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Business Module choices
2017/18
ECTS Module Choice Booklet
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CONTENTS WELCOME ......................................................................................................................................................................... 3
HOW TO USE THIS BOOKLET ............................................................................................................................................. 3
SEMESTER DATES .............................................................................................................................................................. 4
MODULE LIST .................................................................................................................................................................... 5
MODULE DESCRIPTIONS ................................................................................................................................................. 11
Accounting & Finance modules .................................................................................................................................. 11
Economics modules .................................................................................................................................................... 15
Entrepreneurship modules ......................................................................................................................................... 19
Human Resource & Leadership modules .................................................................................................................... 20
Maritime Business modules ........................................................................................................................................ 23
Marketing modules ..................................................................................................................................................... 27
Strategy and Operations modules .............................................................................................................................. 30
USEFUL CONTACT INFORMATION................................................................................................................................... 35
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WELCOME Dear Student,
Firstly, may we thank you for your interest in studying at Plymouth University.
This book contains the modules that we offer to International/Exchange Students who intend to study with us during
the academic year 2017/18.
Unfortunately, we cannot guarantee that all of these modules will run due to timetabling and resource constraints,
but we trust that nevertheless you will be able to select an enjoyable and satisfying programme.
May we take this opportunity to wish you every success with your studies and express the hope that you will find
your stay in Plymouth a happy and fruitful one.
Best wishes,
Plymouth Global
HOW TO USE THIS BOOKLET This booklet contains the modules that are available to incoming exchange students.
You are able to choose any module in the booklet (considering module description and any possible pre-requisites),
however, you should be clear that your home institution is happy with the modules that you have chosen. This is
your responsibility and we will not be liable if your home institution does not accept the modules that you have
chosen as valid for your programme of study.
To be accepted on modules with pre-requisites you will need to submit ALL previous transcripts with your application to show evidence that you have met the requirements.
The work involved becomes more specialised with higher level modules. Level 4/Stage 1 modules are often
introductory and are best suited to students without a background in the topic. Level 5/Stage 2 modules deal with
the subject in much greater detail and should be most appropriate for students in the second or third year of their
higher education. Level 6/Stage 3 modules usually require extensive previous knowledge of the topic as a pre-
requisite. You will have an opportunity to discuss your choices with appropriate Module Leaders during the first
week.
Please note that Immersive/Plymouth Plus modules are running only during the first four weeks in the Semester with
intensive schedule and immediate assessment. For this reason, if you will be interested in any of these modules, you
will have to combine them with modules starting afterwards (most probably modules in the same stage).
Please note that due to timetabling constraints your modules will not be finalised until you arrive in Plymouth and
have access to your Timetable. It is therefore very important that you have agreed on back-up modules with your
home institution before your arrival.
Please refer to the content on page 5 for a full list of the modules available. The module descriptions, including
learning outcomes, pre-requisites and assessment information can be found on following pages.
Please note the following:
20 PU credits is equivalent to 10 ECTS credits
10 PU credits is equivalent to 5 ECTS credits
Students may choose up to 60 credits (30 ECTS) per semester or 120 credits (60 ECTS) per academic year.
If you require any further information or assistance please contact [email protected]
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SEMESTER DATES
International Exchange Programme
Academic year 2017/18 We strongly advise you to arrive in Plymouth for the International Orientation commencing
11th September 2017. Semester 1 International Orientation Week 11 September 2017 Faculty Induction Week 18 September 2017
Start 25 September 2017
Christmas Vacation 18 Dec 2017– 08 Jan 2018
Formal Examination Weeks 15 Jan 2018 – 26 Jan 2018
End 26 January 2018
Semester 2 International Orientation and Induction 25 Jan 2018 – 27 Jan 2018 Start 29 Jan 2018 Easter Vacation 02 April 2018 – 20 April 2018 Formal Examination Weeks 21 May 2018 – 01 June 2018 End 01 June 2018
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MODULE LIST Module Code Module Title Semester Credits Module Leader
ACF / Accounting & Finance
Level 4 / Stage 1 - First Year Modules
ACF1002PP Understanding Financial Markets - Immersive
module/Plymouth Plus
Sem 2 -
Im 20 Simon Ashby
ACF103 Business Accounting Sem 1 20 Rumbi Mukonoweshuro
ACF104 The Accounting Professional Sem 1 20 Fiona Dalton
ACF106 Financial Accounting Sem 1 20 Kevin Burrows
ACF107 Fundamentals of Finance & Investment Sem 1 20 Tasawar Nawaz
Level 5 / Stage 2 - Second Year Modules
ACF201 Financial Institutions & Markets Sem 1 20 Basel Awartani
ACF202 Taxation Sem 1 20 Sally Antrobus
ACF203B Corporate Governance Sem 2 20 Alison Miles
ACF205 Management Accounting Sem 2 20 John Boston
Level 6 / Stage 3 - Third Year Modules
ACF302 Investment Management Sem 1 20 Graham Buckingham
ACF305 Advanced Financial Accounting & Reporting Sem 2 20 Fiona Dalton
ACF306 Business Research Sem 2 20 Moji Olugbode
ACF307 Work Based Learning Sem 2 20 Rumbi Mukonoweshuro
ACF308 Risk Management in International Banking,
Insurance & Finance Sem 2 20 Simon Ashby
ACF309 Auditing Sem 2 20 Sally Antrobus
ACF310 Financial Modelling Sem 2 20 Peijie Wang
ACF311 Credit Management: Theory & Practice Sem 2 20 Salima Paul
ACF312B Financial Management Sem 2 20 Nader Virk
ACF315 International Financial Management Sem 1 20 Sue Farrar
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ECN / Economics
