C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
Innovative Customer Centric
Marketing Solutions
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
What C2 Can Do For You
C2• Can help you better understand who your customers are and the products and services what they want to from you.
• We can help you identify your “best” customers
• We can help you uncover customers who can become your “best” customers.
• Ultimately we can help you bring in customers who are just like your best customers.
C2 Can help make a bigger impact when cross-selling your current customers. The more products and services each of your customers has, the longer they will remain a profitable customer. Basically, we can help make you more profitable one customer at a time!
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
The C2 Marketing Paradigm
AggregatedCustomer
Information
The Core of our Success
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
The C2 Marketing Paradigm
AggregatedCustomer
Information
The Core of our Success
We pull together all the available information you have everywhere in the bank and we consolidate itfor each customer household.
We can even add data that you don’t currently have but need in order to better market your services.
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
The C2 Marketing Paradigm
AggregatedCustomer
Information
The Core of our Success
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
The C2 Marketing Paradigm
AggregatedCustomer
Information
Direct Marketing
Methodology
The Core of our Success
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
The C2 Marketing Paradigm
AggregatedCustomer
Information
Direct Marketing
Methodology
The Core of our Success
Constructing your campaigns in a way that allows you to test various components or different offers. Each campaign is held accountable to specific business and learning goals.
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
The C2 Marketing Paradigm
AggregatedCustomer
Information
Direct Marketing
Methodology
The Core of our Success
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
The C2 Marketing Paradigm
AggregatedCustomer
Information
Direct Marketing
Methodology
EffectiveMarketingCampaigns
The Core of our Success
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
How We Work A comprehensive six step process
We offer a comprehensive service where we partner with you to audit and enhance all your customer information, identify cross-sell and new customer opportunities, prioritize them and then create and implement those marketing campaigns.
Data AuditData
EnhancementData
AnalysisOpportunity Assessment
CampaignRecommendations
CampaignImplementation
Or you can simple order “ala carte” and choose only those services that compliment the marketing systems and expertise that you have in-house.
The best part of working with C2 Marketing Solutions is you only need to “buy” the parts you need our marketing services that you need.
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
Data Audit
An in-depth look at ALL
the relevant information
captured and it’s potential
impact on the customer
segmentation and future marketing
opportunities.
How We Work
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
Data AuditData
Enhancement
An in-depth look at ALL
the relevant information
captured and it’s potential
impact on the customer
segmentation and future marketing
opportunities.
Once all the company’s customer
related information has been collected and organized by household we can add
select critical missing
information.
How We Work
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
Data AuditData
EnhancementData
Analysis
An in-depth look at ALL
the relevant information
captured and it’s potential
impact on the customer
segmentation and future marketing
opportunities.
Once all the company’s customer
related information has been collected and organized by household we can add
select critical missing
information.
With all the customer
information collected and in
a workable format the fun begins with a
set of standardized and custom
reports. This is where we can
establish a baseline by
which to measure future
campaigns.
How We Work
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
Data AuditData
EnhancementData
AnalysisOpportunity Assessment
An in-depth look at ALL
the relevant information
captured and it’s potential
impact on the customer
segmentation and future marketing
opportunities.
Once all the company’s customer
related information has been collected and organized by household we can add
select critical missing
information.
With all the customer
information collected and in
a workable format the fun begins with a
set of standardized and custom
reports. This is where we can
establish a baseline by
which to measure future
campaigns.
We have worked with you to list all the possible
marketing opportunities,
now we need to establish a
priority ranking of projects. This ranking can be based on total
projected assets/loans
collected , ROI or breakeven benchmarks.
How We Work
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
Data AuditData
EnhancementData
AnalysisOpportunity Assessment
CampaignRecommendations
An in-depth look at ALL
the relevant information
captured and it’s potential
impact on the customer
segmentation and future marketing
opportunities.
Once all the company’s customer
related information has been collected and organized by household we can add
select critical missing
information.
