By the Way…Remember Last Year’s Summit?

Language of Conservation Memo – Public Opinion Strategies / FM3:

When communicating with voters - “DO NOT refer to ‘landscape-- scale conservation’”‐

Landscape Scale Conservation

What does it mean?How do we know if we’re doing it?

Considering Lands Outside our Boundaries?

Working Across State Lines or other Jurisdictional Boundaries?

Core

Protection Target

Protection Target

Protection Target

Incremental Expansion and Connection of Protected Areas?

Conserving a Network of Lands and Waters?

MULTIJURISDICTIONAL

MULTIPURPOSE

MULTISTAKEHOLDER