Level 4 / Stage 1 - First Year Modules
ECN1001PP Introduction to Business & Financial
Economics - Immersive module/Plymouth Plus
Sem 2 -
Im 20 Andrew Hunt
ECN1005 Contemporary Economics Sem 1 20 Sarah-Jane Keast
ECN1008 Economics in Action Sem 2 20 Steven Brand
ECN1009A Economics for Business A Sem 1 20 Rania Naguib
ECN1009B Economics for Business B Sem 2 20 Rania Naguib
ECN1011 Principles of Economics A Sem 1 20 Mike Felgenhauer
ECN1012 Principles of Economics B Sem 2 20 Andrew Hunt
Level 5 / Stage 2 - Second Year Modules
ECN2005 Econometrics Sem 1 20 Steven Brand
ECN2006 Microeconomics Sem 1 20 Rania Naguib
ECN2008A Contemporary Business Economics Sem 1 20 Panagiotis Tziogkidis
ECN2008B Contemporary Business Economics Sem 2 20 Panagiotis Tziogkidis
ECN2009 Economics Perspectives Sem 2 20 Andrew Hunt
ECN2011 Financial Economics Sem 2 20 Fangya Xu
ECN2012 Macroeconomics Sem 2 20 Fangya Xu
ECN2013 Economics of Public Policy Sem 2 20 Alexander Haupt
Level 6 / Stage 3 - Third Year Modules
ECN3013A International Trade & International Finance Sem 1 20 Fangya Xu
ECN3013B International Trade & International Finance Sem 2 20 Fangya Xu
ECN3015 Practical Economic Modelling Sem 1 20 Steven Brand
ECN3016 Environmental & Resource Economics Sem 1 20 Alexander Haupt
ECN3017 International Economics Sem 1 20 Fangya Xu
ECN3018 Economic Growth & Development Sem 2 20 Alberto Basso
ECN3019 Games & Strategy Sem 2 20 Paul Bishop
ECN3022 Topics in Economics Sem 2 20 Paul Bishop
ECN3023 Markets & Industries Sem 1 20 Panagiotis Tziogkidis
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ENT / Entrepreneurship
Level 4 / Stage 1 - First Year Modules
ENT1000PP Entrepreneurial Thought and Action -
Immersive module/Plymouth Plus
Sem 2 -
Im 20 Emily Beaumont
ENT100 Introduction to Enterprise Sem 1 20 Emily Beaumont
Level 5 / Stage 2 - Second Year Modules
ENT200 Enterprise & Innovation Sem 2 20 Sarah Preedy
ENT207 Contemporary Issues in Entrepreneurship Sem 2 20 Andreas Walmsley
Level 6 / Stage 3 - Third Year Modules
ENT300 Enterprise Creation Sem 1 20 Andreas Walmsley
ENT301 Enterprise Portfolio Sem 1 20 Emily Beaumont
HRL / Human Resource & Leadership
Level 4 / Stage 1 - First Year Modules
HRL100 Organisational Behaviour Sem 1 20 Christine Parkin Hughes
HRL101 Digital Skills & Communication for Business Sem 2 20 Paul Harrington
Level 5 / Stage 2 - Second Year Modules
HRL200 People Management Sem 1 20 Sue Kinsey
HRL201 Professional Development Planning Sem 1 20 Ian Deamer
HRL203 Project Management Sem 2 20 Margaret Greenwood
Level 6 / Stage 3 - Third Year Modules
HRL300 Organisational Leadership Sem 1 20 Smita Tripathi
HRL301 Managing Change Sem 1 20 Margaret Greenwood
HRL305 Human Resource Management Sem 1 20 Jasmine Kelland
HRL306 Leadership Practice Sem 1 20 Donna Ladkin
HRL308 Gender at Work Sem 2 20 Virginia Fisher
HRL310 Equality & Diversity in the Workplace Sem 2 20 Margaret Prior
HRL311 Sustainable Business through Project
Management Sem 1 20 Margaret Greenwood
HRL313 International HRM Sem 1 20 Rossana Gutilla
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MAR / Maritime Business
Level 4 / Stage 1 - First Year Modules
MAR104 Introducing Maritime Business, Maritime Law
& Logistics Sem 1 20 Sarah Tuck
MAR105 International Trade & Commercial Law Sem 1 20 Lise Hunter
MAR106 Principles of Logistics & Freight Transport Sem 2 20 Chukwuneke Okorie
MAR108 Shipping Fundamentals Sem 2 20 David Atkins
MAR1000PP Sea Power & Maritime Trading Empires Sem 2 20 David Atkins
Level 5 / Stage 2 - Second Year Modules
MAR207 Maritime Geography & Economics Sem 1 20 Lijun Tang
MAR209 Financial Accounting & Managerial Decision
Making Sem 2 20 Lise Hunter
MAR210 Maritime Management & Markets Sem 2 20 Jonathan Challacombe
MAR211 Maritime Commercial Practice, Law &
Regulation Sem 1 20 Sarah Tuck
MAR212 Maritime Operations Sem 1 20 Sarah Tuck
Level 6 / Stage 3 - Third Year Modules
MAR321 Carriage of Goods by Sea Sem 1 20 Gotthard Gauci
MAR322 Research Skills for International Business Sem 1 20 John Dinwoodie
MAR323 International Logistics Management Sem 2 20 Saeyeon Roh
MAR324 International Shipping Sem 2 20 Jingjing Xu
MAR325 International Supply Chain Management Sem 1 20 Shunmungham Pandian
MAR326 Ports & Intermodalism Sem 1 20 Lijun Tang
MAR327 Strategic Management & Governance Sem 1 20 Jonathan Challacombe
MAR328 Project Dissertation Sem 2 20 Sarah Tuck
MAR329 Marine Insurance and Admiralty Law Sem 2 20 Gotthard Gauci
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MKT / Marketing
Level 4 / Stage 1 - First Year Modules
MKT107 Behavioural Insights for Non-profit Marketers Sem 2 20 Jen Shang Sargeant
MKT108 Essentials of Marketing Sem 2 20 Mihaela Bishop
MKT109 Marketing in Action Sem 1 20 Victoria Hurth
Level 5 / Stage 2 - Second Year Modules
MKT207 Buyer Behaviour & Relationships Sem 1 20 Hanne Kroger-Knight
MKT208 Marketing Research Sem 1 20 Ben Siu
MKT209 New Product development & Marketing
Planning Sem 2 20 Mihaela Bishop
MKT210 Advertising, Brand Management & Marketing
Communications Sem 1 20 Dr John White
MKT211 Digital Marketing Sem 2 20 Hanne Kroger-Knight
MKT214 Marketing Fundamentals Sem 2 20 Jane Hudson
Level 6 / Stage 3 - Third Year Modules
MKT310 International Marketing Sem 1 20 Carmen Lopez
MKT314 Charity Fundraising Management Sem 2 20 Claire Routley
MKT315 Marketing Management Sem 1 20 Hugh Conway
MKT316 Public Relations in the Digital Era Sem 2 20 Sofia Daskou
MKT317 Strategic Marketing Management Sem 2 20 Andrew Morton
MKT318 Fundraising & Non-profit Marketing Ethics Sem 1 20 Adrian Sargeant
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STO / Strategy & Operations
Level 4 / Stage 1 - First Year Modules
STO100 World Enterprise Sem 1 -
Im 20 Ian Deamer
STO101 Information for Business Decisions Sem 2 20 Yi Wang
Level 5 / Stage 2 - Second Year Modules
STO200 Introduction to Operations Management Sem 1 20 Stephen Childe
STO202 Management Decision Making Sem 2 20 Yi Wang
STO204 Business Ethics Sem 2 20 Jonathan Lean
STO205 An Introduction to International Business Sem 2 20 Atul Mishra
STO207 Operations Management & Supply Chain
Challenges Sem 1 20 Alison Ashby
STO209 International Logistics & Supply Chain
Operations Sem 1 20 Irina Neaga
Level 6 / Stage 3 - Third Year Modules
STO300 Global Enterprise Sem 1 20 Mohamed Haddoud
STO301 Operations Management for Competitive
Advantage Sem 2 20 Charles Thornton
STO302 Strategic Analysis & Research Methods Sem 1 20 Jonathan Lean
STO303 Global Supply Chains Sem 2 20 Stephen Childe
STO306 Current Issues in Management Sem 2 20 David Owen
STO307 Strategic Management: Theory & Practice Sem 2 20 Jonathan Moizer
STO308 Current Issues in Information Technology Sem 2 20 Andy Phippen
STO309 Corporate Strategy Sem 2 20 Atul Mishra
STO310 Project Sem 2 20 Mohamed Haddoud
STO312 Business Management Sem 2 20 Sarah Keast
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MODULE DESCRIPTIONS Accounting & Finance modules
Level 4 / Stage 1 - First Year Modules
Module Name: Understanding Financial Markets
Module Code: ACF1002PP Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2 (4 weeks)
Pre-requisites: None
This module explores the role of financial markets in a capitalist economy. The module provides an introduction to
the nature and operation of financial markets and the risks and opportunities that investors face when using
financial markets including banks and insurance companies. The module will also cover, at a basic level some key
financial concepts, including risk and return and market efficiency.