With all the customer
information collected and in
a workable format the fun begins with a
set of standardized and custom
reports. This is where we can
establish a baseline by
which to measure future
campaigns.
We have worked with you to list all the possible
marketing opportunities,
now we need to establish a
priority ranking of projects. This ranking can be based on total
projected assets/loans
collected , ROI or breakeven benchmarks.
Each marketing opportunity will
have a target segment(s), offer and product. At
this step we create the campaign.
This includes; the creative , media, call to action and any web site or
customer service support/training.
Learning objectives are established.
How We Work
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
Data AuditData
EnhancementData
AnalysisOpportunity Assessment
CampaignRecommendations
CampaignImplementation
An in-depth look at ALL
the relevant information
captured and it’s potential
impact on the customer
segmentation and future marketing
opportunities.
Once all the company’s customer
related information has been collected and organized by household we can add
select critical missing
information.
With all the customer
information collected and in
a workable format the fun begins with a
set of standardized and custom
reports. This is where we can
establish a baseline by
which to measure future
campaigns.
We have worked with you to list all the possible
marketing opportunities,
now we need to establish a
priority ranking of projects. This ranking can be based on total
projected assets/loans
collected , ROI or breakeven benchmarks.
Each marketing opportunity will
have a target segment(s), offer and product. At
this step we create the campaign.
This includes; the creative, media, call to action and any web site or
customer service support/training.
Learning objectives are established.
We make the campaign
happen. Monitor results and match
it back to our initial strategy
and rationale for tactics. What
worked and what did not work as
well.
How We Work
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
Data AuditData
EnhancementData
AnalysisOpportunity Assessment
CampaignRecommendations
CampaignImplementation
An in-depth look at ALL
the relevant information
captured and it’s potential
impact on the customer
segmentation and future marketing
opportunities.
Once all the company’s customer
related information has been collected and organized by household we can add
select critical missing
information.
With all the customer
information collected and in
a workable format the fun begins with a
set of standardized and custom
reports. This is where we can
establish a baseline by
which to measure future
campaigns.
We have worked with you to list all the possible
marketing opportunities,
now we need to establish a
priority ranking of projects. This ranking can be based on total
projected assets/loans
collected , ROI or breakeven benchmarks.
Each marketing opportunity will
have a target segment(s), offer and product. At
this step we create the campaign.
This includes; the creative , media, call to action and any web site or
customer service support/training.
Learning objectives are established.
We make the campaign
happen. Monitor results and match
it back to our initial strategy
and rationale for tactics. What
worked and what did not work as
well.
Results from campaigns are integrated back into reports and provide new customer information to develop new “smarter” campaigns.
How We Work
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
HighProfit
LowProfit
Low Loyalty High Loyalty
Encourage activity
Develop Loyalty Reward and Recognition
Increase Penetration
Strategy Overlay
Each one of your customersfits into one of the quads on theStrategy Grid.
At a strategic level this grid applies 4 top line strategies depending on the length of the relationship and the and number of products/services.
By applying a consistent strategy, progressive messaging, compelling offer and strong call to action you can significantly improve your marketing results.
And with a clear picture of your most profitable customers, we can begin to market directly to the same type of potential new customers.
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
We can show you how to mail less and get more business
0 20 40 60 80 1000102030405060708090100
Unsegmented
Database Marketing
% of Mail Quantity
% of Response
Direct/Database Marketing
60% of total responses by mailing 20% of the list
C2 MarketingSolutions www.C2MarketingSolutions.com
Innovative Customer Centric Marketing Solutions
Client Roster
Bank of America, Cendant Travel, Cingular Wireless, Concurrent Technologies, EverbankFundQuest Software, Group1 Financial Software, Insti-Pro.com, The Optima Group, Readers Digest, The Strong Funds, TIAA-CREF, Transamerica Premier Funds, Vermont Federal Credit UnionWallStreetOffShore.comWells Fargo Home Mortgage .
C2