BUSINESS SOLUTIONS BARRY DERRICK PRODUCT MARKETING MANAGER
COMPLETE YOUR GO-TO-MARKET PLAN
AGENDA
ADTRAN OVERVIEW GO-TO-MARKET WITH WINNING SOLUTIONS! • Market Leading Cloud Connectivity Solutions that
Outperform the Competition • Innovative Software Applications for Service
Differentiation • Enterprise Communications Driving Customer
Efficiency • Industry Leading IP endpoints, Polycom Powered
™ Technology • Services and support to help you scale your
business
COMPLETE CONNECTIVITY
Business & Residential Customers
Exchange
Provider’s Access Infrastructure
CARRIER NETWORKS
Exchange
Provider’s Access Infrastructure
• Improve service provider access infrastructure
• Increase services for business &
residential customers
• ADTRAN Carrier solutions enable: • Broadband Access • Ethernet Aggregation • Optical Networking • Business Ethernet Services • Business Service Migration • IPTV • VoIP • Mobile Backhaul
ENTERPRISE NETWORKS
Business Customers
• Innovative communication solutions for Small & Medium Enterprises
• ADTRAN Enterprise solutions enable: • Branch Office Connectivity • Internet Access • Converged Access • LAN Switching • Wireless Access • IP Telephony/VoIP • Unified Communications
Huawei 33%
ADTRAN 22%
Calix 16%
ECI 6%
Tellabs 6%
Alcatel-Lucent 4%
Other 13%
3Q12 MSAN Revenue (excluding China)
MARKET LEADERSHIP ENTERPRISE #1 IP BUSINESS GATEWAYS (GLOBAL) #2 ACCESS ROUTERS (NORTH AMERICA)
CARRIER #2 MSANS (GLOBAL)
Industry leading pre- and post-sales support, combined with flexible service offerings
Cloud Connectivity
Market Leading IP Business Gateways and Superior Performing Access Routers
Scalable platforms that can overcome typical installation roadblocks
Every User is covered with our Polycom Powered IP Endpoint Line-up
Need ADTRAN Solution
Unique feature set provides service differentiation that delivers further customer value
Services and Support
Enterprise Communications
IP Endpoints
Software Applications
GO-TO-MARKET GAME PLAN
COMPLETE CLOUD CONNECTIVITY SOLUTIONS COMPLETE PORTFOLIO OF MARKET LEADING IP BUSINESS GATEWAYS • SIP or MGCP Gateway for connecting to VoIP network • Preserves and extends existing telephony/PBX life while
providing the network benefits of VoIP such as dynamic bandwidth allocation
COMPLETE PORTFOLIO OF ACCESS ROUTERS • Modular, Fixed-port, and Multiservice Models • Flexible connectivity options: Fiber, T1/multi-T1,
Carrier Ethernet, ADSL2+, SHDSL • Supports migration to hosted UC & SIP trunking • Security - Integrated Firewall and VPN
Total Access 900e
PSTN
Hosted VoIP Survivability
IP INTEGRATED ACCESS TO HOSTED VOICE MIGRATION
SERVICE DIFFERENTIATION WITH EDGE ESBC
ENTERPRISE SBC’S BECOME MANDATORY
• Redundancy and failover • Troubleshooting tools • Signaling/media interworking • Interoperability with industry leading
IP PBXs • Session management • Provider and enterprise security
Scale in the cloud with Perimeta,
Differentiate at the edge with ADTRAN eSBC
Learn more at: www.adtran.com/sbc
NetVanta 7100
SINGLE SOLUTION FOR ALL VOICE SERVICES
NETVANTA 7000 SERIES ENABLES: • CPE resale • Managed PBX • Hosted voice services
Benefits - No forklift upgrade - No Rewiring - Reuse all components - Operationalize a single platform (reduce training, and inventory)
COMPLETE OFFERINGS FOR FAST AND GIGABIT ETHERNET TO THE DESKTOP INNOVATIVE FEATURES FOR ENTERPRISE SWITCHING APPLICATIONS
• Integrated Wi-Fi Access Controller • Cable Diagnostics • LLDP-MED for VoIP Deployments
ENHANCING ETHERNET CONNECTIVITY AND MANAGEMENT
• NV1535P with ActivReach extends the reach of Ethernet across longer distances and over all grades of cabling
• NV1638 with ActivChassis supports advanced stacking features
INDUSTRY LEADING WARRANTIES
FLEXIBLE ETHERNET CONNECTIVITY OPTIONS
NETVANTA ACTIVREACH ETHERNET TECHNOLOGY PROBLEMS SOLVED:
• Eliminates costs associated with re-wiring • Overcoming distance constraints
1970 2620
2950 328
0 500 1000 1500 2000 2500 3000 3500
10 M
bps -
1 P
air
CAT5 - IEEE
CAT5 - ActiVReach
24AWG - ActiVReach
CAT3 - ActiVReach
SOLUTIONS OVERVIEW: • 24-port Gigabit Ethernet switch • Extends the reach of Ethernet technology
over incumbent wiring • Deliver voice, video, and data over
existing voice grade wiring
METASWITCH APPROVED ENDPOINTS ADTRAN OFFERS A FULL LINE OF METASWITCH APPROVED VOICE, VIDEO, AND CONFERENCE ROOM ENDPOINTS ADTRAN’S IP AND VVX PHONES ARE POLYCOM POWERED ™ TECHNOLOGY • ENDPOINTS FOR EVERY USER IN THE ORGANIZATION • GLOBALLY RECOGNIZED CONFERENCE ROOM SOLUTIONS
WIRELESS ACCESS WITH BLUESOCKET VWLAN ENTERPRISE-WIDE CLOUD-BASED WI-FI MAXIMIZE SCALE AND RELIABILITY SECURITY ENFORCED AT THE EDGE VMWARE READY SOLUTION HIGH-PERFORMANCE APS TO OPTIMIZE COVERAGE: • ZERO-TOUCH, PLUG-AND-PLAY DEPLOYMENT • INTELLIGENT APS WITH BUILT-IN FIREWALL • SMART BANDWIDTH MANAGEMENT
BLUESOCKET VWLAN
CUSTOMER SUCCESS
PROFESSIONAL SERVICES ACES – ADTRAN CUSTOM EXTENDED SERVICES A NATIONWIDE, COMPREHENSIVE AND FLEXIBLE INSTALLATION AND MAINTENANCE SERVICE PROGRAM DESIGNED TO PROTECT THE NETWORK INSTALL AND CONFIGURATION AT THE CUSTOMER PREMISES FULL RANGE OF MAINTENANCE OPTIONS
• 7x24x4 Onsite or Remote • Next Business Day Onsite or Remote
FLEXIBILITY • Does not have to be “all or nothing” solution
CAN BE AN EXTENSION OF YOUR ORGANIZATION • Staging • Pre-configuration
ABOVE AND BEYOND SUPPORT CUSTOMER PRIORITY MENTALITY
• “Above and Beyond” core company value • Reputation established on premiere support • Employees empowered to “problem solve”
PRE- & POST-SALES TECHNICAL SUPPORT
• Headquarters based knowledgeable and dedicated staff • Engineering focus
SUMMARY & CONCLUSIONS WHEN BUILDING YOUR PORTFOLIO OF BUSINESS VOICE SERVICES:
• Choose ADTRAN as your Go-to-Market Partner Delivering: • Complete solutions from a stable and trusted vendor • Innovative technologies designed to grow and migrate with your services • CPE with built in investment protection • Flexible services that complement your business • Industry leading support
• Now is the time to scale your voice services with Metaswitch and ADTRAN!
QUESTION AND ANSWERS