Module Leader: Simon Ashby
Module Name: Business Accounting
Module Code: ACF103 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
Business Accounting introduces accounting as the measurement, recording and communication of financial
information for the purpose of business decision making in the context of risk, sustainability and liquidity. Business
Accounting exposes the practical application of a range of relevant accounting techniques which enable effective
decision making process.
On successful completion of the module students should be able to prepare, report and analyse the key financial
statements for decision making purposes.
Module Leader: Rumbi Mukonoweshuro
Module Name: The Accounting Professional
Module Code: ACF104 Credits: Semester:
Assessment Weighting: Coursework 50%, Practical 50% 20 Semester 1
Pre-requisites: None
An introduction to management accounting through a practical case study. Students will consider the different
accounting disciplines and some of the main opportunities and challenges facing accounting professionals today.
The module will also introduce a range of key employability skills.
Module Leader: Fiona Dalton
Level 5 / Stage 2 - Second Year Modules
Module Name: Financial Institutions and Markets
Module Code: ACF201 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
This module deals with financial markets, instruments, and institutions.
The coverage includes the bond market, the stock market and the foreign exchange market. The module will also
introduce investment banking and mutual funds.
Module Leader: Basel Awartani
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Module Name: Taxation
Module Code: ACF202 Credits: Semester:
Assessment Weighting: Exam 70%, Coursework 30% 20 Semester 1
Pre-requisites: None
The taxation module introduces students to the UK tax system and provides them with the necessary technical
skills and underpinning knowledge to be able to prepare tax computations for UK companies and individuals.
Whilst the module has a technical bias the students are encouraged to gain understanding of the principles and
rationale behind the functions of the tax system and be able to discuss current issues in taxation.
Module Leader: Sally Antrobus
Module Name: Corporate Governance
Module Code: ACF203B Credits: Semester:
Assessment Weighting: Coursework 50%, Practical 50% 20 Semester 2
Pre-requisites: None
An understanding of the role of the company board and its function within international systems of corporate
governance is of key importance to businesses. This module aims to give students a chance to explore and examine
the major issues affecting global business today. It will cover the key areas of governance and also corporate social
responsibility and ethics. It will bring together theory and practice and will involve in depth case study and practical
use of the theory. The module will be set in the context of the principles of accounting and the ACCA framework for
corporate governance and risk.
Module Leader: Alison Miles
Module Name: Management Accounting
Module Code: ACF205 Credits: Semester:
Assessment Weighting: Exam 80%, Practical 20% 20 Semester 2
Pre-requisites: None
Note to exchange students: This module is suitable for students with some previous accounting experience
Students will study management accounting, including areas such as budgeting, costing and variance analysis.
Module Leader: John Boston
Level 6 / Stage 3 - Third Year Modules
Module Name: Investment Management
Module Code: ACF302 Credits: Semester:
Assessment Weighting: Exam 50%, Test 50% 20 Semester 1
Pre-requisites: None
Note to exchange students: Recommended to students with interest in finance and knowledge of statistics
This module is designed to provide a broad understanding of equities and bonds as investments. It considers their
pricing and use in investment management along with that of derivatives. In addition core concepts in finance are
covered including market efficiency, diversification, risk, portfolio building and evaluation.
Module Leader: Graham Buckingham
13
Module Name: Advanced Financial Reporting and Accounting
Module Code: ACF305 Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 2
Pre-requisites: Level 5 module ‘Financial Accounting and Reporting’
This module will consider advanced financial reporting topics such as accounting for foreign currency transactions
and accounting for business combinations (ie simple and complex groups, associates and foreign subsidiaries).
Additionally students will explore current developments in financial and non-financial reporting and will practice
financial analysis techniques allowing them to analyse company financial statements.
Module Leader: Fiona Dalton
Module Name: Business Research
Module Code: ACF306 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
Note to exchange students: Recommended only to students with a background in finance
This module provides students with an understanding of issues involved in the design and conduct of empirical
research in finance (including the application of statistical techniques) and business analysis research (which seeks
to understand the structure, policies, and operations of an organisation and to proffer rational recommendations
that deliver value to stakeholders).
Module Leader: Moji Olugbode
Module Name: Work Based Learning
Module Code: ACF307 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
Work based learning provides a chance, which enables students to develop skills, learn more about the world of
work and refine their career aspirations and ambitions through undertaking a work placement and various
enterprising social work projects activities.
Module Leader: Rumbi Mukonoweshuro
Module Name: Risk Management in International Banking, Insurance and Finance
Module Code: ACF308 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
Financial institutions face a wide range of risks, many of which threaten not only their profitability, but also the
stability of the financial services sector as a whole. The purpose of this module is to explore these risks and
consider how they should be managed. A range of risk management tools and techniques will be explored, as will
the prudential regulation of financial institutions. In addition, we will discuss how best to draw together these risks,
tools and regulations to arrive at an enterprise-wide view of risk.
Module Leader: Simon Ashby
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Module Name: Auditing
Module Code: ACF309 Credits: Semester:
Assessment Weighting: Exam 70%, Coursework 30% 20 Semester 2
Pre-requisites: None
Note to exchange students: Some previous accounting experience is required; consult module leader if unsure
The auditing module is a balanced mix of theory and practice in auditing. Students will consider and discuss the
need for audit in society as well as the views of those critical of today’s audit function. An opportunity to study
auditing scandals will help students to understand and appreciate not only the challenges faced by the auditing
profession but also how current auditing standards and regulation has been developed. Students will also learn
how to audit through studying the theory behind the audit process and then how to apply the theory through the
use of practical examples and a computerised case study.
Module Leader: Sally Antrobus
Module Name: Financial Modelling
Module Code: ACF310 Credits: Semester:
Assessment Weighting: Exam 60%, Coursework 40% 20 Semester 2
Pre-requisites: Level 4 Module ‘Financial Institutions and Markets’; ‘Financial Economics’
The module covers financial modelling for bonds and rates, equities, currencies and options. While analysing and
modelling each category of securities with specific and pertinent approaches, it stresses the underlying principles
governing all valuation processes. The module also equips the students with the skills to use software, such as
Excel, for implementing models and perform analysis.
