By : Edwar Hernandez : Lillian Tai
: Pat Khamlaksana
Agenda
• Introduction
• HP History
• Company Facts
• Products & Services
• Marketing Strategy & Management ideas
• HP Global Citizenship
• Summary
Introduction
What is Hewlett-Packard?
• Global provider of computing and imaging solutions and services for business and home.
HP History
The purchase of Compaq makes HP the 2nd largest computer manufacturer in
the world.
Founded by William Hewlett and David Packard as an electronic company
1938 1968
HP first minicomputers
2002
Hewlett and Packard started their business in the Palo Alto garage
The 2116A was HP's first computer
1966 1984
HP introduced the LaserJet
Company Facts
• Founded- Palo Alto, California
• Founders- Bill Hewlett & David Packard
• Employees- 325,000
• Revenue- US$ 114.552 billion
• Operation Worldwide- Africa, Americas ,Asia Pacific, Europe, Middle East
• Fortune 500(magazine) ranking of 9 in 2009
CEO
HP Chairman of the Board, CEO and President- Mark Hurd
About Mark Hurd
Born - January 1, 1957 (age 53), New York City, USA
Joined HP- February 10, 2005
CEO and President- March 29, 2005
Chairman of the board of directors-
September 22, 2006
Headquarters
Headquarter- Palo Alto California, US
Products & Services
Others
Computing System
IT Services
Printing System
42%
41%
14%
3%
Marketing Strategy
Strengths
Leading market position
High quality printer business
Strengths
Leading market position
High quality printer business
Weaknesses
Low profitability by the PSG segment
Weaknesses
Low profitability by the PSG segment
HP-HP-SWOTSWOT
Opportunities
Alliance and merger
Cost control
Opportunities
Alliance and merger
Cost control
Threats
Emerging Chinese PC manufacturers
Threats
Emerging Chinese PC manufacturers
Management ideas
“The HP Way”
1. Trust and respect for individuals.
2. Focus on a high level of achievement and contribution.
3. Conduct their business with uncompromising integrity.
4. Achieve their common objectives through teamwork.
5. Encourage flexibility and innovation.
HP Global Citizenship
Ethics & Compliance Human rights & labor practices
Environmental sustainability
Privacy
Social investment
Awards & Honors
HP wins top Newsweek Green Ranking Award 2009
HP receives SSPA certification 2009
HP Customer Service ranked among the best of 2009 in Business Week Survey
Stevie Award for Best Customer Service Organization from the American Business Awards
THANK YOU VERY MUCH