Eastgate
Eastgate
Boot Camp… Overall Objectives
To provide knowledge for visualizing goalsPut actions in place to realize goalsExplore opportunities in marketingThing outside the box with social networkingBe the best in listing presentation
And….
KICK SOME BUTT!!!
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Business Planning
Understand that “Attitude is Everything Create SMART ATTAINABLE GOALSUnderstand the components of a business
plan and how to build on e to achieve success.
Have fun!!!
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GOAL(S)…(its not just another four letter word)
Studies show that only 2 PERCENT of North Americans ever set goals in writing. BUT of those goal set in writing, 60 PERCENT were achieved in the first
year.
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5 ways to Jump Start your business
1. Forget Regret- Take a quick look back at past business but keep it quick and positive.
“When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we don’t see the one which has opened for us.” – Alexander Graham Bell
2. Know that Spring is coming- The excitement is starting to build so it’s a great time to call on prospects and past clients.
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5 ways to Jump Start your business
3. Goals should be SMART
SpecificMeasurableAttainable (but not too easy)RealisticTimely
Assess your goals every WEEK. Hang them in your office so you can see them everyday. Go over them with a third party to keep yourself accountable.
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5 ways to Jump Start your business
4. Take responsibility for your actions. Part of achieving goals is taking responsibility for accomplishing those goals.
5. Understand that you DO have time. You can find time to do anything if you want it bad enough.
T.I.M.E. (That Is My Excuse)
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Why should we set goals?
Goals provide a sense of direction and purpose.
We must set goals to achieve the success we want, regardless the kind of endeavor you undertake.
The feeling of achieving the goal at task is amazing!
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Why should we set goals?
How do you get from point A to point B if you don’t have a plan?
The success or failure of achieving something is defining goals and working towards them.
Working towards goals allows you to change your future.
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7 Steps to SMART Goals
1. Make sure the goals you are working for are something you really want, not just something that sounds good
2. It cannot contradict any of your other goals.3. Develop goals in all 6 areas of your life
Financial and CareerFamily and Home
Spiritual and EthicalPhysical and HealthSocial and Cultural
Mental and Educational
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7 Steps to SMART Goals
4. Write your goal in the positive instead of the negative.
5. Write your goals out in complete detail-be specific
6. By all means, make sure its high enough- yet attainable.
The MOST important step…
7. Write them down!!!
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The 4 Steps in Planning
Assess the situation
Define your business focus
Decide on the end result you want
Decide what you will do and how you will do it to attain these results
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Market Analysis
MarketConditions
MarketTrends
ChallengesOpportunities
CompetitorsCompaniesAgents
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Market Analysis
Total number of homes listed
Total number of homes sold
Homes Available by Price Range
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Competition
List your Real Competitors
Do the Statistics
List the services
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Dare to Compare
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Choose Your Target Market
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Your Business
PersonalStatistics
StrengthsChallenges
CustomerSatisfaction
PersonalInternalAnalysis
ChallengesOpportunities
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Review Your Business
Ratio of Listings taken to Listings Sold Average Time on Market for Your Listings Your Ratio of Sales Price to List Price Your Business Balance Your Best Markets for Finding Buyers/Sellers Sources of Business
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Personal Internal Analysis
Analysis of your attitude toward your business Barriers the deter you from goal Personal challenges family Personal challenges other Motivators How can I address the challenges and barriers
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Vision Statements
The specific business you are in The geographical target markets you
serve or what to serve The services you provide The specific groups of people you
provide service to Your business ideals
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Tips on Vision Statements
Vision statements should be:Well –definedRestrictiveComplementary with your company statement
Vision statements are:Not lightly changedWritten in the present tenseNot objectives or tied to time
Vision statements include:Statement of what you specialize inWhere you workAreas you serveYour target marketsYour valuesYour services
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Sibcy Cline Mission Statement
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Measure Objectives
Listings taken – Listings sold – Actives - Buyer Sales - Referrals out -
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Level 1
Have your business cardsContinuing education completedGo to meetingsDress for successBasic Web Site
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Level 2
Level 1 PLUSResume, TestimonialsKnowledge of the areaSome prospecting, marketing
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Level 3
Level 1 & 2 PLUSDynamite Web PagePersonal brochure designedPast client list on fileListing presentation is goodKnow your key areas well
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Level 4
Level 1, 2 & 3 PLUSListing Presentation is the best with all the
extrasSystems in placeProspecting is the key to your successMarketing plan is in writingBranding is paramountExpand areas of expertiseYou’re hired for knowledge and marketingEmbrace technology
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Business Analysis
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Business Analysis
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How many sales can you generate from…
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Top Mistakes
Failing to Build Your Real Estate as a BusinessPoor Financial ManagementPoor Use of TimeNot Investing in Your Most Important Business Asset: YourselfNot Making Yourself Available to Prospects and Clients 24-7Failing to Communicate FrequentlyBeing InconsistentIgnoring the FundamentalsTalking Too Much, Listening Too Little, and Then Going Silent
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Homework
Create Analysis of last years businessWhere did your business come fromWhat worked what didn’t work
Market Analysis
Begin Business Plan/Goals for 2012
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Next Week
Wednesday, February 15th
Social Networking
When companies like Procter & Gamble, Dell, Apple, IBM, Microsoft, Zappos and Amazon dive head first into the process, you can be certain there is plenty of oportunity out there. So why aren’t you working it???
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