Module Leader: Peijie Wang
Module Name: Credit Management: Theory and Practice
Module Code: ACF311 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
This module provides in-depth knowledge of how to manage trade, consumer and export credit. It explores the
economic importance of credit and the contribution it can make as a competitive device to add value to
organisations.
Module Leader: Salima Paul
Module Name: Financial Management
Module Code: ACF312B Credits: Semester:
Assessment Weighting: Exam 70%, Coursework 30% 20 Semester 2
Pre-requisites: Level 4 module ‘Business Accounting’ or Level 5 module ‘Management Accounting’
A development of the finance topics covered in earlier accounting modules, and includes working capital
management, investment approval under uncertainty, risk management, efficient markets, cost of capital,
company valuation and restructuring.
Module Leader: Nader Virk
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Economics modules
Level 4 / Stage 1 - First Year Modules Module Name: Contemporary Economics
Module Code: ECN1005 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
This module provides an introduction to selected contemporary economic topics and the basic tools of economic
reasoning.
Module Leader: Sarah-Jane Keast
Module Name: Economics in Action
Module Code: ECN1008 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
This module explores the application of basic economic concepts to a range of contemporary issues.
Module Leader: Steven Brand
Module Name: Economics for Business
Module Code: ECN1009A Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 1
Pre-requisites: None
This module provides an introduction to economics in a business context. It explores some basic concepts and
techniques involved in economic analysis at an introductory level, and considers the relevance of economics and
the economic environment, to business decision-making.
Module Leader: Rania Naguib
Module Name: Economics for Business
Module Code: ECN1009B Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 2
Pre-requisites: None
This module provides an introduction to economics in a business context. It explores some basic concepts and
techniques involved in economic analysis at an introductory level, and considers the relevance of economics and
the economic environment, to business decision-making.
Module Leader: Rania Naguib
Module Name: Principles of Economics A
Module Code: ECN1011 Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 1
Pre-requisites: None
This module provides an introduction to the theories and concepts of modern microeconomics and mathematical
techniques, and applies them to a range of contemporary issues.
Module Leader: Mike Felgenhauer
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Module Name: Principles of Economics B
Module Code: ECN1012 Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 2
Pre-requisites: None
This module provides an introduction to the theories and concepts of modern macroeconomics and statistical
techniques, and applies them to a range of contemporary issues.
Module Leader: Andrew Hunt
Level 5 / Stage 2 - Second Year Modules
Module Name: Econometrics
Module Code: ECN2005 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
Note to exchange students: Please consult the module leader to ensure suitability
This module provides an introduction to basic econometric techniques with an emphasis upon learning through
practical investigation and experimentation.
Module Leader: Steven Brand
Module Name: Microeconomics
Module Code: ECN2006 Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 1
Pre-requisites: None
Note to exchange students: Please consult the module leader to ensure suitability
This module develops concepts and theories of microeconomics analysis at an intermediate level and applies them
to a range of contemporary issues.
Module Leader: Rania Naguib
Module Name: Contemporary Business Economics
Module Code: ECN2008A Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 1
Pre-requisites: None
Note to exchange students: Please consult the module leader to ensure suitability
This module develops and applies concepts of economics and industrial organization to the analysis of the
behaviour of firms, industries and markets.
Module Leader: Panagiotis Tziogkidis
Module Name: Contemporary Business Economics
Module Code: ECN2008B Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 2
Pre-requisites: None
Note to exchange students: Please consult the module leader to ensure suitability
This module develops and applies concepts of economics and industrial organization to the analysis of the
behaviour of firms, industries and markets.
Module Leader: Panagiotis Tziogkidis
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Module Name: Economic Perspectives
Module Code: ECN2009 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
Note to exchange students: Please consult the module leader to ensure suitability
This module provides an introduction to the philosophy of science and considers economics within that context.
The course introduces the different schools of thought within economics and examines different methodological
approaches used within the social sciences, with a core focus on those used by economists.
Module Leader: Andrew Hunt
Module Name: Financial Economics
Module Code: ECN2011 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
Note to exchange students: Please consult the module leader to ensure suitability
This module provides an introduction to financial economics. The course considers theory, empirical evidence and
practical application.
Module Leader: Fangya Xu
Module Name: Macroeconomics
Module Code: ECN2012 Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 2
Pre-requisites: None
Note to exchange students: Please consult the module leader to ensure suitability
This module develops concepts and theories of microeconomic analysis at an intermediate level and applies them
to the analysis of real world issues of macroeconomic stability, growth and government policy.
Module Leader: Fangya Xu
Level 6 / Stage 3 - Third Year Modules
Module Name: International Trade and International Finance
Module Code: ECN3013A Credits: Semester:
Assessment Weighting: Exam 60%, Coursework 40% 20 Semester 1
Pre-requisites: None
Note to exchange students: Please consult the module leader to ensure suitability
This module explores the economic implications of globalisation by investigating current trends in international
trade and international financial markets.
Module Leader: Fangya Xu
Module Name: International Trade and International Finance
Module Code: ECN3013B Credits: Semester:
Assessment Weighting: Exam 60%, Coursework 40% 20 Semester 2
Pre-requisites: None
Note to exchange students: Please consult the module leader to ensure suitability
This module explores the economic implications of globalisation by investigating current trends in international
trade and international financial markets.
Module Leader: Fangya Xu
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Module Name: Practical Economic Modelling
Module Code: ECN3015 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
Note to exchange students: Please consult the module leader to ensure suitability
This module introduces and applies a range of empirical modelling methods used in economics, including
econometric and simulation methods.
Module Leader: Steven Brand
Module Name: Environmental and Resource Economics
Module Code: ECN3016 Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 1
Pre-requisites: None
Note to exchange students: Please consult the module leader to ensure suitability
Modern economies heavily depend on natural resources and substantially affect the natural environment. This
module develops and applies economic theories and concepts relevant to the analysis of environmental and
resource issues. It explores environmental and resource policies at the national and international stage.
Module Leader: Alexander Haupt
Module Name: International Economics
Module Code: ECN3017 Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 1
Pre-requisites: None
Note to exchange students: Please consult the module leader to ensure suitability
This module explores the economic implications of globalisation by investigating current trends in international
trade and capital markets.
Module Leader: Fangya Xu
Module Name: Economic Growth and Development
Module Code: ECM3018 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
Note to exchange students: Please consult the module leader to ensure suitability
This module covers issues in economic growth and development. The focus is on studying the proximate (i.e.
factors accumulation and productivity) and the fundamental (i.e. institutions, culture, geography and climate)
determinants of economic growth.
Module Leader: Alberto Basso
Module Name: Games and Strategy
Module Code: ECN3019 Credits: Semester:
Assessment Weighting: Coursework 70%, Test 30% 20 Semester 2
Pre-requisites: None
Note to exchange students: Please consult the module leader to ensure suitability
This module develops and explores ideas in game theory, and applies them to the analysis of a range of
contemporary economic, business, political and social problems.
