BYOD – Bring your own device
Why Enterprise Software Vendors struggle withMobile
Stephan HauxDirector Product ManagementNetbiscuits
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Who is Netbiscuits?
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9.6billionPages & content itemsdelivered/month
Doubled in the last 12 months
120millionVideos delivered/month
15,000Community of over
developers
27,000Sites & apps live andgrowing by 500/month
8 offices on 4 continents
8,000+Device profiles in our database
ME Awards 2011, won for the second time since 2009Best Mobile Web Publishing Platform
Gartner 2011 MCAP Magic Quadrant ranks NetbiscuitsVisionary with highest ability to execute
Frost & Sullivan European Best Practice Awards 2011Best Mobile Apps Deployment Platform
CBS.com mobile site built on Netbiscuits Platform winsMeffys & Eppy Awards Best Mobile Site
Global Mobile Awards at Mobile World Congress 2012Shortlisted Best Cloud-Based Technology
BiscuitML Visualization
Biscuits are optimized, element by element, for each mobile browser
XML BiscuitsHeader
Navigation
Teaser
Tabbed Container
Widget
Map / POI
RSS
Scripting Slideshow
TagCloud
Footer
Rendered mobile site
Biscuit ML<GALLERY id="nb-joif2de"><headline/><items>
<item><img src="pics/redbox.png"/>
</item><item>
<img src="pics/yellowbox.png"/></item><item>
<img src="pics/greenbox.png"/></item><item>
<img src="pics/purplebox.png"/></item>
</items><view position="top"/><settings>
<slider><arrows/><slideshow/><indicator/>
</slider></settings></GALLERY>
What do we do? - biscuitML
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HMTL Output (Delivered to device)<div class=" slider nbslideshow " id="nb-joif2detable" style="position: relative; "><table style=" border-spacing: 0px; margin-left: auto; margin-right: auto;"><tr id="nb-joif2detr0"><td id="nb-joif2deitem1"><span class="" style="display:block;"> </span><table style="margin:auto; width:auto !important; border-spacing:0px;"><tr><td style="vertical-align:top"><div class=" nbsliderimg "><img src="img/ic?width=216&height=240&fsize=999000&format=jpg&url=pics%2Fredbox.png" alt="" id="nb-joif2deitem1img"></div></td></tr></table><span class="" style="display:block;"></span><a></a></td>
<td id="nb-joif2deitem2"><span class="" style="display:block;"></span><table style="margin:auto; width:auto !important; border-spacing:0px;"><tr><td style="vertical-align:top"><div class=" nbsliderimg "><img src="img/ic?width=216&height=240&fsize=999000&format=jpg&url=pics%2Fyellowbox.png" alt="" id="nb-joif2deitem2img"></div></td></tr></table><span class="" style="display:block;"></span><a></a></td>
<td id="nb-joif2deitem3"><span class="" style="display:block;"> </span>…
Plus other mark-up languages includingWML, cHTML (iMode), HDML, XHTML
World Class Client RosterNetbiscuits is becoming the standard for mobile web development…
Global Delivery and Services
Kaiserslautern, GermanyGlobal HQNOCCFull Services
SingaporeFull Services
San Francisco, CAFull Services
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Netbiscuits’ infrastructure serves 1000+ premium brands across the globe
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5
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Selling for us Implementing forcustomers
Integrating with us
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Thank You – Ciklum: NB Core Development
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GmbH 2012
Tactile: Launch Partner BMW
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Live at Your BMW Dealer in GermanySaturday 24th March
Thank You – Ciklum: Philips Globally
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BYOD – Not so new concept
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BYOD - Demographics today
ManagementIT professionalsTechnical Staff – in particular Engineers
Everyday work heavily supported by IT (E-Mail, Office Tools,Internet, ERP, CRM, CAD …)
Tech/ IT SavvyYounger than average Workforce
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BYOD – Untapped potential
Little to no-IT supported workPossible Examples
DeliveryService (customer or plant)
Blue Print CharacteristicsLarge numbers of usersBelow Average Business BenefitsStrong interaction between Physical & Digital parts
Business Rational (compared to Company only)Lower Investments as device costs lower
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Comparing Enterprise & Consumer
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In the beginning itwas simple…
…then came morestrong players
…and old playersbring even more!
Smartphone Screen Size 1 X X XSmartphone Screen Size 2 X XSmartphone Screen Size 3 X
Tablet Screen Size 1 X X XTablet Screen Size 2 X XTablet Screen Size 3 X XTablet Screen Size 4 X
PC XIPTV ? ? ?
It's all About Width & Height
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Designing for Multiple Screens
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HTML5 –Everything Except Green is a Problem!
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Problems 1 & 2 Create Problem No.3
The technology spaghettiScreensContent TypesDifferent CodeFeatures & FunctionsBusiness LogicMaintenance & Support
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Chekov’s Console – The Parallel Experience
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My Advice – Your Opportunity?
Start consider Mobile as Tool beyond CommunicationTake the learning on Mobile from your MarCom team
If they do not have a mobile optimized Website: Build one
BYOD/ Mobile Web Apps carry potential for Competitive Advantage(if moved fast)Mobile Enterprise Web Apps are like Mobile Web SitesBe Careful with Native Apps
If you start now:Select a proven PlatformSelect or Become a mobile savvy Implementation Partner
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Thank You
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Stephan HauxDirector Product [email protected]: sthaux See Tactile in Action
Netbiscuitshttp://m.netbiscuits.com