptive (entry) burden on user
– TV out-of-the-loop for analytics tracking (dilutes user profiling)
• Tension between ‘lean-back’ and ‘interactive’ behaviors – BUT users will search the searchable given
opportunity & means
hWp://weblogs.hitwise.com/bill-‐tancer/2007/01/special_k_another_tv_search_ca.html
Increased traffic from a Kellogg ‘Special K” call to ac@on.
At the end of the spot the voice over urged users to go to Yahoo! and search on "Special K." Spot included screen shot of Yahoo! Search
Can Couch Potatoes be Collaborators : Invited Talk
What’s the challenge in ‘inline’ TV Search?
How to ask the question?
‘Search’ interfaces on TV are cumbersome, limited in facets
Human questions tend to be ambiguous, imprecise
Whom to target for responses?
Humans excel (over SE) in visual interpretation, intuitive query
‘tuning’, collective wisdom
Can Couch Potatoes be Collaborators : Invited Talk
The “TV Answers” System How to ask the question?
‘Freeze-Frame’ interface to capture visual context
‘Templates’ helper to ease query creation
Whom to ask?
‘Edge proxy’ intermediary to route query to relevant user communities
for responses
Can Couch Potatoes be Collaborators : Invited Talk
MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respec@ve owners. © 2010 Motorola Mobility, Inc. All rights reserved.
from what to how
Evolution of TV as Collaboration Platform
Can Couch Potatoes be Collaborators : Invited Talk
TV : not so long ago ..
5/16/11
Content | device | interactivity are all bundled
Can Couch Potatoes be Collaborators : Invited Talk
TV : here. now & a bit beyond ..
5/16/11
content cuts the device cord video & interactivity bundled
content
device
Can Couch Potatoes be Collaborators : Invited Talk
Interactivity & Collaboration. Evolutionary thread
Operator Backoffice
Set-‐top
Branded content
Internet Content
Can Couch Potatoes be Collaborators : Invited Talk
Dual-Screen TV : Incursion of couch top devices
5/16/11
device
rendering
interactivity
content
behind Moore’s
beyond Moore’s
separate & synchronize
Can Couch Potatoes be Collaborators : Invited Talk
Is Dual Screen for real?
5/16/11
2.2 M viewers 100 K dual screen users (week 1)
500 K plays
tv appification .. on to the 2nd screen..
with promising content proof pts ..
fast go-to-market alternatives audio fingerprints
pervasive media multiplexing
Ref. GigaOm. TV Apps: Evolu-on from Novelty to Mainstream
Can Couch Potatoes be Collaborators : Invited Talk
Benefits of Dual Screen
5/16/11
viewer
content creator
advertiser
application developer
personalized. private
direct-to-consumer. superior analytics.
shorter learning curve faster technology waves. ‘cooler’ platforms
Interactivity. superior targeting
Can Couch Potatoes be Collaborators : Invited Talk
TV ‘check-in’ : a TV apps data point Company Descrip@on
Tunerfish (Comcast)
Led by Plaxo (Comcast acquisi@on) team.
Includes both TV check-‐in and social rewards
GoMiso Funded by Google ventures. Android | iphone apps
GetGlue #1 in traffic (5M monthly check-‐ins).
Check-‐in + recommender technology.
HotPotato Launched : 11/09. Acquired by Facebook : 8/10
Startling.tv Focus on broadcast partners. MTV alumni founders
TV.com relay (CBS)
CBS broadcas@ng
• Downloadable ‘TV applications’ on the smartphone marketplace
• Support collaborative operations that don’t require TV data manipulation – Recommend – Check-in – Chat with friends
• <1 yr | 15 companies | $75M venture.
Can Couch Potatoes be Collaborators : Invited Talk
TV ‘check-in’ : a TV apps data point Company Descrip@on
Tunerfish (Comcast)
Led by Plaxo (Comcast acquisi@on) team.
Includes both TV check-‐in and social rewards
GoMiso Funded by Google ventures. Android | iphone apps
GetGlue #1 in traffic (5M monthly check-‐ins).
Check-‐in + recommender technology.
HotPotato Launched : 11/09. Acquired by Facebook : 8/10
Startling.tv Focus on broadcast partners. MTV alumni founders
TV.com relay (CBS)
CBS broadcas@ng
• Downloadable ‘TV applications’ on the smartphone marketplace
• Support collaborative operations that don’t require TV data manipulation – Recommend – Check-in – Chat with friends
• <1 yr | 15 companies | $75M venture.
Can Couch Potatoes be Collaborators : Invited Talk
Does more become less, or better?
curation to the rescue?
studio
studio host
mso
cast
player
friends
atom
izat
ion
of in
tere
st g
roup
s
quality diversity
timeliness
Can Couch Potatoes be Collaborators : Invited Talk
Other ways TV futures depart from the past
• Removing the input bottleneck – keyboard | gesture – and dealing with the
identity challenge
• Video symmetry – webcam as sensor?
• Game mechanics for persuasion – heuristics – to science?
Can Couch Potatoes be Collaborators : Invited Talk
Future of TV as collaboration platform���looking back at mobiles
Application optimized platform (voice | messaging)
Collabo
ra@o
n ho
rsep
ower Step change in platform
capabilities | trajectory
Time
Platform as Application Magnet New sensors (GPS) New modalities (touch) New networks (WiFi) Web Enablement Content Rights Innovation (a la carte) Symmetric rich media
Can Couch Potatoes be Collaborators : Invited Talk
Future of TV as collaboration platform���speculation by analogy
Platform as Application Magnet New sensors (webcam) New modalities (gesture) New networks (WiFi) Web Enablement Content Rights Innovation (Internet TV) Symmetric rich media
Collabo
ra@o
n ho
rsep
ower ?
Time
Application optimized platform (broadcast | on-demand video)
Can Couch Potatoes be Collaborators : Invited Talk
In summary ..
Can TV be a collabora@ve plakorm Already there
Can couch potatoes be collaborators? yes
Can Couch Potatoes be Collaborators : Invited Talk
MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respec@ve owners. © 2010 Motorola Mobility, Inc. All rights reserved.
Questions?