Module Leader: Paul Bishop
19
Entrepreneurship modules
Level 4 / Stage 1 - First Year Modules Module Name: Entrepreneurial Thought and Action
Module Code: ENT1000PP Credits: Semester:
Assessment Weighting: Coursework 50%, Practical 50% 20 Semester 2 (4 weeks)
Pre-requisites: None
The module will provide participants with an introduction to the themes of Being Enterprising, ethics and Education
for Sustainable Development (EfSD). It will develop a range of academic and professional skills including:
consulting, researching (multimedia); academic writing; feedback and reflection; professional presentation skills;
team working, leadership and project management. The module has an action research focus and will explore
entrepreneurship in a variety of organisational contexts (e.g. social enterprise, not for profit, SME’s, public sector,
private enterprise).
Module Leader: Emily Beaumont
Module Name: Introduction to Enterprise
Module Code: ENT100 Credits: Semester:
Assessment Weighting: Coursework 50%, Practical 50% 20 Semester 1
Pre-requisites: None
This module introduces students to the concepts of enterprise and entrepreneurship, familiarising students with a
range of associated theories through a series of lectures and interactive sessions. Examples will be given from both
a local and global perspective. Students will have the opportunity to discuss and develop their thoughts in these
concepts through seminars and tutorials.
Module Leader: Emily Beaumont
Level 5 / Stage 2 - Second Year Modules
Module Name: Enterprise and Innovation
Module Code: ENT200 Credits: Semester:
Assessment Weighting: Exam 50%, Practical 50% 20 Semester 2
Pre-requisites: None
The purpose of this module is to develop the students’ knowledge of enterprise and the key role of innovation. The
module explores key issues impacting a growing business, highlighting the importance of innovation to
sustainability and competitive advantage.
Module Leader: Sarah Preedy
Module Name: Contemporary Issues in Entrepreneurship
Module Code: ENT207 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
The module provides context for students to understand contemporary issues in the field of entrepreneurship. It
explores current trends and issues through the lens of ongoing research being undertaken within the field and
requires students to actively participate within a developing research project.
Module Leader: Andreas Walmsley
20
Level 6 / Stage 3 - Third Year Modules
Module Name: Enterprise Creation
Module Code: ENT300 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
The module offers the opportunity to develop the skills and understanding necessary to write a professional
business plan and bid for venture capital funding.
Module Leader: Andreas Walmsley
Module Name: Enterprise Portfolio
Module Code: ENT301 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
The ‘Enterprise Portfolio’ is an individual project- based assignment which aims to integrate a critical evaluation of
the enterprise concept with active learning centred on an enterprising activity or initiative and a forward looking
personal evaluation.
Module Leader: Emily Beaumont
Human Resource & Leadership modules
Level 4 / Stage 1 - First Year Modules Module Name: Organisational Behaviour
Module Code: HRL100 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
This module introduces students to the study of individuals and groups within the organisational context.
Module Leader: Christine Parkin Hughes
Module Name: Digital Skills and Communication for Business
Module Code: HRL101 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
In an increasingly digitised world, the design and effective delivery of organisational communication is becoming
increasingly important. Drawing on contemporary organisational practice and the deployment of appropriate
information and communication technologies, this module will focus on the development of key professional and
managerial skills in the design, creation and delivery of appropriate and effective digital communications.
Module Leader: Paul Harrington
21
Level 5 / Stage 2 - Second Year Modules
Module Name: People Management
Module Code: HRL200 Credits: Semester:
Assessment Weighting: Coursework 100 20 Semester 1
Pre-requisites: None
The aim of the module is to provide you with knowledge and understanding of the core activities concerned with
managing people, including an appreciation of the work and social context in which those activities take place. The
module covers a range of people management practices, as well as introducing important contextual factors such
as legislation which play a key role in shaping the employment landscape. The module consists of a combination of
lectures, case studies, activities and self-directed learning.
Module Leader: Sue Kinsey
Module Name: Professional Development Planning
Module Code: HRL201 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
This module attempts to develop students’ employment related and research skills, in order to prepare them to
undertake a final year research project and to manage their future careers.
Module Leader: Ian Deamer
Module Name: Project Management
Module Code: HRL203 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Note to exchange students: Students must be present for the full duration of this module
The module introduces students to projects and project management in contemporary organisations. It show cases
and allows students to practice a selection of recognised best practice tools and techniques, both hard and soft.
Students will be required to participate in a real-live project and produce an output. They will evaluate both
deliverable(s) and process and communicate their findings.
Module Leader: Margaret Greenwood
Level 6 / Stage 3 - Third Year Modules
Module Name: Organisational Leadership
Module Code: HRL300 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
This module examines the role of leadership in relation to structural, social, political, cultural and psychological
processes at individual, team, organisational and national levels, adopting multiple perspectives. The ethical and
moral responsibilities of corporate leaders are critiqued as is the inter-relationship between leadership,
governance, decision-making and change.
Module Leader: Smita Tripathi
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Module Name: Managing Change
Module Code: HRL301 Credits: Semester:
Assessment Weighting: Coursework 80%, Practical 20% 20 Semester 1
Pre-requisites: None
This module considers the importance, nuances, intricacies and sustainability of organisational change and its
management. It examines the interrelationships and interactions between employees as well as changes in
strategic direction, systems, structure, processes and culture, constantly relating to organisational effectiveness.
Module Leader: Margaret Greenwood
Module Name: Human Resource Management
Module Code: HRL305 Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 1
Pre-requisites: None
Note to exchange students: Please contact the module leader for required pre-reading
Consideration of HR strategy and current developments in the management of human resources in modern
organisations operating within complex environments.
Module Leader: Jasmine Kelland
Module Name: Leadership Practice
Module Code: HRL306 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
Through study, reflection and exercises, this module seeks to develop knowledge and embed the practice of doing
leadership. The module will explore four different ‘practice’ realms: 1) self-practices (understanding one’s self as a
leader), 2) presentational practices, 3) relational practices and 4) strategic practices. Although theoretical
perspectives will provide the substance of lectures, seminars will use arts-based methods to create spaces in which
students can experiment with the significance of these ideas for their own enactment of leadership.
Module Leader: Donna Ladkin
Module Name: Women in Business
Module Code: HRL308 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
This module is for anyone who is interested in women in the World of business. It aims to address the ‘invisibility’
of women in the mainstream business course literature by exploring gender perspectives in specific work contexts
(e.g. large corporate, SME, micro, self- employed, informal economy). The module tackles contemporary issues,
debating topics that are simultaneously enlightening and inspiring, as well as disconcerting and raw.
Module Leader: Virginia Fisher
Module Name: Equality and Diversity in the Workplace
Module Code: HRL310 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
The module provides a broad understanding of equality and diversity in the workplace. The module considers the
paradigms underpinning regulation and voluntarism, organisational equality and diversity at the levels of strategy
and operational practice, and how group and individual identities are constructed in the workplace.
Module Leader: Margaret Prior
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Module Name: Sustainable Business through Project Management
Module Code: HRL311 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: Level 5 module ‘Project Management’ or an equivalent module in project management
This module builds on Level 5 Introduction to Operations Management, an introduction to project management
and the experience of a real-live project. Here the focus is project management in contemporary and sustainable
organisations. Out facing concepts such as governance and procurement (i.e. project contract awards, project
partnering, subcontracting) will be introduced alongside ‘advanced’, recognised best-practice tools and techniques.
