Download docx - Business Plan Outline

Transcript

JANUARY 2014 CONFIDENTIAL

Assignment instructions:

1. You are required to prepare a business plan on setting up a new business. Presentation will be in front of panels.

A. Business Plan Format (15%):

i. Executive Summary ii. Company Background iii. Marketing Mix (4 Ps)- Product - Price - Place/Distribution - Promotion

iv. Market Analysis- Target Market - Competitors

v. Financial Analysisvi. SWOT Analysis- Strengths - Weaknesses - Opportunities- Threats

vii. Conclusion viii. References

2. The report must be on white A4 paper (exception for the cover), comb-bound, properly spaced (1.5 spacing), in font size 11 Arial, and align text justify.

B. Presentation (25%):

After having prepared your business plan report, you are now required to make a presentation. In your group, make a PowerPoint presentation on your business plan. You are given 15 minutes to present.

MPU 2222 INTRODUCTION TO ENTREPRENEURSHIP


Recommended