Café Columbia!
PRESENTED BYSALMAN SIDDIQMBAEV/3-09/023
PRESENTED TOSIR FARRUKH MIAN
ObjectivesMissionCompany SummaryCompany Ownership Start-up Summary Main Competitors Strategy and Implementation Management SummaryFinancial Plan
To be in the top cafés of Karachi by creation of unique, innovative and healthy products.
To exceed over 3.5 million in annual revenue.
Café Columbia aims to offer high quality hot and cold beverages varieties at a competitive price to meet the demand of the middle- to higher-income local market area residents.
Café Columbia is a start-up drinks bar and coffee house establishment located in food court at Park towers mall Karachi. Along with hot and cold different varieties of Espresso, snack, smoothies, kahva, starters would also be served.
Café Columbia is incorporated in food court at Park Towers Mall Karachi. Its two partners equally own it.
Startup Expenses Requirements
CONSTRUCTION
Site Design, Architectural Plan 50,000
Electrical, Lighting 10,000
LEGAL
Legal 10,000
MARKETING
Opening Marketing/Advertising 50,000
OFFICE
Computer, Printer 15,000
Telephone, Fax, Stationary 10,000
APPLIANCES
Preparation Equipment 15,000
Blenders 10,000
Microwaves 15,000
Panini Makers 10,000
Coffee Machine 100,000
Food Display case 20,000
Disposable cups/lids 15,000
TOTAL STARTUP EXPENSE 330,000
STARTUP ASSET
Cash required for daily operation 370,000
TOTAL REQUIRMENTS 700,000
Café Fresh
Indulge
Chaha Piru
Analysis of Competitor` Columbi
aCafé Fresh
Indulge
Price Medium High High
Promotion High Medium Low
Product Range High Low Medium
Quality/Hygiene High High Medium
Provision Of Nutrient content Details
Yes No No
Service Medium Low Medium
Ambience Good Good Good
Espresso Traditions EspressoCappuccinoCafé Latte Cafe MochaCafé Americano
Price 10015013517090
DrinksMint CoolerChilled BugSummer CyclistApple Ala mode
Tea / KahvaTea KahvaKahva (Cardamon)
Price90
17085
150
606575
Cold BeveragesFrozen Cappuccino FarrpuccinoIce Berg Mocha Café Latte
ExtrasAdditional ShotAdditional Syrup
Price185200195175
Price3535
The key element of our strategy is to reach our targeted customers which are Middle to Upper –
Middle.
Sales Strategy
Reduce customer waiting time.Create efficient product ordering.
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
2011 2012 2013
Sales
Gross Margin
Net Profit
Taha Amin
MBA in Marketing & ManagmentIqra University (IU)
Working at HBL as a Marketing Executive
Salman Siddiq
MBA in FinanceDadabhoy Institute of Higher Education
Experience of finance and administration in the related field.
No of EmployeesPer month salary for FY 2011 in Rs
Per month salary for FY 2012 in Rs
Per month salary for FY 2013 in Rs
Coffee Maker 1 13000 15000 15500
Snacks Maker 1 15000 16800 17500
Cook 1 10000 12000 13500
Drink Maker 1 12000 13000 14000
Cashier 2 8000 each 10000 each 11000 each
Total 06 66000 76800 82500
Pro Forma Profit and loss Statement
FY 2011 FY2012 FY2013
Sales2,250,000 2,750,000 3,500,000
COGS350,000 400,000 500,000
Gross Margin1,900,000 2,350,000 3,000,000
Expenses
Payroll 792,000 921,600 990,000
Rent Expense500,000 600,000 750,000
Other Expenses
Service Charges 200,000 250,000 300,000
Marketing Expenses 30,500 34,900 49,000
Total Operating Expense1,472,500 1,756,500 2,039,000
Profit before Interest and Taxes427,500 593,500 961,000
Taxes Incurred12,500 15,000 20,000
Net Profit415,000 578,500 941,000
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
FY 2011-12 FY 2012-13 FY 2013-14
FY 2011-14
0
10000
20000
30000
40000
50000
60000
JUL SEP NOV JAN MAR MAY
FY 2011-12
Thank you. OrganizationCafé Columbia
LocationDadabhoy Institute of Higher Education
(Hill Park Campus)
Concept & DesignSalman Siddiq