Students will learn and practice problem identification and solving skills and will be aware of current topical
debates in the project management profession.
Module Leader: Margaret Greenwood
Module Name: International HRM
Module Code: HRL313 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
Students are introduced to: the implications of globalisation for HRM and labour, the particular human resource
management problems confronted by Multinational organisations; human resource management systems in a
range of different national contexts; and the social dimension of the EU and its implications for HRM.
Module Leader: Rossana Gutilla
Maritime Business modules
Level 4 / Stage 1 - First Year Modules
Module Name: Introducing Maritime Business, Maritime Law and Logistics
Module Code: MAR104 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
This module is concerned with the development of key business and learning skills and knowledge to assist the
student with their transition to a maritime business programme at higher education level. It introduces the student
to the fundamental concepts of international shipping, maritime law and international logistics.
Module Leader: Sarah Tuck
Module Name: International Trade and Commercial Law
Module Code: MAR105 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
This module introduces students to the organisation of world trade and the principles and law of successful
international trade.
Module Leader: Lise Hunter
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Module Name: Principles of Logistics and Freight Transport
Module Code: MAR106 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
The module introduces concepts relevant to the study of logistics within the context of supply chain management
and considers elements of freight transport systems.
Module Leader: Chukwuneke Okorie
Module Name: Sea Power and Maritime Trading Empires
Module Code: MAR1000PP Credits: Semester:
Assessment Weighting: Coursework 50%, Practical 50% 20 Semester 2 (4 weeks)
Pre-requisites: None
The module explains historical method; offers a structured outline of the development of the ship; considers the
development of maritime empires; illustrates the importance of sea power and considers the growth and decline of
selected maritime organisations.
Module Leader: David Atkins
Level 5 / Stage 2 - Second Year Modules
Module Name: Maritime Geography & Economics
Module Code: MAR207 Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 1
Pre-requisites: None
This module provides a sound understanding of maritime economic concepts and factors, and of the geographic
environment in which ships function. These interrelated concepts are applied to the management of shipping and
maritime businesses.
Module Leader: Lijun Tang
Module Name: Financial Accounting & Managerial Decision Making
Module Code: MAR209 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
This module provides an overview of the role of financial and management accounting and managerial decision
making within the business environment, including decision making theories and models.
Module Leader: Lise Hunter
Module Name: Maritime Management & Markets
Module Code: MAR210 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
This module examines various economic concepts and practices applied in maritime management. This includes the
study of the regulatory environment for shipping and management companies, voyage estimation, current shipping
markets, and environmental issues.
Module Leader: Jonathan Challacombe
25
Module Name: Maritime Commercial Practice, Law & Regulation
Module Code: MAR211 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
New module for academic year 2017/18. Module description to be confirmed.
Module Leader: Sarah Tuck
Module Name: Maritime Operations
Module Code: MAR212 Credits: Semester:
Assessment Weighting: Coursework 50%, Exam 50% 20 Semester 1
Pre-requisites: None
New module for academic year 2017/18. Module description to be confirmed.
Module Leader: Sarah Tuck
Level 6 / Stage 3 - Third Year Modules
Module Name: Carriage of Goods by Sea
Module Code: MAR321 Credits: Semester:
Assessment Weighting: Exam 60%, Coursework 40% 20 Semester 1
Pre-requisites: Level 5 module ‘Maritime Commercial Practice’ (or equivalent for direct entry students)
The study of the law relating to charterparties and bill of lading contracts, and liability for pollution.
Module Leader: Gotthard Gauci
Module Name: Research Skills for International Business
Module Code: MAR322 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
This module introduces students to the research processes and sources of data used in international logistics and
related fields. It develops skills in interpreting, evaluating and presenting information in this complex international
environment.
Module Leader: John Dinwoodie
Module Name: International Logistics Management
Module Code: MAR323 Credits: Semester:
Assessment Weighting: Exam 60%, Coursework 40% 20 Semester 2
Pre-requisites: None
This module assesses the key elements within logistics management and identifies the latest industrial and
technological developments in the context of globalisation.
Module Leader: Saeyeon Roh
Module Name: International Shipping
Module Code: MAR324 Credits: Semester:
Assessment Weighting: Exam 60%, Coursework 40% 20 Semester 2
Pre-requisites: None
The module provides a practical knowledge of the activities and responsibilities related to the management and
operation of ships in an international environment.
Module Leader: Jingjing Xu
26
Module Name: International Supply Chain Management
Module Code: MAR325 Credits: Semester:
Assessment Weighting: Exam 60%, Coursework 40% 20 Semester 1
Pre-requisites: None
This module provides a comprehensive understanding of the principles and practices of international supply chain
management and the complexities involved in managing, planning and coordinating international supply chains.
Module Leader: Shunmungham Pandian
Module Name: Ports & Intermodalism
Module Code: MAR326 Credits: Semester:
Assessment Weighting: Exam 60%, Coursework 40% 20 Semester 1
Pre-requisites: None
The module considers national policies, governance and operations associated with port and intermodal activities
set within the context of a globalised industry. It invites an understanding of ports and terminals and their
development.
Module Leader: Lijun Tang
Module Name: Strategic Management & Governance
Module Code: MAR327 Credits: Semester:
Assessment Weighting: Exam 60%, Coursework 40% 20 Semester 1
Pre-requisites: None
This module examines the principles, theories and practice of strategic management, and is designed to develop
the knowledge of students concerning the significance and nature of policy in the Maritime sector and governance
issues which are central to political relationships. It develops an awareness of the capital markets and sources of
finance for the maritime industry.
Module Leader: Jonathan Challacombe
Module Name: Project Dissertation
Module Code: MAR328 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
The module is designed to produce a dissertation on a relevant industrial theme (Maximum 10,000 words).
Module Leader: Sarah Tuck
Module Name: Marine Insurance and Admiralty Law
Module Code: MAR329 Credits: Semester:
Assessment Weighting: Exam 60%, Coursework 40% 20 Semester 2
Pre-requisites: Level 5 module ‘Maritime Commercial Practice’ (or equivalent for direct entry)
The study of the law relating to Marine Insurance, including General Average and Admiralty Law.
Module Leader: Gotthard Gauci
27
Marketing modules
Level 4 / Stage 1 - First Year Modules
Module Name: Behavioural Insights for Non-profit Marketers
Module Code: MKT107 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
An essential component of marketing is stakeholder insight (e.g. consumers, supporters and volunteers) – both the
obvious needs and wants that are on the surface of conscious thought, but also the deeper, possibly unconscious
motives that drive human behaviour at an implicit level. Psychological science has produced numerous theoretical
and technological advances in recent years that offer unprecedented access to the inner workings of the mind, and
allow for new ways to assess opinion, test new concepts, predict emerging needs, design promotion and
advertising executions, and map out overall marketing strategy. This course gives an overview of psychological
knowledge as it pertains to capturing consumer insight, and includes a consideration of how the brain works and
the factors that influence consumer choice in the context of nonprofit organizations.
