Cambodia Silk StrategyValidation Workshop
Darius Kurek Senior Officer Phnom Penh, 2nd December 2015
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Workshop AgendaDay 1 – Wednesday, 2nd December, 201508:30-09:00 Arrival of participants and registration
09:00-09:15Opening session Opening remarks by His Excellency Mao Thora, Secretary of State, MoC, Chair of Silk
Development Commission
09:15-10:00
Silk strategy validation Presentation of the Cambodian Silk Strategy and Plan of Action
Mr. Darius Kurek and Prince Pheanuroth SisowathGroup work and feedback in plenary
10:00-10:15 Coffee break
10:15-12:30
Silk strategy validation Validation of the Strategic Orientations (Vision, objectives) Validation of the Plan of ActionGroup work and feedback in plenary
12:30-14:00 Lunch break
14:00-15:00
Introduction to strategy implementation management Presentation of the Silk Development Commission by MoC
Mr You Mab, MoC Recapitulation of concepts and functions related strategy implementation management
Mr Darius KurekGroup discussion in plenary
15:00-15:15 Coffee break
15:15-16:45
Strategy process: action planning Developing implementation activities to build the Plan of Action of the Silk strategy and guide the
future work of SDCMr Darius Kurek
Group work and feedback in plenary
16:45-17:00Wrap-up of the day Closing remarks by Mr Mao Thora and Prince Pheanuroth Sisowath
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Workshop AgendaDay 2 – Thursday, 3rd December, 201508:30-09:00 Arrival of participants
09:00-10:30
Operational planning Selection of priority activities Developing of biennial implementation plan (2016-2018)
Mr Darius KurekGroup work in 2 groups and feedback in plenary
10:30-10:45 Coffee break
10:45-12:30
Operational planning Selection of priority activities Developing of biennial implementation plan (2016-2018)
Mr Darius KurekGroup work in 2 groups and feedback in plenary
12:30-13:30 Lunch break
13:30-15:00
Developing project ideas and proposals Methodology and tools
Mr Darius KurekGroup work in 3 or 4 groups and feedback in plenary
15:00-15:15 Coffee break
15:15-16:30
Developing project ideas and proposals Methodology and tools
Mr Darius KurekGroup work in 3 or 4 groups and feedback in plenary
16:30-17:00
Wrap up and next steps Closing remarks by
Mr Mao ThoraPrince Pheanuroth Sisowath
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Sector baseline analysis
Value Chain Diagnostic
Strategic planning
workshop
Review and consolidatio
nworkshop
Finalize Strategy and management framework
Endorsement and launch of
strategy
And then what?
The ITC Export Strategy Design “Standard Model”
Introduction
Workshop focus
IntroductionCambodia silk strategyKey findings and orientations
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SWOT analysisStrengths Weaknesses Large number of weavers (5,000), mostly
women involved in the silk value chain Area specific silk traditions exist, large
variety of silk weaving techniques is in existence
Comparably cheap labor (by international standards)
Cambodian Golden Silk is a brand name for silk professionals
Strong fair trade movement and women entrepreneurship in the silk sector
Coordination body (Silk Development Commission) has been setup
Sericulture close to non-existent, covers less than 1% of silk yarn demand
No modern reeling facilities in use High dependency on import of raw material Government is committed to support the
sector, but less allocation of resources into the sector
Skills training facilities are not sufficient for the entire country, weaving skills are diminishing
Inefficient production organization resulting in higher final product prices than in Vietnam, China or India
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SWOT analysisOpportunities Threats Local demand for traditional silk products
exists, utilization of silk is part of the Cambodian culture
Increasing number of tourists High potential on niche markets in
industrialized countries Improvements in quality, design and supply
capacity can open access to higher value markets
Some SMEs plan to invest in sericulture There are not many countries left with a
functioning silk weaving sector Global silk production is decreasing Close to no restrictions on silk importation in
developed countries
Strong competition from neighboring countries
Increase of prices for raw material Alternative employment opportunities in the
garment industry make home-based silk weaving less attractive for many young women
Risk of loss of skills if the sector declines Animal protection groups could cause
significant problems in future (boiling of pupae)
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Vision and strategic goals
Strategic objectives (4)
1 Revitalize and strengthen integration of sericulture in the silk value chain to increase domestic silk yarn production.
2 Develop skills and improve product quality, design and innovation in the silk textiles and garments subsector.
3 Facilitate market access and promotion for Cambodia’s high value silk products.
4 Enhance the enabling environment and institutional support for the silk sector.
Vison
"Revitalized sericulture and modernized silk sector producing high value products providing sustainable income for women and men"
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How to achieve strategic goals?
1. Revitalize and strengthen integration of sericulture in the silk value chain to increase domestic silk yarn production.
• Promote contract farming in sericulture based on the implementation of Public Private Partnership projects (conduct pilot project, setting up of sericulture centers and reeling centers, production of Cambodian Golden Silk and white silk yarn)
• Increase know-how of silkworm breeders on silkworm rearing and mulberry tree cultivation (support community development/organization of farmer groups)
• Support irrigation• Introduce production of white silk alongside golden silk
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How to achieve strategic goals?
2. Develop skills and improve product quality, design and innovation in the silk textiles and garments subsectors;
• Increase productivity of weavers and SMEs (introduction of semi-automatic looms, use of improved weaving looms reeds, improved dyeing, printing, sewing and embroidery)
• Improve weavers' skills (conduct weaver training programs)• Promote design innovation (short-term training courses of SMEs,
university curriculum on textile design art, design center for silk and textile design, scholarships for university exchange programs)
• Introduce standards (quality marks for local yarn and hand-woven silk, promote organic and fair trade standards)
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How to achieve strategic goals?
3. Facilitate market access and promotion for Cambodia’s high value silk products;
• Promote access to international markets (conduct a cost-share trade fair participation program under the MoC Trade & Promotion Department)
• Promote silk on the national market (branding, annual silk festival, fashion shows, set up of a silk sales outlet center or night market section, implement community association centers for direct sales, link tourism and product promotion)
• Develop a national silk label and promote the cultural identity of wearing silk
• Promote Cambodia's silk sector through the ASEAN regional network
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How to achieve strategic goals?
4. Enhance the enabling environment and institutional support for the silk sector value-chain.
• Improve policy regulations (silk sector policy, special registrations status of silk companies, framework for PPPs in the silk sector)
• Create a Silk Development Fund as a financing mechanism to support expansion, modernization and investment in the sector
• Improve coordination, capacities and services provided by trade support institutions
• Operational and build the capacities of the Silk Development Committee under the MoC
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Cambodia Silk Strategy Plan of Action4 Strategic objectives32 operational objectives
Cambodia silk strategyStrategy validation
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Review and validate the plan of action
Please use the plan of action handout and discuss and confirm the following elements:
• Operational objectives • Activities • Priority level• Beneficiaries• Targets• Lead implementing agency• Supporting agencies• Existing program or potential support
Each group to consolidate and present the feedback in plenary session
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Thank You