Market Research Club
at Cal Poly Pomona
January 15, 2013
Overview Self-Introduction
Why another student organization?
Positioning
Objectives
Networking
Learn-by-doing
Leadership Experience
Discussion and Decisions
Adjourn
Tell the group about yourself
name,
year,
major,
anything interesting about yourself,
etc.
Self-Introduction
Fastest growing field in Business Due to ever-increasing volume of business through rapid growth of ecommerce/direct marketing and social media.
Marketing analytics
Consumer insights
Business analytics
Absence of such a club
In Cal Poly Pomona or any schools in SoCal
Only 14 Marketing Research/Analytics MS programs in the country
Why Another Club?
Positioning
Uniqueness
Direct Impact on Placement
Prestige
Practical Experience that foster tangible skill sets that will improve your marketability
Qualitative Research Skills (e.g., focus group moderator)
Quantitative Research Skills (e.g., Qualtrics, MediaLab)
Objective
To network with each other and the professional community
Learn by doing
Gain valuable leadership and teamwork experience
Networking
Tapping the MRA
Job banks
Social events
Linked through social media
SoCal Chapter
Who’s in LA?
Learn-by-Doing
Formal Learning Opportunity
PRC (Professional Researcher Certification)
Educational Opportunities at Cal Poly Pomona
Certification in Marketing Research
Educational Opportunities at MRA
Consulting Project/Competition
GfK Annual Competition
Consulting Project
Consulting Project in IBM409
(Marketing Research II)
CSU Student Research
Competition
Leadership/Teamwork
Experience
Significance of the
Involvement for You
Bragging Right
You will be remembered as the FOUNDING MEMBERS of
the first student club in California in the history of MRA
(Marketing Research Association).
Prestige
Who Should Join the Club? Marketing majors who are curious to
know why consumers do what they do.
Creativity skills / Knowledge of Consumer Psychology / marketing research
Business majors who likes to critically evaluate business situation and come up with a solution using the skill sets honed in their specific subarea
CIS (programming skills)
FRL (forecasting skills)
ACC (Number skills)
TOM (quantitative problem solving skills)
MHR (strategy and people skills)
IB (International/global/cultural knowledge skills)
Business minors who have strong foundations in analytic/research methods or technics
Economics major
Psychology major
Statistics/mathematics major
Computer science major
Hospitality Management,
Apparels,
Graphic Design
Agribusiness
Many others
Agenda
Agenda Name for club?
Cal Poly Pomona Market Research Club?
Dues
Club membership dues
$50?
Mandatory
MRA membership
($55 or if >5 students, $45)
Optional?
Positions Needed
President
Vice President
Treasurer
Vice President of Communications and Membership
Director of Social Media
FB, Twitter, LinkedIn
Director of Community Service
Director of Fundraising
Director of Graphics Design (e.g., flyers)
What else?
Next Meeting….when?
http://www.facebook.com/CalPolyMRC
Questions?
The End!