Module Leader: Jen Shang Sargeant
Module Name: Essentials of Marketing
Module Code: MKT108 Credits: Semester:
Assessment Weighting: Exam 70%, Test 30% 20 Semester 2
Pre-requisites: None
Aimed at Business students this module examines the philosophy and functional activities that comprise the
business area known as Marketing. It considers the application of this concept across a range of organisations and
markets, focusing on achieving competitive advantage through the development of a marketing mix based around
customer centrality.
Module Leader: Mihaela Bishop
Module Name: Marketing in Action
Module Code: MKT109 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
This module introduces and deepens students understanding of marketing through considering theoretical content
in a range of real-life contexts. It helps students understand marketing’s role in shaping the strategic and
operational focus of businesses through working directly with real business problems. Marketing is the key way in
which business and society interact and therefore the role of marketing in shaping society and achieving
sustainability is also considered.
Module Leader: Victoria Hurth
Level 5 / Stage 2 - Second Year Modules
Module Name: Buyer Behaviour & Relationships
Module Code: MKT207 Credits: Semester:
Assessment Weighting: Coursework 50%, Practical 50% 20 Semester 1
Pre-requisites: Level 4 module ‘Marketing in Action’
This module provides theoretical and practical insights into the behaviour of buyers in both consumer and
business-to-business markets. In addition it explores the way in which marketing relationships are developed and
maintained.
Module Leader: Hanne Kroger-Knight
28
Module Name: Marketing Research
Module Code: MKT208 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: Level 4 module ‘Marketing in Action’
This module covers the methods and principles of marketing research, and demonstrates how research results are
utilised in marketing decision making.
Module Leader: Ben Siu
Module Name: New Product development & Marketing Planning
Module Code: MKT209 Credits: Semester:
Assessment Weighting: Coursework 70%, Practical 30% 20 Semester 2
Pre-requisites: Level 4 module ‘Marketing in Action’
This module is set in the context of marketing management, with the primary aim being to introduce the concepts
of marketing strategy and marketing planning and apply them around the framework of a new product
development programme. This will enable students to develop an understanding of marketing as both a principle
and a job function.
Module Leader: Mihaela Bishop
Module Name: Advertising, Brand Management & Marketing Communications
Module Code: MKT210 Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 1
Pre-requisites: Level 4 module ‘Marketing in Action’
Note to exchange students: Please consult module leader before selecting this module. Students must have
completed at least one whole module in marketing at their home institution.
The module introduces the key elements of the marketing communications’ mix (including advertising), and
outlines their role and significance in developing and managing brand identity and equity.
Module Leader: John White
Module Name: Digital Marketing
Module Code: MKT211 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: Level 4 module ‘Marketing in Action’
This module examines the impact of new forms of digital technology on all aspects of the modern marketing mix,
organisational strategies and consumer facing activities. It seeks to examine modern marketing activity through a
digital lens and to provide students with a greater understanding and awareness of the relationships between
marketing and digital technology.
Module Leader: Hanne Kroger-Knight
Module Name: Marketing Fundamentals
Module Code: MKT214 Credits: Semester:
Assessment Weighting: Exam 70%, Test 30% 20 Semester 2
Pre-requisites: None
Aimed at Business students this module examines the philosophy and functional activities that comprise the
business area known as Marketing. It considers the application of this concept across a range of organisations and
markets, focusing on achieving competitive advantage through the development of a marketing mix based around
customer centrality.
Module Leader: Jane Hudson
29
Level 6 / Stage 3 - Third Year Modules
Module Name: International Marketing
Module Code: MKT310 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: Level 4 modules ‘Marketing in Action’ or ‘Essentials of Marketing’ or Level 5 module ‘Marketing
Fundamentals’
Note to exchange students: Please consult the module leader before selecting this module
The module introduces students to the key concepts of international marketing. It provides students with an
understanding of the environmental factors, international marketing strategies and the international marketing
planning process.
Module Leader: Carmen Lopez
Module Name: Charity Fundraising Management
Module Code: MKT314 Credits: Semester:
Assessment Weighting: Coursework 60%, Test 40% 20 Semester 2
Pre-requisites: None
Note to exchange students: Please consult the module leader before selecting this module
The module will provide participants a detailed understanding of the principles and practice of fundraising. It is
structured to mirror the process of fundraising management and by the end of the programme participants will
have developed a fundraising plan for a charity or non-profit organisation of their choice. We provide an
introduction to both the non-profit sector and the concept of philanthropy before considering fundraising planning
and each major form of fundraising in turn.
Module Leader: Claire Routley
Module Name: Marketing Management
Module Code: MKT315 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: Level 4 module ‘Essentials of Marketing’ or Level 5 ‘Marketing Fundamentals’
Note to exchange students: Please consult the module leader before selecting this module
The module is designed to provide business students with an understanding of the essential elements of the
marketing management process. It explores the way in which marketing strategies can be developed and
implemented in business organisations, and the relationship between marketing and other functional areas of
management.
Module Leader: Hugh Conway
Module Name: Public Relations in the Digital Era
Module Code: MKT316 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: Level 5 module ‘Advertising, Brand Management and Marketing Communications’
Note to exchange students: Please consult the module leader before selecting this module
This module seeks to demystify public relations, explain what it is, how it can be used and its relationship with
marketing. This module will cover both marketing public relations and corporate public relations and explain how
marketers can utilise public relations as part of the marketing mix in the digital era.
Module Leader: Sofia Daskou
30
Module Name: Strategic Marketing Management
Module Code: MKT317 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
Note to exchange students: Please consult the module leader before selecting this module
This module enables students to critically assess the value of strategic marketing as part of a broad corporate
environment. Students will consider long-term applied corporate management issues and opportunities affecting
the marketing function and recommend appropriate strategic, marketing-led solutions.
Module Leader: Andrew Morton
Module Name: Fundraising & Non-profit Marketing Ethics
Module Code: MKT318 Credits: Semester:
Assessment Weighting: Coursework 70%, Practical 30% 20 Semester 1
Pre-requisites: None
Note to exchange students: Please consult the module leader before selecting this module
New module for academic year 2017/18. Module description to be confirmed.
Module Leader: Adrian Sargeant
Strategy and Operations modules
Level 4 / Stage 1 - First Year Modules
Module Name: World Enterprise
Module Code: STO100 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1 (4 weeks)
Pre-requisites: None
This module will introduce students to the key concept of enterprise. There will be a consideration enterprise in
the form of organisations, entrepreneurial activity, initiative and resourcefulness and projects. The module will
provide the foundation knowledge of how organisations work with a focus on people, process and outputs. The
changing global context and digital nature of information will be covered as will emerging models of business.
There will be an emphasis on people in organisations and sustainability.
Module Leader: Ian Deamer
Module Name: Information for Business Decisions
Module Code: STO101 Credits: Semester:
Assessment Weighting: Coursework 50%, Test 50% 20 Semester 2
Pre-requisites: None
This module introduce students to the key concepts of digital organisation, the interaction between the different
roles of Information Management and business processes, especially problem-solving and decision-making at
individual, work group, and organisation levels.
Module Leader: Yi Wang
31
Level 5 / Stage 2 - Second Year Modules
Module Name: Introduction to Operations Management
Module Code: STO200 Credits: Semester:
Assessment Weighting: Coursework 70%, Test 30% 20 Semester 1
Pre-requisites: None
Operations, the activity of producing, delivering and supporting goods and services, lies at the heart of businesses.
This module introduces the major themes of how this can be done in practice, describing the challenges faced
across the goods-services range of industries. It further develops an appreciation of organisational responses to
operational issues and the decisions, techniques and technologies which are used to meet them.
Module Leader: Stephen Childe
Module Name: Management Decision Making
Module Code: STO202 Credits: Semester:
Assessment Weighting: Exam 70%, Practical 30% 20 Semester 2
Pre-requisites: None
An introduction to ethical issues relating to corporate strategy, social responsibility, organisational structure,
finance and human resource management, capitalism, markets, international business, the environment,
advertising, and trends such as ethical consuming, ethical investments
Module Leader: Yi Wang
Module Name: Business Ethics
Module Code: STO204 Credits: Semester:
Assessment Weighting: Exam 70%, Practical 30% 20 Semester 2
Pre-requisites: None
An introduction to ethical issues relating to corporate strategy, social responsibility, organisational structure,
finance and human resource management, capitalism, markets, international business, the environment,
advertising, and trends such as ethical consuming, ethical investments
Module Leader: Jonathan Lean
Module Name: An Introduction to International Business
Module Code: STO205 Credits: Semester:
Assessment Weighting: Exam 70%, Coursework 30% 20 Semester 2
Pre-requisites: None
This module explores the changes in the world economy because of globalization and the strategic choices that a
multinational corporation must make in such a globalized world. It examines the role of international trade and
foreign direct investment in creating a more integrated world economy. Further it addresses the risks associated
with foreign exchange transactions as also the advantages of regional economic integration such as European
Union. Finally it deals with the firm level issues such as supply chain management, human resource management
and financial management in the global context.
Module Leader: Atul Mishra
32
Module Name: Operations Management & Supply Chain Challenges
Module Code: STO207 Credits: Semester:
Assessment Weighting: Coursework 60%, Test 40% 20 Semester 1
Pre-requisites: None
This module deals with key issues in the related fields of international operations, supply chains and logistics. These
would typically involve global supply chains, customer service, inventory management, materials sourcing and
handling, the management of operational/logistical information, product/service design and development and
purchasing, the global operating environment, supply chain strategy, and performance measurement.
Module Leader: Alison Ashby
Module Name: International Logistics & Supply Chain Operations
Module Code: STO209 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
New module for academic year 2017/18. Module description to be confirmed.
Module Leader: Irina Neaga
Level 6 / Stage 3 - Third Year Modules
Module Name: Global Enterprise
Module Code: STO300 Credits: Semester:
Assessment Weighting: Exam 70%, Coursework 30% 20 Semester 1
Pre-requisites: None
A module providing advanced study of contemporary international business and theory.
Module Leader: Mohamed Haddoud
Module Name: Operations Management for Competitive Advantage
Module Code: STO301 Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 2
Pre-requisites: Level 5 ‘Operations Management’ module or equivalent
This module brings a strategic and problem-focused view to operations management, concentrating on spheres key
to operations based competitive advantage, both in goods and service based industries. Particular consideration is
given to operations strategy, supply chain management, lean thinking, performance measurement, quality
management, project management and topical developments.
Module Leader: Charles Thornton
Module Name: Strategic Analysis & Research Methods
Module Code: STO302 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 1
Pre-requisites: None
Note to exchange students: This module should be taken in conjunction with STO310 or STO312 in Semester 2
The module seeks to develop students’ understanding of business research methods and strategic analysis. A
purpose of the module is to prepare students for their Term 2 dissertation work. This is achieved through students
developing a research plan and a strategic analysis report relevant to the topic of their dissertation.
Module Leader: Jonathan Lean
33
Module Name: Global Supply Chains
Module Code: STO303 Credits: Semester:
Assessment Weighting: Exam 70%, Coursework 30% 20 Semester 2
Pre-requisites: None
This module deals with issues in the Global Supply Chain, this would typically involve, logistics, customer service,
inventory management, transportation, materials handling, management of logistical information, inbound
logistics and purchasing, the global logistics environment, supply chain strategy(ies), performance measurement.
Module Leader: Stephen Childe
Module Name: Current Issues in Management
Module Code: STO306 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
This module exposes students to current debates within the field of business and management. The content will
be fluid as it will draw on contemporary case studies, technological innovation, government legislation and
philosophical, ethical or environmental debates.
Module Leader: David Owen
Module Name: Strategic Management: Theory & Practice
Module Code: STO307 Credits: Semester:
Assessment Weighting: Coursework 60%, Practical 40% 20 Semester 2
Pre-requisites: None
The purpose of this module is to develop an understanding of strategic management in facilitating enterprise
sustainability and growth. The module provides an integrative perspective on business development and
experience of this through the use of an online simulation game. The module introduces key strategic issues and
frameworks and develops students’ abilities in applying appropriate analytical techniques used in strategic
decision-making.
Module Leader: Jonathan Moizer
Module Name: Current Issues in Information Technology
Module Code: STO308 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
The module reviews the latest in IT practice and research and its relevance to the management discipline. It covers
topics such as legislation, ethics, security, sustainability and corporate governance and the role IT plays in these.
Module Leader: Andy Phippen
Module Name: Corporate Strategy
Module Code: STO309 Credits: Semester:
Assessment Weighting: Exam 50%, Coursework 50% 20 Semester 2
Pre-requisites: None
The nature and purpose of strategy; the evolution of strategic thought; basic strategic concepts; environmental
analysis – the market, industry and macro-economic environment; competitive advantage; co-operation and
competition; economics of transaction costs, contracts and the boundaries of the firm; resources and capabilities;
topical debates in strategy.
Module Leader: Atul Mishra
34
Module Name: Project
Module Code: STO310 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Co-requisites: Level 6 module ‘Strategic Analysis and Research Methods’
This module enables the student to integrate knowledge and skills to develop a specialist area of knowledge and,
with supervision, conduct their own investigation and report their findings
Module Leader: Mohamed Haddoud
Module Name: Business Management
Module Code: STO312 Credits: Semester:
Assessment Weighting: Coursework 100% 20 Semester 2
Pre-requisites: None
The module is largely student based and designed to enable student involvement with real business issues.
Students work in small teams to produce a consultancy style report or equivalent. This module is only available to
final year students on BA Business.
Module Leader: Sarah Keast
35
USEFUL CONTACT INFORMATION
Tereza Vranova and Matt Sharp
Administrators
Plymouth Global
Hepworth House
Telephone number: +44 (0)1752 87535 (Tereza) or +44 (0)1752 87518 (Matt)
Email: [email protected]